Elsa Flora Correia Simões Lucas Freitas (Elsa Simões). She undertook the Habilitation ('Agregação' / Aggregation) viva voce examination in Communication Sciences in January 2025 at the University of Beira Interior. She has been an Associate Professor since 2010, at Fernando Pessoa University, where she has taught since 1993. She holds a PhD in Linguistics from the University of Lancaster - UK (2003), a Master's degree in Anglo-American Studies from the Faculty of Letters of the University of Porto (FLUP) - Portugal (1997), and a Degree in Modern Languages and Literature - French and English Studies from the Faculty of Letters of the University of Porto (FLUP) - Portugal (1991). She was the Coordinator of the Department of Business and Communication Sciences at the Faculty of Human and Social Sciences at UFP from 2019 until the beginning of the 2021/2022 academic year, as well as a member of the Board of Directors of this Faculty. She was the Vice-President of the FCHS Scientific Council from 2017 until the beginning of the 2021/2022 academic year. She was the coordinator of the 1st cycle of Communication Sciences between 2009 and 2012. Since 2019, she has been a member of the Self-Assessment Council and the Course Committee for the 1st and 2nd cycles of Communication Sciences. She published 30 articles in journals and has 34 sections of books and 1 book. She organized 24 events and participated in 24 events. She supervised 1 post-doctoral thesis, 3 PhD theses e co-supervised 1, and supervised 11 MA dissertations. She supervised 75 works of course completion of BA/BSc. She participates and/or participated as a Researcher in 5 project(s). She has technical production items. She has participated in academic juries as jury president, arguer, co-arguer and member. She is a reviewer and/or member of the editorial board for leading national and international academic journals. She works in the area(s) of Communication Sciences and Humanities, with an emphasis on Advertising Discourse.