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Identification

Personal identification

Full name
Raimundo Wilson Bastos Sales Neto

Citation names

  • Bastos, Wilson

Author identifiers

Ciência ID
D218-7F88-3C8D
ORCID iD
0000-0002-9282-321X

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Portuguese Advanced (C1) Advanced (C1) Intermediate (B1) Advanced (C1)
Spanish; Castilian Intermediate (B1) Intermediate (B1) Beginner (A1) Intermediate (B1)
Education
Degree Classification
2013/05/01
Concluded
Marketing (Doktor (PhD))
The University of Arizona, United States
"Can Purchases Make Us Happier? Perhaps, If We Tell Others about Them" (THESIS/DISSERTATION)
PhD
2005/04/02
Concluded
Marketing (Master)
University of Texas at San Antonio, United States
"N/A" (THESIS/DISSERTATION)
MBA
1999/04/03
Concluded
International Business (Bachelor)
University of Texas at San Antonio, United States
"N/A" (THESIS/DISSERTATION)
BA
Affiliation

Teaching in Higher Education

Category
Host institution
Employer
2021 - Current Associate Professor (University Teacher) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2013 - 2021 Assistant Professor (University Teacher) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

Positions / Appointments

Category
Host institution
Employer
2023 - Current Organic Unit Director Universidade Católica Portuguesa, Portugal
Universidade Católica Portuguesa Unidade de Investigação em Gestão e Economia, Portugal
2020 - Current Member of the Scientific Council Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2020 - Current Director of Masters in Applied Management Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2021 - 2021 Associate Editor Society for Consumer Psychology, United States
Society for Consumer Psychology, United States

Others

Category
Host institution
Employer
2021 - 2021 Reviewer Association for Consumer Research, United States
2017 - 2021 Reviewer Society for Consumer Psychology, United States
2019 - 2019 Reviewer Association for Consumer Research, United States
2017 - 2017 Reviewer Association for Consumer Research, United States
2016 - 2016 Reviewer Association for Consumer Research, United States
2014 - 2014 Reviewer Association for Consumer Research, United States
2006/01/01 - 2008/01/01 Louisiana Market and Brand Manager Marketing Specialist - Brand Event Representative Retail Specialist Black & Decker, United States
2004/09/01 - 2005/12/01 Graduate Assistant University of Texas at San Antonio, United States
2003/06/01 - 2004/07/01 US/Canada Logistics Manager Monaco Wood Sales, United States
Outputs

Publications

Book chapter
  1. Bastos, Wilson; Levy, Sidney J.. "Chapter Seven: The Brand and Social Media". In The Theory of the Brand, 83-123. Wilmette, United States: DecaBooks, 2016.
    Published
Journal article
  1. Bastos, Wilson; Moore, Sarah. "Making Word-of-Mouth Impactful: Why Consumers React More to WOM about Experiential than Material Purchases". Journal of Business Research (2021):
    Accepted
  2. Bastos, Wilson; Barsade, Sigal G.. "A new look at employee happiness: How employees' perceptions of a job as offering experiences versus objects to customers influence job-related happiness". Organizational Behavior and Human Decision Processes 161 (2020): 176-187. http://dx.doi.org/10.1016/j.obhdp.2020.06.003.
    Published • 10.1016/j.obhdp.2020.06.003
  3. Bastos, Wilson. "Want to make me happy? Tell me about your experiences but not your objects". Journal of Consumer Affairs 54 3 (2020): 978-1001. http://dx.doi.org/10.1111/joca.12321.
    Published • 10.1111/joca.12321
  4. Bastos, Wilson. "Speaking of Purchases: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases". Journal of Interactive Marketing 50 (2020): 1-16. http://dx.doi.org/10.1016/j.intmar.2019.10.001.
    10.1016/j.intmar.2019.10.001
  5. Bastos, Wilson. "Consumers gain equivalent levels of happiness from sharing about an experience and an object". European Journal of Marketing 54 1 (2019): 49-78. http://dx.doi.org/10.1108/ejm-04-2018-0233.
    10.1108/ejm-04-2018-0233
  6. Bastos, Wilson. "Now or Never: Perceptions of Uniqueness Induce Acceptance of Price Increases for Experiences More Than for Objects". Journal of Consumer Psychology 29 4 (2019): 584-600. http://dx.doi.org/10.1002/jcpy.1099.
    10.1002/jcpy.1099
  7. Bastos, Wilson; Brucks, Merrie. "How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases". Journal of Consumer Research 44 3 (2017): 598-612. http://dx.doi.org/10.1093/jcr/ucx054.
    10.1093/jcr/ucx054
  8. Bastos, Wilson; Levy, Sidney J.. "A history of the concept of branding: Practice and theory". Journal of Historical Research in Marketing 4 3 (2012): 347-368. http://dx.doi.org/10.1108/17557501211252934.
    10.1108/17557501211252934
  9. Chaplin, Lan Nguyen; Bastos, Wilson; Lowrey, Tina M.. "Beyond brands: Happy adolescents see the good in people". The Journal of Positive Psychology 5 5 (2010): 342-354. http://dx.doi.org/10.1080/17439760.2010.507471.
    10.1080/17439760.2010.507471
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2024 'It's a Matter of Perception': Extraverts Perceive Purchases More as Experiences than as Material Objects and Consequently Gain More Happiness from Them, at Association for Consumer Research, Bali, Indonesia.
2024 'Extraverts' Inclination to Mentally Construe Purchases as Experiences versus Material Objects Brings Them Greater Purchase-Related Happiness, at Society for Consumer Psychology conference, Nashville, TN.
2024 'Let's Talk about Socially Interactive Products': How the Conversational Value of SIPs Explains Consumers Desire for the Technology, Brand Camp conference, Obergurgl, Austria.
2023 'Conversational Value: Consumers Want to Talk Both With and About Their Virtual Conversational Agents', at Society for Consumer Psychology conference, San Juan, Puerto Rico.
2023 'Let¿s Talk about Socially Interactive Products': How the Conversational Value of SIPs Explains Consumers' Desire for the Technology, European Marketing Academy conference, Athens, Greece.
2022 'Experiential Versus Material Purchases: A Local-Global Identity Perspective', at Society for Consumer Psychology conference, Singapore.
2022 'It¿s a Metter of Perception': Extraverts' Tendency to Perceive Purchases as Experiences versus Material Objects Brings Them Greater Happiness, at European Marketing Academy conference, Budapest, Hungary.
2022 'Want to Experience with Me? How Emotional Expressiveness Influences the Appeal of an Experience Consumption Partner,' at Society for Consumer Psychology conference, Gainesville, FL.
2021 'Experiential Versus Material Purchases: A Cultural Identity Perspective,' at the Association for Consumer Research conference, Seattle, WA (virtual).
2021 'It's All in Your Head': How Extraverts' Tendency to Perceive Purchases as Experiences versus Material Objects Brings Them Greater Purchase-Related Happiness,' at Society for Consumer Psychology conference, San Juan, Puerto Rico (virtual).
2020 It's Not You, It's Me: How to Make Word-of-Mouth Meaningful and Impactful Society for Consumer Psychology Conference
(Huntington Beach, United States)
2019 'Want to Come Along?' How Emotional Expressiveness Influences the Appeal of a Potential Consumption Partner Society for Consumer Psychology Conference
(Savannah, United States)
2018 'With or Without You': Emotional Expressiveness as a Determinant of the Appeal of a Potential Consumption Partner Society for Consumer Psychology Conference
(Dallas, United States)
2018 How the Uniqueness of Goods Influences Consumers' Willingness to Accept Price Increase for Experiences versus Objects Society for Consumer Psychology Conference
(Dallas, United States)
2017 How the Uniqueness of Goods Influences Consumers' Response to Price Increase for Experiences versus Objects Association for Consumer Research Conference
(San Diego, United States)
2017 The Influence of Offering Consumers an Experience versus an Object on Employee Happiness International Conference on Happiness and Development
(Prague, Czech Republic)
2017 How Conversation Substantiveness Forges Relationships in Experiential versus Material Exchanges Society for Consumer Psychology Conference
(San Francisco, United States)
2016 The Broader Scope of the Experience Superiority Just Listen! Association for Consumer Research Conference
(Berlin, Germany)
2014 I'm Happy to Listen to You, But Tell Me about Your Experiences, Not Your Objects Association for Consumer Research Conference
(Baltimore, United States)
2014 The Monetary Value of Conversational Value Association for Consumer Research Conference
(Baltimore, United States)
2014 Verbal Sharing and Consumer Happiness European Marketing Academy Conference
(Valencia, Spain)
2014 Want to Make Me Happy? Tell Me about Your Experiences, but Not Your Objects Society for Consumer Psychology Conference
(Miami, United States)
2014 Verbal Sharing: An Explanation for Why Experiences Make Us Happier than Do Objects Society for Consumer Psychology Conference
(Miami, United States)
2012 Verbal Sharing: Purchase, Tell Others, and Be Happy Association for Consumer Research Conference
(Vancouver, Canada)
Distinctions

Award

2013 Highly Commended Award by the Literati Network Awards of Excellence
2011 2011 Lisle & Roslyn Payne Outstanding Doctoral Student Award