Helena Cristina Rocha Figueiredo Pereira Marques Nobre (041A-F89B-23A4)

Curriculum Vitae

Helena Cristina Rocha Figueiredo Pereira Marques Nobre

Helena Nobre is an Associate Professor W/ Habilitation at the Department of Economics, Management, Industrial Engineering and Tourism (DEGEIT) of the University of Aveiro (UA), elected member of the Coordinator Committee of DEGEIT, and an Effective Member of the Research Unit GOVCOPP at UA. She is the Director of the Doctoral Programme in Marketing and Strategy at the University of Aveiro, the University of Minho, and the University of Beira Interior, and the head of its Scientific Committee. Her main research interests include topics in branding and consumer behavior, specifically, symbolic and experiential consumption, brand relationships, luxury consumption, country and place branding, and cultural heritage marketing. She has published more than three dozen articles in journals indexed by SCOPUS, Web of Science and Academic Journal Guide (earlier named ABS); some books and book chapters; and dozens of papers in indexed proceedings of conferences. She is an Associate Editor of the RBGN¿Review of Business Management (Web of Science (JCR IF 0.925); Scopus (Citescore 1.3); CAPES (Qualis A2). She was the first Portuguese Delegate of the Management Committee of COST ARKWORK Project (2016¿2021), funded by the EU Framework Programme Horizon 2020. She is currently a member of the UA research team in the NEXUS Innovation Agenda for Digital and Green Transition, funded by PRR and the European Union. Helena Nobre holds a Ph.D. in Business Sciences from the Faculty of Economy of the University of Porto, in collaboration with Boston University (USA), with a scholarship from the Portuguese Foundation for Science and Technology (FCT) (2007¿2009). She holds a master's in business administration and management from Portuguese Catholic University in collaboration with Boston University (2003). She was a master's Research Visitor at Boston University, during the academic year of 2001/2002. She holds an MBA in Marketing from the Portuguese Catholic University (2001) and a bachelor's (of 5 years) in Mathematics (specialization in Operations Research) from the University of Coimbra (1994). She was a Post-doctoral Research Fellow at Nova School of Business and Economics and Boston University, with a scholarship from FCT (2009¿2012). She taught several topics in Management in Portugal and abroad and held a position as an Adjunct assistant professor at Boston University (2011¿2015). She has experience in the international companies of Cofinoga (Bordeaux, France) and the formerly named Andersen Consulting in consumption and bank risk. Helena Nobre was considered a Portuguese Talent, in science, by AICEP Portugal Global: https://www.portugalglobal.pt/PT/ComprarPortugal/Talento/Paginas/PersonHelenaNobre.aspx

Ler resumo completo ↓

Identificação

Identificação pessoal

Nome completo: Helena Cristina Rocha Figueiredo Pereira Marques Nobre

Nomes de citação

Nobre, Helena

Identificadores de autor

Ciência ID: 041A-F89B-23A4
ORCID iD: 0000-0002-7724-5204
Researcher Id: A-8170-2018
Scopus Author Id: 14123609400

Endereços de correio eletrónico

hnobre@ua.pt (Profissional)

Moradas

Universidade de Aveito - DEGEIT, Campus Universitário de Santiago, 3810-193, Aveiro, Aveiro, Portugal (Profissional)

Websites

www.linkedin.com/pub/helena-nobre/22/65b/4b2 (Profissional)
https://www.researchgate.net/profile/Helena_Nobre (Académico)

Domínios de atuação

Ciências Sociais - Economia e Gestão

Idiomas

Idioma	Conversação	Leitura	Escrita	Compreensão	Peer-review
Inglês	Utilizador proficiente (C2)	Utilizador proficiente (C2)	Utilizador proficiente (C2)	Utilizador proficiente (C2)	Utilizador proficiente (C1)
Português (Idioma materno)
Francês	Utilizador elementar (A2)	Utilizador independente (B2)	Utilizador elementar (A2)	Utilizador independente (B1)	Utilizador elementar (A1)
Espanhol; Castelhano	Utilizador independente (B1)	Utilizador independente (B1)	Utilizador elementar (A1)	Utilizador proficiente (C1)	Utilizador elementar (A1)

Formação

	Grau	Classificação
2021/11/26 Concluído	Gestão (Título de Agregado) Universidade de Aveiro, Portugal	Aprovada por unanimidade
2009/07 - 2012/06/30 Concluído	Pos-Doc Research Fellow (Pós-doutoramento) Especialização em Branding, Consumer-brand relationships, luxury brands Universidade Nova de Lisboa Nova School of Business and Economics, Portugal Boston University, Estados Unidos
2009/06/07 Concluído	Ciências Empresariais (Doutoramento) Especialização em Marketing Universidade do Porto Faculdade de Economia, Portugal Boston University Metropolitan College Department of Administrative Sciences, Estados Unidos	Aprovada
2001/09/01 - 2003/04/15 Concluído	Administração e Gestão de Empresas (Mestrado) Especialização em Gestão de Operações Comerciais Universidade Católica Portuguesa Católica Porto Business School, Portugal Boston University Metropolitan College Department of Administrative Sciences, Estados Unidos	17
2000/01/01 - 2001/07/01 Concluído	MBA em Gestão de Operações Comerciais (Pós-Graduação) Universidade Católica Portuguesa Católica Porto Business School, Portugal
1994/12/03 Concluído	Matemática (Licenciatura) Especialização em Investigação Operacional Universidade de Coimbra Faculdade de Ciencias e Tecnologia, Portugal

Percurso profissional

Ciência

	Categoria Profissional Instituição de acolhimento	Empregador
2009/07/07 - 2012/07/07	Pós-doutorado (Investigação)	Portuguese Foundation for the Science and the Technology, Portugal
	Universidade Nova de Lisboa, Portugal (...)
2007/09/01 - 2009/07/06	Investigador (Investigação)	Portuguese Foundation for the Science and the Technology, Portugal
	Universidade do Porto Faculdade de Economia, Portugal (...)
2001/10/01 - 2002/09/01	Investigador visitante (Investigação)	Boston University, Estados Unidos
	Boston University Metropolitan College Department of Administrative Sciences, Estados Unidos

Docência no Ensino Superior

	Categoria Profissional Instituição de acolhimento	Empregador
2024/03/01 - Atual	Professor Associado (Docente Universitário)	Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal

2014/05/19 - 2024/02/29	Professor Auxiliar (Docente Universitário)	Universidade de Aveiro, Portugal

2011/09/01 - 2015/12/31	Professor Auxiliar Convidado (Docente Universitário)	Boston University, Estados Unidos
	Boston University Metropolitan College Department of Administrative Sciences, Estados Unidos
2011/09/01 - 2014/05/18	Professor Auxiliar Convidado (Docente Universitário)	Universidade do Minho, Portugal
	Universidade do Minho Escola de Economia e Gestão, Portugal
2004/03/01 - 2007/09/01	Professor Adjunto Convidado (Docente Ensino Superior Politécnico)	Instituto Politécnico de Viana do Castelo, Portugal
	Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal

Cargos e Funções

	Categoria Profissional Instituição de acolhimento	Empregador
2005/01/01 - 2006	Director of the BA in Distribution and Logistics	Instituto Politécnico de Viana do Castelo, Portugal
	Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal

Outros

	Categoria Profissional Instituição de acolhimento	Empregador
2022/09/12 - Atual	Director PhD in Marketing and Strategy	Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal

Projetos

Bolsa

	Designação	Financiadores
2020/09/01 - Atual	The life of consumption communities: a study on vegan communities 2020.09871.BD Orientador	Portuguese Foundation for the Science and the Technology Em curso
2018/11/01 - Atual	Screen Culture The Affective Representations on Participatory Media SFRH/BD/139777/2018 Orientador Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal	Portuguese Foundation for the Science and the Technology Em curso
2017/10/01 - Atual	Gamification A tool for brand experiences and value co-creation. SFRH/BD/132472/2017 Orientador Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal	Portuguese Foundation for the Science and the Technology Em curso
2013/09/01 - 2019/11/08	Country Image: Pride or Prejudice SFRH/BD/114989/2016 Orientador Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal	Portuguese Foundation for the Science and the Technology Concluído
2018/01 - 2018/01	International meeting of the Action COST ARKWORK by the University of Seville CA 15201	COST Association
2009/06/08 - 2012/06/01	Branding, consumer-Brand Relationships, Luxury Brands SFRH/BPD/47600/2008 Bolseiro de Pós-Doutoramento
2007/01/09 - 2009/06/04	Brand Relationships: A personality-based approach SFRH/BD/31670/2006 Bolseiro de Doutoramento Boston University Metropolitan College Department of Administrative Sciences, Estados Unidos	Concluído

Projeto

	Designação	Financiadores
2019/01/01 - 2019/12/31	Unidade de Investigação em Governança, Competitividade e Políticas Públicas UID/CPO/04058/2019 Universidade de Aveiro, Portugal Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal	Fundação para a Ciência e a Tecnologia Concluído
2011/01/01 - 2013/12/31	Projecto Estratégico - UI 4021 - 2011-2012 PEst-OE/EGE/UI4021/2011 Universidade do Minho, Portugal	Fundação para a Ciência e a Tecnologia Concluído

Produções

Publicações

Artigo em conferência	Hungara, Ana; Nobre, Helena. Autor correspondente: Hungara, Ana. "“YOU ARE WHAT YOU EAT”: ANALYSING THE IMPACT OF DISTINCT DIETARIAN IDENTITIES ON CONSUMER TRUST AND PURCHASE INTENTION". Trabalho apresentado em 15th Annual Conference of the Euromed Academy of Business, Palermo, 2023. Publicado Nobre, Helena. "The Sustainable Potential Development of Aquaponics in Portugal: An Exploratory Study on the Stakeholders Perceptions". 2020. 10.1007/978-3-030-50791-6_35 Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo. "Exploring consumer cosmopolitanism and ethnocentrism effects in the purchase intentions towards the products of a foreign country.". Trabalho apresentado em International Conference on Business and Economics (ICBE), 2017. Publicado Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo. "The effects of ethnocentrism and country of origin familiarity in consumer preference and recognition of international brands.". Trabalho apresentado em EuroMed Conference on Innovation, Entrepreneurship and Digital Ecosystems, Varsóvia, 2016. Publicado Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo. "Country-Product association: an exploratory study considering the moderating effects of familiarity and ethnocentrism". Trabalho apresentado em EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets, Vienna, 2015. Publicado Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo. "Country Image: National Pride or Prejudice?". Trabalho apresentado em EuroMed Conference on Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment, Verona, 2015. Publicado
Artigo em revista	Gabriel Pedrosa; Helena Nobre; Ana Sousa. "Consumers' attitudes on downscale extensions of a luxury automotive brand". EuroMed Journal of Business (2024): https://doi.org/10.1108/EMJB-04-2023-0127. 10.1108/EMJB-04-2023-0127 Helena Nobre; Ana Sousa. "Cultural heritage and nation branding – multi stakeholder perspectives from Portugal". Journal of Tourism and Cultural Change (2022): https://doi.org/10.1080/14766825.2021.2025383. 10.1080/14766825.2021.2025383 Helena Nobre; Ajay Kumar; Minas N. Kastanakis; Justin Paul. "Consumers' relationship with mass prestige brands and happiness". European Management Review (2022): https://doi.org/10.1111/emre.12538. 10.1111/emre.12538 Ana Hungara; Helena Nobre. "The Life of Consumption Communities: A Study on Vegan Communities". Journal of Creative Communications (2022): 097325862210843-097325862210843. https://doi.org/10.1177/09732586221084377. 10.1177/09732586221084377 Hungara, Ana; Nobre, Helena. "A consumer culture theory perspective of the marketplace: an integrative review and agenda for research.". (2021): https://wiley.eproofing.in/Proof.aspx?token=249eda04b6b34d9f89e2d327803149e7160053788. No prelo • 10.1111/ijcs.12670 Vanda Veréb; Helena Nobre; Minoo Farhangmehr; Nobre, Helena. "Cosmopolitan tourists: the resilient segment in the face of terrorism". Tourism Management Perspectives 33 (2020): 100620-100620. https://doi.org/10.1016/j.tmp.2019.100620. Acesso aberto • Publicado • 10.1016/j.tmp.2019.100620 SOUSA, Ana; NOBRE, Helena; FARHANGMEHR, Minoo. "Cosmopolitanism and the Mediating Effect of Country Image on Consumers’ Purchase, Visit and Investment Intentions". The Journal of Asian Finance, Economics and Business 6 4 (2019): 159-170. http://dx.doi.org/10.13106/jafeb.2019.vol6.no4.159. 10.13106/jafeb.2019.vol6.no4.159 Nobre, Helena; Simões, Cláudia. "NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships". Journal of Business Research 102 (2019): 328-338. http://dx.doi.org/10.1016/j.jbusres.2019.01.047. Publicado • 10.1016/j.jbusres.2019.01.047 Brilha, N.M.; Nobre, H.. "Airports as platforms: Towards a new business model". International Journal of Business Performance Management 20 4 (2019): 297-312. http://www.scopus.com/inward/record.url?eid=2-s2.0-85080027486&partnerID=MN8TOARS. Publicado • 10.1504/IJBPM.2019.105246 Pedrosa, Gabriel; Nobre, Helena; Pedrosa, G.; Nobre, H.. "The influence of consumer mobility concerns on electric vehicle adoption". World Review of Intermodal Transportation Research 8 4 (2019): 366-390. http://dx.doi.org/10.1504/writr.2019.103293. Publicado • 10.1504/writr.2019.103293 Nobre, H.; Szczygiel, N.; Condé-Pinto, M.; Nobre, Helena; Szczygiel, Nina; Pinto, Mariana Condé. "Communicating with patients through Facebook: The case of dental healthcare services". International Journal of Business Excellence 18 4 (2019): 527-548. http://www.scopus.com/inward/record.url?eid=2-s2.0-85070706588&partnerID=MN8TOARS. 10.1504/IJBEX.2019.101531 Veréb, Vanda N.; Nobre, Helena; Farhangmehr, Minoo; Veréb, V.N.; Nobre, H.; Farhangmehr, M.. "The fear of terrorism and shift in cosmopolitan values". International Journal of Tourism Cities 4 4 (2018): 452-483. http://dx.doi.org/10.1108/ijtc-03-2018-0024. 10.1108/ijtc-03-2018-0024 Nobre, Helena; Pedrosa, Gabriel; Nobre, Helena. "Second-hand electrical vehicles: A first look at the secondary market of modern EVs". International Journal of Electrical and Hybrid Vehicles 10 3 (2018): 236-252. http://dx.doi.org/10.1504/ijehv.2018.097378. Publicado • 10.1504/IJEHV.2018.097378 Laužikas, Rimvydas; Dallas, Costis; Thomas, Suzie; Kelpšiene, Ingrida; Huvila, Isto; Luengo, Pedro; Nobre, Helena; et al. "Archaeological Knowledge Production and Global Communities: Boundaries and Structure of the Field". Open Archaeology 4 1 (2018): 350-364. http://dx.doi.org/10.1515/opar-2018-0022. Acesso aberto • Publicado • 10.1515/opar-2018-0022 Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo; Nobre, Helena. "An Empirical Study about the Influence of Country Personality and Product Involvement on Consumer’s Purchase and Visit Intentions". The Journal of Asian Finance, Economics and Business 5 3 (2018): 65-72. http://dx.doi.org/10.13106/jafeb.2018.vol5.no3.65. Acesso aberto • Publicado • 10.13106/jafeb.2018.vol5.no3.65 Becker, Kip; Lee, Jung Wan; Nobre, Helena M.; Nobre, Helena. "The Concept of Luxury Brands and the Relationship between Consumer and Luxury Brands". The Journal of Asian Finance, Economics and Business 5 3 (2018): 51-63. http://dx.doi.org/10.13106/jafeb.2018.vol5.no3.51. Acesso aberto • Publicado • 10.13106/jafeb.2018.vol5.no3.51 Nobre, Helena. "Sports Fan Relationships with Soccer Teams". International Journal of Digital Culture and Electronic Tourism (2018): 10.1504/IJDCET.2018.10010163 Nobre, Helena. "The influence of consumer cosmopolitanism and ethnocentrism tendencies on the purchase and visit intentions toward a foreign country.". International Journal of Digital Culture and Electronic Tourism. (2018): 10.1504/IJDCET.2017.10008975 Sousa, A.; Nobre, H.; Farhangmehr, M.; Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo; Nobre, Helena. "Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition". International Journal of Business and Globalisation 20 2 (2018): 139-151. http://www.scopus.com/inward/record.url?eid=2-s2.0-85042585488&partnerID=MN8TOARS. Publicado • 10.1504/IJBG.2018.089864 Nobre, H.; Rodrigues, C.; Nobre, Helena; Rodrigues, Catarina. "Loyalty programs in the pharmaceutical retail: The impact of a network loyalty program on the pharmacy loyalty". International Journal of Business Excellence 14 4 (2018): 454-469. http://www.scopus.com/inward/record.url?eid=2-s2.0-85043768087&partnerID=MN8TOARS. Publicado • 10.1504/IJBEX.2018.090312 Nobre, Helena; Ferreira, André. "Gamification as a platform for brand co-creation experiences". Journal of Brand Management 24 4 (2017): 349-361. http://dx.doi.org/10.1057/s41262-017-0055-3. Publicado • 10.1057/s41262-017-0055-3 Nobre, H.; Faria, J.; Nobre, Helena; Faria, Joana. "Exploring marketing strategies in architectural services: The case of the architecture firms in Portugal". International Journal of Business Excellence 12 3 (2017): 273-293. http://www.scopus.com/inward/record.url?eid=2-s2.0-85020397885&partnerID=MN8TOARS. Publicado • 10.1504/IJBEX.2017.084438 Nobre, H.; Silva, D.. "Social Network Marketing Strategy and SME Strategy Benefits". Journal of Transnational Management 19 2 (2014): 138-151. http://www.scopus.com/inward/record.url?eid=2-s2.0-84901052584&partnerID=MN8TOARS. 10.1080/15475778.2014.904658 Becker, K.; Nobre, H.. "Social Network Reputation Management: An International Study". Journal of Promotion Management 20 4 (2014): 436-451. http://www.scopus.com/inward/record.url?eid=2-s2.0-84905681802&partnerID=MN8TOARS. 10.1080/10496491.2014.930282 Nobre, Helena. "The impact of Facebook presence on brand image". International Journal of Technology Marketing (2014): 10.1504/IJTMKT.2014.063859 Becker, K.; Nobre, H.; Kanabar, V.. "Monitoring and protecting company and brand reputation on social networks: When sites are not enough". Global Business and Economics Review 15 2-3 (2013): 293-308. http://www.scopus.com/inward/record.url?eid=2-s2.0-84876037845&partnerID=MN8TOARS. 10.1504/GBER.2013.053075 Lee, J.W.; Becker, K.; Nobre, H.. "Impact of culture on online management education". Cross Cultural Management 19 3 (2012): 399-420. http://www.scopus.com/inward/record.url?eid=2-s2.0-84865499781&partnerID=MN8TOARS. 10.1108/13527601211247116 Soares, A.M.; Pinho, J.C.; Nobre, H.. "From Social to Marketing Interactions: The Role of Social Networks". Journal of Transnational Management 17 1 (2012): 45-62. http://www.scopus.com/inward/record.url?eid=2-s2.0-84859504187&partnerID=MN8TOARS. 10.1080/15475778.2012.650085 Nobre, Helena. "Developing consumer brand relationships built to last brand stress, catastrophic events and negative social network campaigns". Journal for International Business and Entrepreneurship Development (2012): 10.1504/JIBED.2012.048566 Nobre, H.. "Should Consumers Be in Love With Brands?: An Investigation Into the Influence That Specific Consumer-Brand Relationships Have on the Quality of the Bonds That Consumers Develop With Brands". Journal of Transnational Management 16 4 (2011): 270-281. http://www.scopus.com/inward/record.url?eid=2-s2.0-84859331774&partnerID=MN8TOARS. 10.1080/15475778.2011.623945 Nobre, Helena. "Brand Relationships: A Personality-Based Approach". Journal of Service Science and Management (2010): 10.4236/jssm.2010.32025 Nobre, Helena. "The new ecommerce freeloaders: Effects on consumer behavior and decision making". International Journal of Technology Marketing (2010): 10.1504/IJTMKT.2010.039732 Nobre, H.; Brito, C.M.; de Lencastre, P.. "Consumer response analyses to the electronic brands". Journal of Transnational Management 10 1 (2005): 61-78. http://www.scopus.com/inward/record.url?eid=2-s2.0-33747754804&partnerID=MN8TOARS. 10.1300/J482v10n01_05
Capítulo de livro	Hungara, Ana; Nobre, Helena. "How Does Dietarian Identity Influence Purchase Intention and Consumer Trust?". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 166-175. Springer Nature Switzerland, 2024. 10.1007/978-3-031-49039-2_16 Nobre, Helena. "How do others think about us? The effect of country perceptions on the behavioural intentions of foreign students". 2021. 10.1007/978-3-030-57288-4 Lisa Ferraz; Helena Nobre; Belém Barbosa. "When Luxury Vinous-Concept Hotel Meets Premium Wine Brands". In An Exploratory Study on Co-Branding, 366-380. {IGI, 2021. 10.4018/978-1-7998-6985-6.ch017 Rolo, Ema; Nobre, Helena; Baldi, Vania. "Screens Affordances in Image Consumption". In Advances in Intelligent Systems and Computing, 176-187. Springer International Publishing, 2020. 10.1007/978-3-030-32523-7_12 NOBRE, Helena. "Marcas de Luxo ou o luxo das marcas". In The Computer-Animated Film, editado por João Paulo Davim, 157-182. Lisboa, Portugal: Edições Sílabo, 2019. Publicado • 10.3366/edinburgh/9781474427883.003.0004 Nobre, Helena. "A Marca como Ferramenta de Gestao Empresarial". editado por João Paulo Davim; Carolina Machado, 133-166. Coimbra, Portugal: Actual Editora – Edições Almedina, 2019. Publicado Ana Filipa Rebelo; Helena Nobre; Nina Szczygiel. "Managing Relationships With Suppliers". In The Case of a Local Subsidiary of a Global Company of Components for the Automotive Industry, 50-69. {IGI, 2019. 10.4018/978-1-5225-8157-4.ch003
Livro	Rebelo, A.F.; Nobre, H.; Szczygiel, N.; Rebelo, Ana Filipa; Nobre, Helena; Szczygiel, Nina. Managing relationships with suppliers: The case of a local subsidiary of a global company of components for the automotive industry. IGI Global. 2019. Nobre, Helena. Intimate Brand Relationships. Alemanha. 2010.
Tese / Dissertação	Oliveira, Mafalda Filipa Baptista de. "A Importância do brand love na explicação do consumo e relacionamentos com as marcas de luxo". Mestrado, 2015. http://hdl.handle.net/1822/35959. Henriques, Mariana Isabel Macedo. "O impacto das marcas pessoais para o sucesso das marcas corporativas". Mestrado, 2014. http://hdl.handle.net/1822/30546. Faria, Joana Rito de. "A estratégia de marketing como fator de diferenciação na prestação de serviços de arquitetura : estudo exploratório no mercado português". Mestrado, 2013. http://hdl.handle.net/1822/24945. Silva, Carla Daniela do Canto. "Análise do impacto da utilização das redes sociais na gestão das PME portuguesas". Mestrado, 2012. http://hdl.handle.net/1822/19883. Coelho, Joana Isabel Pereira Desport. "O impacto da presença no Facebook para as marcas de grande consumo". Mestrado, 2012. http://hdl.handle.net/1822/24803. Nobre, Helena Cristina Rocha Figueiredo Pereira Marques. "Gestão Relacional de Marcas". Doutoramento, 2011. http://hdl.handle.net/10216/13190.

Atividades

Apresentação oral de trabalho

	Título da apresentação	Nome do evento Anfitrião (Local do evento)
2020/11/24	Comunicação sobre publicação científica. Palestrante convidada no Painel de Editores intitulado “Transformando sua tese num artigo de Impacto”	XXIII SemeAD - Seminários em Administração University of São Paulo (São Paulo, Brasil)
2020/02/20	Publishing in Marketing and Strategy	Doctoral seminar for the students of the PhD in Management of ISCTE-IUL ISCTE – IUL (Lisbon, Portugal)
2019/11/07	Introdução às Metodologias de Investigação em Marketing e Estratégia: Da formulação do problema à escolha do design de pesquisa	XXII SemeAD – Seminários em Administração University of São Paulo (São Paulo, Brasil)
2019/11	Marcas de Luxo: O novo luxo das massas	Seminar on “NOVOS DESAFIOS DO MARKETING” - MBA in Marketing and Branding FIA Business School (São Paulo, Brasil)
2019/10/04	May archaeology and cultural heritage contribute to creating a memorable nation brand image?	“On Shifting Grounds Conference - the study of archaeological practices in a changing world” ARKWORK – COST ACTION 15201 in collaboration with the Department of History and Archaeology of the University of Crete (Rethymno, Crete, Grécia)
2018/12/14	Capturing the scope of mass-consumed luxury brand relationships: the NewLux reality	GOVCOPP Research Seminar University of Aveiro - GOVCOPP (Aveiro, Portugal)
2016/12/07	Exploring Marketing Strategies in Architectural Services: The case of the architecture firms in Portugal.	GOVCOPP Research Seminar GOVCOPP - University of Aveiro (Aveiro, Portugal)
2016/05/13	Doing Business through Social Networks: The case of small and medium-sized companies	3rd International Conference - Modern Economics, organized by the Department of Macroeconomics of University of Szczecin with the cooperation of Mykolo Romerio University in Vilnius Mykolo Romerio University in Vilnius (Vilnius, Lituânia)
2014/10/16	The Role of Marketing in the City Architecture.	International Journey on Intelligent Cities School of Law of the University of Minho (Braga, Portugal)
2012/02	Social Network Marketing	Seminar for Boston University offered to the faculty and students from the marketing department of Warwick Business School University of Warwick (Conventry, Reino Unido)
2011/11	Social Network Marketing.	Seminar for Boston University offered to the faculty and students from the marketing department of Audencia School of Management Audencia School of Management (Nantes, França)

Orientação

	Título / Tema Papel desempenhado	Curso (Tipo) Instituição / Organização
2020/03/18 - 2021/12/31	Business Management and Consumer Behavior. Orientador	Post-Doctoral Fellowship (Outra) Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
2017/02/01 - 2020/12/09	Fear of terrorism and the cosmopolitan value system reflected in the perception of a country’s image and travel decisions. Orientador	Doctoral Programme in Marketing and Strategy, Universidade do Minho (UM), University of Aveiro and University of Beira Interior (Doutoramento) Universidade de Aveiro, Portugal
2016/09 - 2020/12/09	Fear of terrorism and the cosmopolitan value system reflected in the perception of a country’s image and travel decisions. Orientador de Vanda Veréb	Marketing & Strategy Universidade do Minho, Portugal
2013/06/01 - 2019/11/27	Country brand image and nation branding. Orientador	Post-Doctoral Fellow (Outra) Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
2016/09 - 2019/09/04	Challenges of the Current Automotive Market: Downward Line Extensions of Premium Brands and the Adoption of Electrical Vehicles. Orientador	Marketing & Strategy (Doutoramento) Universidade de Aveiro, Portugal

Organização de evento

	Nome do evento Tipo de evento (Tipo de participação)	Instituição / Organização
2019/05/01 - 2019/05/21	Responsible for the organization for the Paper Development Workshop of RBGN, Maio 21, 2019, at Universidade de Aveiro, Portugal, organized by University of Aveiro in partnership with FECAP, San Paulo, Brazil. Member of the Scientific and Evaluation Committee. (2019/05/21 - 2019/05/21) Oficina (workshop) (Coorganizador)	Centro Universitário FECAP, Brasil
2017/09/01 - 2017/10/06	Responsible for the organization of the workshop "What are Archaeological Practices and Knowledge Work" open to the community, with the keynote speakers Cláudio Torres (Archaeologist and Pessoa Prize), and the Professors Isto Huvila (Uppsala University) and Jeremy Huggett (University of Glasgow), Outubro 6, 2017, University of Aveiro. (2017/10/06 - 2017/10/06) Oficina (workshop) (Presidente da Comissão Organizadora)	Universidade de Aveiro, Portugal
2017/09/01 - 2017/10/06	Responsible for the organization of an International Meeting under the aim of the COST Action 15201 - ARKWORK, held at the University of Aveiro, October 4-6, 2017. 35 representatives from more than 20 different countries participated in the meeting. (2017/10/04 - 2017/10/06) Encontro	Universidade de Aveiro, Portugal

Júri de grau académico

	Tema Tipo de participação	Nome do candidato (Tipo de grau) Instituição / Organização
2020/10/14	O Efeito da Educação Corporativa para o Crescimento e a Sustentabilidade de Empresas Familiares: Um estudo de caso Arguente principal	Glauciana Gomes Soares Vazquez (Doutoramento) Universidade de Trás-os-Montes e Alto Douro, Portugal
2020/05/08	Exploring university students’ engagement in learning through gamification, transmedia and virtual reality Arguente principal	Fernando José de Aires Angelino (Doutoramento) ISCTE-Instituto Universitário de Lisboa, Portugal
2019/12/19	Strategic assessment of product policy in the marketing of e-commerce companies Arguente principal	Maximilian Groh (Doutoramento) Universidade do Minho, Portugal
2019/09/06	Understanding impulse buying behavior - The role of promotions, emotions, and cognitive dissonance Arguente principal	Cherouk Amr Abdelhakim Yassin (Doutoramento) Universidade do Minho, Portugal
2017	Strategic assessment of product policy in marketing of e-commerce companies Arguente principal	Maximilian Groh (Doutoramento) Universidade do Minho, Portugal
2015	Experiências em shopping centers: dimensões e valores subjacentes Arguente principal	Simone Maia Pimenta Martins Ayres (Doutoramento) Universidade de Évora Instituto de Investigação e Formação Avançada, Portugal
2011	A Satisfação dos Clientes e a Qualidade Percebida nas PMES Arguente principal	Sheila Aparecida Moreira da Silva (Doutoramento) Universidade de Évora Instituto de Investigação e Formação Avançada, Portugal
2011	Papel da comunicação visual de marcas no ponto-de-venda no contexto do marketing do comprador: um estudo empírico em lojas de conveniência Arguente principal	Paulo Duarte Valente Almeida da Silveira (Doutoramento) Universidade de Évora Instituto de Investigação e Formação Avançada, Portugal
2011	Os retalhistas alimentares, as marcas de distribuidor e a geração de capital de marca- O estudo do capital de marca de retalhistas alimentares e marcas de distribuidor de duas insígnias em Portugal Arguente principal	Duarte Miguel da Costa Pessoa Xara Brasil (Doutoramento) Universidade de Évora Instituto de Investigação e Formação Avançada, Portugal

Arbitragem científica em conferência

	Nome da conferência	Local da conferência
2020/11/25 - 2020/11/27	XXIII SemeAD - Seminários em Administração	University of São Paulo
2019/11/06 - 2019/11/08	XXII SemeAD - Seminários em Administração	University of São Paulo
2019/02/22 - 2019/02/24	Business and Management Sciences International Congress, 22-24 de fevereiro de 2019, INDENSE, Istanbul, Turkey	INDENSE
2018/04/26 - 2018/04/27	Business and Management Sciences International Congress, 26-27 de abril de 2018, INDENSE, Istanbul, Turkey.	INDENSE
2017/09/11 - 2017/09/11	Business and Management Sciences International Congress, 11 de setembro de 2017, INDENSE, Istanbul, Turkey	INDENSE

Arbitragem científica em revista

	Nome da revista (ISSN)	Editora
2020/03/01 - Atual	International Journal of Consumer Studies (14706431)	Wiley
2020 - Atual	Revista de Administração da UFSM (Universidade Federal de Santa Maria) ¿ Brazilian Journal Management (1983-4659)
2020 - Atual	SMS Journal of Entrepreneurship & Innovation (2349-7920)
2018/04/20 - Atual	Review of Business Management (18064892)	FECAP
2014/01/01 - Atual	Journal of eCommerce Business
2020 - 2021/12/31	Sustainability (2071-1050)	MDPI
2013/01/01 - 2019/06/01	Journal of Transnational Management (1547-5786)	Informa UK (Taylor & Francis)

Comissão de avaliação

	Descrição da atividade Tipo de assessoria	Instituição / Organização	Entidade financiadora
2020/12/07 - 2020/12/08	Member of the Evaluation Committee and Discussant of the Paper Development Workshop of RBGN, as Associate Editor of RBGN. FECAP (Fundação Escola de Comércio Álvaro Penteado), São Paulo, Brazil, December 7-8th, 2020. Avaliador	Centro Universitário FECAP, Brasil	Centro Universitário FECAP
2019/11/06 - 2019/11/06	Member of the Evaluation Committee and Discussant of the Paper Development Workshop of RBGN, as Associate Editor of RBGN. FECAP (Fundação Escola de Comércio Álvaro Penteado), São Paulo, Brazil, November 6th, 2019.	Centro Universitário FECAP, Brasil	Centro Universitário FECAP

Curso / Disciplina lecionado

	Disciplina	Curso (Tipo)	Instituição / Organização
2018/02 - Atual	Gestão de Marcas (Brand Management)	Gestão (Mestrado)	Universidade de Aveiro, Portugal
2017/09 - Atual	Marcas e Comportamento do Consumidor (Branding and Consumer Behavior).	Ciências Económicas e Empresariais (Doutoramento)	Universidade de Aveiro, Portugal
2011/10 - 2019/01	Services Marketing	Marketing and Strategy (Doutoramento)	Universidade de Aveiro, Portugal Universidade do Minho, Portugal Universidade da Beira Interior, Portugal
2017 - 2018	Research Methodology in Marketing and Strategy	Marketing and Strategy (Doutoramento)	Universidade de Aveiro, Portugal Universidade do Minho, Portugal Universidade da Beira Interior, Portugal
2012 - 2014	Marketing Strategies	Master (Master)	Boston University Metropolitan College Department of Administrative Sciences, Estados Unidos
2012 - 2013	Marketing Research	master (Master)	Boston University Metropolitan College Department of Administrative Sciences, Estados Unidos
2011/09/01 - 2013	Introduction to Ecommerce	Master (Master)	Boston University Metropolitan College Department of Administrative Sciences, Estados Unidos

Membro de comissão

	Descrição da atividade Tipo de participação	Instituição / Organização
2016/12/12 - Atual	Portuguese Member of the Committee Management of Cost Action “Archaeological practices and knowledge work in the digital environment” – ARKWORK - (October/2016 – October/ 2020) - and participant in the working group “Archaeological knowledge production and global communities" (WG3). Supported by the EU Framework Programme Horizon 2020. http://www.cost.eu/COST_Actions/ca/CA15201. Membro	COST European Cooperation For Science and Technology, Bélgica

Distinções

Prémio

2019	Best Paper Award at the 2019 International Conference on Business and Economics (ICBE2018)
2018	Best paper award of the 2018 International Conference on Business and Economics (ICBE2018)
2017	Best paper award of 2017 International Conference on Business and Economics (ICBE2017)
2013	Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2013 Emerald Group Holdings Ltd, Reino Unido
2013	Best Paper Award of the International Conference on Big Data Management and Cloud Computing, Bhubaneswar, Singapore

Título

2014	Portuguese Talent, in science, by AICEP Portugal Global

Outra distinção

2014	The most read and downloaded articles published in the Routledge Social Sciences journals in Management, in 2014 Routledge, Reino Unido
2007	Student Bursury for the paper presented in 36th EMAC Conference (Iceland) which was considered one of the ten best papers based on Doctoral theses Ecole des Mines d'Albi Carmaux, França