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I am an interdisciplinary researcher working at the intersection of behavioral and communication sciences with a focus on Planetary Health and sustainability transitions. My research program is to identify pathways to sustainability and develop resources to help realize these pathways. This takes a broad and inclusive view of sustainability that includes improving social relations as well as our relationship with the natural environment, in line with the UN Sustainable Development Goals. My interests and experience in this broad and interdisciplinary program include plant-forward transitions (meat reduction, plant-based diets), environmental communication (frames and messages to promote pro-environmental food policies and consumption), program design and evaluation (needs assessment, community interventions), and protecting vulnerable or disempowered populations (child protection, human-animal relations). I have authored several scientific publications relevant for (social/environmental) sustainability transitions, and have participated as principal investigator and/or team member in national and international research projects tackling societal challenges, funded by key partners and agencies (e.g., European Commission; European Regional Development Fund; Portuguese Ministry of Education; Portuguese Foundation for Science and Technology; ZonMw; Swiss National Science Foundation). The impact of my work has been acknowledged on several occasions, including an independent peer-reviewed bibliometric analysis that included my work among the most influential research in the field of meat reduction (https://doi.org/10.1016/j.fufo.2022.100120). Outputs from my research program have been shaping research developments in the field across disciplines including environmental sciences, health and nutrition sciences, communication sciences, psychology, political science, and food sciences. My research has also been included in influential policy-oriented documents such as the United Nations IPCC Sixth Assessment Report, the UK Behavioural Insights Team’s Menu for Change, a “What Works” dossier of the Dutch National Institute for Public Health and the Environment (RIVM, Netherlands), and a joint report on cell-based foods by the World Health Organization (WHO) and the Food and Agriculture Organization of the United Nations (FAO). My research has also been featured in news and media platforms, including TheConversation.com, NutritionFacts.org, and Wikipedia.org. I am actively engaged in international research groups and editorial boards, and currently serve as Executive Editor of Appetite, a multidisciplinary and internationally established journal in the field of healthy and sustainable food consumption.
Identification

Personal identification

Full name
João Daniel de Sousa Graça

Author identifiers

Ciência ID
171E-DE96-5E04
ORCID iD
0000-0001-6868-9420

Email addresses

  • joao.graca@ics.ulisboa.pt (Professional)
  • joao.graca@rug.nl (Professional)

Addresses

  • ICS – Instituto de Ciências Sociais, Universidade de Lisboa, Av. Prof. Aníbal de Bettencourt, 9, 1600-189, Lisboa, Lisboa, Portugal (Professional)
  • University of Groningen, Oude Kijk in Het Jatstraat 26, 9712-EK, Groningen, Groningen, Netherlands (Professional)

Websites

Affiliation

Science

Category
Host institution
Employer
2017/09/01 - 2020/07/31 Postdoc (Research) Universidade de Lisboa Instituto de Ciências Sociais, Portugal

Teaching in Higher Education

Category
Host institution
Employer
2020/08/01 - Current Assistant Professor (University Teacher) Rijksuniversiteit Groningen, Netherlands
2017/09/01 - 2020/07/31 Invited Assistant Professor (University Teacher) Universidade Católica Portuguesa, Portugal
Projects

Grant

Designation Funders
2024 - Current Microplastics and Citizens: Identifying key psychological determinants and gamification strategies to encourage the adoption of protective behaviors
Microplastics and citizens
Researcher
Rijksuniversiteit Groningen, Netherlands
ZonMw
2024 - Current Mechanisms of Meat Eating
Swiss meat eating study
Researcher
Universität Zürich, Switzerland
Schweizerischer Nationalfonds zur Förderung der wissenschaftlichen Forschung
2019 - 2022 Advocating plant-based eating – Which messages work best for whom, and why?
ACE.R3
Principal investigator
Universidade de Lisboa Instituto de Ciências Sociais, Portugal
Animal Charity Evaluators
Ongoing
2019 - 2022 Investigating and Optimizing V-Label Effectiveness
ACE.R4
Researcher
La Trobe University Albury-Wodonga Campus, Australia
Animal Charity Evaluators
2018 - 2022 Sustainable School Meals [SUSTAINMEALS] – Unlocking the potential of the public plate towards a large-scale transition to plant-based meals in schools
LISBOA-01-0145-FEDER-029348
Principal investigator
Universidade de Lisboa Instituto de Ciências Sociais, Portugal

ISCTE-Instituto Universitário de Lisboa, Portugal
Fundação para a Ciência e a Tecnologia

European Regional Development Fund
Ongoing
2017 - 2020 Appetite for Change [A4C]: Encouraging and empowering consumers to shift to more plant-based healthy and sustainable diets
FCT-SFRH/BPD/115110/2016
Post-doc Fellow
Universidade de Lisboa Instituto de Ciências Sociais, Portugal
Fundação para a Ciência e a Tecnologia
Ongoing
2012 - 2016 Why (not) shift from a meat-based to a plant-based diet? A consumer-focused approach
FCT-SFRH/BD/79487/2011
PhD Student Fellow
ISCTE-Instituto Universitário de Lisboa, Portugal
Fundação para a Ciência e a Tecnologia
Concluded

Other

Designation Funders
2019 - 2020 2nd Survey on Sustainability in Portugal – Food, Sustainability and Health
-
Researcher
Universidade de Lisboa Instituto de Ciências Sociais, Portugal
SONAE MC
2016 - 2017 Fieldwork Manager (ICS-36/2016) @ the European Social Survey (ESS – European Research Infrastructure Consortium), Round 8, 1st wave
ICS-36/2016
Researcher
Universidade de Lisboa Instituto de Ciências Sociais, Portugal
Concluded
2016 - 2016 Research Consultant @ Research Ethics: Best Practices, Better Science | ISCTE-IUL, Lisbon
-
Other
ISCTE-Instituto Universitário de Lisboa, Portugal
Concluded