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Identification

Personal identification

Full name
Muhammad Junaid

Citation names

  • Junaid, Muhammad

Author identifiers

Ciência ID
541F-BB26-8613
ORCID iD
0000-0003-1580-7205

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management
Education
Degree Classification
2017/09/01 - 2020/06/24
Concluded
 PhD Management Science and Engineering (Doktor (PhD))
Major in Marketing
Beijing Institute of Technology, China
Affiliation

Science

Category
Host institution 		Employer
2021/01/18 - Current Researcher (Research) Asian Institute of Technology, Thailand
Universidade Lusíada de Lisboa Centro de Investigação em Organizações Mercados e Gestão Industrial, Portugal
Outputs

Publications

Journal article
  1. Muhammad Junaid. "The Convergence of the Metaverse, Artificial Intelligence, and Marketing". Human Systems Management (2025): https://doi.org/10.1177/01672533251331502.
    10.1177/01672533251331502
  2. Khalid Hussain; Asma Afzaal; Maha Khamis Al Balushi; Muhammad Junaid. "Breaking the mold: how customer perceived innovativeness sets restaurants apart". Kybernetes (2025): https://doi.org/10.1108/K-05-2023-0779.
    10.1108/K-05-2023-0779
  3. Khalid Hussain; Khaldoon Nusair; Muhammad Junaid; Waqas Aman. "A two-actor model for understanding user engagement with content creators: Applying social capital theory". Computers in Human Behavior (2024): https://doi.org/10.1016/j.chb.2024.108237.
    10.1016/j.chb.2024.108237
  4. Muhammad Junaid; Abu B Abdul Hamid; Noor I binti Ya’akub; Umair Akram; Khalid Hussain. "Destination love and addiction: Insights from positive addiction theory". Journal of Vacation Marketing (2024): https://doi.org/10.1177/13567667241249179.
    10.1177/13567667241249179
  5. Umair Akram; Rambabu Lavuri; Aisha Rehman Ansari; Ratri Parida; Muhammad Junaid. "Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer’s buying intentions". Journal of Strategic Marketing (2023): 1-15. http://dx.doi.org/10.1080/0965254x.2023.2253801.
    10.1080/0965254x.2023.2253801
  6. Akhtar, Muhammad Waheed; Garavan, Thomas; Javed, Muzhar; Huo, Chunhui; Junaid, Muhammad; Hussain, Khalid. "Responsible leadership, organizational ethical culture, strategic posture, and green innovation". Service Industries Journal (2023): https://publons.com/wos-op/publon/56902541/.
    10.1080/02642069.2023.2172165
  7. Junaid, Muhammad; Fetscherin, Marc; Hussain, Khalid; Hou, Fujun. "Brand love and brand addiction and their effects on consumers' negative behaviors". European Journal of Marketing 56 12 (2022): 3227-3248. http://dx.doi.org/10.1108/ejm-09-2019-0727.
    10.1108/ejm-09-2019-0727
  8. Hussain, Khalid; Junaid, Muhammad; Javed, Muzhar; Ali, Moazzam; Iqbal, Asif. "Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention". European Journal of Marketing 56 11 (2022): 3032-3053. https://doi.org/10.1108/ejm-08-2021-0645.
    10.1108/ejm-08-2021-0645
  9. "Online purchase intention in Chinese social commerce platforms: Being emotional or rational?". Journal of Retailing and Consumer Services 63 (2021): 102669-102669. http://dx.doi.org/10.1016/j.jretconser.2021.102669.
    10.1016/j.jretconser.2021.102669
  10. Muzhar Javed; Muhammad Waheed Akhtar; Khalid Hussain; Muhammad Junaid; Fauzia Syed. "“Being true to oneself”: the interplay of responsible leadership and authenticity on multi-level outcomes". Leadership & Organization Development Journal ahead-of-p ahead-of-p (2021): https://doi.org/10.1108/LODJ-04-2020-0165.
    10.1108/LODJ-04-2020-0165
  11. Hussain, K.; Jing, F.; Junaid, M.; Zaman, Q.U.; Shi, H.. "The role of co-creation experience in engaging customers with service brands". Journal of Product and Brand Management 30 1 (2021): 12-27. http://www.scopus.com/inward/record.url?eid=2-s2.0-85090109199&partnerID=MN8TOARS.
    10.1108/JPBM-08-2019-2537
  12. Muhammad Junaid; Khalid Hussain; Umair Akram; Muhammad Mansoor Asghar; Samra Zafar; Fujun Hou. "Brand love: the emotional bridge between tourists’ perceived value and well-being". Asia Pacific Journal of Tourism Research 25 12 (2020): 1329-1342. https://doi.org/10.1080/10941665.2020.1853577.
    10.1080/10941665.2020.1853577
  13. Junaid, Muhammad. "An investigation of the diners’ brand love in the value co-creation process". Journal of Hospitality and Tourism Management (2020): http://dx.doi.org/10.1016/j.jhtm.2020.08.008.
    10.1016/j.jhtm.2020.08.008
  14. Junaid, Muhammad. "The role of co-creation experience in engaging customers with service brands". Journal of Product & Brand Management (2020): http://dx.doi.org/10.1108/jpbm-08-2019-2537.
  15. Junaid, Muhammad. "Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China". Journal of Retailing and Consumer Services (2020): http://dx.doi.org/10.1016/j.jretconser.2020.102142.
    10.1016/j.jretconser.2020.102142
  16. Junaid, Muhammad. "The buyer–seller relationship: a literature synthesis on dynamic perspectives". Journal of Business & Industrial Marketing (2020): http://dx.doi.org/10.1108/jbim-09-2018-0280.
    10.1108/jbim-09-2018-0280
  17. Ashraf, M.S.; Akhtar, N.; Ashraf, R.U.; Hou, F.; Junaid, M.; Kirmani, S.A.A.. "Traveling responsibly to ecofriendly destinations: An individual-level cross-cultural comparison between the United Kingdom and China". Sustainability (Switzerland) 12 8 (2020): http://www.scopus.com/inward/record.url?eid=2-s2.0-85084561815&partnerID=MN8TOARS.
    10.3390/SU12083248
  18. Khalid Hussain; Fengjie Jing; Muhammad Junaid; Farasat Ali Shah Bukhari; Huayu Shi. "The dynamic outcomes of service quality: a longitudinal investigation". Journal of Service Theory and Practice ahead-of-p ahead-of-p (2019): https://doi.org/10.1108/JSTP-03-2019-0067.
    10.1108/JSTP-03-2019-0067
  19. Junaid, Muhammad. "Nature of brand love: examining its variable effect on engagement and well-being". Journal of Brand Management (2019): http://dx.doi.org/10.1057/s41262-019-00179-1.
    10.1057/s41262-019-00179-1
  20. Muhammad Junaid; Khalid Hussain; Fujun Hou. "Addressing the dichotomy of brand love". International Journal of Market Research (2019): 147078531985346-147078531985346. https://doi.org/10.1177/1470785319853468.
    10.1177/1470785319853468
  21. Junaid, Muhammad. "One last scuffle before we cherish brand love forever". International Journal of Market Research (2019): http://dx.doi.org/10.1177/1470785319827153.
    10.1177/1470785319827153
  22. Junaid, M.; Hou, F.; Hussain, K.; Kirmani, A.A.. "Brand love: the emotional bridge between experience and engagement, generation-M perspective". Journal of Product and Brand Management 28 2 (2019): 200-215. http://www.scopus.com/inward/record.url?eid=2-s2.0-85063001578&partnerID=MN8TOARS.
    10.1108/JPBM-04-2018-1852
  23. Junaid, Muhammad. "Reviving consumer-alienation in the discourse of consumers’ negativity". International Journal of Market Research (2018): http://dx.doi.org/10.1177/1470785318814425.
    10.1177/1470785318814425
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2025/05 - Current CORPORATE GOVERNANCE AND ITS INFLUENCE ON SUSTAINABLE DISCLOSURES THROUGH ESG SCORES AND CORPORATE PERFORMANCE: EVIDENCE FROM VNSI LISTED COMPANIES
Co-supervisor
Asian Institute of Technology, Thailand
2024/01 - Current THE EFFECTS OF SOURCE CHARACTERISTICS ON GEN-Z'S PURCHASING INTENTION THROUGH TIKTOK LIVE IN THILAND
Supervisor
Asian Institute of Technology, Thailand
2023/08 - Current Balancing Acts: The Influence of Humor, Creativity, and Mindfulness on Salesperson Performance
Supervisor
Asian Institute of Technology, Thailand
2023/08 - Current ANTECEDENTS AND CONSEQUENCES OF STUDENT-BASED BRAND EQUITY IN HIGHER EDUCATION IN NEPAL
Co-supervisor
Asian Institute of Technology, Thailand
2023/08 - Current RECONCEPTUALIZATION OF DISCONTINUANCE INTENTION: SCALE DEVELOPMENT AND VALIDATION
Supervisor
Asian Institute of Technology, Thailand
2023/10 - 2024/12 The Impact of Responsible Brand Leadership on Brand Evangelism in Tourism: The Mediating Role of Consumer Wisdom
Supervisor
Asian Institute of Technology, Thailand
2024/03 - 2024/07 To What Extent Does AI Impact the Customer Experience in the Hospitality Industry?
Supervisor
 MBA (Master)
Asian Institute of Technology, Thailand
2023/08 - 2024/05 Investigating How Luxury Brands’ Sustainable Initiatives Elevate Consumer-Level Brand Happiness, Brand Evangelism, and Well-Being
Supervisor
Asian Institute of Technology, Thailand
2020/07/03 - 2021/02/05 Outcomes of Brand Love; Generation M Perspective
Supervisor of Anam Javed
 MS (MS) (Master)

Committee member

Activity description
Role 		Institution / Organization
2025/04 - Current Serving as a member of the Doctoral Progress Review Committee (DPRC) at AIT, providing academic oversight, feedback, and guidance to ensure timely and rigorous progress of doctoral students.
Member
 Asian Institute of Technology, Thailand
2023/08 - 2025/03 Serving as a member of the Academic Development Review Committee (ADRC) at AIT, supporting the review and enhancement of academic programs and policies to ensure alignment with institutional goals and academic excellence.
Member
 Asian Institute of Technology, Thailand

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2025/03 - 2025/04 March 2025 Term Marketing Management (Master) Asian Institute of Technology, Thailand