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Identification

Personal identification

Full name
Catarina Lelis

Citation names

  • Catarina Lelis

Author identifiers

Ciência ID
5619-CE79-B6A9
ORCID iD
0000-0003-4402-8876

Knowledge fields

  • Social Sciences - Media and Communications

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Proficiency (C2) Advanced (C1) Advanced (C1) Advanced (C1)
Spanish; Castilian Upper intermediate (B2) Proficiency (C2) Intermediate (B1) Upper intermediate (B2) Advanced (C1)
French Intermediate (B1) Upper intermediate (B2) Intermediate (B1) Intermediate (B1)
German Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1)
Education
Degree Classification
2015/11/02 - 2016/06/06
Concluded
Professional Academic Practice (Postgraduate Certificate)
University of West London, United Kingdom
2014
Concluded
Informação e Comunicação em Plataformas Digitais (Doutoramento)
Universidade de Aveiro, Portugal
"Modelo para a Valorização Partilhada da Marca" (THESIS/DISSERTATION)
Aprovada por unanimidade (com distinção e louvor)
2008/05
Concluded
Gestão da Inovação e do Conhecimento (Mestrado)
Major in Não Aplicável
Universidade de Aveiro, Portugal
2000
Concluded
Design (Licenciatura)
Universidade de Aveiro, Portugal
"n.a." (THESIS/DISSERTATION)
15
Affiliation

Teaching in Higher Education

Category
Host institution
Employer
2021/09/01 - Current Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2021/01/01 - 2021/08/31 Associate Professor (University Teacher) University of West London, United Kingdom
2015/10 - 2020/12/31 Assistant Professor (University Teacher) University of West London, United Kingdom
2014 - 2016 Invited Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2009 - 2014 Invited Assistant (University Teacher) Universidade de Aveiro, Portugal
2007 - 2009 Invited Assistant (Polytechnic Teacher) Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
Projects

Other

Designation Funders
2019 - 2020/11/19 Impact Plan
UWL-T&L2019
Principal investigator
University of West London, United Kingdom
University of West London
Concluded
Outputs

Publications

Book
  1. Lelis, C.. Framing organisational knowledge through the brand. 2018.
  2. Catarina Lelis. Adobe InDesign CS5 – Curso Completo. Portugal: FCA. 2011.
    Published
  3. Catarina Lelis. Illustrator CS4 & CS3 – Curso Completo. Portugal: FCA. 2009.
    Published
  4. Catarina Lelis. Adobe InDesign CS2 – Curso Completo. Portugal: FCA. 2005.
    Published
  5. Catarina Lelis. Macromedia FreeHand MX – Curso Completo. Portugal: FCA. 2004.
    Submitted
Book chapter
  1. Catarina Lelis; Elizete Kreutz. "The HOW behind the story: a framework for the design of brand narratives". In Design, Visual Communication and Branding, edited by Daniel Raposo, 132-159. United Kingdom: Cambridge Scholars Publishing, 2022.
    Published
  2. Daniel Raposo; Fernando Oliveira; Catarina Lélis. "The Relevance of Communication Design and the Undeniable Power of Brands". 2022.
    10.1007/978-3-030-86596-2_1
  3. Bernardo Meza Guzman; Catarina Lelis. "Everyday Social Practices as a Source of Design-Led Branding". 2021.
    10.1007/978-3-030-61671-7_45
  4. Catarina Lelis. "An Impact-Centred Tool for Developing Design Students’ Capacity for Sustainable Transformation". 2021.
    10.1007/978-3-030-55700-3_7
  5. Catarina Lelis. "Smart Visual Identities: A Design Challenge for Smart Learning Environments". 145-154. Springer Singapore, 2021.
    10.1007/978-981-15-7383-5_12
  6. Catarina Lelis. "Optimised Taxonomy for the Analysis and Design of Canvas-Based Tools". 2021.
    10.1007/978-3-030-61671-7_19
  7. Catia Carvalho; Catarina Lelis. "Identifying-Capturing-Revealing: An Alternative to the Conventional Recruitment in the Creative Industry". 2021.
    10.1007/978-3-030-61671-7_25
  8. Bernardo Meza Guzman; Catarina Lelis. "Would Plato really find Coca Cola inside the cave? Design-led branding explained by everyday social practices". In Perspectives on Design and Digital Communication: Research, Innovations and Best Practices. 2021.
    Accepted
  9. Bernardo Meza Guzman; Catarina Lelis. "Would Plato Really Find Coca Cola Inside the Cave? Design-Led Branding Explained by Everyday Social Practices". 2021.
    10.1007/978-3-030-75867-7_22
Conference abstract
  1. Catarina Lelis. "The icon gallery of feedback: a visual representation approach". Paper presented in Teaching and Learning Conference 2018, London, 2018.
Conference paper
  1. Catarina Lelis; Elizete Kreutz. "As seis dimensões do discurso de identidades visuais de marcas contemporâneas". Paper presented in International Congress in Brand(ing), 2020.
  2. Catarina Lelis. "Impact Canvas: anticipating the levels of impact of PG students' projects". Paper presented in Advance HE Conference 2020, 2020.
  3. Catarina Lelis; Elizete Kreutz. "Narrative dimensions supporting the visual communication of contemporary brands". Paper presented in 10th UNIDCOM/IADE International Conference Senses & Sensibility – Lost in (G)localization, Lisbon, 2019.
    Published
  4. Catarina Lelis; Elizete Kreutz. "Narrative dimensions for the design of contemporary visual identities". Paper presented in International Association of Societies of Design Research Conference 2019, 2019.
  5. Catarina Lelis; Óscar Mealha. "Developing design literacy through brand-based artefacts". Paper presented in Academy for Design Innovation Management Conference, London, 2019.
    Published
  6. Bernardo Meza Guzman; Catarina Lelis. "Everyday social practices as a source of design-led branding". Paper presented in 14th Global Brand Conference, Berlin, 2019.
  7. Catarina Lelis. "Colour patterns in dynamic brand identities". Paper presented in 1st International Brand Design Conference, London, 2018.
  8. Bernardo Meza Guzman; Catarina Lelis. "Plato and the metaphor: everyday social practices as a source of design-led branding". Paper presented in 1st International Brand Design Conference, London, 2018.
  9. Catarina Lelis; Cátia Carvalho. "You’re a Rainbow and I’m Not Colourblind: aligning designers with their dream jobs". Paper presented in 1st International Brand Design Conference, London, 2018.
  10. Catarina Lelis; Óscar Mealha. "Essential ingredients for a collaborative performance: the brand, the employees, and the digital in between". Paper presented in 13th Global Brand Conference 2018, Newcastle, 2018.
  11. Laura Bakalka; Catarina Lelis. "Influences of Handwriting on Students’ Personal Branding: Proposal of a Supportive Online Platform". Paper presented in 13th Global Brand Conference 2018, Newcastle, 2018.
  12. Charlotte McCooey; Catarina Lelis; Dennis Olsen. "Diversity via Normality: An Advance in Branded Communications Regarding Responsibility". Paper presented in 13th Global Brand Conference 2018, Newcastle, 2018.
  13. Bernardo Meza Guzman; Catarina Lelis; Dennis Olsen. "The role of technology democratisation on challenging male power in Scotch brands: the case of Johnnie Walker". Paper presented in 13th Global Brand Conference 2018, Newcastle, 2018.
  14. Catarina Lelis. "We reserve the right to be creative! The sectors adopting flexible brands". Paper presented in Annual MeCCSA Conference 2018, London, 2018.
  15. Bernardo Meza Guzman; Catarina Lelis. "Brand authenticity: the moral duty on communicating moral values". Paper presented in IV International Congress on Brand(ing), Leiria, 2017.
  16. Andrea Montagutti; Catarina Lelis. "How to Make a Lovebrand: A Tentative Recipe". Paper presented in IV International Congress on Brand(ing), Leiria, 2017.
  17. Catarina Lelis. "The rise of polychromatic palettes: visual identities adapting to the dynamic sensorial scene". Paper presented in 12th Global Brand Conference of the Academy of Marketing, Kalmar, 2017.
  18. Sandra Leitão; Catarina Lelis; Óscar Mealha. "Typography: no mysterious ways for mutant/dynamic brands". Paper presented in 6th Typography Meeting, Aveiro, 2015.
  19. Sandra Leitão; Catarina Lelis. "Marcas dinâmicas: Haverá formas de as orientar?". Paper presented in 1st International Congress on Brand(ing), Leiria, 2014.
  20. Sandra Leitão; Catarina Lelis; Óscar Mealha. "Marcas que se querem mutantes: princípios estruturantes e orientadores". Paper presented in II Congresso Mundial de Comunicação Ibero-Americana, Braga, 2014.
  21. Catarina Lelis; Óscar Mealha. "Sustainable Brands need Employees’ Creativity". Paper presented in 18th International Conference on Corporate and Marketing Communication, Salerno, 2013.
  22. Catarina Lelis; Óscar Mealha; Lélis, C.; Mealha, Ó.. "Learning the organizational brand with computer-mediated communication". Paper presented in IADIS International Conference e-Learning 2012, Lisbon, 2012.
  23. Catarina Lelis; Óscar Mealha. "Brand artifacts co-creation: a model for the involvement of creative, non-specialized individuals". Paper presented in 12th European Conference on Creativity and Innovation (ECCI XII), Faro, 2011.
  24. Catarina Lelis; Óscar Mealha. "The Participation of Internal Members in the Process of Building Institutional Brands". Paper presented in 1st International Conference in Design and Graphic Arts (CIDAG), Lisbon, 2010.
  25. Catarina Lelis. "Modelo integrador de gestão da mudança pela gestão da identidade". Paper presented in International Congress of Creativity and Innovation, Loulé, 2008.
Conference poster
  1. Catarina Lelis. "Innovation on Stage: perceptions of master’s degree students on reciprocal peer learning activities". Paper presented in Teaching and Learning Conference 2016, 2016.
  2. Joana Mineiro; Pisco Almeida, Ana Margarida; Catarina Lelis. "Cartazes urbanos acessíveis a cegos: proposta de modelo baseado numa solução mobile". Paper presented in International Conference for Inclusion, 2013.
  3. Catarina Lelis; Mealha, Óscar. "Iterative brand design process with social branding centers". Paper presented in University of Aveiro Research Day 2012, 2012.
Journal article
  1. Catarina Lelis. "Smart logos: a user’s dashboard for the visualisation of meaningful brand experience data". InfoDesign - Revista Brasileira de Design da Informação 18 3 (2021): https://doi.org/10.51358/id.v18i3.892.
    10.51358/id.v18i3.892
  2. Catarina Lelis; Kreutz, Elizete. "The creative potential of brand’s visual identities in promoting participation". Comunicar (2021):
    Submitted
  3. Catarina Lelis. "Smart Brands and Identities: building friendly bridges between Design and Smartness". IxD&A Interaction Design & Architecture(s) Journal (2021):
    Under revision
  4. Catarina Lelis. "The Impact Plan: rethinking Now, remaking Tomorrow, designing a wonderful World". Strategic Design Research Journal (2021):
    Under revision
  5. Catarina Lelis; Sandra Leitão; Óscar Mealha; Ben Dunning. "Typography: the constant vector of dynamic logos". Visual Communication (2020): https://doi.org/10.1177/1470357220966775.
    10.1177/1470357220966775
  6. Lelis, Catarina. "It's Milestone, not Limescale! Milestoned group supervision as an approach to descale postgraduate projects". New Vistas (2020): http://dx.doi.org/10.36828/newvistas.109.
    10.36828/newvistas.109
  7. Lelis, C.. "Like a chameleon: the polychromatic virtue of dynamic brands". Journal of Product and Brand Management 28 4 (2019): 445-461. http://www.scopus.com/inward/record.url?eid=2-s2.0-85069495488&partnerID=MN8TOARS.
    10.1108/JPBM-10-2017-1621
  8. Selvam, R.M.; Lelis, C.. "Employees as advertisers: On the effects of internal advertising using a flexible online brand center platform". Tripodos 43 (2018): 119-133. http://www.scopus.com/inward/record.url?eid=2-s2.0-85070317678&partnerID=MN8TOARS.
  9. Laura Bakalka; Catarina Lelis. "Informing personal branding through handwriting analysis: proposal of a supportive online platform". Visible Language 53 3 (2018): 9-29.
    Published
  10. Lelis, Catarina. "Participation ahead: Perceptions of master degree students on reciprocal peer learning activities". Journal of Learning Design 10 2 (2017): 14-24. http://dx.doi.org/10.5204/jld.v10i2.286.
    Published • 10.5204/jld.v10i2.286
  11. Bernardo Meza Guzman; Catarina Lelis. "Brand authenticity: the moral duty on communicating moral values". BrandTrends, Journal of Strategic Communication and Branding 13 13 (2017): 42-52.
    Published
  12. Lelis, C.; Mealha, O.. "Heuristic for brand artefacts co-design: a computer-mediated proposal". CoDesign 11 2 (2015): 83-98. http://www.scopus.com/inward/record.url?eid=2-s2.0-84938983288&partnerID=MN8TOARS.
    10.1080/15710882.2015.1054840
  13. Joana Mineiro; Almeida, Ana Margarida; Catarina Lelis. "Cartazes urbanos acessíveis a pessoas cegas: proposta de um modelo de design para todos, baseado numa solução mobile". InfoDesign, Brazilian Journal of Information Design 12 1 (2015): 143-156.
    Published
  14. Pereira, Andreia; Lélis, Catarina; Mealha, Óscar. "Impacto do Synectics nas competências criativas de estudantes a frequentar o 2º ciclo do ensino superior". Indagatio Didactica 6 4 (2014): 112-131. https://proa.ua.pt/index.php/id/article/view/3971.
    Published • 10.34624/id.v6i4.3971
  15. Santos Ramos, Fernando Manuel; Chaves Mealha, Óscar Emanuel; Lelis, Catarina; Ramos, Fernando Manuel; Mealha, Óscar Emanuel. "Information and Communication in a Networked Infosphere - a Review of Concepts and Application in Social Branding". Revista ICONO14 Revista científica de Comunicación y Tecnologías emergentes 13 1 (2014): 9-29. http://dx.doi.org/10.7195/ri14.v13i1.767.
    Published • 10.7195/ri14.v13i1.767
  16. Catarina Lelis; Chaves Mealha, Óscar Emanuel. "BEODE - Brand Experience Oriented Design Environments". BrandTrends, Journal of Strategic Communication and Branding 6 6 (2014): 6-18.
    Published
  17. Catarina Lelis. "As implicações da convergência na marca institucional". BrandTrends, Journal of Strategic Communication and Branding 4 4 (2013): 8-20.
    Open access • Published
Magazine article
  1. Catarina Lelis; Designer João Nunes. "Crafts e Sustentabilidade", inovar.te, 2006
Thesis / Dissertation
  1. Mineiro, Joana Pimparel. "Cartazes urbanos acessíveis a pessoas cegas: estratégias e paradigmas de interação". Master, 2015. http://hdl.handle.net/10773/14668.
  2. Pereira, Andreia Ana Lopes. "Utilização da técnica Synectics em sala de aula no ensino superior: no contexto do mestrado em Comunicação Multimédia". Master, 2014. http://hdl.handle.net/10773/12919.
  3. Cruz, Sofia Regina da Silva. "Orientações de design em catálogo de produtos B2B online para multi-dispositivos". Master, 2014. http://hdl.handle.net/10773/14067.
  4. Cruz, Catarina Franco Lélis da. "Modelo para a valorização partilhada da marca: a comunicação mediada por computador como suporte ao envolvimento dos recursos humanos na cocriação da marca organizacional". PhD, 2014. http://hdl.handle.net/10773/12921.
  5. Leitão, Sandra Margarida Lopes. "Princípios estruturantes e orientadores da identidade visual de marcas em ambientes multimeios". Master, 2014. http://hdl.handle.net/10773/15166.
  6. Pereira, Marcelo Brites. "A infografia em televisão no contexto da meteorologia: um estudo na RTP com Eye Tracker". Master, 2013. http://hdl.handle.net/10773/12052.
  7. Cruz, Catarina Franco Lélis da. "A gestão da identidade como suporte à mudança nas organizações". Master, 2007. http://hdl.handle.net/10773/1569.

Intellectual property

Trademark
  1. 2014. "Participatory Brand Center".
    Registered
  2. 2014. "OurBrand".
  3. 2014. "Central Participativa de Marca".
    Registered
  4. 2009. ".sagres".
    Registered
  5. 2008. "innov8".
    Registered
  6. 2006. "inovar·te".
    Registered
Activities

Supervision

Thesis Title
Role
Degree Subject (Type)
Institution / Organization
2022/01 - Current Visual Communication Principles influencing interactions on social media
Supervisor
MA in Multimedia Communication (Master)
Universidade de Aveiro, Portugal
2021/09 - Current Interpretation of the cybersecurity campaign #protegeoteucampus
Supervisor
MA in Multimedia Communication (Master)
Universidade de Aveiro, Portugal

Jury of academic degree

Topic
Role
Candidate name (Type of degree)
Institution / Organization
2021/12 Estratégias para a promoção da produção de conteúdos AV: Estudo do impacto no âmbito de uma comunidade de partilha de práticas pedagógicas ativas
President of the jury
José Miguel Pereira (Master)
Universidade de Aveiro, Portugal
2021/12 Estratégias de comunicação audiovisual para mecanismos de gamificação: O caso do Campus by Fundação Altice
President of the jury
Mónica Soraia Pereira da Silva (Master)
Universidade de Aveiro, Portugal

Committee member

Activity description
Role
Institution / Organization
2021/12 - Current Communication Strategy for the courses of Sciences and Technologies of Communication
Coordinator
Universidade de Aveiro, Portugal
2021 - Current Mobility and Internationalisation for Sciences and Technologies of Communication
Coordinator
Universidade de Aveiro, Portugal

Conference scientific committee

Conference name Conference host
2022/02 - Current Multimodus – 1st International Conference on Sound and Image in Art & Design
2021/10 - 2022/10 DRS Conference Bilbao 2022 Design Research Society

Other jury / evaluation

Activity description Institution / Organization
2022/02 - Current Reviewer at 2022 DMI Academic Design Management Conference (ADMC) Design Management Institute, United States
2021/12 - Current Reviewer at Journal of Digital Media & Interaction Universidade de Aveiro, Portugal
2021/11 - Current Reviewer of book proposal and two chapters of "Integrated Digital Marketing In Practice" Cambridge University Press, United Kingdom
2021/10 - Current DRS Conference Bilbao 2022 panel chair/proponent Design Research Society, United Kingdom
Distinctions

Award

2019 Teaching Fellowship
University of West London, United Kingdom

Other distinction

2014 CEBT Ibérico 2014
2013 Aveiro Empreendedor leva-te a Silicon Valley — programa de imersão Global Strategic Innovation
2012 Prémio IdeaPuzzle 2012 — melhor desenho de investigação de doutoramento
2011 Bolsa Individual de Doutoramento
Fundação para a Ciência e a Tecnologia, Portugal
1999 Autoria da identidade de marca para representação do Festival Internacional de Música de Aveiro