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João Miguel Oliveira Cotrim, PhD, is a global academic, senior researcher, and published author with an international teaching and research profile across leading universities in Mexico and Europe. His work focuses on Responsible Innovation, Ethical Artificial Intelligence, Digital Trust, and Conscious Business, combining strong scientific rigour with clear societal and ethical impact. He is currently a Senior Research Associate at Universidad Anáhuac México, one of Latin America’s leading Catholic and AACSB-accredited universities, where he contributes to international scientific production, collaborative research projects, and high-impact publication agendas. In February 2025, he was promoted to Professor Investigador (Full Professor equivalent) at Universidad Anáhuac México — the highest academic rank in the Anglo-Saxon system — combining teaching and advanced research within the School of Business and Economics. Following this appointment, he transitioned to a Senior Research Associate role in order to pursue a more international, research-intensive academic agenda. In parallel, he is an Affiliated Researcher (Profesor Adscrito) and full member of the Impactful Entrepreneurship and Innovation Research Group at EGADE Business School, Tecnológico de Monterrey — one of Latin America’s leading business schools, consistently ranked #1 in Mexico and the region in the QS Global MBA and Business Master’s Rankings — reflecting sustained academic recognition and integration within a competitive research environment. His teaching excellence has been consistently recognised through student evaluations ranging between 95% and 100%. His academic trajectory reflects a sustained commitment to high-quality research, ethical leadership, and responsible innovation. João holds a PhD in Management (ISCTE Business School, Portugal), an MBA (University of Wales / Robert Kennedy College, Switzerland), and Master’s degrees in International Relations and Media & Cultural Analysis. His current research pipeline (2026–2028) includes Q1 journal articles, international co-authorships, and book projects, including Negocios que Inspiran – CheckMate al Viejo Modelo de Empresa (Tirant lo Blanch, 2025) and Horizontal Society (forthcoming, with Dr. Djamchid Assadi). He is also an applicant for the Marie Sklodowska-Curie Postdoctoral Fellowship (PF), focusing on Ethical AI, emotional well-being, and responsible digital innovation.
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Identificação

Identificação pessoal

Nome completo
João Miguel Oliveira Cotrim

Nomes de citação

  • Cotrim, João Miguel Oliveira

Identificadores de autor

Ciência ID
E61B-8FCB-F9AB
ORCID iD
0000-0003-3321-5713
Google Scholar ID
https://scholar.google.com/citations?user=IoZOFycAAAAJ&hl=pt-PT
Researcher Id
L-5073-2016
Scopus Author Id
57211442963

Endereços de correio eletrónico

  • joaocotrim@yahoo.com.br (Pessoal)

Websites

Domínios de atuação

  • Ciências Sociais - Outras Ciências Sociais
  • Humanidades - Outras Humanidades
  • Ciências Sociais - Ciências Políticas
  • Ciências Sociais - Psicologia
  • Ciências Sociais - Sociologia - Antropologia
  • Ciências Sociais - Economia e Gestão

Idiomas

Idioma Conversação Leitura Escrita Compreensão Peer-review
Português (Idioma materno)
Inglês Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1)
Francês Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1)
Espanhol; Castelhano Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1)
Formação
Grau Classificação
2014/10/01 - 2021/07/20
Concluído
 PhD in Management (Doutoramento)
Especialização em specialization in HR & OB
ISCTE-Instituto Universitário de Lisboa, Portugal
"Making Sense of the Sharing Economy: How and Why Stakeholders Grant Legitimation" (TESE/DISSERTAÇÃO)
 Aprovado por unanimidade
2010/03/01 - 2016/12/31
Concluído
 Masters in Business Administration (MBA) (Mestrado)
University of Wales, Reino Unido
2007 - 2010
Concluído
 Relações Internacionais, especialização em Internacionalização Empresarial (Mestrado)
Universidade de Lisboa, Portugal
"A Marca Portugal" (TESE/DISSERTAÇÃO)
2005/05/02 - 2005/12/31
Concluído
 Comunicação de Marketing, Publicidade e Relações Públicas, com especialização em Lobbying (Curso de Especialização Tecnológica)
CIDEC - Centro Interdisciplinar de Estudos Económicos, Portugal
2002/10/01 - 2003/12/31
Concluído
 M.A. Degree in Media & Cultural Analysis (Mestrado)
Loughborough University, Reino Unido
1996/10/01 - 2001/12/31
Concluído
 Relações Internacionais, especialização em Relações Culturais Internacionais (Licenciatura)
ISCSP - Instituto Superior de Ciências Sociais e Políticas, Portugal
1993/08/02 - 1995/06/30
Concluído
 High School Diploma (Outros)
C.I.S. (Copenhagen International School), Dinamarca
Percurso profissional

Ciência

Categoria Profissional
Instituição de acolhimento 		Empregador
2025/10/01 - Atual Investigador principal (carreira) (Investigação) Universidad Anáhuac México, México
Universidad Anáhuac México, México
2023/10/01 - Atual Investigador (Investigação) Escuela de Graduados en Administración y Dirección de Empresas, México
Escuela de Graduados en Administración y Dirección de Empresas, México
2014/05 - 2014/05 Investigador (Investigação) Instituto Politécnico de Leiria, Portugal
2014/04 - 2014/04 Investigador (Investigação) Sveuciliste u Dubrovniku, Croácia
2014/02 - 2014/02 Investigador (Investigação) Universidade do Minho, Portugal
2013/11 - 2014/01 Investigador (Investigação) Executive Digest, Portugal
2013/06 - 2013/06 Investigador (Investigação) B.I. International , Brasil

Docência no Ensino Superior

Categoria Profissional
Instituição de acolhimento 		Empregador
2022/10/31 - 2025/10/31 Professor Visitante (Docente Universitário) Instituto Tecnológico y de Estudios Superiores de Monterrey, México
Instituto Tecnológico y de Estudios Superiores de Monterrey, México
2025/03/01 - 2025/09/30 Professor Catedrático (Docente Universitário) Universidad Anáhuac México, México
Universidad Anáhuac México, México
2015/02 - 2015/06 Assistente (Docente Universitário) ISCTE-Instituto Universitário de Lisboa, Portugal
Produções

Publicações

Artigo em conferência
  1. Cotrim, João Miguel Oliveira; Nunes, Francisco. Autor correspondente: Cotrim, João Miguel Oliveira. "Motivations for Participation in the Sharing Economy: A Goal-Framing Perspective". Trabalho apresentado em EURAM 2024 “Fostering Innovation to Address Grand Challenges", Bath, 2024.
    Publicado
  2. Cotrim, J.; Nunes, F. G.. "Individualism vs. collectivism in a Sharing Economy context: A study on what determines Portuguese consumers’ participation". Trabalho apresentado em Proceedings of the 6th International Workshop on the Sharing Economy, Utrecht, 2019.
    Publicado
  3. Cotrim, J.; Nunes, F. G.. "Sharing Economy: The Establishment of Organizational Identity Overtime, Considering Identify Claims and Legitimacy Granting". Trabalho apresentado em ICSS XIII, 13th International Conference on Social Sciences, Vienna, 2017.
    Publicado • 10.26417/ejes.v9i1
  4. Cotrim, J.; Nunes, F. G.. "Sharing Economy – Crafting Temporal Identity and Legitimacy Claims as an Emergent Category". Trabalho apresentado em Proceedings of the 4th Annual International Conference on Social Sciences, Athens, 2017.
    Publicado
  5. Cotrim, J.. "Elaborating a Master Model of Leadership - A Paper on the Fundamental Leadership Qualifications in the Workplace". Trabalho apresentado em 2nd OFEL International Conference on Governance, Management and Entrepreneurship., Dubrovnik, 2014.
    Publicado
Artigo em revista
  1. Cotrim, João Miguel Oliveira; Assadi, Djamchid; Biot-Paquerot, G.. Autor correspondente: Cotrim, João Miguel Oliveira. "From Dehumanization to Rehumanization - Unveiling the Transformative Potential of AI and Generative AI". Journal of Macromarketing (2026):
    Acesso aberto • Em revisão
  2. Cotrim, João Miguel Oliveira; Assadi, Djamchid. Autor correspondente: Cotrim, João Miguel Oliveira. "The Impact of Emotion Recognition Artificial Intelligence (ERAI) on Trust in Sharing Economy (SE) Platforms". Social Sciences & Humanities Open (2026):
    Acesso aberto • Aceite para publicação
  3. João Miguel O. Cotrim; Francisco G. Nunes. "Consumer motivations for participation in the sharing economy: A goal-framing perspective". Sustainable Futures (2025): https://doi.org/10.1016/j.sftr.2025.100748.
    10.1016/j.sftr.2025.100748
  4. Cotrim, J.; Nunes, F. G.. Autor correspondente: Cotrim, J.. "Entrepreneurial organisational identity in the Sharing Economy: An identity claims and legitimacy granting approach". International Journal of Business Innovation and Research N/A (2024): https://www.inderscience.com/jhome.php?jcode=ijbir.
    Publicado • 10.1504/IJBIR.2021.10042822
  5. Cotrim, João Miguel; Nunes, Francisco; Laurenti, Rafael. "Making Sense of the Sharing Economy: A Category Formation Approach". Sustainability 12 24 (2020): 10648. http://dx.doi.org/10.3390/su122410648.
    Acesso aberto • 10.3390/su122410648
  6. Rafael Laurenti; Jagdeep Singh; Cotrim, J.; Toni, M.; Rajib Sinha. "Characterizing the Sharing Economy State of the Research: A Systematic Map". Sustainability (2019): https://doi.org/10.3390/su11205729.
    Publicado • 10.3390/su11205729
  7. Cotrim, J. M. O.; Nunes, F.. "Sharing economy: the establishment of organizational identity overtime, considering identify claims and legitimacy granting". European Journal of Economics and Business Studies 9 1 (2017): 306-338. http://journals.euser.org/index.php/ejes/index.
    Publicado • 10.26417/ejes.v9i1.p306-338
Artigo em revista (magazine)
  1. Cotrim, João Miguel Oliveira. "Twitter - Existe um futuro no mercado de capitais? Decisao acertada ou estrategia equivocada?", Executive Digest, 2015, http://www.researchgate.net/publication/271831214_TWITTER_EXISTE_UM_FUTURO_NO_MERCADO_DE_CAPITAIS_DECISO_ACERTADA_OU_ESTRATGIA_EQUIVOCADA.
  2. Cotrim, João Miguel Oliveira. "Fusão Vodafone/Verizon: acordo promissor ou apenas de alto risco?", Executive Digest, 2013, http://www.researchgate.net/publication/271841189_Fuso_VodafoneVerizon_acordo_promissor_ou_apenas_de_alto_risco.
Capítulo de livro
  1. Cotrim, João Miguel Oliveira. "Airbnb's Path to Sustainability: Navigating Profit, Purpose, and Public Accountability in The Sharing Economy". Reino Unido: SAGE Business Cases, 2026.
    Aceite para publicação
  2. Cotrim, João Miguel Oliveira. "Leadership styles and practices in Portugal". In Mapping Global Leadership: Cross-cultural analyses of leadership styles and practices. Amsterdao, Países Baixos: CCBS-Press and the Amsterdam University of Applied Sciences (AUAS), 2024.
    Publicado
  3. Cotrim, J.. "Analisando a Economia Compartilhada: a sua Origem, Alcance, Repercussões no seu Negócio, RH e Sustentabilidade do Planeta". In Revista de Governança Corporativa, Compliance e Negócios Sustentáveis. São Paulo, Brasil: Enlaw Portal de Revistas Jurídicas, 2019.
    Publicado
  4. Cotrim, J.; Nunes, F. G.. "Sharing Economy: The Establishment of Organizational Identity Overtime, Considering Identify Claims and Legitimacy Granting". In Recent Ideas on Economics, Finance and Business, editado por Ahmet Ecirli; PhD. Rome, Itália: EUSER, 2017.
    Publicado
Livro
  1. Cotrim, João Miguel Oliveira. Autor correspondente: Cotrim, João Miguel Oliveira. Negocios que inspiran. Checkmate al viejo modelo de empresa-liderazgo ético. Innovación consciente y sostenibilidad transformadora. Cidade do México, México: Editorial Tirant Lo Blanch. 2025.
    Publicado
  2. Cotrim, João Miguel Oliveira. Resources and Strategic Partnerships. Portugal: Ação para a Internacionalização (AAPI – Action for Internationalization Association). 2023.
    Publicado
  3. Cotrim, J.; Freitas, F. A.. Bio-Leadership Guide - The 5 Layers Model For The Success In Social Businesses. Miami, Estados Unidos: Brain U Coaching. 2020.
    Publicado
  4. Cotrim, J.. A Marca Portugal. Lisboa, Portugal, Portugal: Bubok. 2010.
    Publicado
Relatório
  1. Cotrim, J.. 2019. Assessing the Marketability of EO (Earth Observations) 1 Projects – In the ambit of EU's Framework Programme for Research and Innovation – Horizon 2020 and FP7.. https://ec.europa.eu/info/departments/research-executive-agency_en.
    10.13140/RG.2.2.17135.46243/1
  2. Cotrim, J.. 2003. The Dynamics of Cultural Consumption. https://www.researchgate.net/publication/272148166_The_Dynamics_of_Cultural_Consumption.
    10.13140/2.1.3533.9040
  3. Cotrim, J.. 2003. Globalization, Media and Culture - Tensions. https://www.researchgate.net/publication/272148238_Globalization_Media_and_Culture_-_Tensions.
    10.13140/2.1.1961.0406
  4. Cotrim, J.. 2003. Cultural Tastes - Depth Interview. https://www.researchgate.net/publication/272148092_Cultural_Tastes_-_Depth_Interview.
    10.13140/2.1.2747.4724
  5. Cotrim, J.. 2003. Global Citizenship. https://www.researchgate.net/publication/272148090_Global_Citizenship.
    10.13140/2.1.3796.0480
  6. Cotrim, J.. 2003. The Public Sphere. https://www.researchgate.net/publication/272148236_The_Public_Sphere.
    10.13140/2.1.4582.4806
  7. Cotrim, J.. 2003. Investigation and Analysis Survey - Quantitative Methods. https://www.researchgate.net/publication/272148096_Survey_-_Quantitative_Methods.
    10.13140/2.1.1436.7529
  8. Cotrim, J.. 2003. Cultural Tastes - Focus Groups Interview. https://www.researchgate.net/publication/272148228_Cultural_Tastes_-_Focus_Groups_Interview.
    10.13140/2.1.4844.6245
  9. Cotrim, J.. 2003. New Communication Age vs. Citizenship. https://www.researchgate.net/publication/272148152_New_Communication_Age_vs_Citizenship.
    10.13140/2.1.4320.3366
  10. Cotrim, J.. 2003. Terrorism. https://www.researchgate.net/publication/272148110_Terrorism_Essay.
    10.13140/2.1.5106.7684
  11. Cotrim, J.. 2003. Globalization. https://www.researchgate.net/publication/272148392_Globalization.
    10.13140/2.1.3599.4403
  12. Cotrim, J.. 2003. Aesthetic Criteria - Cultural Tastes - Focus Group Interview. https://www.researchgate.net/publication/272148171_Aesthetic_Criteria_-_Cultural_Tastes_-_Focus_Group_Interview.
    10.13140/2.1.4058.1928
  13. Cotrim, J.. 2001. Relações UE- Brasil. https://bibliotecas.utl.pt/cgi-bin/koha/opac-detail.pl?biblionumber=352119.
Tese / Dissertação
  1. "Making sense of the sharing economy: how and why stakeholders grant legitimation". Doutoramento, ISCTE-Instituto Universitário de Lisboa, 2021. https://repositorio.iscte-iul.pt/handle/10071/23024.
  2. Cotrim, J.. "Exploring news ways of looking at Leadership A Dissertation on the Fundamental Leadership Qualifications in the Workplace". Mestrado, 2016. https://www.researchgate.net/publication/301549649_Exploring_new_ways_of_looking_at_Leadership_-_A_Dissertation_on_the_Fundamental_Leadership_Qualifications_in_the_Workplace.
    10.13140/RG.2.1.4393.0008
  3. Cotrim, J.. "A Marca Portugal". Mestrado, 2009. https://bibliotecas.utl.pt/cgi-bin/koha/opac-detail.pl?biblionumber=415577.
  4. Cotrim, J.. "Globalization and its Impacts in the Portuguese Society". Mestrado, 2003. https://www.researchgate.net/publication/271831067_Globalization_and_its_Impacts_in_the_Portuguese_Society.
    10.13140/2.1.4434.5124

Outros

Outra produção
  1. Sharing Economy: a powerful tool for a new era of sustainability. Research Series - Circular Conversations. 2020. Cotrim, J.. https://www.circularconversations.com/research-series-young-researchers/sharing-economy-a-powerful-tool-for-a-new-era-of-sustainability.
Atividades

Membro de associação

Nome da associação Tipo de participação
2023/06/01 - Atual EGADE Innovation Community Co-Founder Member of EIC (EGADE Innovation Community)
2023/06/01 - 2025/10/31 EGADE Innovation Community Co-Founder Member of EIC (EGADE Innovation Community)
Distinções

Outra distinção

2015 Internal Grant
ISCTE-Instituto Universitário de Lisboa, Portugal