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Identificação

Identificação pessoal

Nome completo
Raimundo Wilson Bastos Sales Neto

Nomes de citação

  • Bastos, Wilson

Identificadores de autor

Ciência ID
D218-7F88-3C8D
ORCID iD
0000-0002-9282-321X

Idiomas

Idioma Conversação Leitura Escrita Compreensão Peer-review
Inglês Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1)
Português Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador independente (B1) Utilizador proficiente (C1)
Espanhol; Castelhano Utilizador independente (B1) Utilizador independente (B1) Utilizador elementar (A1) Utilizador independente (B1)
Formação
Grau Classificação
2013/05/01
Concluído
Marketing (Doktor (PhD))
The University of Arizona, Estados Unidos
"Can Purchases Make Us Happier? Perhaps, If We Tell Others about Them" (TESE/DISSERTAÇÃO)
PhD
2005/04/02
Concluído
Marketing (Master)
University of Texas at San Antonio, Estados Unidos
"N/A" (TESE/DISSERTAÇÃO)
MBA
1999/04/03
Concluído
International Business (Bachelor)
University of Texas at San Antonio, Estados Unidos
"N/A" (TESE/DISSERTAÇÃO)
BA
Percurso profissional

Docência no Ensino Superior

Categoria Profissional
Instituição de acolhimento
Empregador
2021 - Atual Professor Associado (Docente Universitário) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2013 - 2021 Professor Auxiliar (Docente Universitário) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

Cargos e Funções

Categoria Profissional
Instituição de acolhimento
Empregador
2023 - Atual Director de Unidade Orgânica Universidade Católica Portuguesa, Portugal
Universidade Católica Portuguesa Unidade de Investigação em Gestão e Economia, Portugal
2020 - Atual Member of the Scientific Council Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2020 - Atual Director of Masters in Applied Management Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2021 - 2021 Associate Editor Society for Consumer Psychology, Estados Unidos
Society for Consumer Psychology, Estados Unidos

Outros

Categoria Profissional
Instituição de acolhimento
Empregador
2021 - 2021 Reviewer Association for Consumer Research, Estados Unidos
2017 - 2021 Reviewer Society for Consumer Psychology, Estados Unidos
2019 - 2019 Reviewer Association for Consumer Research, Estados Unidos
2017 - 2017 Reviewer Association for Consumer Research, Estados Unidos
2016 - 2016 Reviewer Association for Consumer Research, Estados Unidos
2014 - 2014 Reviewer Association for Consumer Research, Estados Unidos
2006/01/01 - 2008/01/01 Louisiana Market and Brand Manager Marketing Specialist - Brand Event Representative Retail Specialist Black & Decker, Estados Unidos
2004/09/01 - 2005/12/01 Graduate Assistant University of Texas at San Antonio, Estados Unidos
2003/06/01 - 2004/07/01 US/Canada Logistics Manager Monaco Wood Sales, Estados Unidos
Produções

Publicações

Artigo em revista
  1. Bastos, Wilson; Moore, Sarah. "Making Word-of-Mouth Impactful: Why Consumers React More to WOM about Experiential than Material Purchases". Journal of Business Research (2021):
    Aceite para publicação
  2. Bastos, Wilson; Barsade, Sigal G.. "A new look at employee happiness: How employees' perceptions of a job as offering experiences versus objects to customers influence job-related happiness". Organizational Behavior and Human Decision Processes 161 (2020): 176-187. http://dx.doi.org/10.1016/j.obhdp.2020.06.003.
    Publicado • 10.1016/j.obhdp.2020.06.003
  3. Bastos, Wilson. "Want to make me happy? Tell me about your experiences but not your objects". Journal of Consumer Affairs 54 3 (2020): 978-1001. http://dx.doi.org/10.1111/joca.12321.
    Publicado • 10.1111/joca.12321
  4. Bastos, Wilson. "Speaking of Purchases: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases". Journal of Interactive Marketing 50 (2020): 1-16. http://dx.doi.org/10.1016/j.intmar.2019.10.001.
    10.1016/j.intmar.2019.10.001
  5. Bastos, Wilson. "Consumers gain equivalent levels of happiness from sharing about an experience and an object". European Journal of Marketing 54 1 (2019): 49-78. http://dx.doi.org/10.1108/ejm-04-2018-0233.
    10.1108/ejm-04-2018-0233
  6. Bastos, Wilson. "Now or Never: Perceptions of Uniqueness Induce Acceptance of Price Increases for Experiences More Than for Objects". Journal of Consumer Psychology 29 4 (2019): 584-600. http://dx.doi.org/10.1002/jcpy.1099.
    10.1002/jcpy.1099
  7. Bastos, Wilson; Brucks, Merrie. "How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases". Journal of Consumer Research 44 3 (2017): 598-612. http://dx.doi.org/10.1093/jcr/ucx054.
    10.1093/jcr/ucx054
  8. Bastos, Wilson; Levy, Sidney J.. "A history of the concept of branding: Practice and theory". Journal of Historical Research in Marketing 4 3 (2012): 347-368. http://dx.doi.org/10.1108/17557501211252934.
    10.1108/17557501211252934
  9. Chaplin, Lan Nguyen; Bastos, Wilson; Lowrey, Tina M.. "Beyond brands: Happy adolescents see the good in people". The Journal of Positive Psychology 5 5 (2010): 342-354. http://dx.doi.org/10.1080/17439760.2010.507471.
    10.1080/17439760.2010.507471
Capítulo de livro
  1. Bastos, Wilson; Levy, Sidney J.. "Chapter Seven: The Brand and Social Media". In The Theory of the Brand, 83-123. Wilmette, Estados Unidos: DecaBooks, 2016.
    Publicado
Atividades

Apresentação oral de trabalho

Título da apresentação Nome do evento
Anfitrião (Local do evento)
2024 'It's a Matter of Perception': Extraverts Perceive Purchases More as Experiences than as Material Objects and Consequently Gain More Happiness from Them, at Association for Consumer Research, Bali, Indonesia.
2024 'Extraverts' Inclination to Mentally Construe Purchases as Experiences versus Material Objects Brings Them Greater Purchase-Related Happiness, at Society for Consumer Psychology conference, Nashville, TN.
2024 'Let's Talk about Socially Interactive Products': How the Conversational Value of SIPs Explains Consumers Desire for the Technology, Brand Camp conference, Obergurgl, Austria.
2023 'Conversational Value: Consumers Want to Talk Both With and About Their Virtual Conversational Agents', at Society for Consumer Psychology conference, San Juan, Puerto Rico.
2023 'Let¿s Talk about Socially Interactive Products': How the Conversational Value of SIPs Explains Consumers' Desire for the Technology, European Marketing Academy conference, Athens, Greece.
2022 'Experiential Versus Material Purchases: A Local-Global Identity Perspective', at Society for Consumer Psychology conference, Singapore.
2022 'It¿s a Metter of Perception': Extraverts' Tendency to Perceive Purchases as Experiences versus Material Objects Brings Them Greater Happiness, at European Marketing Academy conference, Budapest, Hungary.
2022 'Want to Experience with Me? How Emotional Expressiveness Influences the Appeal of an Experience Consumption Partner,' at Society for Consumer Psychology conference, Gainesville, FL.
2021 'Experiential Versus Material Purchases: A Cultural Identity Perspective,' at the Association for Consumer Research conference, Seattle, WA (virtual).
2021 'It's All in Your Head': How Extraverts' Tendency to Perceive Purchases as Experiences versus Material Objects Brings Them Greater Purchase-Related Happiness,' at Society for Consumer Psychology conference, San Juan, Puerto Rico (virtual).
2020 It's Not You, It's Me: How to Make Word-of-Mouth Meaningful and Impactful Society for Consumer Psychology Conference
(Huntington Beach, Estados Unidos)
2019 'Want to Come Along?' How Emotional Expressiveness Influences the Appeal of a Potential Consumption Partner Society for Consumer Psychology Conference
(Savannah, Estados Unidos)
2018 'With or Without You': Emotional Expressiveness as a Determinant of the Appeal of a Potential Consumption Partner Society for Consumer Psychology Conference
(Dallas, Estados Unidos)
2018 How the Uniqueness of Goods Influences Consumers' Willingness to Accept Price Increase for Experiences versus Objects Society for Consumer Psychology Conference
(Dallas, Estados Unidos)
2017 How the Uniqueness of Goods Influences Consumers' Response to Price Increase for Experiences versus Objects Association for Consumer Research Conference
(San Diego, Estados Unidos)
2017 The Influence of Offering Consumers an Experience versus an Object on Employee Happiness International Conference on Happiness and Development
(Prague, República Checa)
2017 How Conversation Substantiveness Forges Relationships in Experiential versus Material Exchanges Society for Consumer Psychology Conference
(San Francisco, Estados Unidos)
2016 The Broader Scope of the Experience Superiority Just Listen! Association for Consumer Research Conference
(Berlin, Alemanha)
2014 I'm Happy to Listen to You, But Tell Me about Your Experiences, Not Your Objects Association for Consumer Research Conference
(Baltimore, Estados Unidos)
2014 The Monetary Value of Conversational Value Association for Consumer Research Conference
(Baltimore, Estados Unidos)
2014 Verbal Sharing and Consumer Happiness European Marketing Academy Conference
(Valencia, Espanha)
2014 Want to Make Me Happy? Tell Me about Your Experiences, but Not Your Objects Society for Consumer Psychology Conference
(Miami, Estados Unidos)
2014 Verbal Sharing: An Explanation for Why Experiences Make Us Happier than Do Objects Society for Consumer Psychology Conference
(Miami, Estados Unidos)
2012 Verbal Sharing: Purchase, Tell Others, and Be Happy Association for Consumer Research Conference
(Vancouver, Canadá)
Distinções

Prémio

2013 Highly Commended Award by the Literati Network Awards of Excellence
2011 2011 Lisle & Roslyn Payne Outstanding Doctoral Student Award