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Bianca Sousa is PhD Candidate in University of Portucalense. She is a member of the research unit REMIT – Research on Economics, Management and Information Technologies, Porto. She has almost 10 years of experience working in the areas of marketing, communication and employer branding. At the moment she works in a global tech company as an employer branding coordinator. Her main topics of research are employer branding, brand equity, employee based brand equity and internal marketing.
Identification

Personal identification

Full name
BIANCA MARIA MARTINS SOUSA

Citation names

  • SOUSA, BIANCA

Author identifiers

Ciência ID
2411-6FED-81B1
ORCID iD
0000-0001-8625-9715

Knowledge fields

  • Social Sciences - Media and Communications

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
English Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
Education
Degree Classification
2021/10/01 - 2024/12/12
Ongoing
 Ciências Empresariais (Doutoramento)
Universidade Portucalense Infante D Henrique Departamento de Ciências Económicas e Empresariais, Portugal
2023/03/04 - 2024/03/04
Concluded
 Data Science Apllied to Marketing (Especialização pós-bacharelato)
Instituto Português de Administração de Marketing de Lisboa, Portugal
 18
2015/07/15
Concluded
 Gestão de Marketing (Licenciatura)
Major in Marketing
Instituto Português de Administração de Marketing, Portugal
 19
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2024/02/01 - Current Visiting Professor (University Teacher) Universidade Lusófona do Porto, Portugal
2024/01/06 - Current Visiting Teacher (Polytechnic Teacher) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
Outputs

Publications

Book chapter
  1. Bianca Sousa. "Employer Branding in the Digital Era Attracting and retaining Millennials Using Digital Media". 2019.
    https://doi.org/10.1007/978-3-319-91860-0
Journal article
  1. Bianca Sousa; Pedro Ferreira. "In the heart of B2B branding: exploring the link between brand-specific transformational leadership, employer branding and employee-based brand equity". Management Research (2024): https://www.emerald.com/insight/content/doi/10.1108/mrjiam-05-2024-1542/full/html.
    doi.org/10.1108/MRJIAM-05-2024-1542
  2. Vanessa Karina Duque Rengel; Paula Arriscado; Bianca Sousa; José Miguel Túñez López. "Gestión digital de employer branding de empresas de España y Portugal". Observatorio (OBS*) (2024): http://dx.doi.org/10.15847/obsobs18120242316.
    10.15847/obsobs18120242316
  3. Bianca Sousa. "Global talent management – talents, mobility and global experiences – a systematic literature review". Journal of Global Mobility (2024): https://www.emerald.com/insight/content/doi/10.1108/JGM-03-2023-0018/full/html.
    https://doi.org/10.1108/JGM-03-2023-0018
  4. SOUSA, BIANCA; Paula Arriscado; Pedro Ferreira; Helena Quesado. "The Role of Employer Branding on Attracting, Developing and Retaining Talent: The Case of a Leading Portuguese Business Group". Revista Portuguesa de Marketing 19 36 (2016): 23-42.
    Accepted
Newspaper article
  1. SOUSA, BIANCA; Pedro Ferreira. "Employee based brand equity: a systematic review of literature, framework development, and implications for future research", Journal of Management History, 2023, https://www.emerald.com/insight/content/doi/10.1108/JMH-07-2023-0069/full/html?skipTracking=true.
    10.1108/JMH-07-2023-0069
Distinctions

Award

2016 Student Award 2016 (IPAM)
Instituto Português de Administração de Marketing, Portugal