The central focus of my research is to understand how sustainability can shape tourism development in a meaningful and lasting way by linking business practices, tourist behaviour, and territorial specificities. More specifically, my current research examines water conservation practices in Portuguese wine tourism and the behavioural, psychological, and contextual factors that influence their adoption. It also explores tourist attitudes, sustainability-related decision-making, and the broader implications of these dynamics for destination development. Rather than approaching tourism as a purely business-oriented activity, my work analyses how behavioural change, resource management, sustainability practices, place-based assets, regional specificities, and long-term territorial development interact within tourism systems, with particular attention to the spatial and socio-economic dimensions that structure tourism development across territories. This perspective reflects both my research interests and my aim to contribute to a more integrated understanding of sustainability as a complex and multidimensional field of knowledge. My academic and professional trajectory has been central to the development of this research path. I taught sustainability applied to tourism, delivering classes in Portuguese and English across programmes in Tourism Management, Kitchen Management and Production, Culinary Arts, Pastry Management and Production, Restaurant and Beverage Management, and Cultural Tourism and Heritage (EHTP). I also contributed to the Formação + Próxima programme, delivering training in environmental sustainability to tourism stakeholders, and worked as a sustainable tourism consultant for Turismo de Portugal, which deepened my understanding of the practical challenges organisations and destinations face when implementing sustainability measures. At the University of Aveiro, I served as an Invited Assistant Lecturer in marketing-related modules, namely Introduction to Marketing, Digital Marketing, and New Product Development. I am currently a Research Fellow at the University of Aveiro within the ATT project (Agenda to Accelerate and Transform Tourism), In this role, I have been involved in developing sustainable destination models. Altogether, these experiences have consolidated a coherent and interdisciplinary research trajectory, providing me with a robust scientific and applied foundation for doctoral research at the intersection of tourism, sustainability, territorial development, and the socio-spatial processes that underpin destination transformation.