???global.info.a_carregar???
Identification

Personal identification

Full name
Muhammad Junaid

Citation names

  • Junaid, Muhammad

Author identifiers

Ciência ID
541F-BB26-8613
ORCID iD
0000-0003-1580-7205

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management
Education
Degree Classification
2017/09/01 - 2020/06/24
Concluded
PhD Management Science and Engineering (Doktor (PhD))
Major in Marketing
Beijing Institute of Technology, China
Affiliation

Teaching in Higher Education

Category
Host institution
Employer
2014/01/21 - Current Lecturer (University Teacher) COMSATS University Islamabad, Pakistan
Outputs

Publications

Journal article
  1. Muhammad Junaid; Khalid Hussain; Umair Akram; Muhammad Mansoor Asghar; Samra Zafar; Fujun Hou. "Brand love: the emotional bridge between tourists’ perceived value and well-being". Asia Pacific Journal of Tourism Research 25 12 (2020): 1329-1342. https://doi.org/10.1080/10941665.2020.1853577.
    10.1080/10941665.2020.1853577
  2. Junaid, Muhammad. "An investigation of the diners’ brand love in the value co-creation process". Journal of Hospitality and Tourism Management (2020): http://dx.doi.org/10.1016/j.jhtm.2020.08.008.
    10.1016/j.jhtm.2020.08.008
  3. Junaid, Muhammad. "The role of co-creation experience in engaging customers with service brands". Journal of Product & Brand Management (2020): http://dx.doi.org/10.1108/jpbm-08-2019-2537.
  4. Junaid, Muhammad. "The role of co-creation experience in engaging customers with service brands". Journal of Product & Brand Management (2020): http://dx.doi.org/10.1108/jpbm-08-2019-2537.
  5. Junaid, Muhammad. "Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China". Journal of Retailing and Consumer Services (2020): http://dx.doi.org/10.1016/j.jretconser.2020.102142.
    10.1016/j.jretconser.2020.102142
  6. Junaid, Muhammad. "The buyer–seller relationship: a literature synthesis on dynamic perspectives". Journal of Business & Industrial Marketing (2020): http://dx.doi.org/10.1108/jbim-09-2018-0280.
    10.1108/jbim-09-2018-0280
  7. Khalid Hussain; Fengjie Jing; Muhammad Junaid; Farasat Ali Shah Bukhari; Huayu Shi. "The dynamic outcomes of service quality: a longitudinal investigation". Journal of Service Theory and Practice ahead-of-p ahead-of-p (2019): https://doi.org/10.1108/JSTP-03-2019-0067.
    10.1108/JSTP-03-2019-0067
  8. Junaid, Muhammad. "Nature of brand love: examining its variable effect on engagement and well-being". Journal of Brand Management (2019): http://dx.doi.org/10.1057/s41262-019-00179-1.
    10.1057/s41262-019-00179-1
  9. Muhammad Junaid; Khalid Hussain; Fujun Hou. "Addressing the dichotomy of brand love". International Journal of Market Research (2019): 147078531985346-147078531985346. https://doi.org/10.1177/1470785319853468.
    10.1177/1470785319853468
  10. Junaid, Muhammad. "One last scuffle before we cherish brand love forever". International Journal of Market Research (2019): http://dx.doi.org/10.1177/1470785319827153.
    10.1177/1470785319827153
  11. Junaid, Muhammad. "Reviving consumer-alienation in the discourse of consumers’ negativity". International Journal of Market Research (2018): http://dx.doi.org/10.1177/1470785318814425.
    10.1177/1470785318814425
Activities

Supervision

Thesis Title
Role
Degree Subject (Type)
Institution / Organization
2020/07/03 - Current Outcomes of Brand Love; Generation M Perspective
Supervisor of Anam Javed
MS (MS) (Master)