Rita Alves holds a Bachelor’s degree in Journalism and Communication from the Faculty of Arts and Humanities of the University of Coimbra and a Master’s degree in Journalism from the School of Communication and Media Studies of the Polytechnic Institute of Lisbon. She is currently a PhD candidate in Communication Sciences at Iscte, where her research focuses on fandom studies, with particular emphasis on the Swiftie community and the media representation of fan cultures. Rita Alves works as a Science Communicator at the Center for Research and Studies in Sociology (CIES-Iscte), where she is involved in translating sociological research into accessible and engaging formats for diverse publics. Her work includes science outreach, institutional communication, and mediating between researchers, media, and the public, contributing to the visibility and societal impact of scientific knowledge.