| Journal article |
- Junaid, Muhammad; Fetscherin, Marc; Hussain, Khalid; Hou, Fujun. "Brand love and brand addiction and their effects on consumers'
negative behaviors". European Journal of Marketing 56 12 (2022): 3227-3248. http://dx.doi.org/10.1108/ejm-09-2019-0727.
10.1108/ejm-09-2019-0727
- Hussain, Khalid; Junaid, Muhammad; Javed, Muzhar; Ali, Moazzam; Iqbal, Asif. "Consumer wisdom: a mindful connection between
healthy food advertising and obesity prevention". European Journal of Marketing 56 11 (2022): 3032-3053. http://dx.doi.org/10.1108/ejm-08-2021-0645.
10.1108/ejm-08-2021-0645
- "Online purchase intention in Chinese social commerce platforms: Being emotional or rational?". Journal of Retailing and
Consumer Services 63 (2021): 102669-102669. http://dx.doi.org/10.1016/j.jretconser.2021.102669.
10.1016/j.jretconser.2021.102669
- Muzhar Javed; Muhammad Waheed Akhtar; Khalid Hussain; Muhammad Junaid; Fauzia Syed. "“Being true to oneself”: the interplay
of responsible leadership and authenticity on multi-level outcomes". Leadership & Organization Development Journal
ahead-of-p ahead-of-p (2021): https://doi.org/10.1108/LODJ-04-2020-0165.
10.1108/LODJ-04-2020-0165
- Muhammad Junaid; Khalid Hussain; Umair Akram; Muhammad Mansoor Asghar; Samra Zafar; Fujun Hou. "Brand love: the emotional
bridge between tourists’ perceived value and well-being". Asia Pacific Journal of Tourism Research 25 12 (2020): 1329-1342.
https://doi.org/10.1080/10941665.2020.1853577.
10.1080/10941665.2020.1853577
- Junaid, Muhammad. "An investigation of the diners’ brand love in the value co-creation process". Journal of Hospitality
and Tourism Management (2020): http://dx.doi.org/10.1016/j.jhtm.2020.08.008.
10.1016/j.jhtm.2020.08.008
- Junaid, Muhammad. "The role of co-creation experience in engaging customers with service brands". Journal of Product &
Brand Management (2020): http://dx.doi.org/10.1108/jpbm-08-2019-2537.
- Junaid, Muhammad. "Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China". Journal
of Retailing and Consumer Services (2020): http://dx.doi.org/10.1016/j.jretconser.2020.102142.
10.1016/j.jretconser.2020.102142
- Junaid, Muhammad. "The buyer–seller relationship: a literature synthesis on dynamic perspectives". Journal of Business
& Industrial Marketing (2020): http://dx.doi.org/10.1108/jbim-09-2018-0280.
10.1108/jbim-09-2018-0280
- Khalid Hussain; Fengjie Jing; Muhammad Junaid; Farasat Ali Shah Bukhari; Huayu Shi. "The dynamic outcomes of service quality:
a longitudinal investigation". Journal of Service Theory and Practice ahead-of-p ahead-of-p (2019): https://doi.org/10.1108/JSTP-03-2019-0067.
10.1108/JSTP-03-2019-0067
- Junaid, Muhammad. "Nature of brand love: examining its variable effect on engagement and well-being". Journal of Brand
Management (2019): http://dx.doi.org/10.1057/s41262-019-00179-1.
10.1057/s41262-019-00179-1
- Muhammad Junaid; Khalid Hussain; Fujun Hou. "Addressing the dichotomy of brand love". International Journal of Market Research
(2019): 147078531985346-147078531985346. https://doi.org/10.1177/1470785319853468.
10.1177/1470785319853468
- Junaid, Muhammad. "One last scuffle before we cherish brand love forever". International Journal of Market Research
(2019): http://dx.doi.org/10.1177/1470785319827153.
10.1177/1470785319827153
- Junaid, Muhammad. "Reviving consumer-alienation in the discourse of consumers’ negativity". International Journal of Market
Research (2018): http://dx.doi.org/10.1177/1470785318814425.
10.1177/1470785318814425
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