| Artigo em conferência |
- Sousa, Ana; Rodrigues, Paula; Correia, Catarina. "Consumer¿s perceptions towards a luxury brand: a comparative evaluation
between brand love and brand engagement.". Trabalho apresentado em 2021 AMA Summer Academic Conference: Reimagining Marketing,
Virtual, 2021.
Publicado
- Sousa, Ana; Rodrigues, Paula. "Do visitors recognize the World Heritage Brand? An exploratory study about visitors' perceptions
of this brand.". Trabalho apresentado em 3th Tourism and Hospitality Management Workshop (IWTHM2021), Porto,
2021.
Publicado
- Sousa, Ana; Durães, L; Rodrigues, Paula. "Tourist Satisfaction with Luxury Hotels before and during Pandemic Crises: A Netnography
Approach.". Trabalho apresentado em 3th Tourism and Hospitality Management Workshop (IWTHM2021), Porto, 2021.
Publicado
- Martins, C; Rodrigues, P. "Entrepreneurial Alertness in Different Generations". 2021.
10.34190/eie.21.200
- Sousa, Ana; Vieira, Elvira Pacheco; Rodrigues, Paula; Borges, Ana Pinto. "E-commerce before, during and after confinement:
consumer tendencies in three countries". Trabalho apresentado em Proceedings of BAM2021 Conference: Recovering from Covid:
Responsible Management and Reshaping the Economy, 2021.
- Faria, Sílvia; Pereira, Manuel Sousa; Ferreira, Pedro; Rodrigues, Paula. "The influence of Facebook to satisfy and engage
football fans: A study with the portuguese professional clubs in the 2nd league". 2021.
- Rodrigues, Pedro; Real de Oliveira, Elizabeth; Rodrigues, Paula. "Engagement, Burnout and Resistance to Change: The Mediating
Effects of Resilience and Organizational Support". Trabalho apresentado em 33th EBES - Eurasia Business and Economics Society
- Madrid - Spain, Madrid, 2020.
Submetido
- Rodrigues, Pedro; Real de Oliveira, Elizabeth; Rodrigues, Paula; Martins, Carlos. "Love and Hate mediating the relationship
between brand personality and purchase intention.". Trabalho apresentado em 13th annual Conference of the EuroMed Academy
of Business, Palermo, 2020.
Submetido
- Rodrigues, Pedro; Real de Oliveira, Elizabeth; Rodrigues, Paula; Guerreiro, José Miguel Silva. "Consumer-Brand Relational
Authenticity and its implications on Brand Love / Hate". Trabalho apresentado em 13th annual Conference of the EuroMed
Academy of Business, Palermo, 2020.
- Rodrigues, P.; De Oliveira, E.R.; Guerreiro, M.. "Knowledge management in sustainable and smart tourism: A review of empirical
research". 2020.
10.34190/EKM.20.217
- Rodrigues, P. "THE MEDIATION EFFECT OF THE CSR IMAGE BETWEEN THE CONSUMER'S PERCEPTION OF BRAND GLOBALNESS AND BRAND AUTHENTICITY
AND PURCHASE INTENTION". 2020.
- Rodrigues, P; Borges, AP; Vieira, E. "PLACE BRANDING DESTINATION: A GASTRONOMIC EXPERIENCE". 2020.
- Vieira, E; Borges, AP; Rodrigues, P. "THE HAPPINESS WITH DESTINATION AND ITS INFLUENCE ON LENGTH OF STAY". 2020.
- Rodrigues, Paula. "The opportunity and the business model". Trabalho apresentado em 7th Strategica International Conference,
Bucarest, 2019.
10.5220/0004065401970200
- Rodrigues, Paula. "The Effect of Negative Emotions Toward A Consumers’ Perception of CSR". Trabalho apresentado em 12Th
Annual Conference, The EuroMed Academy of Business, 2019.
- Rodrigues, Paula. "Technological Innovation and Visual Aesthetic Aspect in the Delight of New Luxury Brands". Trabalho apresentado
em 12Th Annual Conference, The EuroMed Academy of Business, 2019.
- Rodrigues, Paula. "Counterfeit Branded Luxury Goods: consumers differences perceptions between New and Old luxury brands".
Trabalho apresentado em 7th Annual International Colloquium on Branding, 2019.
- Lei, Katy Y.. "Identity in Fashion Luxury Brands Purchase Intention". Trabalho apresentado em GFCM Conference, 2019.
10.15444/gmc2014.11.04.02
- Rodrigues, Paula. "Comparison between two emotional relationships constructs – Brand Engagement and Brand Love and the Impact
on Accessories Luxury Brand Perception". Trabalho apresentado em 17th Annual International Conference on Marketing,
2019.
- Rodrigues, P; Borges, AP. "THE EFFECT OF NEGATIVE EMOTIONS TOWARD A CONSUMERS' PERCEPTION OF CSR". 2019.
- Martins, Carlos; Rodrigues, Paula. "From Opportunity to the Business Model". Trabalho apresentado em STRATEGICA, Budapeste,
2019.
- Rodrigues, Paula. "Building and emotional relationship with the consumer: antecedents and outcomes of brand love". 2018.
- Rodrigues, Paula. "Big Data in Family Business Marketing Activities Decisions". Trabalho apresentado em GAMMA - Global
Marketing Conference, 2018.
- Rodrigues, Paula. "Cognitive and Affective brand trust: an approach to baby care category". Trabalho apresentado em GAMMA
- Global Marketing Conference, 2018.
- Rodrigues, Paula. "Factors to purchase luxury brands: Chanel brand case". Trabalho apresentado em 16th Annual International
Conference on Marketing, 2018.
- Rodrigues, Paula. "What makes you know and buy luxury shoes?". Trabalho apresentado em International Conference of Applied
Business and Management, 2018.
- Rodrigues, Paula. "Buying Luxury Brands: The value of luxury brands". Trabalho apresentado em EURAM Conference, 2018.
- Rodrigues, Paula. "Determinants and outcomes of brand hate: an anti-brand community perspective on strong negative brand emotions".
2018.
- Rodrigues, Paula. "Brand Love or Brand Engagement in Luxury Brands?". Trabalho apresentado em 25th EBES Conference,
2018.
- Rodrigues, Paula. "Eye Tracking the impact of in-store sensory and price messages on visual attention and intended purchase
behaviour". Trabalho apresentado em 13th Global Brand Conference – Academy of Marketing Branding in the Digital Age: Innovation
& Responsibility, 2018.
- Rodrigues, Paula. "Creation of a tacit knowledge scale in succession process of family business". Trabalho apresentado em
14th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning, 2017.
- Rodrigues, Paula. "Antecedents to Brand Hate among Generation Y: A consumer cross-cultural study". Trabalho apresentado em
10th Annual EuroMed Academy Business Conference, 2017.
- Rodrigues, Paula. "Luxury consumer-brand relationships – the importance of self in brand love". Trabalho apresentado em 10th
Annual EuroMed Academy Business Conference, 2017.
- Rodrigues, Paula. "What do I have to do to make you love me? Brand experience as an antecedent of brand love in a retail fashion
brand". Trabalho apresentado em EURAM Conference, 2017.
- Rodrigues, Paula. "What luxury brands perceptions does for brand love?". Trabalho apresentado em 46th EMAC Conference,
2017.
- Rodrigues, Paula. "Modeling the Impact of Sports Events in the Attitude Toward the Brand". Trabalho apresentado em 5th
International Consumer Brand Relationships Conference, 2017.
- Rodrigues, Paula. "Ikea Brand Love: Enhancing brand love through brand experience". Trabalho apresentado em 5th International
Consumer Brand Relationships Conference, 2017.
- Rodrigues, Paula. "When luxury brand authenticy fail: impacts in brand love". Trabalho apresentado em 5th International
Consumer Brand Relationships Conference, 2017.
- Rodrigues, Paula. "Is love online or offline? Brand experience, brand love and brand equity in a fashion retail store". Trabalho
apresentado em 5th International Consumer Brand Relationships Conference, 2017.
- Rodrigues, Paula. "Falling in love with luxury brands: Antedecents and outcomes of brand love among Generation Y". Trabalho
apresentado em 12th Global Brand Conference, Academy of Marketing’s Brand, Identity and Corporate Reputation Special Interest
Group, 2017.
- Külter Demirgünes, Banu; Özsaçmaci, Bülent. "The effect of the consumers perception of CSR in Brand Love". Trabalho apresentado
em 12th Global Brand Conference, Academy of Marketing’s Brand, Identity and Corporate Reputation Special Interest Group,
2017.
10.20472/bmc.2016.004.012
- Rodrigues, Paula. "It´s Nespresso a Brand Love?". Trabalho apresentado em 21st EBES Conference, 2017.
- Rodrigues, Paula. "Knowledge Transfer in Succession of Family Business". Trabalho apresentado em 21st EBES Conference,
2017.
- Rodrigues, Paula. "The importance of environment on strategic logics". Trabalho apresentado em 21st EBES Conference,
2017.
- Guerreiro, M.; Rodrigues, P.; Torres, I.; Monarca, A.; Barradas, D.; Rodrigues, Paula. "Knowledge management in the succession
process: The case of north Portuguese family business". Trabalho apresentado em 18th European Conference on Knowledge Management,
2017.
- Rodrigues, Paula. "The Effect of Brand Love in the Consumers Perception of Corporate Social Responsibility". Trabalho apresentado
em EURAM, 2016.
- Heejeong Yim; Herrmann. "Why consumers buy Luxury Brands?". Trabalho apresentado em EMAC, 2016.
10.1109/ecodim.2003.1322772
- Rodrigues, P.; Torres, I.; Monarca, A.; Guerreiro, M.; Barradas, D.. "Gender differences in the perception of the importance
of transfer and knowledge management systems". 2016.
- Rodrigues, Paula; Martins, Carlos; Costa, Paula. "Consumers Perception of Luxury Brand". Trabalho apresentado em Global
Fashion Conference, Estocolmo, 2016.
- Rodrigues, Paula. "Strategic Logic – Theoretical Model for Growth Companies". Trabalho apresentado em 15Th EBES Conference,
2015.
- Rodrigues, Paula. "Profitmeter: Proposal to Include Time Variable in the Accounting Model". Trabalho apresentado em 15Th
EBES Conference, 2015.
- Rodrigues, Paula. "The Perception of Potential Successors in Succession Process". Trabalho apresentado em 15Th EBES Conference,
2015.
- Martins, Carlos; Rodrigues, Paula. "Strategic Logic: Theoretical Model for High Growth Companies". Trabalho apresentado em
15th EBES - Eurasia Business and Economics Society, Lisboa, 2015.
- Rodrigues, P.; Borges, A.P.; Aleixo, A.. "The importance of knowledge management in the succession process of family businesses".
2014.
- Rodrigues, P.; Oliveira, E.R.. "The importance of knowledge management in corporate social responsibility and the effects
on the consumers-presenting the case of Cafás Delta". 2010.
- Oliveira, E.R.; Rodrigues, P.. "Measuring sustainability and sustainable knowledge management: Presenting a case for the tourism
sector in Portugal". 2010.
|
| Artigo em jornal |
- Martins, Carlos; Rodrigues, Paula. "We must change your Strategic Logic", ISIS Institute of Strategic and International Studies,
2014
- Martins, Carlos; Rodrigues, Paula; Vitorino, F. V.. "How evaluate environmental uncertainty: a validation scale for dynamism
and complexity", ISIS Institute of Strategic and International Studies, 2014
|
| Artigo em revista |
- Ana Ferreira; Borges Pinto, Ana; Bruno Vieira; Elvira Vieira; Paula Rodrigues; Jorge Lopes; Ana Canavarro. "Changes in the
fashion industry and consumer choices in the Portuguese context: strategic directions". Strategic Management (2024):
https://doi.org/10.5937/StraMan2300061F.
10.5937/StraMan2300061F
- P. Rodrigues; M. Junaid; A. Sousa; A. P. Borges. "Brand addiction’s mediation of brand love and loyalty’s effect on compulsive
buying: the case of human brands". Journal of Brand Management (2023): https://doi.org/10.1057/s41262-023-00346-5.
10.1057/s41262-023-00346-5
- Amélia Brandão; Sara Dias Fernandes; Paula Rodrigues. "Customer experience in services luxury and its consequences behavioral".
ReMark - Revista Brasileira de Marketing (2023): https://doi.org/10.5585/remark.v22i3.20777.
10.5585/remark.v22i3.20777
- Rodrigues, Paula; Borges, Ana Pinto; Brochado, Ana; Sousa, Ana. "COVID-19 vaccine hesitation and brand choice uncertainty".
International Journal of Pharmaceutical and Healthcare Marketing 17 4 (2023): 495-516. http://dx.doi.org/10.1108/ijphm-12-2021-0117.
10.1108/ijphm-12-2021-0117
- Tavares, Joana; Borges, Ana Pinto; Vieira, Bruno Miguel; Vieira, Elvira Pacheco; Rodrigues, Paula. "Corporate social responsibility
of sports clubs: what do supporters think?". Sport, Business and Management: An International Journal 13 6 (2023):
752-768. https://doi.org/10.1108/SBM-03-2023-0030.
Publicado • 10.1108/SBM-03-2023-0030
- Paula Rodrigues; Ana Sousa; Ana Pinto Borges. "Generation Z's attitudes toward virtual tourism: the impact of implicit and
explicit attitudes". EuroMed Journal of Business (2023): https://doi.org/10.1108/EMJB-05-2023-0135.
10.1108/EMJB-05-2023-0135
- Ana Brochado; Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Mónica Veloso; Mónica Gómez-Suárez. "Resilience and Sustainable
Urban Tourism: Understanding Local Communities’ Perceptions after a Crisis". Sustainability (2023): https://doi.org/10.3390/su151813298.
10.3390/su151813298
- Madeira, Clara; Rodrigues, Paula; Gómez-Suárez, MONICA. Autor correspondente: Madeira, Clara. "A Bibliometric and Content
Analysis of Sustainable and Smart Tourism.". Urban Science 7 2 (2023): 33.
Publicado
- Madeira, Clara; Rodrigues, Paula; Gomez-Suarez, Monica. "A Bibliometric and Content Analysis of Sustainability and Smart Tourism".
Urban Science 7 2 (2023): 33. http://dx.doi.org/10.3390/urbansci7020033.
Publicado • 10.3390/urbansci7020033
- Borges, AP; Vieira, E; Rodrigues, P; Sousa, A. "Influence of COVID-19 on online shopping behaviour, leisure and socialisation".
MANAGEMENT RESEARCH-THE JOURNAL OF THE IBEROAMERICAN ACADEMY OF MANAGEMENT (2023):
10.1108/mrjiam-09-2021-1229
- Rodrigues, P; Borges, AP; Vieira, E. "Gastronomic experiences on tourists? life satisfaction and happiness: The case of Porto".
EUROPEAN JOURNAL OF TOURISM RESEARCH (2023):
10.54055/ejtr.v34i.3034
- Rodrigues, P; Brochado, A; Sousa, A; Borges, AP; Barbosa, I. "What's on the menu?: How celebrity chef brands create happiness".
EUROPEAN JOURNAL OF MARKETING (2023):
10.1108/ejm-12-2021-0988
- Martins, Carlos; Rodrigues, Paula; Sousa, Ana. "Evolution of Competitive Advantage through Strategic Logics.". European
Modern Studies Journal 6 5 (2022): 187-201. https://journal-ems.com/index.php/emsj/article/view/629/580.
Publicado
- Paula Rodrigues; Ana Sousa; Marc Fetscherin; Ana Pinto Borges. "Exploring Masstige Brands’ Antecedents and Outcomes". International
Journal of Consumer Studies (2022): https://doi.org/10.1111/ijcs.12869.
10.1111/ijcs.12869
- Ana Sousa; Eva Calçada; Paula Rodrigues; Ana Pinto Borges. "Cryptocurrency adoption: a systematic literature review and bibliometric
analysis". EuroMed Journal of Business (2022): https://doi.org/10.1108/EMJB-01-2022-0003.
10.1108/EMJB-01-2022-0003
- Paula Rodrigues; Ana Sousa; Mónica Veloso. Autor correspondente: Paula Rodrigues. "Happiness Leisure Experiences in Consumption".
Journal of Asian Finance, Economics and Business 9 3 (2022): 0377-0388.
Acesso aberto • Publicado • 10.13106/jafeb.2022.vol9.no3.0377
- "Understanding the Effect of Social Media Marketing Activities on Football Fans’ Satisfaction and Engagement: A Study of Portuguese
2nd League Professional Football Clubs". IBIMA Business Review (2022): 1-9. http://dx.doi.org/10.5171/2022.448483.
10.5171/2022.448483
- Oliveira, Maria Isabel Fernandes Torres Franchini; Gaspar, Tânia, 1977-; Rodrigues, Paula Cristina Lopes, 1970-. "Work and
active aging : is there a relationship between health and meaning in life?". (2022): 10.1108/IJWHM-12-2020-0208.
10.1108/IJWHM-12-2020-0208
- "Exploring the relationship between the length of stay and various determinants at one of the best European destinations".
Tourism and Hospitality Research 21 4 (2021): 389-401. http://dx.doi.org/10.1177/14673584211013509.
10.1177/14673584211013509
- Paula Rodrigues; Ana Pinto Borges; Ana Sousa. "Authenticity as an antecedent of brand image in a positive emotional consumer
relationship: the case of craft beer brands". EuroMed Journal of Business ahead-of-p ahead-of-p (2021): https://doi.org/10.1108/EMJB-03-2021-0041.
10.1108/EMJB-03-2021-0041
- Paulo Martins; Paula Rodrigues; Carlos Martins; Teresa Barros; Nelson Duarte; Rebecca Kechen Dong; Yiyi Liao; Ubaldo Comite;
Xiaoguang Yue. "Preference between Individual Products and Bundles: Effects of Complementary, Price, and Discount Level in
Portugal". Journal of Risk and Financial Management (2021): https://doi.org/10.3390/jrfm14050192.
10.3390/jrfm14050192
- Rodrigues, Paula. "Generation Y and Brand Love: understanding the effects of individual cultural values and religious commitment".
Journal of Creative Communication (2021):
Aceite para publicação • 10.1177/09732586221092637
- Rodrigues, P; Borges, AP; Vieira, E; Rodrigues, Paula. "The mediating role of brand experience in a mid-sized city". International
Journal of Business Excellence (2021):
Aceite para publicação • 10.1504/ijbex.2021.118181
- Barros, Teresa; Rodrigues, Paula; Duarte, Nelson; Shao, Xue-Feng; Martins, F. V.; Barandas-Karl, H.; Yue, Xiao-Guang. "The
Impact of Brand Relationships on Corporate Brand Identity and Reputation—An Integrative Model". Journal of Risk and Financial
Management 13 6 (2020): 133. http://dx.doi.org/10.3390/jrfm13060133.
10.3390/jrfm13060133
- Rodrigues, Paula; Pinto Borges, Ana; Rodrigues, P.; Pinto Borges, A.. "Negative emotions toward a financial brand: the opposite
impact on brand love". European Business Review ahead-of-p ahead-of-p (2020): http://dx.doi.org/10.1108/ebr-12-2018-0221.
10.1108/ebr-12-2018-0221
- Rodrigues, P.; Borges, A.P.; Vieira, E.P.. "Corporate social responsibility image and emotions for the competitiveness of
tourism destinations". Journal of Place Management and Development (2020): http://www.scopus.com/inward/record.url?eid=2-s2.0-85090160903&partnerID=MN8TOARS.
10.1108/JPMD-01-2020-0005
- Rodrigues, C.; Brandão, A.; Rodrigues, P.. "I can’t stop hating you: an anti-brand-community perspective on apple brand hate".
Journal of Product and Brand Management (2020): http://www.scopus.com/inward/record.url?eid=2-s2.0-85096451718&partnerID=MN8TOARS.
10.1108/JPBM-10-2019-2621
- Vieira, E.; Borges, A.P.; Rodrigues, P.; Lopes, J.. "The role of intangible factors in the intention of repeating a tourist
destination". International Journal of Tourism Policy 10 4 (2020): 327-350. http://www.scopus.com/inward/record.url?eid=2-s2.0-85100057969&partnerID=MN8TOARS.
10.1504/IJTP.2020.112639
- "Destination Brand Personality and Brand Experience in the Tourism Management of a Mid-Sized City". International Journal
of Business Excellence 1 1 (2020): 1-1. http://dx.doi.org/10.1504/ijbex.2020.10026170.
10.1504/ijbex.2020.10026170
- Hur, Won-Moo; Moon, Tae-Won; Choi, Wook-Hee. "Corporate Social Responsibility and its Impact when Visiting a Tourist City".
Corporate Social Responsibility and Environmental Management (2019): http://dx.doi.org/10.1002/csr.1725.
Aceite para publicação • 10.1002/csr.1725
- Rodrigues, Paula; Branco, Francisco Castelo; Borges, Ana Pinto. "Consumer perceptions of corporate social responsibility and
its impact on purchasing in economic crisis". Global Business and Economics Review 21 5 (2019): 583. http://dx.doi.org/10.1504/gber.2019.10020644.
10.1504/gber.2019.10020644
- Rodrigues, Clarinda; Rodrigues, P.. "Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy
to neo-luxury brands". Journal of Product & Brand Management (2019): https://ciencia.iscte-iul.pt/publications/brand-love-matters-to-millennials-the-relevance-of-mystery-sensuality-and-intimacy-to-neo-luxury/68036?lang=en.
10.1108/JPBM-04-2018-1842
- Brandão, Amélia; Eva Pinho; Rodrigues, P.. "Antecedents and consequences of luxury brand engagement in social media". Spanish
Journal of Marketing - ESIC (2019): https://ciencia.iscte-iul.pt/publications/antecedents-and-consequences-of-luxury-brand-engagement-in-social-media/68044?lang=en.
10.1108/SJME-11-2018-0052
- Ferreira, P.; Rodrigues, P.; Rodrigues. "Brand love as mediator of the brand experience-satisfaction-loyalty relationship
in a retail fashion brand". Management and Marketing (2019): https://content.sciendo.com/view/journals/mmcks/14/3/article-p278.xml?lang=en.
10.2478/mmcks-2019-0020
- Rodrigues, Paula; Brandão, Amélia; Rodrigues, Clarinda. "The importance of self in brand love in consumer-luxury brand relationships".
Journal of Customer Behaviour 17 3 (2018): 189-210. http://dx.doi.org/10.1362/147539218x15434304746036.
10.1362/147539218x15434304746036
- Borges, A.P.; Vieira, E.P.; Rodrigues, P.. "The perception of corporate social responsibility of the city of Porto". International
Journal of Tourism Cities (2018): http://www.scopus.com/inward/record.url?eid=2-s2.0-85048825704&partnerID=MN8TOARS.
10.1108/IJTC-12-2017-0097
- Ferreira, P.; Rodrigues, P.. "Engagement as an antecedent of the satisfaction-performance relation: A study with line managers".
International Journal of Human Resources Development and Management 18 1-2 (2018): 32-50. http://www.scopus.com/inward/record.url?eid=2-s2.0-85048809348&partnerID=MN8TOARS.
10.1504/IJHRDM.2018.092293
- Rodrigues, Paula. "The Value of Luxury: Social, individual and functional dimensions". International Journal of Marketing,
Communication and New Media Special 4 (2018): 57-76. http://u3isjournal.isvouga.pt/index.php/ijmcnm.
Acesso aberto • Publicado
- Borges, AP; Vieira, E; Rodrigues, P. "TOURIST ENGAGEMENT AND THE IDENTIFICATION WITH THE BRAND OF DESTINATION: THE CASE OF
(RE)VISITING THE CITY OF PORTO". Global Fashion Management Conference (2018):
10.15444/gmc2018.04.10.08
- Sousa, AR; Brandão, A; Rodrigues, P. "THE IMPACT OF BRAND LOVE IN BUILDING BRAND LOYALTY AMONG YOUNG CONSUMERS". Global
Fashion Management Conference (2018):
10.15444/gmc2018.03.01.05
- Pinto Borges, A.; Cardoso, C.; Rodrigues, P.. "Consumer’s love for functional brands: the Aspirin case". International
Journal of Pharmaceutical and Healthcare Marketing 10 4 (2016): 477-491. http://www.scopus.com/inward/record.url?eid=2-s2.0-85002856915&partnerID=MN8TOARS.
10.1108/IJPHM-07-2016-0035
- Borges, A.P.; Rodrigues, P.; Matias, Á.. "Customer satisfaction and expenditure behaviour in musical festivals: The optimus
primavera sound case study". Tourism Economics 22 4 (2016): 825-836. http://www.scopus.com/inward/record.url?eid=2-s2.0-84986552410&partnerID=MN8TOARS.
10.1177/1354816616654255
- Rodrigues, P.; Martins, F.V.. "Perceptual and behavioural dimensions: measuring brand equity consumer based". Journal of
Fashion Marketing and Management 20 4 (2016): 507-519. http://www.scopus.com/inward/record.url?eid=2-s2.0-84989938347&partnerID=MN8TOARS.
10.1108/JFMM-03-2016-0019
- Rodrigues, P.C.L.. "Individual cultural values and consumer's choice of national brands". Global Business and Economics
Review 18 6 (2016): 642-655. http://www.scopus.com/inward/record.url?eid=2-s2.0-84990032674&partnerID=MN8TOARS.
10.1504/GBER.2016.079405
- Rodrigues, Paula Cristina Lopes, 1970-. "Brand identity it's important in consumer behavior of caracol brand?". (2016): http://hdl.handle.net/11067/2164.
- Rodrigues, P.; Borges, A.P.. "Corporate social responsibility and its impact in consumer decision-making". Social Responsibility
Journal 11 4 (2015): 690-701. http://www.scopus.com/inward/record.url?eid=2-s2.0-84942079724&partnerID=MN8TOARS.
10.1108/SRJ-02-2014-0026
- Novais, Isabel Marisa Oliveira; Rodrigues, Paula Cristina Lopes 1970-. "Brand equity da marca Ana Sousa". (2014): http://hdl.handle.net/11067/1361.
- Borges, Ana Pinto; Remondes, Jorge; Rodrigues, Paula. "The profile of users of social networks: a tool for developing strategies".
Journal of Strategic and International Studies 9 (2014): 53-60.
Publicado
- Borges, Ana Pinto; Ribeiro, Glória; Rodrigues, Paula. "A Triple Vision of the Effectiveness of Internal Marketing". International
Journal of Marketing, Communication and New Media 1 1 (2013): 87-102. http://u3isjournal.isvouga.pt/index.php/ijmcnm.
Publicado
- Rodrigues, Paula Cristina Lopes, 1970-; Gabriel, Susana. "Importância das associações à marca na construção do capital da
marca". (2010): http://hdl.handle.net/11067/5226.
|
| Capítulo de livro |
- Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Ana Brochado; Isabel Barbosa. "Human(oid)". In Virtual Social Media Influencers.
2023.
10.4018/978-1-6684-8898-0.ch001
- Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto; Brochado, Ana; Barbosa, Isabel. Autor correspondente: Rodrigues, Paula. "Human(oid):
Virtual Social Media Influencers". In Influencer Marketing Applications within the Metaverse. 2023.
- Sousa, Ana; Rodrigues, Paula. Autor correspondente: Sousa, Ana. "THE IMPORTANCE OF CULTURAL HERITAGE IN THE PROMOTION OF A
NATION'S BRAND". In Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches. 2023.
10.4018/978-1-6684-5902-7.ch008
- Ana Sousa; Paula Rodrigues. "The Importance of Cultural Heritage in the Promotion of a Nation's Brand". 2023.
10.4018/978-1-6684-5902-7.ch008
- Ana Pinto Borges; Elvira Vieira; Paula Rodrigues; Ana Isabel Canavarro. "Factors Influencing the Level of Trust in Vaccines".
2023.
10.4018/978-1-6684-8351-0.ch002
- Ana Sousa; Clara Madeira; Paula Rodrigues; Carlos Martins. "Smart and Sustainable Tourism Destinations". In A Bibliometric
Analysis. 2022.
10.4018/978-1-7998-8306-7.ch006
- Paula Cristina Lopes Rodrigues; Ana Pinto Borges. "Anxiety During the Pandemic". In The Perceptions of Health Importance,
Health Knowledge, and Health Consciousness. 2022.
10.4018/978-1-7998-8674-7.ch021
- Paula Rodrigues; Ana Pinto Borges; Paulo Ramos; Elvira Vieira; Catarina Alexandra Correia. "Mass Masstige Index". In Application
in Wine Brands and the Importance in Restaurant Communication. 2022.
10.4018/978-1-7998-9148-2.ch011
- Paula Rodrigues; Ana Sousa; Bruno Ferreira; Ana Pinto Borges; Carlos Martins. "Complexity of Individual Choice Between the
Public and Private Healthcare Sectors". 2022.
10.4018/978-1-6684-6044-3.ch014
- Rodrigues P.; Gómez-Suárez M.; Brochado A.; Veloso M.; Borges A.P.; Matias Á.. "COVID Crisis and the Impact on Smart Tourism,
Sustainable Development and Local Communities". 2022.
10.1007/978-3-030-76583-5_7
- Sousa, Ana; Madeira, Clara; Rodrigues, Paula; Martins, Carlos. "Smart and Sustainable Tourism Destinations: A Bibliometric
Analysis". In Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality, 107-130. IGI Global,
2022.
Publicado • 10.4018/978-1-7998-8306-7
- Paula Rodrigues; Ana Pinto Borges. "New Luxury vs. Old Luxury". In What Is the Definition of Luxury Brand?, 45-64.
{IGI, 2021.
10.4018/978-1-7998-4369-6.ch003
- Ana Pinto Borges; Paula Rodrigues. "Consumer Decision Making From a Beloved Brand". In The Aspirin Case, 184-198. {IGI,
2021.
10.4018/978-1-7998-3034-4.ch011
- Carlos Alberto Martins; Paula Rodrigues. "The Importance of Happiness and Well-Being Experience in Health". In The Case
of Vidago Palace Thermal Spa, 103-123. {IGI, 2021.
10.4018/978-1-7998-3034-4.ch007
- Paula Rodrigues. "Trust in E-Commerce". In The Importance of the Experience and Relationship With This New Sales System
– New Business Commerce, 179-196. {IGI, 2021.
10.4018/978-1-7998-1843-4.ch010
- Rodrigues, Paula. "COVID Crisis and the Impact on Local Communities, Sustainable Development and Smart Tourism". In Business
Under Crisis: Contextual Transformations and Organisational Adaptations. Palgrave, 2021.
Aceite para publicação
- Borges, Ana Pinto; Rodrigues, Paula. "Perceção das práticas de Responsabilidade Social e o Impacto na compra: um estudo aplicado
à marca Salsa". In Marketing Aplicado à Moda Portuguesa. Chiado Editora, 2019.
Publicado
- Rodrigues, Paula; Borges, A.P.; Vieira, E.; Rodrigues, P.. "Branding Porto: A case study of the “Essence of Wine”". In The
Branding of Tourist Destinations: Theoretical and Empirical Insights, 129-146. Emerald Publishing, 2018.
Publicado
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| Edição de livro |
- Rodrigues, Paula; Borges, Ana Pinto. Gastronomy, Hospitality, and the Future of the Restaurant Industry. IGI Global.
2022.
Publicado • 10.4018/978-1-7998-9148-2
- Rodrigues, Paula. Marketing Aplicado à Moda Portuguesa. Lisboa, Portugal: Chiado Editora. 2018.
Publicado
|
| Livro |
- Rodrigues, Paula; Ana Pinto Borges; Paula Rodrigues. New Techniques for Brand Management in the Healthcare Sector.
IGI-Global. 2021.
Publicado
- Rodrigues, Paula; Carlos Martins; Paula Cristina Lopes Rodrigues. Competitive Drivers for Improving Future Business Performance.
IGI-Global. 2021.
Publicado • Editor
- Rodrigues, Paula. Building Consumer-Brand Relationship in Luxury Brand Management. IGI-Global. 2020.
Publicado • 10.4018/978-1-7998-4369-6 • Editor
|
| Resumo em conferência |
- Rodrigues, Paula; Borges, Ana. "Attitude towards fashion influencers, masstige brands and purchase intention: new conceptual
model". Trabalho apresentado em 16th Annual Conference of the Euromed Academy of Business ¿Business Transformation in Uncertain
Global Environments¿, Vilnius, 2023.
Publicado
- Rodrigues, Paula; Brochado, Ana. "Cryptocurrency trust and intention to use: consumers¿ perspective". Trabalho apresentado
em 16th Annual Conference of the Euromed Academy of Business ¿Business Transformation in Uncertain Global Environments",
Vilnius, 2023.
Publicado
- Madeira, Clara; Rodrigues, Paula. "A Systematic Literature Review and Research Agenda of Masstige and Brand Happiness". Trabalho
apresentado em 16th Annual Conference of the Euromed Academy of Business ¿Business Transformation in Uncertain Global Environments¿,
Vilnius, 2023.
Publicado
- Rodrigues, Paula; Barbosa, Isabel; Sousa, Ana; Borges, Ana Pinto. Autor correspondente: Rodrigues, Paula. "The influence of
a sensory tourism experience in implicit attitudes of Generation Z.". Trabalho apresentado em International Workshop “Tourism
and Hospitality Management” (IWTHM2023), Porto, 2023.
- Rodrigues, Paula; Silva, Sara; Sousa, Ana; Borges, Ana Pinto. "Co-creation and co-destruction of value in tourism services.".
Trabalho apresentado em International Workshop “Tourism and Hospitality Management” (IWTHM2023), Porto, 2023.
- Rodrigues, Paula; Sousa, Ana; Ribeiro, Paulo; Vaz, Joel. Autor correspondente: Rodrigues, Paula. "Opinion Aggregator Platforms
in The Restaurant Sector". Trabalho apresentado em 10th European Conference on Social Media - ECSM 2023., Cracóvia,
2023.
- Rodrigues, Paula; Borges, Ana Pinto; Madeira, Clara; Guerreiro, Miguel. "Knowledge management contribution in marketing field:
bibliometric analysis". Trabalho apresentado em 10th International Conference on Contemporary Marketing, Naxos,
2022.
Publicado
- Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto. "An exploratory study about the influence of mindfulness feelings toward
ab individual's outdoor lifestyle and empowerment". Trabalho apresentado em Proceedings of 15th Annual Conference of the
EuroMed Academy of Business, 2022.
Publicado
- Rodrigues, Paula; Borges, Ana Pinto. "Masstige Wine: Differentiation in Tourism". Trabalho apresentado em International
Workshop Tourism and Hospitality Management, Porto, 2021.
Publicado
- Rodrigues, Paula; Borges, Ana Pinto; Martins, Carlos; Guerreiro, Pedro. "Authenticity as an Antecedent of Brand Image in a
Positive Emotional Consumer Relationship: the case of Craft Beer Brand". Trabalho apresentado em International Conference
of Applied Business and Management (ICABM2020), Porto, 2020.
Publicado
- Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula; Tavares, Victor. "Evaluation of the brand of a regional food
product". Trabalho apresentado em International Workshop Tourism and Hospitality Management (IWTHM2019), Porto,
2019.
Publicado
- Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula; Gomes, Sofia. "Tangible and Intangible Factors as Determinants
of Length of Stay in a Tourist Destination". Trabalho apresentado em Workshop Tourism and Hospitality Management, Porto,
2019.
Publicado
- Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula; Gomes, Sofia. "Tangible and Intangible Factors as Determinants
of Lenght of Stay in a Tourist Destination". Trabalho apresentado em International Workshop Tourism and Hospitality Management
(IWTHM2019), Porto, 2019.
Publicado
- Rodrigues, Paula; Borges, Ana Pinto; Vieira, Elvira Pacheco. "Gastronomic Experience in a Destination Touristic Place: Porto
City". Trabalho apresentado em International Workshop Tourism and Hospitality Management (IWTHM2019), Porto,
2019.
Publicado
- Rodrigues, Paula. "Corporate social responsibility, brand engagement and brand love when you visit a city". 2018.
10.15444/gmc2018.14.02.02
- Rodrigues, Paula. "The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative
study". 2018.
- Rodrigues, Paula. "Tourist engagement and the identification with the brand of destination: the case of re(visit) the city
of Porto". 2018.
- Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula. "Engagement and Social Responsibility with a Tourist destination:
the case of City of Porto". Trabalho apresentado em International Conference of Applied Business and Management (ICABM2018),
2018.
- Borges, Ana Pinto; Rodrigues, Paula. "Negative emotions toward a financial brand: The case of CGD". Trabalho apresentado em
ICABM2018 International Conference of Applied Business and Management, Porto, 2018.
Publicado
- Borges, Ana Pinto; Rodrigues, Paula. "Portuguese Consumers Perceptions of Corporate Social Responsibility". Trabalho apresentado
em XXIV Jornadas Luso Espanholas de Gestão Científica, Leiria, 2014.
Publicado
- Borges, Ana Pinto; Rodrigues, Paula. "Succession Process in the family business: the views of Portugal Successors". Trabalho
apresentado em XXIV Jornadas Luso Espanholas de Gestão Científica, Leiria, 2014.
Publicado
- Borges, Ana Pinto; Rodrigues, Paula. "Corporate social responsibility activities and its impact in consumers behaviours´ decision-making:
the context of economic recession". Trabalho apresentado em 2nd International Conference on Innovation for Sustainability
(IS2014), Porto, 2014.
Publicado
|
| Tese / Dissertação |
- "Gestão do Valor da Marca Face a Celebridades Desportivas: o Caso do Vício à Marca Humana". Mestrado, Universidade Lusíada
de Vila Nova de Famalicão, 2022.
- "Gestão da Autenticidade e Experiência Percebida pelo Consumidor no Setor Hoteleiro: Intenção de Revisitar, Recomendar e Felicidade".
Mestrado, Universidade Lusíada de Vila Nova de Famalicão, 2022.
- "GESTÃO DE TURISMO INTELIGENTE E SUSTENTÁVEL APÓS COVID". Mestrado, Universidade Lusíada Porto Faculdade de Ciências da Economia
e da Empresa, 2022.
- "Variáveis Explicativas do Comportamento de Adição à Marca na Gestão de Marcas de Luxo". Mestrado, Universidade Lusíada Porto
Faculdade de Ciências da Economia e da Empresa, 2022.
- "GESTÃO DA COMPLEXIDADE NO ACESSO À SAÚDE: Escolha entre o setor público e o privado". Mestrado, Universidade Lusíada Porto
Faculdade de Ciências da Economia e da Empresa, 2022.
- Lascasas, José Miguel Araújo Veloso de Sousa. "Satisfação dos consumidores de marcas de Cervejas Artesanais". Mestrado, 2020.
http://hdl.handle.net/11067/5686.
- Fernandes, Diana Maria Machado. "Happiness brand experience : a importância na gestão da marca". Mestrado, 2020. http://hdl.handle.net/11067/5982.
- Martins, Cátia Andreia Rocha. "Aspeto estético visual e inovação tecnológica no prazer das marcas de luxo : Caso Tesla". Mestrado,
2020. http://hdl.handle.net/11067/5685.
- Andrade, Ana Sofia Machado. "O impacto da contrafação nas marcas de luxo". Mestrado, Universidade Lusíada de Vila Nova de
Famalicão, 2020. http://hdl.handle.net/11067/5984.
- Cunha, Casimiro Carvalho da. "Marcas artesanais de cerveja - o efeito da autenticidade, lealdadade, passa-a-palavra e preço
premium no amor à marca". Mestrado, 2019. http://hdl.handle.net/11067/5696.
- Sampaio, Helena Alice Pacheco Novais; Silva, Catarina Ferreira da. "Efeitos da personalidade e autenticidade da marca no ódio
à Ryanair". Mestrado, 2019. http://hdl.handle.net/11067/5697.
- Ferreira, Diogo Luís Mateus. "Experiência com a marca e a perceção da imagem da responsabilidade social : caso "Red Bull"".
Mestrado, 2018. http://hdl.handle.net/11067/4683.
- Lopes, Susana Daniela Carvalho. "Os meios de pagamento online : o seu impacto na concretização da compra por parte de consumidor
português". Mestrado, 2018. http://hdl.handle.net/11067/4496.
- Coelho, Daniel Osvaldo Barradas; Guedes, Vítor Manuel Fernandes; Coelho, Paulo Jorge Ribeiro. "Processo de sucessão em empresas
familiares : gestão da transferência de conhecimentos". Mestrado, 2017. http://hdl.handle.net/11067/3319.
- Veiga, António Dário Cabral. "Quando a autenticidade da marca falha : Impactos na percepção do consumidor sobre a responsabilidade
social". Mestrado, 2017. http://hdl.handle.net/11067/3713.
- Abreu, Vera Lúcia Brás de. "Valor da marca do produtor versus marca branca". Mestrado, 2017. http://hdl.handle.net/11067/3690.
- Martins, Carlos Alberto da Costa, 1961-. "A influência da incerteza ambiental na escolha das lógicas estratégicas". Doutoramento,
2015. http://hdl.handle.net/11067/1486.
- Oliveira, Nuno Hélder da Fonte Carvalho. "Valores culturais dos consumidores portugueses de calçado". Mestrado, 2015. http://hdl.handle.net/11067/1976.
- Coelho, Ana Margarida Junqueira da Silva. "BRAND LOVE : a importância da gestão de marcas". Mestrado, 2015. http://hdl.handle.net/11067/2593.
- Sousa, José dos Santos Tavares de. "O papel da recessão económica na compra de produtos de empresas socialmente responsáveis".
Mestrado, 2014. http://hdl.handle.net/11067/2594.
- Las Casas, Paula Natália Guimarães Ferreira Alves da Costa e. ""Brand love" e marcas de luxo : a percepção dos consumidores".
Mestrado, 2014. http://hdl.handle.net/11067/1969.
- Rodrigues, Paula Cristina Lopes. "A Mensuração do Valor da Marca". Doutoramento, 2011. http://hdl.handle.net/10216/7598.
- Marques, Maria Manuela Faria Ribeiro; Novais, Isabel Marisa Oliveira. "Importância da identidade da marca : o caso da marca
Caracol". Mestrado, 2011. http://hdl.handle.net/11067/3725.
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