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Identification

Personal identification

Full name
Catarina Franco Lélis da Cruz

Citation names

  • Catarina Lelis

Author identifiers

Ciência ID
5619-CE79-B6A9
ORCID iD
0000-0003-4402-8876

Knowledge fields

  • Social Sciences - Media and Communications
  • Humanities - Other Humanities

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Spanish; Castilian Upper intermediate (B2) Proficiency (C2) Intermediate (B1) Upper intermediate (B2) Advanced (C1)
French Intermediate (B1) Upper intermediate (B2) Intermediate (B1) Intermediate (B1)
German Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1)
Education
Degree Classification
2015/11/02 - 2016/06/06
Concluded
 Professional Academic Practice (Postgraduate Certificate)
University of West London, United Kingdom
2014
Concluded
 Informação e Comunicação em Plataformas Digitais (Doutoramento)
Universidade de Aveiro, Portugal
"Modelo para a Valorização Partilhada da Marca" (THESIS/DISSERTATION)
 Aprovada por unanimidade (com distinção e louvor)
2008/05
Concluded
 Gestão da Inovação e do Conhecimento (Mestrado)
Major in Não Aplicável
Universidade de Aveiro, Portugal
2000
Concluded
 Design (Licenciatura)
Universidade de Aveiro, Portugal
"n.a." (THESIS/DISSERTATION)
 15
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2021/09/01 - Current Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2021/01/01 - 2021/08/31 Associate Professor (University Teacher) University of West London, United Kingdom
2015/10 - 2020/12/31 Assistant Professor (University Teacher) University of West London, United Kingdom
2014 - 2016 Invited Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2014 - 2016 Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2013 - 2014 Assistant (University Teacher) Universidade de Aveiro, Portugal
2009 - 2014 Invited Assistant (University Teacher) Universidade de Aveiro, Portugal
2007 - 2009 Invited Assistant (Polytechnic Teacher) Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
Projects

Grant

Designation Funders
2024/03/15 - 2026/11/14 EduAI - Empowering Educators for AI-Integrated Learning
2023-2-TR01-KA220-HED-000185020
Co-Principal Investigator (Co-PI)
Ongoing
2022/01/01 - 2024/12/31 Agewell: Service Design for Wellness and Healthy Ageing
2021-1-EE01-KA220-HED-000023443
Researcher
Universidade de Aveiro, Portugal
 Erasmus Plus
Ongoing
2023/02 - 2023/11 Skills4Tour
101139916
Researcher
Not funded
2021/09 - 2022 IC Senior: Impact of Information and Communication on Senior's eXperience in miOne online community
2022.05347.PTDC
Researcher
Not funded
2017/06 - 2017/07 Delivering the promise of smart learning ecosystems
UWL Vice-Chancellor's Seed Research Grant 2018
Principal investigator
Not funded
2015/04 - 2015/12 Di2Care- Digital Application for clinical decision support in the treatment of type 2 diabetes, based on national and international recommendations
FIS-FIS-2015-01
Researcher
Not funded
2014/11 - 2015 nutriALL, a digital and experimental approach to promoting intergenerational nutritional literacy and prevent obesity
PTDC/IVC-COM/4816/2014
Researcher
Not funded
2014 - 2014 PURL: Proactive and Ubiquitous Recommendations for Learning
N/A
Researcher
Not funded
2013/06 - 2014 Cobrand: Participatory Platform for integration of brand knowledge in organizations
EXPL / CVI-COM / 2247/2013
Principal investigator
Not funded
2011/09 - 2012 OURBRAND - Participatory Brand Centre
N/A
Principal investigator
Not funded
2010/11 - 2011 OURBRAND: Participatory Brand Centre
PTDC / CCI-COM / 120341/2010
Researcher
Not funded

Contract

Designation Funders
2022/01 - 2022/09 Smart Indicators to Leverage citizen Engagement in social health decisions
2022.05546.PTDC
Researcher
Not funded
2012/02/01 - 2014/01/31 CO-CRIAÇÃO DE ARTEFACTOS DE MARCA: PROPOSTA DE MODELO INFO-COMUNICACIONAL PARA O ENVOLVIMENTO DOS MEMBROS INTERNOS NO USO DA MARCA INSTITUCIONAL
SFRH/BD/77659/2011
Universidade de Aveiro, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded

Other

Designation Funders
2021/10/01 - 2025/12/31 Agenda ATT - Acelerar e Transformar o Turismo
47
Researcher
Ongoing
2019/11/19 - 2020/11/19 The Impact Plan, a model to assess the impact of postgraduate projects
UWL-T&L2019
Principal investigator
University of West London, United Kingdom
 University of West London
Concluded
Outputs

Publications

Book
  1. Catarina Lelis. The Impact Plan - Rethinking Today, Remaking Tomorrow, Designing a Better World. Amsterdam, Netherlands: BIS Publishers. 2022.
    Published
  2. Lelis, C.. Framing organisational knowledge through the brand. 2018.
  3. Catarina Lelis. Adobe InDesign CS5 – Curso Completo. Portugal: FCA. 2011.
    Published
  4. Catarina Lelis. Illustrator CS4 & CS3 – Curso Completo. Portugal: FCA. 2009.
    Published
  5. Catarina Lelis. Adobe InDesign CS2 – Curso Completo. Portugal: FCA. 2005.
    Published
  6. Catarina Lelis. Macromedia FreeHand MX – Curso Completo. Portugal: FCA. 2004.
    Submitted
Book chapter
  1. Sofia Almeida; Catarina Lelis. "Implications of New Media in Brands' Visual Identities: A Systematic Literature Review". 2024.
    10.1007/978-3-031-47281-7_66
  2. Edgar Nunes Quintero; Catarina Lelis; Bernardo Meza Guzman. "The Strange and Not So Strange About Disney’s Strange World: A Visceral and Social Semiotic Analysis". 2024.
    10.1007/978-3-031-47281-7_28
  3. Catarina Lelis. "A Teaching and Learning Blueprint for Increasing Engagement in Challenge-Based Learning". 2024.
    10.1007/978-3-031-67307-8_10
  4. Catarina Lelis; Elizete A. Kreutz. "Mapping Out the Narrative Dimensions of Visual Identities: A Typological Classification". 2023.
    10.1007/978-3-031-35385-7_1
  5. Paige Coote; Catarina Lelis. "Frame of Mind: The Genres of Sexualized Advertising Influencing an 18 years-Old’s Self-perception". 2023.
    10.1007/978-3-031-09659-4_5
  6. Catarina Lelis; Beatriz Itzel Cruz-Megchun; Yujia Huang. "Design-led brand management: a new territory". 2023.
    10.4337/9781803925516.00009
  7. Reis, Maria Helena; Pisco Almeida, Ana Margarida. "Empowering Creativity and Feedback: Lessons Learned from the Development of an App to Assist Game-Based Learning Activities". In Creating Digitally. Intelligent Systems Reference Library. Springer, 2023.
    Published • https://doi.org/10.1007/978-3-031-31360-8_19
  8. Catarina Lelis; Elizete Kreutz. "The HOW behind the story: a framework for the design of brand narratives". In Design, Visual Communication and Branding, edited by Daniel Raposo, 132-159. United Kingdom: Cambridge Scholars Publishing, 2022.
    Published
  9. Daniel Raposo; Fernando Oliveira; Catarina Lélis. "The Relevance of Communication Design and the Undeniable Power of Brands". 2022.
    10.1007/978-3-030-86596-2_1
  10. Bernardo Meza Guzman; Catarina Lelis. "Everyday Social Practices as a Source of Design-Led Branding". 2021.
    10.1007/978-3-030-61671-7_45
  11. Catarina Lelis. "An Impact-Centred Tool for Developing Design Students’ Capacity for Sustainable Transformation". 2021.
    10.1007/978-3-030-55700-3_7
  12. Catarina Lelis. "Smart Visual Identities: A Design Challenge for Smart Learning Environments". 145-154. Springer Singapore, 2021.
    10.1007/978-981-15-7383-5_12
  13. Catarina Lelis. "Optimised Taxonomy for the Analysis and Design of Canvas-Based Tools". 2021.
    10.1007/978-3-030-61671-7_19
  14. Catia Carvalho; Catarina Lelis. "Identifying-Capturing-Revealing: An Alternative to the Conventional Recruitment in the Creative Industry". 2021.
    10.1007/978-3-030-61671-7_25
  15. Bernardo Meza Guzman; Catarina Lelis. "Would Plato really find Coca Cola inside the cave? Design-led branding explained by everyday social practices". In Perspectives on Design and Digital Communication: Research, Innovations and Best Practices. 2021.
    Accepted
  16. Bernardo Meza Guzman; Catarina Lelis. "Would Plato Really Find Coca Cola Inside the Cave? Design-Led Branding Explained by Everyday Social Practices". 2021.
    10.1007/978-3-030-75867-7_22
Conference abstract
  1. Catarina Lelis. "The icon gallery of feedback: a visual representation approach". Paper presented in Teaching and Learning Conference 2018, London, 2018.
Conference paper
  1. Catarina Lelis; Elizete Kreutz. "As seis dimensões do discurso de identidades visuais de marcas contemporâneas". Paper presented in International Congress in Brand(ing), 2020.
  2. Catarina Lelis. "Impact Canvas: anticipating the levels of impact of PG students' projects". Paper presented in Advance HE Conference 2020, 2020.
  3. Catarina Lelis; Elizete Kreutz. "Narrative dimensions supporting the visual communication of contemporary brands". Paper presented in 10th UNIDCOM/IADE International Conference Senses & Sensibility – Lost in (G)localization, Lisbon, 2019.
    Published
  4. Catarina Lelis; Elizete Kreutz. "Narrative dimensions for the design of contemporary visual identities". Paper presented in International Association of Societies of Design Research Conference 2019, 2019.
  5. Catarina Lelis; Óscar Mealha. "Developing design literacy through brand-based artefacts". Paper presented in Academy for Design Innovation Management Conference, London, 2019.
    Published
  6. Bernardo Meza Guzman; Catarina Lelis. "Everyday social practices as a source of design-led branding". Paper presented in 14th Global Brand Conference, Berlin, 2019.
  7. Catarina Lelis. "Colour patterns in dynamic brand identities". Paper presented in 1st International Brand Design Conference, London, 2018.
  8. Bernardo Meza Guzman; Catarina Lelis. "Plato and the metaphor: everyday social practices as a source of design-led branding". Paper presented in 1st International Brand Design Conference, London, 2018.
  9. Catarina Lelis; Cátia Carvalho. "You’re a Rainbow and I’m Not Colourblind: aligning designers with their dream jobs". Paper presented in 1st International Brand Design Conference, London, 2018.
  10. Catarina Lelis; Óscar Mealha. "Essential ingredients for a collaborative performance: the brand, the employees, and the digital in between". Paper presented in 13th Global Brand Conference 2018, Newcastle, 2018.
  11. Laura Bakalka; Catarina Lelis. "Influences of Handwriting on Students’ Personal Branding: Proposal of a Supportive Online Platform". Paper presented in 13th Global Brand Conference 2018, Newcastle, 2018.
  12. Charlotte McCooey; Catarina Lelis; Dennis Olsen. "Diversity via Normality: An Advance in Branded Communications Regarding Responsibility". Paper presented in 13th Global Brand Conference 2018, Newcastle, 2018.
  13. Bernardo Meza Guzman; Catarina Lelis; Dennis Olsen. "The role of technology democratisation on challenging male power in Scotch brands: the case of Johnnie Walker". Paper presented in 13th Global Brand Conference 2018, Newcastle, 2018.
  14. Catarina Lelis. "We reserve the right to be creative! The sectors adopting flexible brands". Paper presented in Annual MeCCSA Conference 2018, London, 2018.
  15. Bernardo Meza Guzman; Catarina Lelis. "Brand authenticity: the moral duty on communicating moral values". Paper presented in IV International Congress on Brand(ing), Leiria, 2017.
  16. Andrea Montagutti; Catarina Lelis. "How to Make a Lovebrand: A Tentative Recipe". Paper presented in IV International Congress on Brand(ing), Leiria, 2017.
  17. Catarina Lelis. "The rise of polychromatic palettes: visual identities adapting to the dynamic sensorial scene". Paper presented in 12th Global Brand Conference of the Academy of Marketing, Kalmar, 2017.
  18. Sandra Leitão; Catarina Lelis; Óscar Mealha. "Typography: no mysterious ways for mutant/dynamic brands". Paper presented in 6th Typography Meeting, Aveiro, 2015.
  19. Sandra Leitão; Catarina Lelis. "Marcas dinâmicas: Haverá formas de as orientar?". Paper presented in 1st International Congress on Brand(ing), Leiria, 2014.
  20. Sandra Leitão; Catarina Lelis; Óscar Mealha. "Marcas que se querem mutantes: princípios estruturantes e orientadores". Paper presented in II Congresso Mundial de Comunicação Ibero-Americana, Braga, 2014.
  21. Catarina Lelis; Óscar Mealha. "Sustainable Brands need Employees’ Creativity". Paper presented in 18th International Conference on Corporate and Marketing Communication, Salerno, 2013.
  22. Catarina Lelis; Óscar Mealha; Lélis, C.; Mealha, Ó.. "Learning the organizational brand with computer-mediated communication". Paper presented in IADIS International Conference e-Learning 2012, Lisbon, 2012.
  23. Catarina Lelis; Óscar Mealha. "Brand artifacts co-creation: a model for the involvement of creative, non-specialized individuals". Paper presented in 12th European Conference on Creativity and Innovation (ECCI XII), Faro, 2011.
  24. Catarina Lelis; Óscar Mealha. "The Participation of Internal Members in the Process of Building Institutional Brands". Paper presented in 1st International Conference in Design and Graphic Arts (CIDAG), Lisbon, 2010.
  25. Catarina Lelis. "Modelo integrador de gestão da mudança pela gestão da identidade". Paper presented in International Congress of Creativity and Innovation, Loulé, 2008.
Conference poster
  1. Catarina Lelis. "Innovation on Stage: perceptions of master’s degree students on reciprocal peer learning activities". Paper presented in Teaching and Learning Conference 2016, 2016.
  2. Joana Mineiro; Pisco Almeida, Ana Margarida; Catarina Lelis. "Cartazes urbanos acessíveis a cegos: proposta de modelo baseado numa solução mobile". Paper presented in International Conference for Inclusion, 2013.
  3. Catarina Lelis; Mealha, Óscar. "Iterative brand design process with social branding centers". Paper presented in University of Aveiro Research Day 2012, 2012.
Journal article
  1. Catarina Lelis. "Creativity and Innovation: Theory, Research, and Practice. 2nd edBy Jonathan A.Plucker (ed.), New York: Routledge, 2022. 346 pp. £42.39 (paperback). ISBN-978-1-64632-191-9". R&D Management (2025): https://doi.org/10.1111/radm.12759.
    10.1111/radm.12759
  2. Catarina Lelis. Corresponding author: Catarina Lelis. "Anticipation of the Impact of Academic Group-Based Projects in University Students’ Desired Futures: A Small Case Under Study". CERN IdeaSquare Journal of Experimental Innovation 8 3 (2024): 74-79. https://e-publishing.cern.ch/index.php/CIJ/article/view/1564.
    Open access • Published • https://doi.org/10.23726/cij.2024.1564
  3. Catarina Lelis. "Smart logos: a user’s dashboard for the visualisation of meaningful brand experience data". InfoDesign - Revista Brasileira de Design da Informação 18 3 (2021): https://doi.org/10.51358/id.v18i3.892.
    10.51358/id.v18i3.892
  4. Catarina Lelis; Elizete de A. Kreutz. "The Realms of Participation in Visual Identity Design". Corporate Reputation Review (2021): https://doi.org/10.1057/s41299-021-00134-4.
    10.1057/s41299-021-00134-4
  5. Catarina Lelis. "Smart Brands and Identities: building friendly bridges between Design and Smartness". IxD&A Interaction Design & Architecture(s) Journal (2021):
    Under revision
  6. Catarina Lelis. "The Impact Plan: rethinking Now, remaking Tomorrow, designing a wonderful World". Strategic Design Research Journal (2021):
    Under revision
  7. Catarina Lelis; Sandra Leitão; Óscar Mealha; Ben Dunning. "Typography: the constant vector of dynamic logos". Visual Communication (2020): https://doi.org/10.1177/1470357220966775.
    10.1177/1470357220966775
  8. Lelis, Catarina. "It's Milestone, not Limescale! Milestoned group supervision as an approach to descale postgraduate projects". New Vistas (2020): http://dx.doi.org/10.36828/newvistas.109.
    10.36828/newvistas.109
  9. Lelis, Catarina. "Smart Brands and Identities: building friendly bridges between Design and Smartness". Interaction Design and Architecture (2020): https://publons.com/wos-op/publon/57473501/.
  10. Lelis, C.. "Like a chameleon: the polychromatic virtue of dynamic brands". Journal of Product and Brand Management 28 4 (2019): 445-461. http://www.scopus.com/inward/record.url?eid=2-s2.0-85069495488&partnerID=MN8TOARS.
    10.1108/JPBM-10-2017-1621
  11. Selvam, R.M.; Lelis, C.. "Employees as advertisers: On the effects of internal advertising using a flexible online brand center platform". Tripodos 43 (2018): 119-133. http://www.scopus.com/inward/record.url?eid=2-s2.0-85070317678&partnerID=MN8TOARS.
  12. Laura Bakalka; Catarina Lelis. "Informing personal branding through handwriting analysis: proposal of a supportive online platform". Visible Language 53 3 (2018): 9-29.
    Published
  13. Selvam, Rejina M.; Lelis, Catarina. "Employees As Advertisers: On the Effects of Internal Advertising Using a Flexible Online Brand Center Platform". TRIPODOS (2018): https://publons.com/wos-op/publon/29163645/.
  14. Lelis, Catarina. "Participation ahead: Perceptions of master degree students on reciprocal peer learning activities". Journal of Learning Design 10 2 (2017): 14-24. http://dx.doi.org/10.5204/jld.v10i2.286.
    Published • 10.5204/jld.v10i2.286
  15. Bernardo Meza Guzman; Catarina Lelis. "Brand authenticity: the moral duty on communicating moral values". BrandTrends, Journal of Strategic Communication and Branding 13 13 (2017): 42-52.
    Published
  16. Lelis, Catarina. "Participation ahead: Perceptions of Masters degree students on Reciprocal Peer Learning Activities". Journal of Learning Design (2017): https://publons.com/wos-op/publon/29163644/.
    10.5204/JLD.V10I2.286
  17. Lelis, C.; Mealha, O.. "Heuristic for brand artefacts co-design: a computer-mediated proposal". CoDesign 11 2 (2015): 83-98. http://www.scopus.com/inward/record.url?eid=2-s2.0-84938983288&partnerID=MN8TOARS.
    10.1080/15710882.2015.1054840
  18. Joana Mineiro; Almeida, Ana Margarida; Catarina Lelis. "Cartazes urbanos acessíveis a pessoas cegas: proposta de um modelo de design para todos, baseado numa solução mobile". InfoDesign, Brazilian Journal of Information Design 12 1 (2015): 143-156.
    Published
  19. Pereira, Andreia; Lélis, Catarina; Mealha, Óscar. "Impacto do Synectics nas competências criativas de estudantes a frequentar o 2º ciclo do ensino superior". Indagatio Didactica 6 4 (2014): 112-131. https://proa.ua.pt/index.php/id/article/view/3971.
    Published • 10.34624/id.v6i4.3971
  20. Santos Ramos, Fernando Manuel; Chaves Mealha, Óscar Emanuel; Lelis, Catarina; Ramos, Fernando Manuel; Mealha, Óscar Emanuel. "Information and Communication in a Networked Infosphere - a Review of Concepts and Application in Social Branding". Revista ICONO14 Revista científica de Comunicación y Tecnologías emergentes 13 1 (2014): 9-29. http://dx.doi.org/10.7195/ri14.v13i1.767.
    Published • 10.7195/ri14.v13i1.767
  21. Catarina Lelis; Chaves Mealha, Óscar Emanuel. "BEODE - Brand Experience Oriented Design Environments". BrandTrends, Journal of Strategic Communication and Branding 6 6 (2014): 6-18.
    Published
  22. Catarina Lelis. "As implicações da convergência na marca institucional". BrandTrends, Journal of Strategic Communication and Branding 4 4 (2013): 8-20.
    Open access • Published
  23. Lelis, Catarina; Mealha, Oscar. "LEARNING THE ORGANIZATIONAL BRAND WITH COMPUTER-MEDIATED COMMUNICATION". Proceedings of the IADIS International Conference e-Learning (2012): https://publons.com/wos-op/publon/7456295/.
Magazine article
  1. Catarina Lelis; Designer João Nunes. "Crafts e Sustentabilidade", inovar.te, 2006
Thesis / Dissertation
  1. Mineiro, Joana Pimparel. "Cartazes urbanos acessíveis a pessoas cegas: estratégias e paradigmas de interação". Master, 2015. http://hdl.handle.net/10773/14668.
  2. Pereira, Andreia Ana Lopes. "Utilização da técnica Synectics em sala de aula no ensino superior: no contexto do mestrado em Comunicação Multimédia". Master, 2014. http://hdl.handle.net/10773/12919.
  3. Cruz, Sofia Regina da Silva. "Orientações de design em catálogo de produtos B2B online para multi-dispositivos". Master, 2014. http://hdl.handle.net/10773/14067.
  4. Cruz, Catarina Franco Lélis da. "Modelo para a valorização partilhada da marca: a comunicação mediada por computador como suporte ao envolvimento dos recursos humanos na cocriação da marca organizacional". PhD, 2014. http://hdl.handle.net/10773/12921.
  5. Leitão, Sandra Margarida Lopes. "Princípios estruturantes e orientadores da identidade visual de marcas em ambientes multimeios". Master, 2014. http://hdl.handle.net/10773/15166.
  6. Pereira, Marcelo Brites. "A infografia em televisão no contexto da meteorologia: um estudo na RTP com Eye Tracker". Master, 2013. http://hdl.handle.net/10773/12052.
  7. Cruz, Catarina Franco Lélis da. "A gestão da identidade como suporte à mudança nas organizações". Master, 2007. http://hdl.handle.net/10773/1569.

Intellectual property

Trademark
  1. 2014. "Participatory Brand Center".
    Registered
  2. 2014. "OurBrand".
  3. 2014. "Central Participativa de Marca".
    Registered
  4. 2009. ".sagres".
    Registered
  5. 2008. "innov8".
    Registered
  6. 2006. "inovar·te".
    Registered
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2024/06 The Impact Plan: A framework for the anticipation of impact (and designing a better world) Entrepreneurial Life Design International Community Talks
Entrepreneurial Life Design International Community (Munich, Germany)
2024/01 A influência dos princípios de comunicação visual no envolvimento do público nas redes sociais XIII Congresso da SOPCOM
2023/11/07 A teaching and learning blueprint for increasing engagement in Challenge-Based Learning
2023/11/06 Orienting students in anticipating the impact of their technology projects EAI Design Learning Innovation 2023
University of Aalborg (Aalborg, Denmark)
2023/10/04 The Impact Plan: A framework for the anticipation of impact (and designing a better world) Opening session of the PhD in Design 2023/2024
IADE (Lisboa, Portugal)
2023/10 The Impact Plan: A framework for the anticipation of impact (and designing a better world) opening session of the PhD in Design, edition 2023/2024
IADE (Lisboa, Portugal)
2023/07 Decision-making regarding labor and birth: an analysis of online systems for expectant parents 15th International Conference on e-Health
2023/05/19 Tasting the Impact Plan II Ciclo de Conferências sobre Inovação Pedagógica
Universidade Portucalense
2023/05/10 Anticipating the Impact of Design Projects Ciclo de Conversas Design + Multimédia
Universidade de Coimbra (Coimbra, Portugal)
2023/05 Extended Branding and Social Innovation: Design-led Branding, Equality, and the Metaverse 16th Global Brand Conference
(Bergamo, Italy)
2023/04/28 Brand Innovation and Impact of Design Activity Global Faculty Week
Kaunas University of Technology (Kaunas, Lithuania)
2023/04/26 The Impact Plan, a framework for the anticipation of impact DIMENDx Final Event
Universidade de Aveiro, Digimedia (Aveiro, Portugal)
2023/04/13 Orienting design students in anticipating the impact of their projects (and in contributing to the SDGs) Cumulus Antwerp 2023
University of Antwerp (Antwerp, Belgium)
2023/03/01 Better by Design Fieldworks
The School of Arts, University of Gloucestershire (Gloucester, United Kingdom)
2023/02/09 Taster session on The Impact Plan, Jornadas Interinstitucionais de Desenvolvimento Pedagógico
(Portugal)
2022/11/21 Creativity Workshop Semana do Empreendedorismo, Rede Poliempreende
Escola Superior Aveiro-Norte (Oliveira de Azeméis, Portugal)
2022/11/03 Anticipating the Impact of Design Projects 6th DIGICOM
IPCA (Barcelos, Portugal)
2022/04/28 Antecipando o impacto da marca na sociedade: contributos práticos (e múltiplos!) para os ODS das Nações Unidas 6th International Congress in Brand(ing)
(Lages, Brazil)
2022 Anticipating the impact of design projects: contributions to the SDGs DRS 2022 Conference
(Bilbao, Spain)
2020/11 As seis dimensões do discurso de identidades visuais de marcas contemporâneas. International Congress in Brand(ing)
Univates (Lajeado do Sul, Brazil)
2020/07 Impact Canvas: anticipating the levels of impact of PG students' projects Advance HE Conference 2020
(United Kingdom)
2020/04 Smart brands: um exercício de especulação 5th International Congress in Brand(ing)
Univates (Lajeado do Sul, Brazil)
2019/09/03 Smart brands: a design challenge International Association of Societies of Design Research Conference 2019 (IASDR)
Manchester School of Art (Manchester, United Kingdom)
2019/05 Everyday social practices as a source of design-led branding 14th Global Brand Conference 2019
(Berlin, Germany)
2018/09 Colour patterns in dynamic brand identities 1st International Brand Design Conference
University of West London (London, United Kingdom)
2018/09 Plato and the metaphor: everyday social practices as a source of design-led branding 1st International Brand Design Conference
University of West London (London, United Kingdom)
2018/06 The icon gallery of feedback: a visual representation approach Teaching and Learning Conference 2018
University of West London
2018/05 Essential ingredients for a collaborative performance: the brand, the employees, and the digital in between 13th Global Brand Conference 2018
Northumbria University (Newcastle, United Kingdom)
2018/05 Influences of Handwriting on Students’ Personal Branding: Proposal of a Supportive Online Platform 13th Global Brand Conference 2018
Northumbria University (Newcastle, United Kingdom)
2018/05 Diversity via Normality: An Advance in Branded Communications Regarding Responsibility 13th Global Brand Conference 2018
Northumbria University (Newcastle)
2018/05 The role of technology democratisation on challenging male power in Scotch brands: the case of Johnnie Walker 13th Global Brand Conference 2018
Northumbria University (Newcastle, United Kingdom)
2018/01 We reserve the right to be creative! The sectors adopting flexible brands Annual MeCCSA Conference 2018
School of Arts and Creative Industries, London South Bank University (London, United Kingdom)
2017/09 Brand authenticity: the moral duty on communicating moral values IV International Congress on Brand(ing)
Polytechnic of Leiria (Leiria, Portugal)
2017/09 How to Make a Lovebrand: A Tentative Recipe IV International Congress on Brand(ing)
Polytechnic of Leiria (Leiria, Portugal)
2017/06 How informal learning can help students identify academic fraud Teaching and Learning Conference 2017
University of West London (London, United Kingdom)
2014/10 Marcas dinâmicas: Haverá formas de as orientar? 1st International Congress on Brand(ing)
ESTG (Leiria, Portugal)
2014/04 Marcas que se querem mutantes: princípios estruturantes e orientadores II Congresso Mundial de Comunicação Ibero-Americana
(Braga, Portugal)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2025/01 - Current Jogos críticos e subversivos: o jogo como processo criativo na construção da identidade coletiva portuguesa através das suas festas e rituais populares
Supervisor
2024/09 - Current O Papel do Storytelling Interativo no Turismo Sustentável em Territórios de Baixa Densidade
Supervisor
2023/10 - Current Engagement strategies for improving an entrepreneurial digital community
Supervisor
 International Doctorate in Business Innovation (DBI) (DBI) (PhD)
Universidade de Aveiro, Portugal
2022/10 - Current The New Media as a determining factor of contemporaneous brand identity
Supervisor
 Programa Doutoral em Novos Media (PhD)
Universidade de Aveiro DigiMedia - Digital Media and Interaction, Portugal
2022/10 - Current Interface Design mechanisms to reduce hate speech in online discussion forums
Co-supervisor
 Programa Doutoral em Novos Media (PhD)
Universidade de Aveiro DigiMedia - Digital Media and Interaction, Portugal
2018/01 - Current Branding and its contribution to self-identity: communicating the moral ideal of authenticity
Supervisor
University of West London Ealing School of Art Design and Media, United Kingdom
2016/10 - Current Digital media supporting informed decision-making regarding childbirth preferences
Co-supervisor
 Multimedia em Educação (PhD)
Universidade de Aveiro DigiMedia - Digital Media and Interaction, Portugal
2024/01 - 2024/07 Inside
Supervisor
2023/10 - 2024/07 ODS 12 na Indústria da Moda Portuguesa: o consumo sustentável como nova tendência
Supervisor
2023/10 - 2024/07 studainability – prototipagem de uma solução digital capaz de promover competências orientadas à sustentabilidade
Supervisor
2023/09/01 - 2024/07 Tecnologias Emergentes na Promoção de Produto Digital: Novas Oportunidades para o Marketing Digital
Supervisor
2022/09 - 2023/12/15 CONTRIBUTOS DA IMPLEMENTAÇÃO DE UM DESIGN SYSTEM NO CONTEXTO EMPRESARIAL UBIWHERE
Supervisor
 Mestrado em Comunicação e Tecnologias Web (Master)
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2022/09 - 2023/12/15 A perceção de autoeficácia e a aceitação da tecnologia na experiência turística em contexto de smart cities
Supervisor
 Mestrado em Comunicação e Tecnologias Web (Master)
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2022/01 - 2023/12/13 A influência dos princípios de Comunicação Visual no envolvimento do público no Instagram: o caso da Licenciatura em Multimédia e Tecnologias da Comunicação
Supervisor
 MA in Multimedia Communication (Master)
Universidade de Aveiro, Portugal
2023/02 - 2023/06 Erasmus Simplex, UX/UI na perspetiva do estudante "outgoing"
Supervisor
 Licenciatura em Multimédia e Tecnologias da Comunicação (Degree)
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2022/02 - 2022/07 Interaction Design for the digital version of the Impact Plan
Supervisor
 Licenciatura em Novas Tecnologias da Comunicação (Degree)
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2025/02 Interfacing peer-produced knowledge: A framework for shadow libraries based on pervasive games
(Thesis) Main arguer
 Pedro Miguel Sá Couto Condeço Ribeiro (PhD)
Universidade do Porto, Portugal
2024/07 Sistema Integrado de Visualização de Previsões Meteorológicas e Ambientais parao Centro de Estudos de Ambiente e do Mar
President of the jury
 Diogo Pereira Henriques da Cruz (Master)
2023/12/15 Contributos da Implementação de um Design System no Contexto Empresarial Ubiwhere
Supervisor
 Ana Beatriz dos Santos Oliveira (Master)
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2023/12/15 A perceção de autoeficácia e a aceitação da tecnologia na experiência turística em contexto de smart cities
Supervisor
 David Amaral Silva (Master)
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2023/12/13 A influência dos princípios de Comunicação Visual no envolvimento do público no Instagram: o caso da Licenciatura em Multimédia e Tecnologias da Comunicação
Supervisor
 Madalena Bento (Master)
Universidade de Aveiro, Portugal
2023/12/11 Promover a Participação Dos Trabalhadores Através De Uma Plataforma: Desenvolvimento Web Utilizando Casos Industriais
President of the jury
 Pedro Miguel Cruto Dias Pereira (Master)
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2023/12 Conceptualização de um construtor de badges no contexto educativo com mecanismos inteligentes que auxiliam no processo criativo
President of the jury
 João Pedro Correia de Almeida (Master)
2023/12 Promover a Participação Dos Trabalhadores Através De Uma Plataforma: Desenvolvimento Web Utilizando Casos Industriais
President of the jury
 Pedro Miguel Cruto Dias Pereira (Master)
2023/12 Gotta Catch "Em All: Mecanismos para a otimização da atribuição de badges em contextos educativos
President of the jury
 Miguel Vilela Filipe (Master)
2023/11/29 Marcas dinâmicas no contexto museológico: um projeto de rebranding para o Museu do Linho de Várzea de Calde, Viseu
(Thesis) Main arguer
 Carolina Castro (Master)
Universidade do Porto Faculdade de Belas Artes, Portugal
2023/07/05 Não te esqueças do teu chapéu! Modelo de storification para estimular o desenho de estratégias de gamificação na educação
President of the jury
 Ana Laura Ferreira (Master)
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2022/07/19 A influência do design de interfaces de e-commerce na decisão de compra de um cliente: o caso da Mistolin Solutions
President of the jury
 Eduardo Miguel Marques Soeiro (Master)
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2021/12 Estratégias para a promoção da produção de conteúdos AV: Estudo do impacto no âmbito de uma comunidade de partilha de práticas pedagógicas ativas
President of the jury
 José Miguel Pereira (Master)
Universidade de Aveiro, Portugal
2021/12 Estratégias de comunicação audiovisual para mecanismos de gamificação: O caso do Campus by Fundação Altice
President of the jury
 Mónica Soraia Pereira da Silva (Master)
Universidade de Aveiro, Portugal
2019/11 A study on the effectiveness of print recruitment advertisements and professional social networking websites
(Thesis) Main arguer
 G. Esther Princess (PhD)
National Institute of Technology Tiruchirappalli Department of Management Studies, India

Ad Hoc journal article review

Journal title (ISSN) Publisher
2024/11 - Current Scientific Reports
2024/10 - Current CERN Ideasquare Journal of Experimental Innovation
2024/07 - Current International Journal of Human-Computer Interaction
2024 - Current Cumulus Spring Conference 2025
2024 - Current Cumulus Budapest 2024 conference

Association member

Society Organization name Role
2024/01 - Current SIGCHI (ACM)

Committee member

Activity description
Role 		Institution / Organization
2024/01 - Current Vice-diretora do Mestrado em Comunicação e Tecnologias Web
Coordinator
2023/05/23 - Current Executive Committee member of Digimedia Research Centre
Member
 Universidade de Aveiro DigiMedia - Digital Media and Interaction, Portugal
2023/04 - Current Deputy member for the General Council of the Department of Communication and Art
Other
 Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2023/03 - Current Member of the admissions committee for the Doctoral Programme in New Media
Member
 Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2023/03 - Current Member of the admissions committee for the MA in Communication and Web Technologies
Member
 Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2021/12 - Current Communication Strategy for the courses of Sciences and Technologies of Communication
Coordinator
 Universidade de Aveiro, Portugal
2021 - Current Mobility and Internationalisation for Sciences and Technologies of Communication
Coordinator
 Universidade de Aveiro, Portugal

Conference scientific committee

Conference name Conference host
2024/01 - Current AHFE Conference 2024
2023/01 - Current AHFE 2023
2022/02 - Current Multimodus: 1st International Conference on Sound and Image in Art & Design
2021/10 - 2022/10 DRS Conference Bilbao 2022 Design Research Society

Consulting

Activity description Institution / Organization
2023/04/19 - Current Invited Expert Consultant on Creativity in Teaching in the context of an Erasmus+ Multiplier Event Instituto Politécnico da Guarda Escola Superior de Tecnologia e Gestão, Portugal

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2025/01 - Current Design Thinking for non designers (Doutoramento) Academy of Contemporary Music, United Kingdom
2024/04 - Current The Impact Plan for researchers (Mestrado) Fondazione Bruno Kessler, Italy

Università degli Studi di Trento Dipartimento di Psicologia e Scienze Cognitive, Italy
2024 - Current How impactful is my thesis? Universidade de Aveiro, Portugal
2024 - Current The Impact Plan in Applied Marine Biology Universidade de Aveiro Departamento de Biologia, Portugal
2023/10/30 - Current How Impactful is my thesis? Doctorate in Business Innovation Immersive Week (Doutoramento) Universidade de Aveiro, Portugal
2023/03/31 - Current My Impact Plan, as part of subject Blue Biotechnology (one-off session) Biologia Marinha Aplicada (Mestrado integrado) Universidade de Aveiro, Portugal
2023/03/10 - Current How impactful is my thesis? Doctorate in Business Innovation Immersive Week (Doutoramento) Universidade de Aveiro, Portugal
2023 - Current How impactful is my thesis?
2023 - Current The Impact Plan in Applied Marine Biology Universidade de Aveiro Departamento de Biologia, Portugal

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2020 - 2020 Evaluation of AHRC Grant Ref. AH/V005030/1, Project Title ¿ Signature Move: Challenging Preconceptions About Wrestling
Evaluator
 Arts and Humanities Research Council, United Kingdom Arts and Humanities Research Council

Interview (newspaper / magazine)

Activity description Newspaper / Forum
2021/06 Interview on Brand Design Socially Powerful

Other jury / evaluation

Activity description Institution / Organization
2024/12 - Current Editorial Plan of the Faculty of Architecture and Design, Slovak University of Technology, review of "CODIFYING INNOVATION IN LEARNING AND TEACHING"
2024/02 - Current Reviewer for The Journal of Design Thinking
2024/01 - Current Reviewer for AHFE 2024 (track Human Dynamics and Design for the Development of Contemporary Societies) Applied Human Factors and Ergonomics and the Affiliated Conferences, United States
2024/01 - Current Reviewer for HUB - Journal of Research in Art, Design and Society Universidade do Porto Faculdade de Belas Artes, Portugal
2024/01 - Current Reviewer for IxD&A, Interaction Design & Architecture(s) Journal
2024/01 - Current Reviewer for HUB, Journal of Research in Art, Design and Society
2023/01 - Current Reviewer for AHFE 2023 (track Human Dynamics and Design for the Development of Contemporary Societies) Applied Human Factors and Ergonomics and the Affiliated Conferences, United States
2022/12 - Current External Examiner for MA Design, Innovation & Brand Management, University for the Creative Arts, Epsom and Hong Kong campi, 5 years contract University for the Creative Arts Business School for the Creative Industries, United Kingdom
2022/02 - Current Reviewer at 2022 DMI Academic Design Management Conference (ADMC) Design Management Institute, United States
2021/12 - Current Reviewer at Journal of Digital Media & Interaction Universidade de Aveiro, Portugal
2021/11 - Current Reviewer of book proposal and two chapters of "Integrated Digital Marketing In Practice" for Cambridge University Press Cambridge University Press, United Kingdom
2021/10 - Current Panel chair/proponent and Reviewer for DRS Conference Bilbao 2022 Design Research Society, United Kingdom
2021 - Current Reviewer for journal Visual Communication, SAGE Publications Sage Publications Ltd, United Kingdom
2021 - Current Reviewer for Corporate Reputation Review (Palgrave Macmillan) Palgrave Macmillan Ltd, United Kingdom
2021 - Current Reviewer for InfoDesign Journal
2020/01 - Current Internal Examiner of Gabriela Loureiro PhD transfer University of West London Ealing School of Art Design and Media, United Kingdom
2024/01 - 2024/01 Reviewer for Cumulus Conference 2024 CUMULUS global association of art and design education and research, Finland
2018/11 - 2023/07 External Examiner for BA (Hons) Advertising, PR and Branding, London, Vietnam, Mauritius and Dubai campi (five years contract) Middlesex University Faculty of Arts and Creative Industries, United Kingdom

Middlesex University Department of Media, United Kingdom
2023/04 - 2023/04 Reviewer for Edited Book "Perspectives on Design and Digital Communication: Research, Innovations and Best Practices IV" (Springer Series in Design and Innovation) Springer International Publishing AG, Switzerland
Distinctions

Award

2019 Teaching Fellowship
University of West London, United Kingdom

Other distinction

2014 CEBT Ibérico 2014
2013 Aveiro Empreendedor leva-te a Silicon Valley — programa de imersão Global Strategic Innovation
2012 Prémio IdeaPuzzle 2012 — melhor desenho de investigação de doutoramento
2011 Bolsa Individual de Doutoramento
Fundação para a Ciência e a Tecnologia, Portugal
1999 Autoria da identidade de marca para representação do Festival Internacional de Música de Aveiro