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PAULA CRISTINA DA SILVA ARAÚJO. A professional with over nine years of experience in sustainability, tourism, and marketing. Has a master's degree in tourism management and planning from the University of Aveiro. Her thesis was dedicated to analyzing sustainability indicators in a tourist destination. She is pursuing a PhD in marketing and strategy at the same institution with a thesis topic related to social marketing and sustainability in tourism. She has worked as a teacher at the Porto Hotel and Tourism School and participated in the Turismo de Portugal (TP) "Training + Next" program. Additionally, she has been a guest assistant in marketing at the University of Aveiro in the Department of Economics, Management, Industrial Engineering, and Tourism (DEGEIT). She has published several articles and two book chapters and has a research grant from the ATT Agenda (Accelerate and Transform Tourism). Her main tasks in this research project include tourism economics, tourist demand, creating a living in the 'Barra / Costa Nova' region (Aveiro), and promoting the project.
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Identification

Personal identification

Full name
PAULA CRISTINA DA SILVA ARAÚJO

Citation names

  • ARAÚJO, CRISTINA
  • Araújo, C.
  • Araújo, C.S.

Author identifiers

Ciência ID
B712-577C-B416
ORCID iD
0000-0003-0578-1806

Telephones

Telephone
  • 234370200 Ext.: 23631 (Professional)

Knowledge fields

  • Social Sciences - Other Social Sciences
  • Social Sciences - Economics and Business - Economics

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Proficiency (C2) Advanced (C1) Proficiency (C2) Advanced (C1)
Spanish; Castilian Intermediate (B1) Upper intermediate (B2) Elementary (A2) Upper intermediate (B2) Upper intermediate (B2)
Education
Degree Classification
2016/10/01 - 2024/12/30
Ongoing
 Marketing and Strategy/Marketing e Estratégia (Doutoramento)
Universidade de Aveiro, Portugal
2023/03/01 - 2024/02/28
Ongoing
 Digital Marketing/Marketing Digital (Curso Técnico Superior Profissional)
Major in Digital Marketing/Marketing Digital
Instituto Português de Administração de Marketing, Portugal
2021/10/01 - 2022/06/30
Concluded
 Postgraduate in Thermalism and Spa/Pós-graduação em Termalismo e Spa (Pós-Graduação)
Major in Postgraduate in Thermalism and Spa/Termalismo e Spa
Instituto Politécnico de Bragança, Portugal
2013/10/30 - 2016/07/30
Concluded
 Management and Planning in Tourism/Gestão e Planeamento em Turismo (Mestrado integrado)
Major in Tourism and Environment/Turismo e Ambiente
Universidade de Aveiro, Portugal
"Surf tourism: on the wave for sustainable development in the Municipality of Matosinhos? Turismo de surf: na onda para o desenvolvimento sustentável do Concelho de Matosinhos?" (THESIS/DISSERTATION)
2013/09/01 - 2013/11/30
Concluded
 Executive Communication Course/ Curso Executivo de Comunicação (Outros)
Universidade Católica Portuguesa Católica Porto Business School, Portugal
Affiliation

Science

Category
Host institution 		Employer
2023/10/01 - Current Contracted Researcher (Research) Universidade de Aveiro, Portugal
Universidade de Aveiro, Portugal

Other Careers

Category
Host institution 		Employer
2018/10/01 - 2023/09/30 Técnico Superior (Técnico Superior) Escola de Hotelaria e Turismo do Porto, Portugal
Escola de Hotelaria e Turismo do Porto, Portugal
Projects

Grant

Designation Funders
2023/10/01 - 2025/10/01 ATT Agenda - Accelerate and Transform Tourism: EE4 - P33 Experience 5.0 (digitization)/ Agenda ATT - Acelerar e Transformar o Turismo: EE4 - P33 Experiência 5.0 (digitalização)
1319
PhD Student Fellow
Universidade de Aveiro, Portugal
Ongoing
Outputs

Publications

Book chapter
  1. Kastenholz, Elisabeth; Pato, Maria Lúcia; Cunha, Conceição; Barroco, Cristina; Pereira, Carla; Cunha, Diana; Salvado, Josefina; Araújo, C.. "A experiência enoturística cocriada pelos agentes da oferta". In Experiências de Enoturismo no Centro de Portugal: Oportunidades de Cocriação, Inovação e Desenvolvimento Sustentável nas Rotas da Bairrada, do Dão e da Beira Interior, edited by Kastenholz, Elisabeth; Carneiro, Maria João; Pato, Maria Lúcia; Duarte, Paulo, 153-170. Aveiro, Portugal: Universidade de Aveiro, 2022.
    Published
  2. Araújo, C.; Moreira, António Carrizo. "Sustainable Innovation: Challenges in the Tourism". In Building an Entrepreneurial and Sustainable Society, 219-245. Pennsylvania, United States: {IGI, 2020.
    Published • 10.4018/978-1-7998-2704-7.ch011
Conference abstract
  1. Araújo, C.; Kastenholz, Elisabeth; Santos, Isabel M. ( 2916-EB54-FF6E. "Factors that influence commitment to the adoption of water conservation practices by wine tourism companies in Portugal.". Paper presented in International workshop tourism and hospitality management 2023, Porto, 2023.
    Published
  2. Araújo, C.; Breda, Zelia; Filomena Cardoso Martins. Corresponding author: Araújo, C.. "Araújo, C., Martins, F. & Breda, Z. (2016). The development of surf tourism and its impact on the sustainable development of a coastal destination: The case of Matosinhos". Paper presented in Tourism 2016 – International Conference on Global Tourism and Sustainability, Lagos, 2016.
    Published
Conference paper
  1. Araújo, C.; Kastenholz, Elisabeth; Santos, Isabel M. ( 2916-EB54-FF6E. "Fatores que influenciam o compromisso na adoção de práticas de conservação da água pelas empresas de enoturismo em Portugal ( abstracts)". Paper presented in Research Summit, Aveiro, 2023.
Conference poster
  1. Kastenholz, Elisabeth; Maria João Carneiro ; Caldeira, Ana; Paço, Arminda; Bernard; Pereira, C.; Barroso, Cristina; Araújo, C.. "A study of co-created rural wine tourist experiences, from diverse angles and with diverse methods: the TWINE project". Paper presented in Poster apresentado no Encontro Ciência 2023, 2023.
Journal article
  1. Araújo, C.; Kastenholz, Elisabeth; Santos, Isabel M.. "Práticas de conservação da água nas empresas de enoturismo em Portugal". Journal of Tourism & Development 43 (2023): 119-132. https://proa.ua.pt/index.php/rtd/article/view/33004/22663.
    Open access • Published • 10.34624/rtd.v43i0.33004
  2. Araújo, C.. "Sharing economy, sustainability and tourism -systematic literature review". Journal of Tourism & Development 36 1 (2021): 187-203. https://proa.ua.pt/index.php/rtd/article/view/9221/18011.
    Open access • Published
  3. Araújo, C.; Sampaio de Sá, E.. Corresponding author: Araújo, C.. "A importância do marketing social no turismo: revisão da literatura.". Revista Turismo & Desenvolvimento 1 27-28 (2017): 713-731. https://proa.ua.pt/index.php/rtd/article/view/8761.
    Open access • Published
  4. Araújo, C.; Kastenholz, E.; Santos, I.M.. Corresponding author: Kastenholz, E.. "A relevância do neuromarketing no turismo: revisão da literatura.". Revista Turismo & Desenvolvimento 1 27/28 (2017): 745-759.
    Open access • Published • doi.org/10.34624/rtd.v1i27/28.8781
Magazine article
  1. Araújo, C.. "Nota de abertura do Especial "Turismo sustentável, uma opção com futuro"", Mais Magazine, 2023, https://maismagazine.pt/wp-content/uploads/2023/04/Mais_17_bx.pdf.
  2. Araújo, C.; Alves, H. K-5775-2014. Corresponding author: Araújo, C.. "Social marketing in tourism: a systematic literature review.", Hobby by EHTP, 2022
Activities

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2018/10/01 - 2023/09/30 Professor in the area of sustainability applied to tourism (classes taught in Portuguese/English): Tourism Management, Kitchen Management and Production, Culinary Arts, Pastry Management and Production, Restaurant and Beverage Management, Cultural Tourism and Heritage/ Formadora na área da sustentabilidade aplicada ao turismo (aulas lecionadas em português/inglês): Gestão de Turismo, Gestão e Produção de Cozinha, Culinary Arts, Gestão e Produção de Pastelaria, Gestão em Restauração e Bebidas, Turismo Cultural e Património (Curso Técnico Superior Profissional) Escola de Hotelaria e Turismo do Porto, Portugal
2020/10/01 - 2021/10/01 Professor: Development of New Products, Digital Marketing (Curricular Unit Leader), Introduction to marketing (classes taught in English and Portuguese)/ Professor: Desenvolvimento de Novos Produtos, Marketing Digital (Regente da Unidade Curricular) Introdução ao Marketing/ Introduction to marketing (aulas lecionadas em Inglês) (Licenciatura) Universidade de Aveiro, Portugal