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Paula Rodrigues. Concluiu o(a) Doutoramento em Ciências Empresariais em 2008 pelo(a) Universidade do Porto Faculdade de Economia, Doutoramento em Doutoramento em Ciências Empresariais em 2008/12 pelo(a) Universidade do Porto Faculdade de Economia e Mestrado em Mestrado em Economia em 2001 pelo(a) Universidade do Porto Faculdade de Economia. É Investigador no(a) ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial e Professor Associado no(a) Universidade Lusíada Porto. Publicou 8 artigos em revistas especializadas. Nas suas atividades profissionais interagiu com 20 colaborador(es) em coautorias de trabalhos científicos.
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Identification

Personal identification

Full name
Paula Rodrigues

Citation names

  • Rodrigues, Paula

Author identifiers

Ciência ID
F916-35BB-B368
ORCID iD
0000-0003-2967-2583
Researcher Id
W-4847-2017
Scopus Author Id
55523982900

Languages

Language Speaking Reading Writing Listening Peer-review
Spanish; Castilian Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
English Beginner (A1) Advanced (C1) Beginner (A1) Beginner (A1)
French Beginner (A1) Advanced (C1) Beginner (A1) Beginner (A1)
Education
Degree Classification
2008/12/20
Concluded
 Ciências Empresariais (Doutoramento)
Major in Sem especialidade
Universidade do Porto Faculdade de Economia, Portugal
"Capital de Marca Baseado no Consumidor: Mensuração e Modelos de Equações Estruturais para Marcas de Vestuário" (THESIS/DISSERTATION)
 Aprovada
2008/12
Concluded
 Doutoramento em Ciências Empresariais (Doutoramento)
Universidade do Porto Faculdade de Economia, Portugal
"Capital da Marca Baseado no Consumidor: Mensuração e Modelos de Equações Estruturais para Marcas de Vestuário" (THESIS/DISSERTATION)
 Aprovada por Unanimidade
2001
Concluded
 Mestrado em Economia (Mestrado)
Universidade do Porto Faculdade de Economia, Portugal
"Modelização da Avaliação da Informação e das Preferencias do Consumidor." (THESIS/DISSERTATION)
 Muito Bom
Affiliation

Science

Category
Host institution 		Employer
2019/09/01 - Current Coordinating Researcher (Research) Universidade Lusíada - Centro de Investigação em Organizações, Mercados e Gestão Industrial , Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2018/09/01 - Current Associate Professor (University Teacher) Universidade Lusíada Porto, Portugal
2009/01/01 - 2018/08/31 Assistant Professor (University Teacher) Universidade Lusíada Porto, Portugal
2015/09/01 - 2016/08/31 Assistant Professor (University Teacher) Universidade Lusíada de Vila Nova de Famalicão, Portugal
2013/09/01 - 2016/08/31 Assistant Professor (University Teacher) Universidade Lusíada de Vila Nova de Famalicão, Portugal
2013/09/01 - 2016/08/31 Assistant Professor (University Teacher) Universidade Lusíada Porto, Portugal
2013/09/01 - 2016/08/31 Assistant Professor (University Teacher) Universidade Lusíada Porto, Portugal
2013/09/01 - 2014/08/31 Assistant Professor (University Teacher) Universidade Lusíada Porto, Portugal
1995/09/01 - 2008/12/31 Assistant (University Teacher) Universidade Lusíada Porto, Portugal

Others

Category
Host institution 		Employer
2018/01/01 - Current Investigador ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
2018/01/01 - Current Investigador Universidade Lusíada de Lisboa Centro Lusíada de Investigação em Política Internacional e Segurança, Portugal
2013/09/01 - 2014/08/31 Diretora da Faculdade de Ciências da Economia e da Empresa Universidade Lusíada Porto, Portugal
2010/09/01 - 2014/08/31 Directora da Faculdade de Ciências da Economia e da Empresa Universidade Lusíada Porto, Portugal
2007 - 2009 Investigador Centro de Estudos da População Economia e Sociedade, Portugal
1997/01/04 - 1998/01/02 Formadora Instituto Nacional de Estatistica, Portugal
Projects

Contract

Designation Funders
2020/09/01 - 2023/09/01 Qvo Vadis Homo Sapiens? A definição de novos perfis comportamentais em mercados globais numa era pós COVID
PTDC/EGE-OGE/1030/2020
Researcher
Outputs

Publications

Book
  1. Rodrigues, Paula. New Techniques for Brand Management in the Healthcare Sector. IGI-Global. 2021.
    Published
  2. Rodrigues, Paula. Competitive Drivers for Improving Future Business Performance. IGI-Global. 2021.
    Published • Editor
  3. Rodrigues, Paula. Building Consumer-Brand Relationship in Luxury Brand Management. IGI-Global. 2020.
    Published • 10.4018/978-1-7998-4369-6 • Editor
Book chapter
  1. Ana Sousa; Clara Madeira; Paula Rodrigues; Carlos Martins. "Smart and Sustainable Tourism Destinations". In A Bibliometric Analysis. 2022.
    10.4018/978-1-7998-8306-7.ch006
  2. Paula Cristina Lopes Rodrigues; Ana Pinto Borges. "Anxiety During the Pandemic". In The Perceptions of Health Importance, Health Knowledge, and Health Consciousness. 2022.
    10.4018/978-1-7998-8674-7.ch021
  3. Paula Rodrigues; Ana Pinto Borges; Paulo Ramos; Elvira Vieira; Catarina Alexandra Correia. "Mass Masstige Index". In Application in Wine Brands and the Importance in Restaurant Communication. 2022.
    10.4018/978-1-7998-9148-2.ch011
  4. Paula Rodrigues; Ana Sousa; Bruno Ferreira; Ana Pinto Borges; Carlos Martins. "Complexity of Individual Choice Between the Public and Private Healthcare Sectors". 2022.
    10.4018/978-1-6684-6044-3.ch014
  5. Paula Rodrigues; Ana Pinto Borges. "New Luxury vs. Old Luxury". In What Is the Definition of Luxury Brand?, 45-64. {IGI, 2021.
    10.4018/978-1-7998-4369-6.ch003
  6. Ana Pinto Borges; Paula Rodrigues. "Consumer Decision Making From a Beloved Brand". In The Aspirin Case, 184-198. {IGI, 2021.
    10.4018/978-1-7998-3034-4.ch011
  7. Carlos Alberto Martins; Paula Rodrigues. "The Importance of Happiness and Well-Being Experience in Health". In The Case of Vidago Palace Thermal Spa, 103-123. {IGI, 2021.
    10.4018/978-1-7998-3034-4.ch007
  8. Paula Rodrigues. "Trust in E-Commerce". In The Importance of the Experience and Relationship With This New Sales System – New Business Commerce, 179-196. {IGI, 2021.
    10.4018/978-1-7998-1843-4.ch010
  9. Rodrigues, Paula. "COVID Crisis and the Impact on Local Communities, Sustainable Development and Smart Tourism". In Business Under Crisis: Contextual Transformations and Organisational Adaptations. Palgrave, 2021.
    Accepted
  10. Rodrigues, Paula; Borges, A.P.; Vieira, E.; Rodrigues, P.. "Branding Porto: A case study of the “Essence of Wine”". In The Branding of Tourist Destinations: Theoretical and Empirical Insights, 129-146. Emerald Publishing, 2018.
    Published
Conference abstract
  1. Rodrigues, Paula. "Corporate social responsibility, brand engagement and brand love when you visit a city". 2018.
  2. Rodrigues, Paula. "The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study". 2018.
  3. Rodrigues, Paula. "Tourist engagement and the identification with the brand of destination: the case of re(visit) the city of Porto". 2018.
Conference paper
  1. Martins, C; Rodrigues, P. "Entrepreneurial Alertness in Different Generations". 2021.
    10.34190/eie.21.200
  2. Rodrigues, P.; De Oliveira, E.R.; Guerreiro, M.. "Knowledge management in sustainable and smart tourism: A review of empirical research". 2020.
    10.34190/EKM.20.217
  3. Rodrigues, P. "THE MEDIATION EFFECT OF THE CSR IMAGE BETWEEN THE CONSUMER'S PERCEPTION OF BRAND GLOBALNESS AND BRAND AUTHENTICITY AND PURCHASE INTENTION". 2020.
  4. Rodrigues, P; Borges, AP; Vieira, E. "PLACE BRANDING DESTINATION: A GASTRONOMIC EXPERIENCE". 2020.
  5. Vieira, E; Borges, AP; Rodrigues, P. "THE HAPPINESS WITH DESTINATION AND ITS INFLUENCE ON LENGTH OF STAY". 2020.
  6. Rodrigues, Paula. "The opportunity and the business model". Paper presented in 7th Strategica International Conference, Bucarest, 2019.
    10.5220/0004065401970200
  7. Rodrigues, Paula. "The Effect of Negative Emotions Toward A Consumers’ Perception of CSR". Paper presented in 12Th Annual Conference, The EuroMed Academy of Business, 2019.
  8. Rodrigues, Paula. "Technological Innovation and Visual Aesthetic Aspect in the Delight of New Luxury Brands". Paper presented in 12Th Annual Conference, The EuroMed Academy of Business, 2019.
  9. Rodrigues, Paula. "Counterfeit Branded Luxury Goods: consumers differences perceptions between New and Old luxury brands". Paper presented in 7th Annual International Colloquium on Branding, 2019.
  10. Lei, Katy Y.. "Identity in Fashion Luxury Brands Purchase Intention". Paper presented in GFCM Conference, 2019.
    10.15444/gmc2014.11.04.02
  11. Rodrigues, Paula. "Comparison between two emotional relationships constructs – Brand Engagement and Brand Love and the Impact on Accessories Luxury Brand Perception". Paper presented in 17th Annual International Conference on Marketing, 2019.
  12. Rodrigues, P; Borges, AP. "THE EFFECT OF NEGATIVE EMOTIONS TOWARD A CONSUMERS' PERCEPTION OF CSR". 2019.
  13. Rodrigues, Paula. "Building and emotional relationship with the consumer: antecedents and outcomes of brand love". 2018.
  14. Rodrigues, Paula. "Big Data in Family Business Marketing Activities Decisions". Paper presented in GAMMA - Global Marketing Conference, 2018.
  15. Rodrigues, Paula. "Cognitive and Affective brand trust: an approach to baby care category". Paper presented in GAMMA - Global Marketing Conference, 2018.
  16. Rodrigues, Paula. "Factors to purchase luxury brands: Chanel brand case". Paper presented in 16th Annual International Conference on Marketing, 2018.
  17. Rodrigues, Paula. "What makes you know and buy luxury shoes?". Paper presented in International Conference of Applied Business and Management, 2018.
  18. Rodrigues, Paula. "Buying Luxury Brands: The value of luxury brands". Paper presented in EURAM Conference, 2018.
  19. Rodrigues, Paula. "Determinants and outcomes of brand hate: an anti-brand community perspective on strong negative brand emotions". 2018.
  20. Rodrigues, Paula. "Brand Love or Brand Engagement in Luxury Brands?". Paper presented in 25th EBES Conference, 2018.
  21. Rodrigues, Paula. "Eye Tracking the impact of in-store sensory and price messages on visual attention and intended purchase behaviour". Paper presented in 13th Global Brand Conference – Academy of Marketing Branding in the Digital Age: Innovation & Responsibility, 2018.
  22. Rodrigues, Paula. "Creation of a tacit knowledge scale in succession process of family business". Paper presented in 14th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning, 2017.
  23. Rodrigues, Paula. "Antecedents to Brand Hate among Generation Y: A consumer cross-cultural study". Paper presented in 10th Annual EuroMed Academy Business Conference, 2017.
  24. Rodrigues, Paula. "Luxury consumer-brand relationships – the importance of self in brand love". Paper presented in 10th Annual EuroMed Academy Business Conference, 2017.
  25. Rodrigues, Paula. "What do I have to do to make you love me? Brand experience as an antecedent of brand love in a retail fashion brand". Paper presented in EURAM Conference, 2017.
  26. Rodrigues, Paula. "What luxury brands perceptions does for brand love?". Paper presented in 46th EMAC Conference, 2017.
  27. Rodrigues, Paula. "Modeling the Impact of Sports Events in the Attitude Toward the Brand". Paper presented in 5th International Consumer Brand Relationships Conference, 2017.
  28. Rodrigues, Paula. "Ikea Brand Love: Enhancing brand love through brand experience". Paper presented in 5th International Consumer Brand Relationships Conference, 2017.
  29. Rodrigues, Paula. "When luxury brand authenticy fail: impacts in brand love". Paper presented in 5th International Consumer Brand Relationships Conference, 2017.
  30. Rodrigues, Paula. "Is love online or offline? Brand experience, brand love and brand equity in a fashion retail store". Paper presented in 5th International Consumer Brand Relationships Conference, 2017.
  31. Rodrigues, Paula. "Falling in love with luxury brands: Antedecents and outcomes of brand love among Generation Y". Paper presented in 12th Global Brand Conference, Academy of Marketing’s Brand, Identity and Corporate Reputation Special Interest Group, 2017.
  32. Külter Demirgünes, Banu; Özsaçmaci, Bülent. "The effect of the consumers perception of CSR in Brand Love". Paper presented in 12th Global Brand Conference, Academy of Marketing’s Brand, Identity and Corporate Reputation Special Interest Group, 2017.
    10.20472/bmc.2016.004.012
  33. Rodrigues, Paula. "It´s Nespresso a Brand Love?". Paper presented in 21st EBES Conference, 2017.
  34. Rodrigues, Paula. "Knowledge Transfer in Succession of Family Business". Paper presented in 21st EBES Conference, 2017.
  35. Rodrigues, Paula. "The importance of environment on strategic logics". Paper presented in 21st EBES Conference, 2017.
  36. Guerreiro, M.; Rodrigues, P.; Torres, I.; Monarca, A.; Barradas, D.; Rodrigues, Paula. "Knowledge management in the succession process: The case of north Portuguese family business". Paper presented in 18th European Conference on Knowledge Management, 2017.
  37. Rodrigues, Paula. "The Effect of Brand Love in the Consumers Perception of Corporate Social Responsibility". Paper presented in EURAM, 2016.
  38. Heejeong Yim; Herrmann. "Why consumers buy Luxury Brands?". Paper presented in EMAC, 2016.
    10.1109/ecodim.2003.1322772
  39. Rodrigues, P.; Torres, I.; Monarca, A.; Guerreiro, M.; Barradas, D.. "Gender differences in the perception of the importance of transfer and knowledge management systems". 2016.
  40. Rodrigues, Paula. "Strategic Logic – Theoretical Model for Growth Companies". Paper presented in 15Th EBES Conference, 2015.
  41. Rodrigues, Paula. "Profitmeter: Proposal to Include Time Variable in the Accounting Model". Paper presented in 15Th EBES Conference, 2015.
  42. Rodrigues, Paula. "The Perception of Potential Successors in Succession Process". Paper presented in 15Th EBES Conference, 2015.
  43. Rodrigues, P.; Borges, A.P.; Aleixo, A.. "The importance of knowledge management in the succession process of family businesses". 2014.
  44. Rodrigues, P.; Oliveira, E.R.. "The importance of knowledge management in corporate social responsibility and the effects on the consumers-presenting the case of Cafás Delta". 2010.
  45. Oliveira, E.R.; Rodrigues, P.. "Measuring sustainability and sustainable knowledge management: Presenting a case for the tourism sector in Portugal". 2010.
Edited book
  1. Rodrigues, Paula; Borges, Ana Pinto. Gastronomy, Hospitality, and the Future of the Restaurant Industry. IGI Global. 2022.
    Published • 10.4018/978-1-7998-9148-2
  2. Rodrigues, Paula. Marketing Aplicado à Moda Portuguesa. Lisboa, Portugal: Chiado Editora. 2018.
    Published
Journal article
  1. Paula Rodrigues; Ana Sousa; Marc Fetscherin; Ana Pinto Borges. "Exploring Masstige Brands’ Antecedents and Outcomes". International Journal of Consumer Studies (2022): https://doi.org/10.1111/ijcs.12869.
    10.1111/ijcs.12869
  2. Ana Sousa; Eva Calçada; Paula Rodrigues; Ana Pinto Borges. "Cryptocurrency adoption: a systematic literature review and bibliometric analysis". EuroMed Journal of Business (2022): https://doi.org/10.1108/EMJB-01-2022-0003.
    10.1108/EMJB-01-2022-0003
  3. Paula Rodrigues; Ana Sousa; Mónica Veloso. Corresponding author: Paula Rodrigues. "Happiness Leisure Experiences in Consumption". Journal of Asian Finance, Economics and Business 9 3 (2022): 0377-0388.
    Open access • Published • 10.13106/jafeb.2022.vol9.no3.0377
  4. "Understanding the Effect of Social Media Marketing Activities on Football Fans’ Satisfaction and Engagement: A Study of Portuguese 2nd League Professional Football Clubs". IBIMA Business Review (2022): 1-9. http://dx.doi.org/10.5171/2022.448483.
    10.5171/2022.448483
  5. Oliveira, Maria Isabel Fernandes Torres Franchini; Gaspar, Tânia, 1977-; Rodrigues, Paula Cristina Lopes, 1970-. "Work and active aging : is there a relationship between health and meaning in life?". (2022): 10.1108/IJWHM-12-2020-0208.
    10.1108/IJWHM-12-2020-0208
  6. "Exploring the relationship between the length of stay and various determinants at one of the best European destinations". Tourism and Hospitality Research 21 4 (2021): 389-401. http://dx.doi.org/10.1177/14673584211013509.
    10.1177/14673584211013509
  7. Paula Rodrigues; Ana Pinto Borges; Ana Sousa. "Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands". EuroMed Journal of Business ahead-of-p ahead-of-p (2021): https://doi.org/10.1108/EMJB-03-2021-0041.
    10.1108/EMJB-03-2021-0041
  8. Paulo Martins; Paula Rodrigues; Carlos Martins; Teresa Barros; Nelson Duarte; Rebecca Kechen Dong; Yiyi Liao; Ubaldo Comite; Xiaoguang Yue. "Preference between Individual Products and Bundles: Effects of Complementary, Price, and Discount Level in Portugal". Journal of Risk and Financial Management (2021): https://doi.org/10.3390/jrfm14050192.
    10.3390/jrfm14050192
  9. Rodrigues, Paula. "The mediating role of Brand Experience in a Mid-Sized City". International Journal of Business Excellence (2021):
    Accepted • 10.1504/ijbex.2020.10026170
  10. Rodrigues, Paula. "Generation Y and Brand Love: understanding the effects of individual cultural values and religious commitment". Journal of Creative Communication (2021):
    Accepted • 10.1177/09732586221092637
  11. Barros, Teresa; Rodrigues, Paula; Duarte, Nelson; Shao, Xue-Feng; Martins, F. V.; Barandas-Karl, H.; Yue, Xiao-Guang. "The Impact of Brand Relationships on Corporate Brand Identity and Reputation—An Integrative Model". Journal of Risk and Financial Management 13 6 (2020): 133. http://dx.doi.org/10.3390/jrfm13060133.
    10.3390/jrfm13060133
  12. Rodrigues, Paula; Pinto Borges, Ana; Rodrigues, P.; Pinto Borges, A.. "Negative emotions toward a financial brand: the opposite impact on brand love". European Business Review ahead-of-p ahead-of-p (2020): http://dx.doi.org/10.1108/ebr-12-2018-0221.
    10.1108/ebr-12-2018-0221
  13. Rodrigues, P.; Borges, A.P.; Vieira, E.P.. "Corporate social responsibility image and emotions for the competitiveness of tourism destinations". Journal of Place Management and Development (2020): http://www.scopus.com/inward/record.url?eid=2-s2.0-85090160903&partnerID=MN8TOARS.
    10.1108/JPMD-01-2020-0005
  14. Rodrigues, C.; Brandão, A.; Rodrigues, P.. "I can’t stop hating you: an anti-brand-community perspective on apple brand hate". Journal of Product and Brand Management (2020): http://www.scopus.com/inward/record.url?eid=2-s2.0-85096451718&partnerID=MN8TOARS.
    10.1108/JPBM-10-2019-2621
  15. Vieira, E.; Borges, A.P.; Rodrigues, P.; Lopes, J.. "The role of intangible factors in the intention of repeating a tourist destination". International Journal of Tourism Policy 10 4 (2020): 327-350. http://www.scopus.com/inward/record.url?eid=2-s2.0-85100057969&partnerID=MN8TOARS.
    10.1504/IJTP.2020.112639
  16. "Destination Brand Personality and Brand Experience in the Tourism Management of a Mid-Sized City". International Journal of Business Excellence 1 1 (2020): 1-1. http://dx.doi.org/10.1504/ijbex.2020.10026170.
    10.1504/ijbex.2020.10026170
  17. Hur, Won-Moo; Moon, Tae-Won; Choi, Wook-Hee. "Corporate Social Responsibility and its Impact when Visiting a Tourist City". Corporate Social Responsibility and Environmental Management (2019): http://dx.doi.org/10.1002/csr.1725.
    Accepted • 10.1002/csr.1725
  18. Rodrigues, Paula; Branco, Francisco Castelo; Borges, Ana Pinto. "Consumer perceptions of corporate social responsibility and its impact on purchasing in economic crisis". Global Business and Economics Review 21 5 (2019): 583. http://dx.doi.org/10.1504/gber.2019.10020644.
    10.1504/gber.2019.10020644
  19. Rodrigues, Clarinda; Rodrigues, P.. "Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands". Journal of Product & Brand Management (2019): https://ciencia.iscte-iul.pt/publications/brand-love-matters-to-millennials-the-relevance-of-mystery-sensuality-and-intimacy-to-neo-luxury/68036?lang=en.
    10.1108/JPBM-04-2018-1842
  20. Brandão, Amélia; Eva Pinho; Rodrigues, P.. "Antecedents and consequences of luxury brand engagement in social media". Spanish Journal of Marketing - ESIC (2019): https://ciencia.iscte-iul.pt/publications/antecedents-and-consequences-of-luxury-brand-engagement-in-social-media/68044?lang=en.
    10.1108/SJME-11-2018-0052
  21. Ferreira, P.; Rodrigues, P.; Rodrigues. "Brand love as mediator of the brand experience-satisfaction-loyalty relationship in a retail fashion brand". Management and Marketing (2019): https://content.sciendo.com/view/journals/mmcks/14/3/article-p278.xml?lang=en.
    10.2478/mmcks-2019-0020
  22. Rodrigues, Paula; Brandão, Amélia; Rodrigues, Clarinda. "The importance of self in brand love in consumer-luxury brand relationships". Journal of Customer Behaviour 17 3 (2018): 189-210. http://dx.doi.org/10.1362/147539218x15434304746036.
    10.1362/147539218x15434304746036
  23. Borges, A.P.; Vieira, E.P.; Rodrigues, P.. "The perception of corporate social responsibility of the city of Porto". International Journal of Tourism Cities (2018): http://www.scopus.com/inward/record.url?eid=2-s2.0-85048825704&partnerID=MN8TOARS.
    10.1108/IJTC-12-2017-0097
  24. Ferreira, P.; Rodrigues, P.. "Engagement as an antecedent of the satisfaction-performance relation: A study with line managers". International Journal of Human Resources Development and Management 18 1-2 (2018): 32-50. http://www.scopus.com/inward/record.url?eid=2-s2.0-85048809348&partnerID=MN8TOARS.
    10.1504/IJHRDM.2018.092293
  25. Rodrigues, Paula. "The Value of Luxury: Social, individual and functional dimensions". International Journal of Marketing, Communication and New Media Special 4 (2018): 57-76. http://u3isjournal.isvouga.pt/index.php/ijmcnm.
    Open access • Published
  26. Pinto Borges, A.; Cardoso, C.; Rodrigues, P.. "Consumer’s love for functional brands: the Aspirin case". International Journal of Pharmaceutical and Healthcare Marketing 10 4 (2016): 477-491. http://www.scopus.com/inward/record.url?eid=2-s2.0-85002856915&partnerID=MN8TOARS.
    10.1108/IJPHM-07-2016-0035
  27. Borges, A.P.; Rodrigues, P.; Matias, Á.. "Customer satisfaction and expenditure behaviour in musical festivals: The optimus primavera sound case study". Tourism Economics 22 4 (2016): 825-836. http://www.scopus.com/inward/record.url?eid=2-s2.0-84986552410&partnerID=MN8TOARS.
    10.1177/1354816616654255
  28. Rodrigues, P.; Martins, F.V.. "Perceptual and behavioural dimensions: measuring brand equity consumer based". Journal of Fashion Marketing and Management 20 4 (2016): 507-519. http://www.scopus.com/inward/record.url?eid=2-s2.0-84989938347&partnerID=MN8TOARS.
    10.1108/JFMM-03-2016-0019
  29. Rodrigues, P.C.L.. "Individual cultural values and consumer's choice of national brands". Global Business and Economics Review 18 6 (2016): 642-655. http://www.scopus.com/inward/record.url?eid=2-s2.0-84990032674&partnerID=MN8TOARS.
    10.1504/GBER.2016.079405
  30. Rodrigues, Paula Cristina Lopes, 1970-. "Brand identity it's important in consumer behavior of caracol brand?". (2016): http://hdl.handle.net/11067/2164.
  31. Rodrigues, P.; Borges, A.P.. "Corporate social responsibility and its impact in consumer decision-making". Social Responsibility Journal 11 4 (2015): 690-701. http://www.scopus.com/inward/record.url?eid=2-s2.0-84942079724&partnerID=MN8TOARS.
    10.1108/SRJ-02-2014-0026
  32. Novais, Isabel Marisa Oliveira; Rodrigues, Paula Cristina Lopes 1970-. "Brand equity da marca Ana Sousa". (2014): http://hdl.handle.net/11067/1361.
  33. Rodrigues, Paula Cristina Lopes, 1970-; Gabriel, Susana. "Importância das associações à marca na construção do capital da marca". (2010): http://hdl.handle.net/11067/5226.
Thesis / Dissertation
  1. "Gestão do Valor da Marca Face a Celebridades Desportivas: o Caso do Vício à Marca Humana". Master, Universidade Lusíada de Vila Nova de Famalicão, 2022.
  2. "Gestão da Autenticidade e Experiência Percebida pelo Consumidor no Setor Hoteleiro: Intenção de Revisitar, Recomendar e Felicidade". Master, Universidade Lusíada de Vila Nova de Famalicão, 2022.
  3. "GESTÃO DE TURISMO INTELIGENTE E SUSTENTÁVEL APÓS COVID". Master, Universidade Lusíada Porto Faculdade de Ciências da Economia e da Empresa, 2022.
  4. "Variáveis Explicativas do Comportamento de Adição à Marca na Gestão de Marcas de Luxo". Master, Universidade Lusíada Porto Faculdade de Ciências da Economia e da Empresa, 2022.
  5. "GESTÃO DA COMPLEXIDADE NO ACESSO À SAÚDE: Escolha entre o setor público e o privado". Master, Universidade Lusíada Porto Faculdade de Ciências da Economia e da Empresa, 2022.
  6. "O impacto da contrafação nas marcas de luxo". Master, Universidade Lusíada de Vila Nova de Famalicão, 2021.
  7. Lascasas, José Miguel Araújo Veloso de Sousa. "Satisfação dos consumidores de marcas de Cervejas Artesanais". Master, 2020. http://hdl.handle.net/11067/5686.
  8. Fernandes, Diana Maria Machado. "Happiness brand experience : a importância na gestão da marca". Master, 2020. http://hdl.handle.net/11067/5982.
  9. Martins, Cátia Andreia Rocha. "Aspeto estético visual e inovação tecnológica no prazer das marcas de luxo : Caso Tesla". Master, 2020. http://hdl.handle.net/11067/5685.
  10. Andrade, Ana Sofia Machado. "O impacto da contrafação nas marcas de luxo". Master, 2020. http://hdl.handle.net/11067/5984.
  11. Cunha, Casimiro Carvalho da. "Marcas artesanais de cerveja - o efeito da autenticidade, lealdadade, passa-a-palavra e preço premium no amor à marca". Master, 2019. http://hdl.handle.net/11067/5696.
  12. Sampaio, Helena Alice Pacheco Novais; Silva, Catarina Ferreira da. "Efeitos da personalidade e autenticidade da marca no ódio à Ryanair". Master, 2019. http://hdl.handle.net/11067/5697.
  13. Ferreira, Diogo Luís Mateus. "Experiência com a marca e a perceção da imagem da responsabilidade social : caso "Red Bull"". Master, 2018. http://hdl.handle.net/11067/4683.
  14. Lopes, Susana Daniela Carvalho. "Os meios de pagamento online : o seu impacto na concretização da compra por parte de consumidor português". Master, 2018. http://hdl.handle.net/11067/4496.
  15. Coelho, Daniel Osvaldo Barradas; Guedes, Vítor Manuel Fernandes; Coelho, Paulo Jorge Ribeiro. "Processo de sucessão em empresas familiares : gestão da transferência de conhecimentos". Master, 2017. http://hdl.handle.net/11067/3319.
  16. Veiga, António Dário Cabral. "Quando a autenticidade da marca falha : Impactos na percepção do consumidor sobre a responsabilidade social". Master, 2017. http://hdl.handle.net/11067/3713.
  17. Abreu, Vera Lúcia Brás de. "Valor da marca do produtor versus marca branca". Master, 2017. http://hdl.handle.net/11067/3690.
  18. Martins, Carlos Alberto da Costa, 1961-. "A influência da incerteza ambiental na escolha das lógicas estratégicas". PhD, 2015. http://hdl.handle.net/11067/1486.
  19. Oliveira, Nuno Hélder da Fonte Carvalho. "Valores culturais dos consumidores portugueses de calçado". Master, 2015. http://hdl.handle.net/11067/1976.
  20. Coelho, Ana Margarida Junqueira da Silva. "BRAND LOVE : a importância da gestão de marcas". Master, 2015. http://hdl.handle.net/11067/2593.
  21. Sousa, José dos Santos Tavares de. "O papel da recessão económica na compra de produtos de empresas socialmente responsáveis". Master, 2014. http://hdl.handle.net/11067/2594.
  22. Las Casas, Paula Natália Guimarães Ferreira Alves da Costa e. ""Brand love" e marcas de luxo : a percepção dos consumidores". Master, 2014. http://hdl.handle.net/11067/1969.
  23. Rodrigues, Paula Cristina Lopes. "A Mensuração do Valor da Marca". PhD, 2011. http://hdl.handle.net/10216/7598.
  24. Marques, Maria Manuela Faria Ribeiro; Novais, Isabel Marisa Oliveira. "Importância da identidade da marca : o caso da marca Caracol". Master, 2011. http://hdl.handle.net/11067/3725.

Other

Other output
  1. Mediated Effect of Religious Commitment Between Individual Cultural Values And Brand Love In Millennial Consumers. 2019. Rodrigues, P.. https://ciencia.iscte-iul.pt/publications/mediated-effect-of-religious-commitment-between-individual-cultural-values-and-brand-love-in/68013?lang=en.
  2. Moderate effects of negative emotions in brand love. 2019. Rodrigues, P.. https://ciencia.iscte-iul.pt/publications/moderate-effects-of-negative-emotions-in-brand-love/68008?lang=en.
  3. How entrepreneurial orientation and stakeholder engagement shape innovation at family business. 2018. Rodrigues, P.. https://ciencia.iscte-iul.pt/publications/how-entrepreneurial-orientation-and-stakeholder-engagement-shape-innovation-at-family-business/68015?lang=en.
  4. Mediation effect of Brand Experience between Destination Brand Personality and Brand Love: The Porto city case. 2018. Rodrigues, P.. https://ciencia.iscte-iul.pt/publications/mediation-effect-of-brand-experience-between-destination-brand-personality-and-brand-love-the-porto/68034?lang=en.
  5. Consumer Perception in the Probability of Buying Luxury Brands. 2018. Rodrigues, P.. https://ciencia.iscte-iul.pt/publications/consumer-perception-in-the-probability-of-buying-luxury-brands/68005?lang=en.
  6. Consumer-Brand Relationship – Two rival model to explain the consumer relationship with a luxury brand. 2018. Rodrigues, P.. https://ciencia.iscte-iul.pt/publications/consumer-brand-relationship--two-rival-model-to-explain-the-consumer-relationship-with-a-luxury/68026?lang=en.
  7. Social Responsibility in Higher Education: Students’ Perceptions. 2014. Raquel Reis; Paula Rodrigues; Moritz von Schwedler; Elizabeth Real de Oliveira. http://dx.doi.org/10.1007/978-3-319-10951-0_249.
    10.1007/978-3-319-10951-0_249
  8. Consumer Behavior: How the “Brand Love” Affects you. 2014. Paula Rodrigues; Raquel Reis; Isabel Cantista. http://dx.doi.org/10.1007/978-3-319-10951-0_212.
    10.1007/978-3-319-10951-0_212
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2021/09/01 - Current GESTÃO DE TURISMO INTELIGENTE E SUSTENTÁVEL APÓS COVID
Supervisor
 Gestão (Master)
Universidade Lusíada Porto, Portugal
2021/09/01 - Current Comportamento de Adição à Marca na Gestão de Marcas de Luxo
Supervisor
 Gestão (Master)
Universidade Lusíada Porto, Portugal
2021/09/01 - Current GESTÃO DA COMPLEXIDADE NO ACESSO À SAÚDE: Escolha entre o setor público e o privado
Supervisor
 Gestão (Master)
Universidade Lusíada Porto, Portugal
2021/09/01 - Current Gestão do Património Mundial da UNESCO como Marca Nação
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2021/09/01 - Current Poderão ser os fashion influencers marcas masstige?
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2021/09/01 - Current Gestão do Valor da Marca Face a Celebridades Desportivas: o Caso do Vício à Marca Humana
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2021/09/01 - Current GESTÃO DA AUTENTICIDADE E EXPERIÊNCIA PERCEBIDA PELO CONSUMIDOR NO SETOR HOTELEIRO: INTENÇÃO DE REVISITAR, RECOMENDAR E FELICIDADE
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2021/09/01 - Current Gestão da Progressão do Consumidor: Amor à Marca, Adição à Marca e Ódio à Marca
Supervisor
 Gestão (Master)
Universidade Lusíada Porto, Portugal
2020/09/01 - Current O Impacto da Contrafação nas Marcas de Luxo
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2020/09/01 - Current Happiness Brand Experience – A Importância na Gestão da Marca
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2019/09/01 - Current A influência da era digital no setor da restauração
Supervisor of Oleksandr Chyzh
 Marketing (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2020 - 2020 Aspeto estético visual e inovação tecnológica no prazer das marcas de luxo - Caso Tesla
Supervisor
 Gestão (Master)
2020 - 2020 Satisfação dos consumidores de marcas de Cervejas Artesanais
Supervisor
 Gestão (Master)
2020 - 2020 EFEITO DA PERSONALIDADE E AUTENTICIDADE DA MARCA NO ÓDIO À RAYNAIR
Supervisor
 Marketing (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2020 - 2020 MARCAS ARTESANAIS DE CERVEJA - O EFEITO DA AUTENTICIDADE, LEALDADE, PASSA-A-PALAVRA E PREÇO PRIMIUM NO AMOR À MARCA
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2019 - 2019 EXPERIÊNCIA COM A MARCA E A PERCEÇÃO DA IMAGEM DA RESPONSABILIDADE SOCIAL. CASO "RED BULL"
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2019 - 2019 EFEITO DA IMAGEM DE MARCA NA MARCA GUIMARÃES
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2018 - 2018 Costumer brand relationship: o amor à marca no mercado do Novo Luxo versus Velho Luxo
Supervisor
 Gestão (PhD)
Universidade Lusíada de Lisboa, Portugal
2018 - 2018 Quando a autenticidade da marca falha: Impactos na percepção do consumidor sobre a responsabilidade social
Supervisor
 Gestão (Master)
2018 - 2018 FATORES DE SUCESSO NAS PMES FAMILIARES DE 2ª GERAÇÃO
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2018 - 2018 OS MEIOS DE PAGAMENTO ONLINE. O SEU IMPACTO NA CONCRETIZAÇÃO DA COMPRA POR PARTE DE CONSUMIDOR PORTUGUÊS
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2017 - 2017 DIFICULDADES NO PROCESSO DE SUCESSÃO NAS EMPRESAS FAMILIARES NA REGIÃO NORTE DE PORTUGAL
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2017 - 2017 PROCESSO DE SUCESSÃO EM EMPRESAS FAMILIARES. GESTÃO DA TRANSFERÊNCIA DE CONHECIMENTOS
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2017 - 2017 VALOR DA MARCA DO PRODUTO VERSUS MARCA BRANCA
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2015 - 2015 O PAPEL DA RECESSÃO ECONÓMICA NA COMPRA DE PRODUTOS DE EMPRESAS SOCIALMENTE RESPONSÁVEIS
Supervisor
 Economia (Master)
Universidade Lusíada Porto, Portugal
2015 - 2015 Valores culturais dos consumidores portugueses de calçado
Supervisor
 Gestão (Master)
Universidade Lusíada Porto, Portugal
2015 - 2015 BRAND LOVE - A IMPORTÂNCIA NA GESTÃO DE MARCAS
Supervisor
 Gestão (Master)
Universidade Lusíada Porto, Portugal
2014 - 2014 BRAND LOVE E MARCAS DE LUXO - A PERCEPÇÃO DOS CONSUMIDORES
Supervisor
 Gestão (Master)
Universidade Lusíada Porto, Portugal
2014 - 2014 A IMPORTÂNCIA DO VALOR DA MARCA. CASO DA MARCA ANA SOUSA
Supervisor
 Gestão (Master)
Universidade Lusíada de Vila Nova de Famalicão, Portugal
2012 - 2012 A influência da incerteza ambiental na escolha das lógicas estratégicas
Supervisor
 Gestão (PhD)
Universidade Lusíada de Lisboa, Portugal

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2022/05/13 - 2022/05/13 O primeiro Workshop Internacional de Marketing a realizar pelo COMEGI enquadra-se no âmbito da estratégia de internacionalização e divulgação do trabalho científico realizado pela linha de Marketing do Centro. Sob o tema de “Sustainability and Resilience” pretende-se um encontro internacional onde trabalhos científicos de marketing tragam insights sobre a temática escolhida e ajudem na partilha e disseminação do conhecimento. (2022/05/13 - 2022/05/13)
Conference (President of the Organising Committee)
 Universidade Lusíada Porto, Portugal
2022/03/17 - 2022/03/17 A pandemia revelou-se um desafio para lá do contexto de saúde pública. No que ao tecido empresarial diz respeito as empresas e profissionais tiveram que se adaptar e, em muitos casos, reinventar para sobreviver ao novo contexto que a COVID-19 deu causa mormente, neste afloramento em particular, aos comportamentos dos/as consumidores/as. Desta forma, com esta conferência, visa-se que a Universidade Lusíada no Porto, através dos centros de investigação, promova uma análise académica, multidisciplinar do fenómeno. (2022/03/17 - 2022/03/17)
Seminar (Member of the Organising Committee)
 Universidade Lusíada Porto, Portugal