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Identificação

Identificação pessoal

Nome completo
Catarina Lelis

Nomes de citação

  • Cruz, Catarina Franco Lélis da
  • Catarina Lelis

Identificadores de autor

Ciência ID
5619-CE79-B6A9
ORCID iD
0000-0003-4402-8876

Domínios de atuação

  • Ciências Sociais - Ciências da Comunicação

Idiomas

Idioma Conversação Leitura Escrita Compreensão Peer-review
Português (Idioma materno)
Inglês Utilizador proficiente (C1) Utilizador proficiente (C2) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1)
Espanhol; Castelhano Utilizador independente (B2) Utilizador proficiente (C2) Utilizador independente (B1) Utilizador independente (B2) Utilizador proficiente (C1)
Francês Utilizador independente (B1) Utilizador independente (B2) Utilizador independente (B1) Utilizador independente (B1)
Alemão Utilizador elementar (A1) Utilizador elementar (A1) Utilizador elementar (A1) Utilizador elementar (A1)
Formação
Grau Classificação
2015/11/02 - 2016/06/06
Concluído
Professional Academic Practice (Postgraduate Certificate)
University of West London, Reino Unido
2014
Concluído
Informação e Comunicação em Plataformas Digitais (Doutoramento)
Universidade de Aveiro, Portugal
"Modelo para a Valorização Partilhada da Marca" (TESE/DISSERTAÇÃO)
Aprovada por unanimidade (com distinção e louvor)
2008/05
Concluído
Gestão da Inovação e do Conhecimento (Mestrado)
Especialização em Não Aplicável
Universidade de Aveiro, Portugal
2000
Concluído
Design (Licenciatura)
Universidade de Aveiro, Portugal
"n.a." (TESE/DISSERTAÇÃO)
15
Percurso profissional

Docência no Ensino Superior

Categoria Profissional
Instituição de acolhimento
Empregador
2021/01/01 - Atual Professor Associado (Docente Universitário) University of West London, Reino Unido
2015/10 - 2020/12/31 Professor Auxiliar (Docente Universitário) University of West London, Reino Unido
2014 - 2016 Professor Auxiliar Convidado (Docente Universitário) Universidade de Aveiro, Portugal
2009 - 2014 Assistente Convidado (Docente Universitário) Universidade de Aveiro, Portugal
2007 - 2009 Assistente convidado (Docente Ensino Superior Politécnico) Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
Projetos

Outro

Designação Financiadores
2019 - 2020/11/19 Impact Plan
UWL-T&L2019
Investigador responsável
University of West London, Reino Unido
University of West London
Produções

Publicações

Artigo em conferência
  1. Catarina Lelis; Elizete Kreutz. "As seis dimensões do discurso de identidades visuais de marcas contemporâneas". Trabalho apresentado em International Congress in Brand(ing), 2020.
  2. Catarina Lelis. "Impact Canvas: anticipating the levels of impact of PG students' projects". Trabalho apresentado em Advance HE Conference 2020, 2020.
  3. Catarina Lelis; Elizete Kreutz. "Narrative dimensions supporting the visual communication of contemporary brands". Trabalho apresentado em 10th UNIDCOM/IADE International Conference Senses & Sensibility – Lost in (G)localization, Lisbon, 2019.
    Publicado
  4. Catarina Lelis; Elizete Kreutz. "Narrative dimensions for the design of contemporary visual identities". Trabalho apresentado em International Association of Societies of Design Research Conference 2019, 2019.
  5. Catarina Lelis; Óscar Mealha. "Developing design literacy through brand-based artefacts". Trabalho apresentado em Academy for Design Innovation Management Conference, London, 2019.
    Publicado
  6. Bernardo Meza Guzman; Catarina Lelis. "Everyday social practices as a source of design-led branding". Trabalho apresentado em 14th Global Brand Conference, Berlin, 2019.
  7. Catarina Lelis. "Colour patterns in dynamic brand identities". Trabalho apresentado em 1st International Brand Design Conference, London, 2018.
  8. Bernardo Meza Guzman; Catarina Lelis. "Plato and the metaphor: everyday social practices as a source of design-led branding". Trabalho apresentado em 1st International Brand Design Conference, London, 2018.
  9. Catarina Lelis; Cátia Carvalho. "You’re a Rainbow and I’m Not Colourblind: aligning designers with their dream jobs". Trabalho apresentado em 1st International Brand Design Conference, London, 2018.
  10. Catarina Lelis; Óscar Mealha. "Essential ingredients for a collaborative performance: the brand, the employees, and the digital in between". Trabalho apresentado em 13th Global Brand Conference 2018, Newcastle, 2018.
  11. Laura Bakalka; Catarina Lelis. "Influences of Handwriting on Students’ Personal Branding: Proposal of a Supportive Online Platform". Trabalho apresentado em 13th Global Brand Conference 2018, Newcastle, 2018.
  12. Charlotte McCooey; Catarina Lelis; Dennis Olsen. "Diversity via Normality: An Advance in Branded Communications Regarding Responsibility". Trabalho apresentado em 13th Global Brand Conference 2018, Newcastle, 2018.
  13. Bernardo Meza Guzman; Catarina Lelis; Dennis Olsen. "The role of technology democratisation on challenging male power in Scotch brands: the case of Johnnie Walker". Trabalho apresentado em 13th Global Brand Conference 2018, Newcastle, 2018.
  14. Catarina Lelis. "We reserve the right to be creative! The sectors adopting flexible brands". Trabalho apresentado em Annual MeCCSA Conference 2018, London, 2018.
  15. Bernardo Meza Guzman; Catarina Lelis. "Brand authenticity: the moral duty on communicating moral values". Trabalho apresentado em IV International Congress on Brand(ing), Leiria, 2017.
  16. Andrea Montagutti; Catarina Lelis. "How to Make a Lovebrand: A Tentative Recipe". Trabalho apresentado em IV International Congress on Brand(ing), Leiria, 2017.
  17. Catarina Lelis. "The rise of polychromatic palettes: visual identities adapting to the dynamic sensorial scene". Trabalho apresentado em 12th Global Brand Conference of the Academy of Marketing, Kalmar, 2017.
  18. Sandra Leitão; Catarina Lelis; Óscar Mealha. "Typography: no mysterious ways for mutant/dynamic brands". Trabalho apresentado em 6th Typography Meeting, Aveiro, 2015.
  19. Sandra Leitão; Catarina Lelis. "Marcas dinâmicas: Haverá formas de as orientar?". Trabalho apresentado em 1st International Congress on Brand(ing), Leiria, 2014.
  20. Sandra Leitão; Catarina Lelis; Óscar Mealha. "Marcas que se querem mutantes: princípios estruturantes e orientadores". Trabalho apresentado em II Congresso Mundial de Comunicação Ibero-Americana, Braga, 2014.
  21. Catarina Lelis; Óscar Mealha. "Sustainable Brands need Employees’ Creativity". Trabalho apresentado em 18th International Conference on Corporate and Marketing Communication, Salerno, 2013.
  22. Catarina Lelis; Óscar Mealha; Lélis, C.; Mealha, Ó.. "Learning the organizational brand with computer-mediated communication". Trabalho apresentado em IADIS International Conference e-Learning 2012, Lisbon, 2012.
  23. Catarina Lelis; Óscar Mealha. "Brand artifacts co-creation: a model for the involvement of creative, non-specialized individuals". Trabalho apresentado em 12th European Conference on Creativity and Innovation (ECCI XII), Faro, 2011.
  24. Catarina Lelis; Óscar Mealha. "The Participation of Internal Members in the Process of Building Institutional Brands". Trabalho apresentado em 1st International Conference in Design and Graphic Arts (CIDAG), Lisbon, 2010.
  25. Catarina Lelis. "Modelo integrador de gestão da mudança pela gestão da identidade". Trabalho apresentado em International Congress of Creativity and Innovation, Loulé, 2008.
Artigo em revista
  1. Catarina Lelis; Kreutz, Elizete. "The creative potential of brand’s visual identities in promoting participation". Comunicar (2021):
    Submetido
  2. Catarina Lelis. "Smart Brands and Identities: building friendly bridges between Design and Smartness". IxD&A Interaction Design & Architecture(s) Journal (2021):
    Em revisão
  3. Catarina Lelis. "The Impact Plan: rethinking Now, remaking Tomorrow, designing a wonderful World". Strategic Design Research Journal (2021):
    Em revisão
  4. Catarina Lelis; Sandra Leitão; Óscar Mealha; Ben Dunning. "Typography: the constant vector of dynamic logos". Visual Communication (2020): https://doi.org/10.1177/1470357220966775.
    10.1177/1470357220966775
  5. Lelis, Catarina. "It’s Milestone, not Limescale! Milestoned group supervision as an approach to descale postgraduate projects". New Vistas (2020): http://dx.doi.org/10.36828/newvistas.109.
    10.36828/newvistas.109
  6. Lelis, C.. "Like a chameleon: the polychromatic virtue of dynamic brands". Journal of Product and Brand Management 28 4 (2019): 445-461. http://www.scopus.com/inward/record.url?eid=2-s2.0-85069495488&partnerID=MN8TOARS.
    10.1108/JPBM-10-2017-1621
  7. Selvam, R.M.; Lelis, C.. "Employees as advertisers: On the effects of internal advertising using a flexible online brand center platform". Tripodos 43 (2018): 119-133. http://www.scopus.com/inward/record.url?eid=2-s2.0-85070317678&partnerID=MN8TOARS.
  8. Laura Bakalka; Catarina Lelis. "Informing personal branding through handwriting analysis: proposal of a supportive online platform". Visible Language 53 3 (2018): 9-29.
    Publicado
  9. Lelis, Catarina. "Participation ahead: Perceptions of master degree students on reciprocal peer learning activities". Journal of Learning Design 10 2 (2017): 14-24. http://dx.doi.org/10.5204/jld.v10i2.286.
    Publicado • 10.5204/jld.v10i2.286
  10. Bernardo Meza Guzman; Catarina Lelis. "Brand authenticity: the moral duty on communicating moral values". BrandTrends, Journal of Strategic Communication and Branding 13 13 (2017): 42-52.
    Publicado
  11. Lelis, C.; Mealha, O.. "Heuristic for brand artefacts co-design: a computer-mediated proposal". CoDesign 11 2 (2015): 83-98. http://www.scopus.com/inward/record.url?eid=2-s2.0-84938983288&partnerID=MN8TOARS.
    10.1080/15710882.2015.1054840
  12. Joana Mineiro; Almeida, Ana Margarida; Catarina Lelis. "Cartazes urbanos acessíveis a pessoas cegas: proposta de um modelo de design para todos, baseado numa solução mobile". InfoDesign, Brazilian Journal of Information Design 12 1 (2015): 143-156.
    Publicado
  13. Pereira, Andreia; Lélis, Catarina; Mealha, Óscar. "Impacto do Synectics nas competências criativas de estudantes a frequentar o 2º ciclo do ensino superior". Indagatio Didactica 6 4 (2014): 112-131. https://proa.ua.pt/index.php/id/article/view/3971.
    Publicado • 10.34624/id.v6i4.3971
  14. Santos Ramos, Fernando Manuel; Chaves Mealha, Óscar Emanuel; Lelis, Catarina; Ramos, Fernando Manuel; Mealha, Óscar Emanuel. "Information and Communication in a Networked Infosphere - a Review of Concepts and Application in Social Branding". Revista ICONO14 Revista científica de Comunicación y Tecnologías emergentes 13 1 (2014): 9-29. http://dx.doi.org/10.7195/ri14.v13i1.767.
    Publicado • 10.7195/ri14.v13i1.767
  15. Catarina Lelis; Chaves Mealha, Óscar Emanuel. "BEODE - Brand Experience Oriented Design Environments". BrandTrends, Journal of Strategic Communication and Branding 6 6 (2014): 6-18.
    Publicado
  16. Catarina Lelis. "As implicações da convergência na marca institucional". BrandTrends, Journal of Strategic Communication and Branding 4 4 (2013): 8-20.
    Acesso aberto • Publicado
Artigo em revista (magazine)
  1. Catarina Lelis; Designer João Nunes. "Crafts e Sustentabilidade", inovar.te, 2006
Capítulo de livro
  1. Bernardo Meza Guzman; Catarina Lelis. "Everyday Social Practices as a Source of Design-Led Branding". 2021.
    10.1007/978-3-030-61671-7_45
  2. Catarina Lelis. "An Impact-Centred Tool for Developing Design Students’ Capacity for Sustainable Transformation". 2021.
    10.1007/978-3-030-55700-3_7
  3. Catarina Lelis. "Smart Visual Identities: A Design Challenge for Smart Learning Environments". 145-154. Springer Singapore, 2021.
    10.1007/978-981-15-7383-5_12
  4. Catarina Lelis. "Optimised Taxonomy for the Analysis and Design of Canvas-Based Tools". 2021.
    10.1007/978-3-030-61671-7_19
  5. Catia Carvalho; Catarina Lelis. "Identifying-Capturing-Revealing: An Alternative to the Conventional Recruitment in the Creative Industry". 2021.
    10.1007/978-3-030-61671-7_25
  6. Bernardo Meza Guzman; Catarina Lelis. "Would Plato really find Coca Cola inside the cave? Design-led branding explained by everyday social practices". In Perspectives on Design and Digital Communication: Research, Innovations and Best Practices. 2021.
    Aceite para publicação
  7. Catarina Lelis; Elizete Kreutz. "The HOW behind the story: a framework for the design of brand narratives". In Design, Visual Communication and Branding. Cambridge Scholars Publishing, 2021.
    Aceite para publicação
Livro
  1. Lelis, C.. Framing organisational knowledge through the brand. 2018.
  2. Catarina Lelis. Adobe InDesign CS5 – Curso Completo. Portugal: FCA. 2011.
    Publicado
  3. Catarina Lelis. Illustrator CS4 & CS3 – Curso Completo. Portugal: FCA. 2009.
    Publicado
  4. Catarina Lelis. Adobe InDesign CS2 – Curso Completo. Portugal: FCA. 2005.
    Publicado
  5. Catarina Lelis. Macromedia FreeHand MX – Curso Completo. Portugal: FCA. 2004.
    Submetido
Poster em conferência
  1. Catarina Lelis. "Innovation on Stage: perceptions of master’s degree students on reciprocal peer learning activities". Trabalho apresentado em Teaching and Learning Conference 2016, 2016.
  2. Joana Mineiro; Pisco Almeida, Ana Margarida; Catarina Lelis. "Cartazes urbanos acessíveis a cegos: proposta de modelo baseado numa solução mobile". Trabalho apresentado em International Conference for Inclusion, 2013.
  3. Catarina Lelis; Mealha, Óscar. "Iterative brand design process with social branding centers". Trabalho apresentado em University of Aveiro Research Day 2012, 2012.
Resumo em conferência
  1. Catarina Lelis. "The icon gallery of feedback: a visual representation approach". Trabalho apresentado em Teaching and Learning Conference 2018, London, 2018.
Tese / Dissertação
  1. Mineiro, Joana Pimparel. "Cartazes urbanos acessíveis a pessoas cegas: estratégias e paradigmas de interação". Mestrado, 2015. http://hdl.handle.net/10773/14668.
  2. Pereira, Andreia Ana Lopes. "Utilização da técnica Synectics em sala de aula no ensino superior: no contexto do mestrado em Comunicação Multimédia". Mestrado, 2014. http://hdl.handle.net/10773/12919.
  3. Cruz, Sofia Regina da Silva. "Orientações de design em catálogo de produtos B2B online para multi-dispositivos". Mestrado, 2014. http://hdl.handle.net/10773/14067.
  4. Cruz, Catarina Franco Lélis da. "Modelo para a valorização partilhada da marca: a comunicação mediada por computador como suporte ao envolvimento dos recursos humanos na cocriação da marca organizacional". Doutoramento, 2014. http://hdl.handle.net/10773/12921.
  5. Leitão, Sandra Margarida Lopes. "Princípios estruturantes e orientadores da identidade visual de marcas em ambientes multimeios". Mestrado, 2014. http://hdl.handle.net/10773/15166.
  6. Pereira, Marcelo Brites. "A infografia em televisão no contexto da meteorologia: um estudo na RTP com Eye Tracker". Mestrado, 2013. http://hdl.handle.net/10773/12052.
  7. Cruz, Catarina Franco Lélis da. "A gestão da identidade como suporte à mudança nas organizações". Mestrado, 2007. http://hdl.handle.net/10773/1569.

Propriedade Intelectual

Marca registada
  1. 2014. "Participatory Brand Center".
    Registada
  2. 2014. "OurBrand".
  3. 2014. "Central Participativa de Marca".
    Registada
  4. 2009. ".sagres".
    Registada
  5. 2008. "innov8".
    Registada
  6. 2006. "inovar·te".
    Registada
Atividades

Apresentação oral de trabalho

Título da apresentação Nome do evento
Anfitrião (Local do evento)
2020/06 The HOW behind the story: a framework for the design of brand narratives London School of Film Media and Design Staff Symposium
University of West London (London, Reino Unido)
2019/10 A method for brand identity redesign Master degree class of Designing Innovative Brands that Resonate with Customers
Portland University (Portland, Estados Unidos)
2019/08 Universal Design lecture hosted in PG module Fundamentos do Dimensionamento Humano
Uinvates (Lajeado do Sul, Brasil)
2019/05 Brand Identity Design for Start(up)ers
Westmont Hub, University of West London (London, Reino Unido)
2017/07 Visual Identity Redesign
School of Fashion, Istituto Marangoni (London, Reino Unido)
2017/05 The rise of polychromatic palettes: visual identities adapting to the dynamic sensorial scene London School of Film Media and Design Symposium
University of West London (London)
2016 Typography: the immutable condition of mutant/dynamic brands Exit Velocity Symposium
University of West London (London, Reino Unido)
2013/05 Silicon Valley, 7 days, 7 + 1 signs 1ª Semana Aveiro Empreendedor
Associação Industrial do Distrito de Aveiro (Aveiro, Portugal)
2013 A T-Shirt called Institutional Brand IV Jornadas de Secretariado e Assessoria da
ESTGA (Águeda, Portugal)
2012/06 What about power-users? – Convergence & Metadesign TEDxCoimbra Salon
TEDx (Coimbra, Portugal)
2010/05 Brands and communication design in convergence contexts
Institute of Accounting and Administration of Aveiro (Aveiro, Portugal)

Orientação

Título / Tema
Papel desempenhado
Curso (Tipo)
Instituição / Organização
2018/01 - Atual Brand authenticity measurement systems: the case of the food and beverage sector
Orientador
Communication (Doutoramento)
University of West London, Reino Unido
2020/05 - 2020/12 Improving wellbeing in the financial sector workplace by using creative methods
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2020/05 - 2020/12 How can product placement in low-budget films (LBF) promote local brands?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2020/05 - 2020/12 How could Augmented Reality innovate a film’s pre-release advertising strategy?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2020/05 - 2020/12 A communication strategy for Nigeria to encourage first time visits by British tourists
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2020/05 - 2020/12 How can a communication plan benefit a non-profit organisation in achieving their goals?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2020/05 - 2020/12 A communication strategy to create awareness on the issue of shadeism within the south asian community
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2020/05 - 2020/12 How can an improved communication strategy upgrade the operations of the BRT in Lagos state?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2020/05 - 2020/12 How can the advertising industry implement regulations for brands on inclusive imagery?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2020/05 - 2020/12 How might local communities be motivated to engage with community currencies in order to foster solidarity?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2020/01 - 2020/12 The improvement of diversity with TV ads — a study in the make-up industry in the last two years
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/09 - 2020/03 Colloquial communication — increasing brand loyalty in the beauty sector
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/06 - 2020/03 How does South Korea brand the K-pop idols to promote tourism?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/06 - 2020/03 How can an app simplify the process of creating a social itinerary for a young professional living in London?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/06 - 2020/03 Representing the LGBTQ community in the daily soaps to lay a positive image on the Indian audience
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/06 - 2020/03 How can an open-banking start-up make use of visual elements to increase popularity amidst the younger generations?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/06 - 2020/03 The use Social Media as a tool to redefine beauty within the Filipino community in the UK
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/06 - 2020/03 Advergames – increasing engagement of commuters with adverts in London public transport services
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/06 - 2020/03 Using social media to promote, develop and protect local communities
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/04 - 2019/10 A communication strategy to help MISFA's services to promote rural women entrepreneurs in Afghanistan
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/04 - 2019/10 The influence of packaging of cosmetics on female consumers purchase decision in the UK
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/04 - 2019/10 A digital platform to increase the value of meaningful moments
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/04 - 2019/10 How can young adults’ storytelling skills be improved with a board game?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/04 - 2019/10 Street names teaching History to the locals
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/04 - 2019/09 How can the Royal National Theatre improve their visual communication strategy by analysing the social media inputs?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/04 - 2019/09 What elements can be included in a Desigual campaign in order to decrease mental illness stigma?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/04 - 2019/09 How can Adidas position itself in the sport of badminton in India?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/04 - 2019/09 How can social media’s video app sector target to a wider age demographic?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2019/04 - 2019/09 A university branding strategy to enhances its students’ experience through a smart campus approach
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/06 - 2019/01 Appealing to young consumers: the design of healthy snacking brands
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/05 - 2018/10 Raising Ecological Awareness through Personalised Packaging within the Healthy Drinks Sector
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/05 - 2018/10 I’m a rainbow and you’re [not] colourblind
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/05 - 2018/10 Floored and Unflawed: How does the representation of women featured in cosmetic brands’ advertisements differ from luxury and affordable brands
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/04 - 2018/10 Implementing blockchain technology in the high-end luxury fashion industry to increase brand credibility
Orientador
MA Luxury Design Innovation and Brand Management (Mestrado)
University of West London, Reino Unido
2018/05 - 2018/09 Illustrated storytelling for children with Asperger
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/05 - 2018/09 How is racial diversity in beauty campaigns defined at the creative concept stage of design?
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/05 - 2018/09 How will gender identity continue to inform brand experience
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/05 - 2018/09 Multisensorial packaging for blind consumers
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/05 - 2018/09 Branding as a tool for sustainable consumption in the fashion industry
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/05 - 2018/09 Communication strategies for travel agencies to promote (touristic) areas affected by natural disasters
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/05 - 2018/09 Gin: defining a brand recipe for an Argentinian frontier market
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/04 - 2018/09 Consumers interpretation: changing the visual structure of ads
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/04 - 2018/09 How can mid-luxury fashion brands use micro- and macro-influencers as a part of their communication strategy
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2018/04 - 2018/09 Charity Awareness among Potential Volunteers: a Social Media communication strategy
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2017/05 - 2018/01 Dance in cross-cultural advertising: a vehicle for intercultural communication
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2017/05 - 2018/01 Barranquilla Carnival, the new visual identity
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2017/04 - 2017/09 Some things just don’t belong in a Lab: communication initiatives to encourage young girls to pursue a career in STEMA
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2017/04 - 2017/09 Fine Art On-Demand: brand strategy for art-based print-on-demand e-commerce
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2017/04 - 2017/09 The distance between elitist barriers and fashion editorials
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2017/04 - 2017/09 Brand stories and emotions: connecting creativity and strategy
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2017/04 - 2017/09 Self-identity and Advertising: how brands become moral frameworks, revealing a philosophical dimension
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2016/06 - 2017/02 Increasing the desire for CVD diamonds in the luxury market: a visual strategy
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2016/06 - 2017/02 LINES - How can handwriting analysis influence visual communication students’ personal branding
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2016/06 - 2017/02 Destination Branding: Attracting tourists through visual communication - the case of São Tomé e Príncipe
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2016/01 - 2016/12 The contribution of technology-mediated communication standards for the creation and support of links with the client: the case of secondary schools
Coorientador
Comunicação Multimédia (Mestrado)
Universidade de Aveiro, Portugal
2016/01 - 2016/10 How to make a Lovebrand: a tentative recipe
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2016/01 - 2016/10 MEMO — How can human-centred design and technology improve the overall shared experience of Dementia
Orientador
A Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2016/01 - 2016/10 Using Innovation to Battle Chronic Procrastination: a research and ideation journey
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2016/01 - 2016/09 The journey to satisfaction: How branding can increase student satisfaction with students’ unions in modern universities
Orientador
MA Advertising, Branding and Communication (Mestrado)
University of West London, Reino Unido
2014/02 - 2015/06 Urban Posters accessible to blind people - strategies and interaction paradigms
Coorientador
Comunicação Multimédia (Mestrado)
Universidade de Aveiro, Portugal
2014/01 - 2015/01 Crowdsourcing practices sustained in creativity techniques: a collaborative platform proposal
Coorientador
Comunicação Multimédia (Mestrado)
Universidade de Aveiro, Portugal
2013/01 - 2014/12 Guiding principles for the construction of dynamic brands’ guidelines
Coorientador
Comunicação Multimédia (Mestrado)
Universidade de Aveiro, Portugal
2014/01 - 2014/11 Design Guidelines in online B2B product catalog for multi-devices
Coorientador
Comunicação Multimédia (Mestrado)
Universidade de Aveiro, Portugal
2013/01 - 2014/06 Use of Synectics technique in higher education class: the context of MA in Multimedia Communication
Coorientador
Comunicação Multimédia (Mestrado)
Universidade de Aveiro, Portugal
2013/01 - 2013/12 The computer graphics in television in the context of meteorology information: a study in RTP, with Eyetracker
Coorientador
Comunicação Multimédia (Mestrado)
Universidade de Aveiro, Portugal
2011/02 - 2011/06 PIM! Brand Integration Portal
Coorientador
Novas Tecnologias da Comunicação (Licenciatura/Bacharelato)
Universidade de Aveiro, Portugal

Organização de evento

Nome do evento
Tipo de evento (Tipo de participação)
Instituição / Organização
2018/01 - 2018/12 1st International Brand Design Conference (2018/09/21 - 2018/09/22)
Conferência (Presidente da Comissão Organizadora)
University of West London, Reino Unido
2011/01 - 2011/07 And the Winner Is 2011, an event for the awarding of the best works of students of the Department of Communication and Arts, University of Aveiro (2011/06/02 - 2011/06/02)
Festival (Membro da Comissão Organizadora)
Universidade de Aveiro, Portugal
2008/12 - 2009/07 cTIC2009, Conference on Information and Communication Technologies (2009/05/13 - 2009/05/13)
Conferência (Membro da Comissão Organizadora)
Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
2007/12 - 2008/07 cTIC2008, Conference on Information and Communication Technologies (2008/05/07)
Conferência (Membro da Comissão Organizadora)
Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
2004/11 - 2005/06 Inove à Sexta, Encontros de Inovação (2005/02)
Mesa-redonda (Coorganizador)
Universidade de Aveiro, Portugal

Júri de grau académico

Tema
Tipo de participação
Nome do candidato (Tipo de grau)
Instituição / Organização
2021/02 Creativity in Information-led TV shows
Arguente principal
Anderson Medeiro da Rocha (Mestrado)
Universidade de Aveiro, Portugal
2020/07 The Impact of Artificial Intelligence on the Creativity of Videos
Arguente principal
Ana Daniela Peres Rebelo (Mestrado)
Universidade de Aveiro, Portugal
2019/12 Creativity and its relevance in creating a more productive and efficient work environment in a business context
Arguente principal
Ana Cristina Pinheiro Pereira (Mestrado)
Universidade de Aveiro, Portugal
2019/11 They Call it Love. Wages for Housework and Emotional Reproduction
Presidente do júri
Alva Gotby (Doutoramento)
University of West London, Reino Unido
2019/11 A study on the effectiveness of print recruitment advertisements and professional social networking websites
Arguente principal
G. Esther Princess (Doutoramento)
National Institute of Technology Tiruchirappalli Department of Management Studies, Índia
2019/07 Creativity in the academic context as a facilitator of audiovisual production
Arguente principal
Sonia Fernandes (Mestrado)
Universidade de Aveiro, Portugal
2018/12 Student’s contributions towards a smart school: the case study of Estarreja’s schools
Arguente principal
João Ferreira (Mestrado)
Universidade de Aveiro, Portugal
2017/12 Creating value for the adventure tourism niche in Madeira
Arguente principal
Fábio Luz (Mestrado)
Universidade de Aveiro, Portugal
2017/12 Naming: finding a new identity for Stryptyse, Children’s Clothes
Arguente principal
Walkiria Lopes (Mestrado)
Universidade de Aveiro Escola Superior de Saúde de Aveiro, Portugal
2017/12 Flexible Visual Identities as means of innovation and differentiation, the case of the Creative Science Park
Arguente principal
Vitor Freitas (Mestrado)
Universidade de Aveiro, Portugal
2014/12 Guiding principles for the construction of dynamic brands’ guidelines
Orientador
Sandra Leitão (Mestrado)
Universidade de Aveiro, Portugal
2014/07 Using Synectics technique in higher education class: the context of the Master Course in Multimedia Communication
Orientador
Andreia Ana Lopes Pereira (Mestrado)
Universidade de Aveiro, Portugal

Arbitragem científica em conferência

Nome da conferência Local da conferência
2020/05 - Atual DIGICOM, International Conference on Design & Digital Communication
2020 - Atual EIMAD, Encontro de Investigação em Música, Artes e Design Instituto Politécnico de Castelo Branco
2019 - Atual International Congress in Branding Observatório de Marcas
2014 - 2014 6º Encontro Nacional de Tipografia Universidade de Aveiro

Arbitragem científica em revista

Nome da revista (ISSN) Editora
2018 - Atual BrandTrends, Journal of Strategic Communication and Branding Observatório de Marcas

Comissão de avaliação

Descrição da atividade
Tipo de assessoria
Instituição / Organização Entidade financiadora
2018/11 - Atual External Examiner for BA Advertising, PR and Branding, Middlesex University
Avaliador
Middlesex University, Reino Unido
2019 - 2019 External Panel Member for the revalidation of two online courses (BA (Hons) Design and MA Design), University for the Creative Arts
Avaliador
University for the Creative Arts, Reino Unido
2018 - 2018 External Panel Member for the validation of two new online postgraduate courses (MA Illustration and MA Graphic Design)
Avaliador
Falmouth University, Reino Unido
2017 - 2018 External Panel Member for the validation of a new postgraduate course (MA Luxury Brand Management)
Avaliador
Solent University, Reino Unido

Consultoria / Parecer

Descrição da atividade Instituição / Organização
2014 - 2014 Pro-bono design consultancy of EZcloud2U, a business project in incubation phase Universidade de Aveiro, Portugal
2013 - 2013 Pro-bono usability beta-tester of MyBookBuzz platform, developed by Tangível Tangivel, Lda, Portugal
2011 - 2011 Beta tester of Adobe InDesign CS6 (Adobe Portugal) Adobe Systems Inc, Estados Unidos

Membro de associação

Nome da associação Tipo de participação
2018/11 - Atual DRS - Design Research Society
2016 - Atual Academy of Marketing
2016 - Atual Higher Education Academy
2015 - Atual PARSUK, Portuguese Association of Researchers and Students in the United Kingdom
2014 - Atual Sociedade Portuguesa de Ciências da Comunicação (SOPCOM)
2006 - Atual Associação Portuguesa de Gestão da Inovação e Criatividade nas Organizações
2003 - Atual Associação Portuguesa de Designers
2003 - Atual Associação Nacional de Designers

Membro de comissão

Descrição da atividade
Tipo de participação
Instituição / Organização
2020 - Atual London School of Film, Media and Design Quality Committee, responsible for all pedagogical matters in the school
Membro
University of West London, Reino Unido
2018 - Atual Member of the Pedagogic Research and Scholarship Community, supporting activities in feedback to students
Membro
University of West London, Reino Unido
2018 - Atual London School of Film, Media and Design Executive Committee, planning and strategy for the school
Membro
University of West London, Reino Unido
2017/01 - Atual Research and Ethics Committee of the London School of Film, Media and Design, responsible for the scrutiny of all research (UG, PG and staff) proposals
Membro
University of West London, Reino Unido
2017 - Atual SREC, Research and Enterprise Committee of the London School of Film, Media and Design responsible for planning and monitoring research, knowledge transfer and enterprise activities in the school
Membro
University of West London, Reino Unido
2018 - 2019 Development of New PhDs
Membro
University of West London, Reino Unido
2015 - 2015 Organising and design committee of INGEN.UA, an experimental validity/testing programme, platform and space for undergraduate and postgraduate final projects with expected qualities for pre-incubation
Membro
Universidade de Aveiro, Portugal

Outro júri / avaliação

Descrição da atividade Instituição / Organização
2020 - Atual Reviewer of Journal of Product and Brand Management Emerald Group Publishing Pty Ltd, Austrália
2019/05 - Atual Reviewer at Journal of Design Thinking
2017 - Atual Reviewer at Routledge, Taylor & Francis Group, on brand-related proposals for new books Routledge, Reino Unido
2017 - Atual Reviewer at Interaction Design & Architecture(s) Journal Universita degli Studi di Roma Tor Vergata, Itália
2015 - Atual Reviewer of conference articles for Athens Institute of Education and Research (ATINER) Athens Institute of Education and Research, Grécia
2020 - 2020 Evaluation of AHRC Grant Ref. AH/V005030/1, Project Title “Signature Move: Challenging Preconceptions About Wrestling”. Arts and Humanities Research Council, Reino Unido
2020 - 2020 Reviewer at 2020 DMI Academic Design Management Conference (ADMC) Design Management Institute, Estados Unidos
2019 - 2019 Reviewer at 10th UNIDCOM/IADE International Conference Senses & Sensibility – Lost in (G)localization Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
2019 - 2019 Reviewer at International Association of Societies of Design Research (IASDR) Conference 2019 International Association of Societies of Design Research, Japão
2018 - 2018 Reviewer at 13th Global Brand Conference 2018 Academy of Marketing, Reino Unido
Distinções

Prémio

2019 Teaching Fellowship
University of West London, Reino Unido

Outra distinção

2014 CEBT Ibérico 2014
2013 Aveiro Empreendedor leva-te a Silicon Valley — programa de imersão Global Strategic Innovation
2012 Prémio IdeaPuzzle 2012 — melhor desenho de investigação de doutoramento
2011 Bolsa Individual de Doutoramento
Fundação para a Ciência e a Tecnologia, Portugal
1999 Autoria da identidade de marca para representação do Festival Internacional de Música de Aveiro