Helena Cristina Rocha Figueiredo Pereira Marques Nobre (041A-F89B-23A4)

Curriculum Vitae

Helena Cristina Rocha Figueiredo Pereira Marques Nobre

Helena Nobre is an Associate Professor W/ Habilitation at the Department of Economics, Management, Industrial Engineering and Tourism (DEGEIT) of the University of Aveiro (UA), elected member of the Coordinator Committee of DEGEIT, and an Effective Member of the Research Unit GOVCOPP at UA. She is the Director of the Doctoral Programme in Marketing and Strategy at the University of Aveiro, the University of Minho, and the University of Beira Interior, and the head of its Scientific Committee. Her main research interests include topics in branding and consumer behavior, specifically, symbolic and experiential consumption, brand relationships, luxury consumption, country and place branding, and cultural heritage marketing. She has published more than three dozen articles in journals indexed by SCOPUS, Web of Science and Academic Journal Guide (earlier named ABS); some books and book chapters; and dozens of papers in indexed proceedings of conferences. She is an Associate Editor of the RBGN¿Review of Business Management (Web of Science (JCR IF 0.925); Scopus (Citescore 1.3); CAPES (Qualis A2). She was the first Portuguese Delegate of the Management Committee of COST ARKWORK Project (2016¿2021), funded by the EU Framework Programme Horizon 2020. She is currently a member of the UA research team in the NEXUS Innovation Agenda for Digital and Green Transition, funded by PRR and the European Union. Helena Nobre holds a Ph.D. in Business Sciences from the Faculty of Economy of the University of Porto, in collaboration with Boston University (USA), with a scholarship from the Portuguese Foundation for Science and Technology (FCT) (2007¿2009). She holds a master's in business administration and management from Portuguese Catholic University in collaboration with Boston University (2003). She was a master's Research Visitor at Boston University, during the academic year of 2001/2002. She holds an MBA in Marketing from the Portuguese Catholic University (2001) and a bachelor's (of 5 years) in Mathematics (specialization in Operations Research) from the University of Coimbra (1994). She was a Post-doctoral Research Fellow at Nova School of Business and Economics and Boston University, with a scholarship from FCT (2009¿2012). She taught several topics in Management in Portugal and abroad and held a position as an Adjunct assistant professor at Boston University (2011¿2015). She has experience in the international companies of Cofinoga (Bordeaux, France) and the formerly named Andersen Consulting in consumption and bank risk. Helena Nobre was considered a Portuguese Talent, in science, by AICEP Portugal Global: https://www.portugalglobal.pt/PT/ComprarPortugal/Talento/Paginas/PersonHelenaNobre.aspx

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Identification

Personal identification

Full name: Helena Cristina Rocha Figueiredo Pereira Marques Nobre

Citation names

Nobre, Helena

Author identifiers

Ciência ID: 041A-F89B-23A4
ORCID iD: 0000-0002-7724-5204
Researcher Id: A-8170-2018
Scopus Author Id: 14123609400

Email addresses

hnobre@ua.pt (Professional)

Addresses

Universidade de Aveito - DEGEIT, Campus Universitário de Santiago, 3810-193, Aveiro, Aveiro, Portugal (Professional)

Websites

www.linkedin.com/pub/helena-nobre/22/65b/4b2 (Professional)
https://www.researchgate.net/profile/Helena_Nobre (Scholar)

Knowledge fields

Social Sciences - Economics and Business

Languages

Language	Speaking	Reading	Writing	Listening	Peer-review
English	Proficiency (C2)	Proficiency (C2)	Proficiency (C2)	Proficiency (C2)	Advanced (C1)
Portuguese (Mother tongue)
French	Elementary (A2)	Upper intermediate (B2)	Elementary (A2)	Intermediate (B1)	Beginner (A1)
Spanish; Castilian	Intermediate (B1)	Intermediate (B1)	Beginner (A1)	Advanced (C1)	Beginner (A1)

Education

	Degree	Classification
2021/11/26 Concluded	Gestão (Título de Agregado) Universidade de Aveiro, Portugal	Aprovada por unanimidade
2009/07 - 2012/06/30 Concluded	Pos-Doc Research Fellow (Pós-doutoramento) Major in Branding, Consumer-brand relationships, luxury brands Universidade Nova de Lisboa Nova School of Business and Economics, Portugal Boston University, United States
2009/06/07 Concluded	Ciências Empresariais (Doutoramento) Major in Marketing Universidade do Porto Faculdade de Economia, Portugal Boston University Metropolitan College Department of Administrative Sciences, United States	Aprovada
2001/09/01 - 2003/04/15 Concluded	Administração e Gestão de Empresas (Mestrado) Major in Gestão de Operações Comerciais Universidade Católica Portuguesa Católica Porto Business School, Portugal Boston University Metropolitan College Department of Administrative Sciences, United States	17
2000/01/01 - 2001/07/01 Concluded	MBA em Gestão de Operações Comerciais (Pós-Graduação) Universidade Católica Portuguesa Católica Porto Business School, Portugal
1994/12/03 Concluded	Matemática (Licenciatura) Major in Investigação Operacional Universidade de Coimbra Faculdade de Ciencias e Tecnologia, Portugal

Affiliation

Science

	Category Host institution	Employer
2009/07/07 - 2012/07/07	Postdoc (Research)	Portuguese Foundation for the Science and the Technology, Portugal
	Universidade Nova de Lisboa, Portugal (...)
2007/09/01 - 2009/07/06	Researcher (Research)	Portuguese Foundation for the Science and the Technology, Portugal
	Universidade do Porto Faculdade de Economia, Portugal (...)
2001/10/01 - 2002/09/01	Visiting Researcher (Research)	Boston University, United States
	Boston University Metropolitan College Department of Administrative Sciences, United States

Teaching in Higher Education

	Category Host institution	Employer
2024/03/01 - Current	Associate Professor (University Teacher)	Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal

2014/05/19 - 2024/02/29	Assistant Professor (University Teacher)	Universidade de Aveiro, Portugal

2011/09/01 - 2015/12/31	Invited Assistant Professor (University Teacher)	Boston University, United States
	Boston University Metropolitan College Department of Administrative Sciences, United States
2011/09/01 - 2014/05/18	Invited Assistant Professor (University Teacher)	Universidade do Minho, Portugal
	Universidade do Minho Escola de Economia e Gestão, Portugal
2004/03/01 - 2007/09/01	Invited Adjunct Teacher (Polytechnic Teacher)	Instituto Politécnico de Viana do Castelo, Portugal
	Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal

Positions / Appointments

	Category Host institution	Employer
2005/01/01 - 2006	Director of the BA in Distribution and Logistics	Instituto Politécnico de Viana do Castelo, Portugal
	Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal

Others

	Category Host institution	Employer
2022/09/12 - Current	Director PhD in Marketing and Strategy	Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal

Projects

Grant

	Designation	Funders
2020/09/01 - Current	The life of consumption communities: a study on vegan communities 2020.09871.BD Supervisor	Portuguese Foundation for the Science and the Technology Ongoing
2018/11/01 - Current	Screen Culture The Affective Representations on Participatory Media SFRH/BD/139777/2018 Supervisor Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal	Portuguese Foundation for the Science and the Technology Ongoing
2017/10/01 - Current	Gamification A tool for brand experiences and value co-creation. SFRH/BD/132472/2017 Supervisor Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal	Portuguese Foundation for the Science and the Technology Ongoing
2013/09/01 - 2019/11/08	Country Image: Pride or Prejudice SFRH/BD/114989/2016 Supervisor Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal	Portuguese Foundation for the Science and the Technology Concluded
2018/01 - 2018/01	International meeting of the Action COST ARKWORK by the University of Seville CA 15201	COST Association
2009/06/08 - 2012/06/01	Branding, consumer-Brand Relationships, Luxury Brands SFRH/BPD/47600/2008 Post-doc Fellow
2007/01/09 - 2009/06/04	Brand Relationships: A personality-based approach SFRH/BD/31670/2006 PhD Student Fellow Boston University Metropolitan College Department of Administrative Sciences, United States	Concluded

Contract

	Designation	Funders
2019/01/01 - 2019/12/31	Unidade de Investigação em Governança, Competitividade e Políticas Públicas UID/CPO/04058/2019 Universidade de Aveiro, Portugal Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal	Fundação para a Ciência e a Tecnologia Concluded
2011/01/01 - 2013/12/31	Projecto Estratégico - UI 4021 - 2011-2012 PEst-OE/EGE/UI4021/2011 Universidade do Minho, Portugal	Fundação para a Ciência e a Tecnologia Concluded

Outputs

Publications

Book	Rebelo, A.F.; Nobre, H.; Szczygiel, N.; Rebelo, Ana Filipa; Nobre, Helena; Szczygiel, Nina. Managing relationships with suppliers: The case of a local subsidiary of a global company of components for the automotive industry. IGI Global. 2019. Nobre, Helena. Intimate Brand Relationships. Germany. 2010.
Book chapter	Hungara, Ana; Nobre, Helena. "How Does Dietarian Identity Influence Purchase Intention and Consumer Trust?". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 166-175. Springer Nature Switzerland, 2024. 10.1007/978-3-031-49039-2_16 Nobre, Helena. "How do others think about us? The effect of country perceptions on the behavioural intentions of foreign students". 2021. 10.1007/978-3-030-57288-4 Lisa Ferraz; Helena Nobre; Belém Barbosa. "When Luxury Vinous-Concept Hotel Meets Premium Wine Brands". In An Exploratory Study on Co-Branding, 366-380. {IGI, 2021. 10.4018/978-1-7998-6985-6.ch017 Rolo, Ema; Nobre, Helena; Baldi, Vania. "Screens Affordances in Image Consumption". In Advances in Intelligent Systems and Computing, 176-187. Springer International Publishing, 2020. 10.1007/978-3-030-32523-7_12 NOBRE, Helena. "Marcas de Luxo ou o luxo das marcas". In The Computer-Animated Film, edited by João Paulo Davim, 157-182. Lisboa, Portugal: Edições Sílabo, 2019. Published • 10.3366/edinburgh/9781474427883.003.0004 Nobre, Helena. "A Marca como Ferramenta de Gestao Empresarial". edited by João Paulo Davim; Carolina Machado, 133-166. Coimbra, Portugal: Actual Editora – Edições Almedina, 2019. Published Ana Filipa Rebelo; Helena Nobre; Nina Szczygiel. "Managing Relationships With Suppliers". In The Case of a Local Subsidiary of a Global Company of Components for the Automotive Industry, 50-69. {IGI, 2019. 10.4018/978-1-5225-8157-4.ch003
Conference paper	Hungara, Ana; Nobre, Helena. Corresponding author: Hungara, Ana. "“YOU ARE WHAT YOU EAT”: ANALYSING THE IMPACT OF DISTINCT DIETARIAN IDENTITIES ON CONSUMER TRUST AND PURCHASE INTENTION". Paper presented in 15th Annual Conference of the Euromed Academy of Business, Palermo, 2023. Published Nobre, Helena. "The Sustainable Potential Development of Aquaponics in Portugal: An Exploratory Study on the Stakeholders Perceptions". 2020. 10.1007/978-3-030-50791-6_35 Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo. "Exploring consumer cosmopolitanism and ethnocentrism effects in the purchase intentions towards the products of a foreign country.". Paper presented in International Conference on Business and Economics (ICBE), 2017. Published Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo. "The effects of ethnocentrism and country of origin familiarity in consumer preference and recognition of international brands.". Paper presented in EuroMed Conference on Innovation, Entrepreneurship and Digital Ecosystems, Varsóvia, 2016. Published Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo. "Country-Product association: an exploratory study considering the moderating effects of familiarity and ethnocentrism". Paper presented in EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets, Vienna, 2015. Published Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo. "Country Image: National Pride or Prejudice?". Paper presented in EuroMed Conference on Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment, Verona, 2015. Published
Journal article	Gabriel Pedrosa; Helena Nobre; Ana Sousa. "Consumers' attitudes on downscale extensions of a luxury automotive brand". EuroMed Journal of Business (2024): https://doi.org/10.1108/EMJB-04-2023-0127. 10.1108/EMJB-04-2023-0127 Helena Nobre; Ana Sousa. "Cultural heritage and nation branding – multi stakeholder perspectives from Portugal". Journal of Tourism and Cultural Change (2022): https://doi.org/10.1080/14766825.2021.2025383. 10.1080/14766825.2021.2025383 Helena Nobre; Ajay Kumar; Minas N. Kastanakis; Justin Paul. "Consumers' relationship with mass prestige brands and happiness". European Management Review (2022): https://doi.org/10.1111/emre.12538. 10.1111/emre.12538 Ana Hungara; Helena Nobre. "The Life of Consumption Communities: A Study on Vegan Communities". Journal of Creative Communications (2022): 097325862210843-097325862210843. https://doi.org/10.1177/09732586221084377. 10.1177/09732586221084377 Hungara, Ana; Nobre, Helena. "A consumer culture theory perspective of the marketplace: an integrative review and agenda for research.". (2021): https://wiley.eproofing.in/Proof.aspx?token=249eda04b6b34d9f89e2d327803149e7160053788. In press • 10.1111/ijcs.12670 Vanda Veréb; Helena Nobre; Minoo Farhangmehr; Nobre, Helena. "Cosmopolitan tourists: the resilient segment in the face of terrorism". Tourism Management Perspectives 33 (2020): 100620-100620. https://doi.org/10.1016/j.tmp.2019.100620. Open access • Published • 10.1016/j.tmp.2019.100620 SOUSA, Ana; NOBRE, Helena; FARHANGMEHR, Minoo. "Cosmopolitanism and the Mediating Effect of Country Image on Consumers’ Purchase, Visit and Investment Intentions". The Journal of Asian Finance, Economics and Business 6 4 (2019): 159-170. http://dx.doi.org/10.13106/jafeb.2019.vol6.no4.159. 10.13106/jafeb.2019.vol6.no4.159 Nobre, Helena; Simões, Cláudia. "NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships". Journal of Business Research 102 (2019): 328-338. http://dx.doi.org/10.1016/j.jbusres.2019.01.047. Published • 10.1016/j.jbusres.2019.01.047 Brilha, N.M.; Nobre, H.. "Airports as platforms: Towards a new business model". International Journal of Business Performance Management 20 4 (2019): 297-312. http://www.scopus.com/inward/record.url?eid=2-s2.0-85080027486&partnerID=MN8TOARS. Published • 10.1504/IJBPM.2019.105246 Pedrosa, Gabriel; Nobre, Helena; Pedrosa, G.; Nobre, H.. "The influence of consumer mobility concerns on electric vehicle adoption". World Review of Intermodal Transportation Research 8 4 (2019): 366-390. http://dx.doi.org/10.1504/writr.2019.103293. Published • 10.1504/writr.2019.103293 Nobre, H.; Szczygiel, N.; Condé-Pinto, M.; Nobre, Helena; Szczygiel, Nina; Pinto, Mariana Condé. "Communicating with patients through Facebook: The case of dental healthcare services". International Journal of Business Excellence 18 4 (2019): 527-548. http://www.scopus.com/inward/record.url?eid=2-s2.0-85070706588&partnerID=MN8TOARS. 10.1504/IJBEX.2019.101531 Veréb, Vanda N.; Nobre, Helena; Farhangmehr, Minoo; Veréb, V.N.; Nobre, H.; Farhangmehr, M.. "The fear of terrorism and shift in cosmopolitan values". International Journal of Tourism Cities 4 4 (2018): 452-483. http://dx.doi.org/10.1108/ijtc-03-2018-0024. 10.1108/ijtc-03-2018-0024 Nobre, Helena; Pedrosa, Gabriel; Nobre, Helena. "Second-hand electrical vehicles: A first look at the secondary market of modern EVs". International Journal of Electrical and Hybrid Vehicles 10 3 (2018): 236-252. http://dx.doi.org/10.1504/ijehv.2018.097378. Published • 10.1504/IJEHV.2018.097378 Laužikas, Rimvydas; Dallas, Costis; Thomas, Suzie; Kelpšiene, Ingrida; Huvila, Isto; Luengo, Pedro; Nobre, Helena; et al. "Archaeological Knowledge Production and Global Communities: Boundaries and Structure of the Field". Open Archaeology 4 1 (2018): 350-364. http://dx.doi.org/10.1515/opar-2018-0022. Open access • Published • 10.1515/opar-2018-0022 Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo; Nobre, Helena. "An Empirical Study about the Influence of Country Personality and Product Involvement on Consumer’s Purchase and Visit Intentions". The Journal of Asian Finance, Economics and Business 5 3 (2018): 65-72. http://dx.doi.org/10.13106/jafeb.2018.vol5.no3.65. Open access • Published • 10.13106/jafeb.2018.vol5.no3.65 Becker, Kip; Lee, Jung Wan; Nobre, Helena M.; Nobre, Helena. "The Concept of Luxury Brands and the Relationship between Consumer and Luxury Brands". The Journal of Asian Finance, Economics and Business 5 3 (2018): 51-63. http://dx.doi.org/10.13106/jafeb.2018.vol5.no3.51. Open access • Published • 10.13106/jafeb.2018.vol5.no3.51 Nobre, Helena. "Sports Fan Relationships with Soccer Teams". International Journal of Digital Culture and Electronic Tourism (2018): 10.1504/IJDCET.2018.10010163 Nobre, Helena. "The influence of consumer cosmopolitanism and ethnocentrism tendencies on the purchase and visit intentions toward a foreign country.". International Journal of Digital Culture and Electronic Tourism. (2018): 10.1504/IJDCET.2017.10008975 Sousa, A.; Nobre, H.; Farhangmehr, M.; Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo; Nobre, Helena. "Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition". International Journal of Business and Globalisation 20 2 (2018): 139-151. http://www.scopus.com/inward/record.url?eid=2-s2.0-85042585488&partnerID=MN8TOARS. Published • 10.1504/IJBG.2018.089864 Nobre, H.; Rodrigues, C.; Nobre, Helena; Rodrigues, Catarina. "Loyalty programs in the pharmaceutical retail: The impact of a network loyalty program on the pharmacy loyalty". International Journal of Business Excellence 14 4 (2018): 454-469. http://www.scopus.com/inward/record.url?eid=2-s2.0-85043768087&partnerID=MN8TOARS. Published • 10.1504/IJBEX.2018.090312 Nobre, Helena; Ferreira, André. "Gamification as a platform for brand co-creation experiences". Journal of Brand Management 24 4 (2017): 349-361. http://dx.doi.org/10.1057/s41262-017-0055-3. Published • 10.1057/s41262-017-0055-3 Nobre, H.; Faria, J.; Nobre, Helena; Faria, Joana. "Exploring marketing strategies in architectural services: The case of the architecture firms in Portugal". International Journal of Business Excellence 12 3 (2017): 273-293. http://www.scopus.com/inward/record.url?eid=2-s2.0-85020397885&partnerID=MN8TOARS. Published • 10.1504/IJBEX.2017.084438 Nobre, H.; Silva, D.. "Social Network Marketing Strategy and SME Strategy Benefits". Journal of Transnational Management 19 2 (2014): 138-151. http://www.scopus.com/inward/record.url?eid=2-s2.0-84901052584&partnerID=MN8TOARS. 10.1080/15475778.2014.904658 Becker, K.; Nobre, H.. "Social Network Reputation Management: An International Study". Journal of Promotion Management 20 4 (2014): 436-451. http://www.scopus.com/inward/record.url?eid=2-s2.0-84905681802&partnerID=MN8TOARS. 10.1080/10496491.2014.930282 Nobre, Helena. "The impact of Facebook presence on brand image". International Journal of Technology Marketing (2014): 10.1504/IJTMKT.2014.063859 Becker, K.; Nobre, H.; Kanabar, V.. "Monitoring and protecting company and brand reputation on social networks: When sites are not enough". Global Business and Economics Review 15 2-3 (2013): 293-308. http://www.scopus.com/inward/record.url?eid=2-s2.0-84876037845&partnerID=MN8TOARS. 10.1504/GBER.2013.053075 Lee, J.W.; Becker, K.; Nobre, H.. "Impact of culture on online management education". Cross Cultural Management 19 3 (2012): 399-420. http://www.scopus.com/inward/record.url?eid=2-s2.0-84865499781&partnerID=MN8TOARS. 10.1108/13527601211247116 Soares, A.M.; Pinho, J.C.; Nobre, H.. "From Social to Marketing Interactions: The Role of Social Networks". Journal of Transnational Management 17 1 (2012): 45-62. http://www.scopus.com/inward/record.url?eid=2-s2.0-84859504187&partnerID=MN8TOARS. 10.1080/15475778.2012.650085 Nobre, Helena. "Developing consumer brand relationships built to last brand stress, catastrophic events and negative social network campaigns". Journal for International Business and Entrepreneurship Development (2012): 10.1504/JIBED.2012.048566 Nobre, H.. "Should Consumers Be in Love With Brands?: An Investigation Into the Influence That Specific Consumer-Brand Relationships Have on the Quality of the Bonds That Consumers Develop With Brands". Journal of Transnational Management 16 4 (2011): 270-281. http://www.scopus.com/inward/record.url?eid=2-s2.0-84859331774&partnerID=MN8TOARS. 10.1080/15475778.2011.623945 Nobre, Helena. "Brand Relationships: A Personality-Based Approach". Journal of Service Science and Management (2010): 10.4236/jssm.2010.32025 Nobre, Helena. "The new ecommerce freeloaders: Effects on consumer behavior and decision making". International Journal of Technology Marketing (2010): 10.1504/IJTMKT.2010.039732 Nobre, H.; Brito, C.M.; de Lencastre, P.. "Consumer response analyses to the electronic brands". Journal of Transnational Management 10 1 (2005): 61-78. http://www.scopus.com/inward/record.url?eid=2-s2.0-33747754804&partnerID=MN8TOARS. 10.1300/J482v10n01_05
Thesis / Dissertation	Oliveira, Mafalda Filipa Baptista de. "A Importância do brand love na explicação do consumo e relacionamentos com as marcas de luxo". Master, 2015. http://hdl.handle.net/1822/35959. Henriques, Mariana Isabel Macedo. "O impacto das marcas pessoais para o sucesso das marcas corporativas". Master, 2014. http://hdl.handle.net/1822/30546. Faria, Joana Rito de. "A estratégia de marketing como fator de diferenciação na prestação de serviços de arquitetura : estudo exploratório no mercado português". Master, 2013. http://hdl.handle.net/1822/24945. Silva, Carla Daniela do Canto. "Análise do impacto da utilização das redes sociais na gestão das PME portuguesas". Master, 2012. http://hdl.handle.net/1822/19883. Coelho, Joana Isabel Pereira Desport. "O impacto da presença no Facebook para as marcas de grande consumo". Master, 2012. http://hdl.handle.net/1822/24803. Nobre, Helena Cristina Rocha Figueiredo Pereira Marques. "Gestão Relacional de Marcas". PhD, 2011. http://hdl.handle.net/10216/13190.

Activities

Oral presentation

	Presentation title	Event name Host (Event location)
2020/11/24	Comunicação sobre publicação científica. Palestrante convidada no Painel de Editores intitulado “Transformando sua tese num artigo de Impacto”	XXIII SemeAD - Seminários em Administração University of São Paulo (São Paulo, Brazil)
2020/02/20	Publishing in Marketing and Strategy	Doctoral seminar for the students of the PhD in Management of ISCTE-IUL ISCTE – IUL (Lisbon, Portugal)
2019/11/07	Introdução às Metodologias de Investigação em Marketing e Estratégia: Da formulação do problema à escolha do design de pesquisa	XXII SemeAD – Seminários em Administração University of São Paulo (São Paulo, Brazil)
2019/11	Marcas de Luxo: O novo luxo das massas	Seminar on “NOVOS DESAFIOS DO MARKETING” - MBA in Marketing and Branding FIA Business School (São Paulo, Brazil)
2019/10/04	May archaeology and cultural heritage contribute to creating a memorable nation brand image?	“On Shifting Grounds Conference - the study of archaeological practices in a changing world” ARKWORK – COST ACTION 15201 in collaboration with the Department of History and Archaeology of the University of Crete (Rethymno, Crete, Greece)
2018/12/14	Capturing the scope of mass-consumed luxury brand relationships: the NewLux reality	GOVCOPP Research Seminar University of Aveiro - GOVCOPP (Aveiro, Portugal)
2016/12/07	Exploring Marketing Strategies in Architectural Services: The case of the architecture firms in Portugal.	GOVCOPP Research Seminar GOVCOPP - University of Aveiro (Aveiro, Portugal)
2016/05/13	Doing Business through Social Networks: The case of small and medium-sized companies	3rd International Conference - Modern Economics, organized by the Department of Macroeconomics of University of Szczecin with the cooperation of Mykolo Romerio University in Vilnius Mykolo Romerio University in Vilnius (Vilnius, Lithuania)
2014/10/16	The Role of Marketing in the City Architecture.	International Journey on Intelligent Cities School of Law of the University of Minho (Braga, Portugal)
2012/02	Social Network Marketing	Seminar for Boston University offered to the faculty and students from the marketing department of Warwick Business School University of Warwick (Conventry, United Kingdom)
2011/11	Social Network Marketing.	Seminar for Boston University offered to the faculty and students from the marketing department of Audencia School of Management Audencia School of Management (Nantes, France)

Supervision

	Thesis Title Role	Degree Subject (Type) Institution / Organization
2020/03/18 - 2021/12/31	Business Management and Consumer Behavior. Supervisor	Post-Doctoral Fellowship (Other) Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
2017/02/01 - 2020/12/09	Fear of terrorism and the cosmopolitan value system reflected in the perception of a country’s image and travel decisions. Supervisor	Doctoral Programme in Marketing and Strategy, Universidade do Minho (UM), University of Aveiro and University of Beira Interior (PhD) Universidade de Aveiro, Portugal
2016/09 - 2020/12/09	Fear of terrorism and the cosmopolitan value system reflected in the perception of a country’s image and travel decisions. Supervisor of Vanda Veréb	Marketing & Strategy Universidade do Minho, Portugal
2013/06/01 - 2019/11/27	Country brand image and nation branding. Supervisor	Post-Doctoral Fellow (Other) Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
2016/09 - 2019/09/04	Challenges of the Current Automotive Market: Downward Line Extensions of Premium Brands and the Adoption of Electrical Vehicles. Supervisor	Marketing & Strategy (PhD) Universidade de Aveiro, Portugal

Event organisation

	Event name Type of event (Role)	Institution / Organization
2019/05/01 - 2019/05/21	Responsible for the organization for the Paper Development Workshop of RBGN, Maio 21, 2019, at Universidade de Aveiro, Portugal, organized by University of Aveiro in partnership with FECAP, San Paulo, Brazil. Member of the Scientific and Evaluation Committee. (2019/05/21 - 2019/05/21) Workshop (Co-organisor)	Centro Universitário FECAP, Brazil
2017/09/01 - 2017/10/06	Responsible for the organization of the workshop "What are Archaeological Practices and Knowledge Work" open to the community, with the keynote speakers Cláudio Torres (Archaeologist and Pessoa Prize), and the Professors Isto Huvila (Uppsala University) and Jeremy Huggett (University of Glasgow), Outubro 6, 2017, University of Aveiro. (2017/10/06 - 2017/10/06) Workshop (President of the Organising Committee)	Universidade de Aveiro, Portugal
2017/09/01 - 2017/10/06	Responsible for the organization of an International Meeting under the aim of the COST Action 15201 - ARKWORK, held at the University of Aveiro, October 4-6, 2017. 35 representatives from more than 20 different countries participated in the meeting. (2017/10/04 - 2017/10/06) Meeting	Universidade de Aveiro, Portugal

Jury of academic degree

	Topic Role	Candidate name (Type of degree) Institution / Organization
2020/10/14	O Efeito da Educação Corporativa para o Crescimento e a Sustentabilidade de Empresas Familiares: Um estudo de caso (Thesis) Main arguer	Glauciana Gomes Soares Vazquez (PhD) Universidade de Trás-os-Montes e Alto Douro, Portugal
2020/05/08	Exploring university students’ engagement in learning through gamification, transmedia and virtual reality (Thesis) Main arguer	Fernando José de Aires Angelino (PhD) ISCTE-Instituto Universitário de Lisboa, Portugal
2019/12/19	Strategic assessment of product policy in the marketing of e-commerce companies (Thesis) Main arguer	Maximilian Groh (PhD) Universidade do Minho, Portugal
2019/09/06	Understanding impulse buying behavior - The role of promotions, emotions, and cognitive dissonance (Thesis) Main arguer	Cherouk Amr Abdelhakim Yassin (PhD) Universidade do Minho, Portugal
2017	Strategic assessment of product policy in marketing of e-commerce companies (Thesis) Main arguer	Maximilian Groh (PhD) Universidade do Minho, Portugal
2015	Experiências em shopping centers: dimensões e valores subjacentes (Thesis) Main arguer	Simone Maia Pimenta Martins Ayres (PhD) Universidade de Évora Instituto de Investigação e Formação Avançada, Portugal
2011	A Satisfação dos Clientes e a Qualidade Percebida nas PMES (Thesis) Main arguer	Sheila Aparecida Moreira da Silva (PhD) Universidade de Évora Instituto de Investigação e Formação Avançada, Portugal
2011	Papel da comunicação visual de marcas no ponto-de-venda no contexto do marketing do comprador: um estudo empírico em lojas de conveniência (Thesis) Main arguer	Paulo Duarte Valente Almeida da Silveira (PhD) Universidade de Évora Instituto de Investigação e Formação Avançada, Portugal
2011	Os retalhistas alimentares, as marcas de distribuidor e a geração de capital de marca- O estudo do capital de marca de retalhistas alimentares e marcas de distribuidor de duas insígnias em Portugal (Thesis) Main arguer	Duarte Miguel da Costa Pessoa Xara Brasil (PhD) Universidade de Évora Instituto de Investigação e Formação Avançada, Portugal

Committee member

	Activity description Role	Institution / Organization
2016/12/12 - Current	Portuguese Member of the Committee Management of Cost Action “Archaeological practices and knowledge work in the digital environment” – ARKWORK - (October/2016 – October/ 2020) - and participant in the working group “Archaeological knowledge production and global communities" (WG3). Supported by the EU Framework Programme Horizon 2020. http://www.cost.eu/COST_Actions/ca/CA15201. Member	COST European Cooperation For Science and Technology, Belgium

Conference scientific committee

	Conference name	Conference host
2020/11/25 - 2020/11/27	XXIII SemeAD - Seminários em Administração	University of São Paulo
2019/11/06 - 2019/11/08	XXII SemeAD - Seminários em Administração	University of São Paulo
2019/02/22 - 2019/02/24	Business and Management Sciences International Congress, 22-24 de fevereiro de 2019, INDENSE, Istanbul, Turkey	INDENSE
2018/04/26 - 2018/04/27	Business and Management Sciences International Congress, 26-27 de abril de 2018, INDENSE, Istanbul, Turkey.	INDENSE
2017/09/11 - 2017/09/11	Business and Management Sciences International Congress, 11 de setembro de 2017, INDENSE, Istanbul, Turkey	INDENSE

Course / Discipline taught

	Academic session	Degree Subject (Type)	Institution / Organization
2018/02 - Current	Gestão de Marcas (Brand Management)	Gestão (Mestrado)	Universidade de Aveiro, Portugal
2017/09 - Current	Marcas e Comportamento do Consumidor (Branding and Consumer Behavior).	Ciências Económicas e Empresariais (Doutoramento)	Universidade de Aveiro, Portugal
2011/10 - 2019/01	Services Marketing	Marketing and Strategy (Doutoramento)	Universidade de Aveiro, Portugal Universidade do Minho, Portugal Universidade da Beira Interior, Portugal
2017 - 2018	Research Methodology in Marketing and Strategy	Marketing and Strategy (Doutoramento)	Universidade de Aveiro, Portugal Universidade do Minho, Portugal Universidade da Beira Interior, Portugal
2012 - 2014	Marketing Strategies	Master (Master)	Boston University Metropolitan College Department of Administrative Sciences, United States
2012 - 2013	Marketing Research	master (Master)	Boston University Metropolitan College Department of Administrative Sciences, United States
2011/09/01 - 2013	Introduction to Ecommerce	Master (Master)	Boston University Metropolitan College Department of Administrative Sciences, United States

Evaluation committee

	Activity description Role	Institution / Organization	Funding entity
2020/12/07 - 2020/12/08	Member of the Evaluation Committee and Discussant of the Paper Development Workshop of RBGN, as Associate Editor of RBGN. FECAP (Fundação Escola de Comércio Álvaro Penteado), São Paulo, Brazil, December 7-8th, 2020. Evaluator	Centro Universitário FECAP, Brazil	Centro Universitário FECAP
2019/11/06 - 2019/11/06	Member of the Evaluation Committee and Discussant of the Paper Development Workshop of RBGN, as Associate Editor of RBGN. FECAP (Fundação Escola de Comércio Álvaro Penteado), São Paulo, Brazil, November 6th, 2019.	Centro Universitário FECAP, Brazil	Centro Universitário FECAP

Journal scientific committee

	Journal title (ISSN)	Publisher
2020/03/01 - Current	International Journal of Consumer Studies (14706431)	Wiley
2020 - Current	Revista de Administração da UFSM (Universidade Federal de Santa Maria) ¿ Brazilian Journal Management (1983-4659)
2020 - Current	SMS Journal of Entrepreneurship & Innovation (2349-7920)
2018/04/20 - Current	Review of Business Management (18064892)	FECAP
2014/01/01 - Current	Journal of eCommerce Business
2020 - 2021/12/31	Sustainability (2071-1050)	MDPI
2013/01/01 - 2019/06/01	Journal of Transnational Management (1547-5786)	Informa UK (Taylor & Francis)

Distinctions

Award

2019	Best Paper Award at the 2019 International Conference on Business and Economics (ICBE2018)
2018	Best paper award of the 2018 International Conference on Business and Economics (ICBE2018)
2017	Best paper award of 2017 International Conference on Business and Economics (ICBE2017)
2013	Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2013 Emerald Group Holdings Ltd, United Kingdom
2013	Best Paper Award of the International Conference on Big Data Management and Cloud Computing, Bhubaneswar, Singapore

Title

2014	Portuguese Talent, in science, by AICEP Portugal Global

Other distinction

2014	The most read and downloaded articles published in the Routledge Social Sciences journals in Management, in 2014 Routledge, United Kingdom
2007	Student Bursury for the paper presented in 36th EMAC Conference (Iceland) which was considered one of the ten best papers based on Doctoral theses Ecole des Mines d'Albi Carmaux, France