Carla Viana completed the academic part of the PhD in Business Economics at Universidad Rey Juan Carlos. She holds a Master's degree and Postgraduate in Marketing and a Graduation degree in Marketing Management. She has the Advanced Management Program for Executives at the Portuguese Catholic University. She is a doctoral candidate in Business Sciences, specializing in Marketing at the Universidad Portucalense. She holds the academic titles of Specialist in Management and Administration, conferred by the Polytechnic Institute of Porto, Polytechnic Institute of Coimbra, and IPAM Porto; Specialist in Marketing and Advertising, awarded by the Technical-Scientific Councils, IADE, and IPAM Lisbon; Specialist in Marketing and Advertising, granted by the Polytechnic Institute of Setúbal, Polytechnic Institute of Lisbon (ESCS), and Polytechnic Institute of Leiria. Since 2002, she has been a University Lecturer in Public and Private Higher Education. In her professional and business activities, she has held management and leadership positions in prestigious and recognized sectors and companies. Between 2015 and 2023, she was the Vice-President of the Digital Marketing Association. She is the CEO of People Talent.