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Identification

Personal identification

Full name
Paulo Ramos

Citation names

  • Matos Graça Ramos, Paulo

Author identifiers

Ciência ID
9011-DB79-D521
ORCID iD
0000-0001-7534-1246
Education
Degree Classification
2007 - 2012/06/12
Concluded
 Doutoramento em Ciências Empresariais (Doutoramento)
Major in Marketing e Estratégia
Universidade do Porto Faculdade de Economia, Portugal
"Essays on Wine Marketing: The Role of Product Attributes, Market Orientation and Business Relationships" (THESIS/DISSERTATION)
1995 - 1996
Concluded
 Master of Science (Master)
Major in Marketing and Product Managment
Cranfield University, United Kingdom
"“The UK Market for Portuguese Wines, Guidelines for Future Strategies” " (THESIS/DISSERTATION)
1989 - 1994
Concluded
 Relações Internacionais (Licenciatura)
Universidade do Minho, Portugal
Affiliation

Science

Category
Host institution 		Employer
2022/01/01 - Current Principal Investigator (Research) Fundação Minerva, Portugal
Fundação Minerva, Portugal
2018 - Current Auxiliary Researcher (Research) Portuguesa Centro de Biotecnologia e Química Fina, Portugal
Portuguesa Centro de Biotecnologia e Química Fina, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2014/09/01 - Current Assistant Professor (University Teacher) Fundação Minerva, Portugal
Universidade Lusíada Porto, Portugal
1998 - Current Invited Assistant Professor (University Teacher) Universidade Católica Portuguesa Centro Regional do Porto, Portugal
Universidade Católica Portuguesa Escola Superior de Biotecnologia, Portugal
1997/09/01 - 2022/09 Assistant Professor (University Teacher) Universidade Fernando Pessoa, Portugal
Universidade Fernando Pessoa, Portugal
2006 - 2019 Visiting Professor (University Teacher) Universidade do Porto, Portugal
Universidade do Porto Faculdade de Ciências, Portugal

Other Careers

Category
Host institution 		Employer
1994 - Current Técnico Superior (Técnico Superior) Quinta de Paços, LDA, Portugal
Quinta de Paços, LDA, Portugal

Positions / Appointments

Category
Host institution 		Employer
2012/09/01 - 2013/10/01 Organic Unit Director Fundação Ensino e Cultura Fernando Pessoa, Portugal
Universidade Fernando Pessoa, Portugal
Projects

Other

Designation Funders
2020/04 - Current Wine Consumption During and After Covid-19
XXX
Researcher
Portuguesa Centro de Biotecnologia e Química Fina, Portugal
Ongoing
2018 - 2019 ModelMeat
N.A.
Researcher
Outputs

Publications

Book
  1. Ramos, Paulo; Ana Maria Pinto Lima Vieira Brites Kankura Salazar; Carvalho, Pedro Costa. Corresponding author: Carvalho, Pedro Costa. Modelo Conceptual Integrativo de Destination Branding - TouristMIND. Germany. 2017.
Book chapter
  1. "Santos, V., Sousa, B., & Ramos, P. (2022). Wine Sensory Experience, Edward Elgar Publishing". edited by Buhalis, D.. United Kingdom, 2022.
    Accepted
  2. "Sousa, B., Santos, V., & Ramos, P. (2022) Augmented Reality Guided Tours.". edited by Buhalis, D.. 2022.
  3. Rodrigues, P.; Pinto Borges, A. ; Vieira, E.; Correia,C.. "Rodrigues, P., Pinto Borges, A. Ramos, P. Vieira, E., Correia., C. (2022). Mass Masstige Index: Application in Wine Brands and the Importance in Restaurant Communication". In Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives. Eds: Pinto Borges, Lopes de Almeida, Pacheco Vieira, Rosa Dias, Rodrigues IGI global. DOI: 10.4018/978-1-7998-9148-2.ch011. 2022.
  4. Santos, Vasco Ribeiro; Sousa, Bruno Barbosa; Ramos, Paulo; Dias, Álvaro; Madeira, Arlindo. "Encouraging Wine Storytelling in the Tourist Experience: A Preliminary Study". In Advances in Tourism, Technology and Systems, 235-242. Springer Nature Singapore, 2022.
    10.1007/978-981-19-1040-1_20
  5. Santos, Vasco Ribeiro; Barbosa, Bruno; Matos Graça Ramos, Paulo. "Special Forms of Tourism". In Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing, 2022.
  6. Matos Graça Ramos, Paulo. "A Orientação para o Mercado no Setor dos Vinhos e suas Consequências no Relacionamento entre Produtores e Intermediários". edited by Luis Borges Gouveia. Belo Horizonte, Brazil: Conhecimento Editora, 2022.
    Published
  7. Santos, Vasco; Ramos, Paulo; Sousa, Bruno. "Key challenges in global wine tourism". In Routledge Handbook of Wine Tourism, edited by Saurabh Kumar Dixit, 103-115. Routledge, 2022.
    10.4324/9781003143628-10
  8. Matos Graça Ramos, Paulo. "Is Wine Tourism a Niche Tourism? Antecedents and Consequences of Wine as a Niche Tourism, a Conceptual Model". 353-362. Springer Singapore, 2021.
    10.1007/978-981-33-4256-9_32
  9. Matos Graça Ramos, Paulo. "The Consequences of Market Orientation on Performance, New Product Success, and Customer Satisfaction in Traditional Sectors". In Competitive Drivers for Improving Future Business Performance, 67-82. IGI Global, 2021.
    10.4018/978-1-7998-1843-4.ch005
  10. Matos Graça Ramos, Paulo. "Key Drivers of Performance and Profitability in a Social Business". 264-281. {IGI, 2021.
    10.4018/978-1-7998-7951-0.ch015
  11. Matos Graça Ramos, Paulo; Vasco Ribeiro Santos. "A Experiência Enoturística: uma definição e revisão do conceito". In Turismo e Hotelaria no Contexto da Experiência (recurso eletrónico), edited by Branbilla, A, 358-383. Brazil, 2021.
    Published
  12. Carvalho, Pedro Costa; Salazar, Ana Kankura; Ramos, Paulo Matos Graça. "Conceptual Model of Destination Branding: An Integrative Approach". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 689-703. Springer International Publishing, 2019.
    10.1007/978-3-030-02568-7_189
  13. "Santos, V., Ramos, P., & Almeida, N. (2019). Fatores Críticos de Sucesso no Enoturismo: Tendências, Desafios e Recomendações para uma Agenda Estratégica Futura.". In Estevão, C. Costa C. (eds), Turismo - Gestão Estratégica, Competitividade e Desenvolvimento Regional_. Novas Edições Académicas. ISBN- 1 3: 978-613-9-79861-2 ISBN- 1 0:6139798612 EAN:9786139798612, 2019.
  14. Matos Graça Ramos, Paulo; Ana Maria Pinto Lima Vieira Brites Kankura Salazar; João Gomes. Corresponding author: Matos Graça Ramos, Paulo. "Salazar, A., Ramos P., Gomes, J., Costa J., (2004). Tendências e factores macro-ambientais do turismo português: Perspectivas dos representantes e associações do sector". Brazil, 2004.
    Published
Conference abstract
  1. Matos Graça Ramos, Paulo; Dias, Tânia R; Simões, E.. "Measuring brand equity: a comparison between a global and a national brand". Paper presented in 8th Global Brand Conference, Porto, 2013.
    Published
Conference paper
  1. Pompei, T.; Gouveia, Luis Borges; Matos Graça Ramos, Paulo; Elidiane Aparecida Da Silva. "Restruturação Administrativa e seus impactos na reordenação organizacional, um estudo de caso em uma instituição hospitalar. 19Th , São Paulo, Brasil, Dec. 19-21, 2022.". São Paulo, 2022.
    Published
  2. Ronan Teixeira; Pompei, T.; Gouveia, Luis Borges; Ramos, Paulo. "Análise organizacional no ambiente interno da Rubeus. 19Th TECSI USP, São Paulo, Brasil, Dec. 19-21, 2022.". São Paulo, 2022.
    Published
  3. Matos Graça Ramos, Paulo. Corresponding author: Matos Graça Ramos, Paulo. "Ramos, P. Workshop Case Study: A Quinta de Paços e a gestão da marca durante a Pandemia.". Paper presented in A Marca na Era Pós-Pandemia: Análise Multidimensional / Branding for Post Pandemic Age: A Multidimensional Analysis,, Porto, 2022.
  4. Matos Graça Ramos, Paulo; Vasco Ribeiro Santos. "Mapping the wine visit experience: the relationship between wine involvement, winescape attributes, sensorial attraction, wine excitement and cultural experience.". Paper presented in MBAcademy International Business Conference, Online Conference, 13.02.2020, UK, Londres, 2021.
  5. Matos Graça Ramos, Paulo; Paula Rodrigues; Ana Pinto Borges. "Masstige Wine: Differentiation in Tourism". Paper presented in International Workshop Tourism and Hospitality Management Conference (IWTHM2021), Porto, 2021.
    Published
  6. Matos Graça Ramos, Paulo. "Encouraging wine storytelling in the tourist experience: a preliminary study". São Paulo, 2021.
  7. Matos Graça Ramos, Paulo. "Is Wine Tourism a niche tourism? Antecedents and consequences of wine as a niche tourism, a conceptual model". Paper presented in ICOTTS 20 International Conference on Tourism, Technology & Systems, 2020.
    Published • 10.1109/ecdc.2016.7492984
  8. Matos Graça Ramos, Paulo. "Wine Tourist Profiling in the Porto Wine Cellars: A Segmentation Based on Wine Product Involvement". Paper presented in International Conference on Tourism: “Tourism into the New Decade: Challenges and Prospects”, 27-29 june, Braga - Universidade Católica Portuguesa e IATOUR, Braga, 2019.
  9. Matos Graça Ramos, Paulo. "Conceptual Model of Destination Branding: An Integrative Approach". Paper presented in 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Porto, 2018.
    Published
  10. "Ramos P. (2021) A Orientação para o Mercado no sector do Vinho Em Portugal, 131-133.". Paper presented in Encontros Vínicos do Vinho Verde, 2014.
    Published
  11. "Ramos, P., Dias, T., Simões, E. (2013) “Measuring brand equity: a comparison between a global and a national brand”.". 2013.
    Published
  12. "Ramos, P. Martins, F.V. Barandas, H. (2012). Differences in the market orientation impact on business relationships between wine producers and intermediaries: a PLS application". Paper presented in 41st. EMAC Conference, Lisbon”, Lisboa, 2012.
  13. "Ramos, P., Martins, F.V. Barandas, H. (2011). Differences in the perception on wine main attributes: a comparative view between consumers, producers and intermediaries.". 2011.
  14. "16. Ramos, P. Martins, F.V. Barandas, H. (2011). A confrontation of the impact of the market orientation dimensions on business relationships between wine producers and intermediaries.". Paris, 2011.
Conference poster
  1. Diva Santos; Hans-Peter Voss; Maria João Monteiro; Paulo Ramos /Paulo Matos Graça Ramos / Paulo M. G. Ramos; Rodriguez-Alcalá, L.M.; Ivo Gama; Ricardo F. M. Teixeira; et al. "Nutritional and sensory characterization of semi-intensively and intensively grown beef". 2019.
Journal article
  1. Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Paulo Matos Graça Ramos. "Understanding masstige wine brands’ potential for consumer-brand relationships". European Business Review (2024): http://dx.doi.org/10.1108/ebr-04-2022-0066.
    10.1108/ebr-04-2022-0066
  2. Paulo Ramos /Paulo Matos Graça Ramos / Paulo M. G. Ramos; Álvaro Dias; Bruno Sousa; Vasco Santos; Arlindo Madeira. "Determinants of brand love in wine experiences". (2024): https://oaj.fupress.net/index.php/wep/article/view/13855.
    https://doi.org/10.36253/wep-13855
  3. Dias, Alvaro; Sousa, Bruno; Santos, Vasco; Ramos, Paulo; Madeira, Arlindo. "Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective". Sustainability 15 6 (2023): 5182. http://dx.doi.org/10.3390/su15065182.
    Published • 10.3390/su15065182
  4. Soares, João; Ramos, Paulo; Poças, Fátima. "Is lightweighting glass bottles for wine an option? Linking technical requirements and consumer attitude". Packaging Technology and Science (2022): http://dx.doi.org/10.1002/pts.2680.
    10.1002/pts.2680
  5. Vasco Santos; Paulo Ramos /Paulo Matos Graça Ramos / Paulo M. G. Ramos; Bruno Sousa; Marco Valeri. "Towards a framework for the global wine tourism system". Journal of Organizational Change Management 35 2 (2022): 348-360. https://ciencia.ucp.pt/en/publications/53a0957c-2e08-4f07-abe8-58087b749251.
    10.1108/jocm-11-2020-0362
  6. Matos Graça Ramos, Paulo. "The Influence of wine storytelling on the global wine tourism experience. Wine Economics and Policy.". Wine Economics and Policy (2022): https://oaj.fupress.net/index.php/wep/article/view/11454.
    Accepted
  7. Vasco Santos1; Alvaro Dias; Matos Graça Ramos, Paulo; Madeira, Arlindo; Bruno Sousa. "The influence of wine storytelling on the global wine tourism experience". Wine Economics and Policy 11 1 (2022): 3-13.
    Published • DOI: 10.36253/wep-11454
  8. Matos Graça Ramos, Paulo. "Mapping the wine visit experience for tourist excitement and cultural experience". Annals of Leisure Research (2021): 1-17. http://dx.doi.org/10.1080/11745398.2021.2010225.
    10.1080/11745398.2021.2010225
  9. Santos, Vasco; Sousa, Bruno; Ramos, Paulo; Valeri, Marco. "Emotions and involvement in tourism settings". Current Issues in Tourism (2021): 1-6. http://dx.doi.org/10.1080/13683500.2021.1932769.
    10.1080/13683500.2021.1932769
  10. Santos, Vasco; Ramos, Paulo; Sousa, Bruno; Almeida, Nuno; Valeri, Marco. "Factors influencing touristic consumer behaviour". Journal of Organizational Change Management ahead-of-p ahead-of-p (2021): http://dx.doi.org/10.1108/jocm-02-2021-0032.
    10.1108/jocm-02-2021-0032
  11. Matos Graça Ramos, Paulo. "Towards a framework for the global wine tourism system". ahead-of-p ahead-of-p (2021): https://www.emerald.com/insight/content/doi/10.1108/JOCM-11-2020-0362/full/html.
  12. Gouveia, Luis Borges; Pompei, T.. "Pompei, T., Borges Gouveia, L.; Ramos, P. (2021) Redes Sociais: influência, identidade e diferença na contemporaneidade". Em Sociedade. Revista Do Departamento De Ciências Sociais, Puc. Minas 3 2 (2021):
    Published
  13. Matos Graça Ramos, Paulo. "Developing a Wine Experience Scale: A New Strategy to Measure Holistic Behaviour of Wine Tourists". Sustainability (2020): http://dx.doi.org/10.3390/su12198055.
    10.3390/su12198055
  14. Ramos, Paulo. "Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement". Anatolia (2020): http://dx.doi.org/10.1080/13032917.2020.1802308.
    10.1080/13032917.2020.1802308
  15. Ramos, Paulo; Santos, Vasco; Ramos, Paulo; Almeida, Nuno; Santos-Pav on, Enrique. "Wine and wine tourism experience: a theoretical and conceptual review". Worldwide Hospitality and Tourism Themes (2019): http://hdl.handle.net/10400.26/30418.
    10.1108/WHATT-09-2019-0053
  16. Vasco Santos; Ana Caldeira; Eulália Santos; Simão Oliveira; Paulo Ramos /Paulo Matos Graça Ramos / Paulo M. G. Ramos. "Wine tourism experience in the Tejo region". International Journal of Marketing, Communication and New Media 5 (2019): 54-75. https://ciencia.ucp.pt/en/publications/651bef53-fa45-4f38-b47c-4798470c5c03.
  17. Santos, Vasco; Caldeira, Ana; Santos, Simão; Santos, Eulália; Ramos, Paulo. "Wine Tourism Experience in the Tejo Region: The influence of sensory impressions on post-visit behaviour intentions". (2019): http://hdl.handle.net/10400.26/30417.
  18. Ramos, P.; Santos, V.R.; Almeida, N.. "Main challenges, trends and opportunities for wine tourism in Portugal". Worldwide Hospitality and Tourism Themes 10 6 (2018): 680-687. http://www.scopus.com/inward/record.url?eid=2-s2.0-85057590296&partnerID=MN8TOARS.
    10.1108/WHATT-08-2018-0055
  19. Santos, V.R.; Ramos, P.; Almeida, N.. "The relationship between involvement, destination emotions and place attachment in the Porto wine cellars". International Journal of Wine Business Research 29 4 (2017): 401-415. http://www.scopus.com/inward/record.url?eid=2-s2.0-85035212523&partnerID=MN8TOARS.
    10.1108/IJWBR-04-2017-0028
  20. Pedro Domingos da Costa Carvalho; Ana Maria Pinto Lima Vieira Brites Kankura Salazar; Paulo Matos Graça Ramos; University Fernando Pessoa; Faculty of Human and Social Sciences; Porto; Portugal. "An Integrated Conceptual Model of Destination Branding – Touristmind". Journal of Tourism Management Research 2 2 (2015): 24-40. http://dx.doi.org/10.18488/journal.31/2015.2.2/31.2.24.40.
    10.18488/journal.31/2015.2.2/31.2.24.40
  21. "Carvalho, P., Salazar A., Ramos, (2015) A conceptual model of destination branding – TOURISTMIND". 2 2 (2015): 24-40.
  22. "16. Santos, V. Ramos, P, Almeida, N (2014) Consumer behaviour in tourism: a content analysis of relationship between involvement and emotions,, Vol 9. 28-65". 9 (2014): 28-65.
    Published
  23. Ramos, Paulo. "Differences in the perception on wine main attributes: a comparative view between consumers, producers and intermediaries". OIV Bulletin (2011):
  24. Ramos, P.; Salazar, A.; Gomes, J.. "Trends in Portuguese tourism: A content analysis of association and trade representative perspectives". International Journal of Contemporary Hospitality Management 12 7 (2000): 409-417. http://www.scopus.com/inward/record.url?eid=2-s2.0-84986146480&partnerID=MN8TOARS.
    10.1108/09596110010347266
  25. Ramos, Paulo; Thompson, Keith E.. Corresponding author: Ramos, Paulo. "The UK Market for Portuguese Table Wines: A Structural Analysis". International Journal of Wine Marketing 8 2 (1996): 5-15. https://doi.org/10.1108/eb008654.
    10.1108/eb008654

Other

Other output
  1. Nutritional and sensory characterization of semi-intensively and intensively grown beef. 2019. Diva Santos; Hans-Peter Voss; Maria João Monteiro; Paulo Ramos /Paulo Matos Graça Ramos / Paulo M. G. Ramos; Rodriguez-Alcalá, L.M.; I. Gama; R. F. M. Teixeira; et al. https://ciencia.ucp.pt/en/publications/3a32cec9-1e6b-40fc-a12b-634011c41d5f.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2019/06/27 Wine Tourist Profiling in the Porto Wine Cellars: A Segmentation Based on Wine Product Involvement IATOUR
Universidade Católica de Braga (Braga, Portugal)
2018/06 Conceptual Model of Destination Branding: An Integrative Approach Academy of Marketing Science World Marketing Congress AMS WMC
Universidade Lusíada -Porto (Porto, Portugal)
2014/06/09 Involvement and emotion, a content analysis in the tourism field International Conference on Tourism and Hospitality Management
University of Athens (Athens)
2013/07/18 Internet Marketing & media for the Wine business Informing Science Institute
Universidade Fernando Pessoa (Porto, Portugal)
2013/06/20 Food & Tourism a Perfect Linkage? The Synergetic effects between Tourism & Food, a Marketing Perspective. ICCAS Conference
Universidade do Porto (Porto, Portugal)
2013 Measuring brand equity: a comparison between a global and a national brand 8th Global Brand Conference of the Special Interest Group on Brand, Identity and Corporate Reputation of the Academy of Marketing
UCP Porto (Porto, Portugal)
2012/05/23 Differences in the market orientation impact on business relationships between wine producers and intermediaries: a PLS application EMAC
ISCTE (Lisboa, Portugal)
2011/06/20 Differences in the perception on wine main attributes: a comparative view between consumers, producers and intermediaries OIV World Congress of Vine and Wine: The Wine Construction
OIV (Porto, Portugal)
2011/01/22 Ramos, P. Martins, F.V. Barandas, H. (2011) “A confrontation of the impact of the market orientation dimensions on business relationships between wine producers and intermediaries” paper presented at the 10th International , Paris 21-23 January. Marketing Trends Conference
Marketing Trends Conference (Paris, France)
2002/10/20 Measuring Market Orientation: Limitations and New Methodological Approaches International Tourism Conference: “Reinventing a Tourism Destination
International Tourism Conference. Institute of Tourism, Croatian National Tourism Board. (Dubrovnik , Croatia)

Conference scientific committee

Conference name Conference host
2017/10/01 - 2018/06/30 Academy of Marketing Science World Marketing Congress Universidade Lusíada Porto

Journal scientific committee

Journal title (ISSN) Publisher
2020 - Current International Journal of Wine Research (1179-1403) Dover Press
2015 - Current Journal of Organisational Studies & Innovation (2056-9122 ) MBAcademy
2015 - Current International Journal of Wine Business Research (1751-1062) Emerald
Distinctions

Award

2011 Best short communication in section III, Economy and Law
Organisation Internationale de la Vigne et du Vin, France