Curriculum Vitae
Haozhe Ma
Identification
Personal identification
- Full name
- Haozhe Ma
Citation names
- Ma, Haozhe
Author identifiers
- Ciência ID
- 991B-5F8B-F3F8
- ORCID iD
- 0000-0002-5572-8758
Email addresses
- marco_mhz@foxmail.com (Professional)
Telephones
- Mobile phone
-
- 915669032 (Personal)
Knowledge fields
- Social Sciences - Economics and Business
Languages
| Language | Speaking | Reading | Writing | Listening | Peer-review |
|---|---|---|---|---|---|
| Chinese (Mother tongue) | |||||
| English | Upper intermediate (B2) | Upper intermediate (B2) | Upper intermediate (B2) | Upper intermediate (B2) | Upper intermediate (B2) |
| Portuguese | Elementary (A2) | Elementary (A2) | Elementary (A2) | Elementary (A2) | Elementary (A2) |
Education
| Degree | Classification | |
|---|---|---|
|
2021/09/16 - 2026/03/01
Ongoing
|
Doutoramento em Gestão de Empresas (Doutoramento)
Universidade de Coimbra Faculdade de Economia, Portugal
"Integrated Perspectives on Sustainability: Aligning Green Marketing and Innovation for Customers and Consumers" (THESIS/DISSERTATION)
|
|
|
2019/09/01 - 2020/06/30
Concluded
|
Curso de Formação A China e os Países de Língua Portuguesa na Economia Mundial: Comércio, Turismo, Cooperação e Desenvolvimento
(Outros)
Universidade de Coimbra, Portugal
|
14 |
|
2020
Concluded
|
Marketing (Mestrado)
Major in Sem especialização
Universidade de Coimbra Faculdade de Economia, Portugal
"A Study Exploring and Comparing Luxury Consumption Tendency between Chinese and Portuguese Consumers." (THESIS/DISSERTATION)
|
|
|
2015/08/25 - 2019/06/30
Concluded
|
Management (Bachelor)
Macao Polytechnic University, Macau SAR China
"A Study Of YBLI In Macao And Zhuhai" (THESIS/DISSERTATION)
|
18 |
Projects
Grant
| Designation | Funders | |
|---|---|---|
| 2022/03/01 - 2026/02/28 | Integrated Perspectives on Sustainability: Aligning Green Marketing and Innovation for Customers and Consumers
PRT/BD/153371/2021
|
Fundação para a Ciência e a Tecnologia
Ongoing
|
Outputs
Publications
| Journal article |
|
| Thesis / Dissertation |
|
Activities
Oral presentation
| Presentation title | Event name Host (Event location) |
|
|---|---|---|
| 2025/10/16 | Signaling Green Intent: How CSR Motivations Shape Brand Positioning and Consumer Value | 53 th Eurasia Business and Economics Society (EBES) Conference-Madrid
(Madrid, Spain)
|
| 2024/09/16 | Luxury Consumption Tendency: A Comparative Study Between Chinese and Portuguese Consumers | II Asian Studies & Indian Ocean Summer School
Macau Scientific and Cultural Centre (Lisbon, Portugal)
|
| 2024/03/04 | How Do Companies Proactive Environmental Strategy may Influence Their green Brand Positioning, Competitiveness and success in Green B2B Businesses? | Macau Scientific and Cultural Centre (CCCM) Spring Conference 2024
Macau Scientific and Cultural Centre (Lisbon, Portugal)
|
| 2024/01/10 | Evolution of Sustainable Consumption and Consumer Psychological State Research: A Bibliometric Analysis and Future Research Suggestions | 46 th Eurasia Business and Economics Society (EBES) Conference-Rome
(Rome , Italy)
|
| 2023/06/29 | Evolution of Sustainable Consumption and Consumer Psychological State Research: A Bibliometric Analysis and Future Research Suggestions | International Conference on Economics and Business Roads to Sustainability (ICEBRS)
University of Coimbra (Coimbra, Portugal)
|
| 2023/03/01 | Evolution of Sustainable Consumption and Consumer Psychological State Research: A Bibliometric Analysis and Future Research Suggestions | Macau Scientific and Cultural Centre (CCCM) Spring Conference 2023
Macau Scientific and Cultural Centre (Lisbon, Portugal)
|
| 2022/03/14 | Luxury Consumption Tendency: A Comparative Study Between Chinese and Portuguese Consumers | Macau Scientific and Cultural Centre (CCCM) Spring Conference 2022
Macau Scientific and Cultural Centre (Lisbon, Portugal)
|
Ad Hoc journal article review
| Journal title (ISSN) | Publisher | |
|---|---|---|
| 2025/10/23 - 2025/11/20 | Journal of marketing analytics (20503318, 20503326) | Springer International Publishing AG |
| 2025/10/01 - 2025/10/07 | Journal of Fashion Marketing and Management (13612026) | Emerald Group Publishing Ltd. |
| 2025/02/04 - 2025/02/11 | Journal of Marketing Analytics (20503318, 20503326) | Springer International Publishing AG |