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Identificação

Identificação pessoal

Nome completo
Luis Manuel da Silva Pereira Fructuoso Martinez

Identificadores de autor

Ciência ID
DA1E-EEC0-F7A0
Formação
Grau Classificação
2021/09/15
Concluído
 Agregação em Gestão (Management) (Título de Agregado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
 Aprovado por unanimidade
2010/09/13
Concluído
 Doctor (PhD) (Doctor)
Tilburg University Department of Social Psychology, Países Baixos

Tilburg University CentER, Países Baixos
"Emotion and Decision-Making in Interdependent Settings: Behavioral Effects of Regret and Disappointment" (TESE/DISSERTAÇÃO)
 Aprovado por unanimidade
2000/02/25
Concluído
 Mestrado em Comportamento Organizacional (Mestrado)
Instituto Superior de Psicologia Aplicada Centro de Investigacao, Portugal
"Escolha Intertemporal e Incerteza: Comportamentos Individuais Face a Ocorrências Monetárias Puras, Mistas e Arriscadas" (TESE/DISSERTAÇÃO)
 Parte curricular: 17; Dissertação: Muito Bom por U
1997/03
Concluído
 Licenciatura em Economia - Especialização em Economia de Empresa (Licenciatura)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
"n/a" (TESE/DISSERTAÇÃO)
Percurso profissional

Docência no Ensino Superior

Categoria Profissional
Instituição de acolhimento		 Empregador
2020/12/01 - Atual Professor Associado (Docente Universitário) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017/09 - 2020/11/30 Professor Associado Convidado (Docente Universitário) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2013/09 - 2017/08 Professor Auxiliar Convidado (Docente Universitário) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2010/10 - 2013/08 Professor Auxiliar (Docente Universitário) ISCTE-Instituto Universitário de Lisboa, Portugal
2001/10 - 2007/08 Assistente (Docente Universitário) Universidade Lusíada de Lisboa, Portugal

Outros

Categoria Profissional
Instituição de acolhimento		 Empregador
2007/09 - 2010/09 PhD Candidate Tilburg University, Países Baixos
Produções

Publicações

Artigo em conferência
  1. Cátia Alves; Irene Consiglio; Luis F. Martinez. "Creatives’ brand attitudes affect the type of ads they produce". 2021.
  2. Jessica Batista; Luisa M. Martinez; Luis F. Martinez. "Eco-friendliness perception in packaging design". 2019.
  3. Luisa M. Martinez; Margarida Silva; Luis F. Martinez; Ana M. Abreu. "Colour contrast in packaging and consumer product perception". 2018.
Artigo em revista
  1. Katharina Klein; Luis F. Martinez. "The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector". Electronic Commerce Research (2023): https://doi.org/10.1007/s10660-022-09562-8.
    10.1007/s10660-022-09562-8
  2. Luis F. Martinez; Francisco J. Martínez-López; J. Christopher Westland. "Introduction: Special Issue on digital marketing and eCommerce". Electronic Commerce Research (2023): https://doi.org/10.1007/s10660-023-09751-z.
    10.1007/s10660-023-09751-z
  3. Duc Hoang; Sofia Kousi; Luis F. Martinez; Satish Kumar. "Revisiting a model of customer engagement cycle: a systematic review". The Service Industries Journal (2023): https://doi.org/10.1080/02642069.2023.2202912.
    10.1080/02642069.2023.2202912
  4. Catrin Westerberg; Luis F. Martinez. "Young german consumers’ perspectives of rental fashion platforms". Young Consumers 24 3 (2023): 309-330. https://novaresearch.unl.pt/en/publications/fac47309-7a34-4b11-861d-b6816acf80d9.
    10.1108/YC-06-2022-1543
  5. Duc Hoang; Sofia Kousi; Luis F. Martinez. "Online customer engagement in the post-pandemic scenario". Electronic Commerce Research (2022): https://novaresearch.unl.pt/en/publications/64e6a3a8-c1b8-4790-a376-cd69a0540133.
    https://doi.org/10.1007/s10660-022-09635-8
  6. Lisa M. Gruntkowski; Luis F. Martinez. "Online Grocery Shopping in Germany: Assessing the Impact of COVID-19". Journal of Theoretical and Applied Electronic Commerce Research (2022): https://doi.org/10.3390/jtaer17030050.
    10.3390/jtaer17030050
  7. Inês Antunes; Luisa M. Martinez; Luis F. Martinez. "The effectiveness of sales promotion techniques on the millennial consumers’ buying behavior". ReMark - Revista Brasileira de Marketing (2022): https://doi.org/10.5585/remark.v21i3.19997.
    10.5585/remark.v21i3.19997
  8. Aristides I Ferreira; Merce Mach; Luis F. Martinez; Mariella Miraglia. "Sickness presenteeism in the aftermath of COVID-19". Frontiers in Psychology 12 (2022): 748053-748053. https://novaresearch.unl.pt/en/publications/135de30d-f6ad-4ac4-8933-81ebadae2080.
    10.3389/fpsyg.2021.748053
  9. Allison R. White; Luisa M. Martinez; Luis F. Martinez; Belén Rando. "Color in web banner advertising". Electronic Commerce Research and Applications 50 (2021): https://novaresearch.unl.pt/en/publications/5d314f83-5b44-44eb-933b-4681197ec963.
    10.1016/j.elerap.2021.101100
  10. Diogo Gonçalves; Pedro Coelho; Luis F. Martinez; Paulo Monteiro. "Nudging Consumers toward Healthier Food Choices: A Field Study on the Effect of Social Norms". Sustainability (2021): https://doi.org/10.3390/su13041660.
    10.3390/su13041660
  11. Hannah L. Neumann; Luisa M. Martinez; Luis F. Martinez. "Sustainability efforts in the fast fashion industry". Sustainability Accounting, Management and Policy Journal 12 3 (2021): 571-590. https://novaresearch.unl.pt/en/publications/fedb0d61-7f3d-4c28-b9df-e985d44fffac.
    10.1108/SAMPJ-11-2019-0405
  12. Dalvia Rodrigues; Luis F. Martinez. "The influence of digital marketing on recruitment effectiveness". European Journal of Management Studies 25 1 (2020): 23-44. https://novaresearch.unl.pt/en/publications/ab578bf5-bad6-4ac8-9149-bed5d31eda78.
    10.1108/EJMS-09-2020-002
  13. Offergeld, Tobias; Martinez, Luis F.; Ferreira, Aristides I.. "A train of thought in product experientiality: Working memory, distraction, and inconsistencies in cue order effects". Journal of Retailing and Consumer Services 53 (2020): 101971. http://dx.doi.org/10.1016/j.jretconser.2019.101971.
    Publicado • 10.1016/j.jretconser.2019.101971
  14. Corina Paula Tarta; Ioana Plaias; Luis F. Martinez; Luisa M. Martinez. "The Role of Car Aesthetics on Consumers’ Decisions: An Example from Romania". Scientific Annals of Economics and Business (2020): https://doi.org/10.47743/saeb-2020-0003.
    10.47743/saeb-2020-0003
  15. Corina P. Tarta; Ioan Plaias; Luis F. Martinez; Luisa M. Martinez. "The role of car aesthetics on consumers' decisions". Scientific Annals of Economics and Business 67 1 (2020): 33-43. https://novaresearch.unl.pt/en/publications/5daa6f69-bad2-4948-a224-8651ede85252.
    10.2478/saeb-2020-0002
  16. Flavio Andrew Do Nascimento Santos; Nikolaos Vavdinos; Luis F. Martinez. "Progress and prospects for research of Wine Tourism in Portugal". Pasos : Revista De Turismo Y Patrimonio Cultural 18 1 (2020): 159-170. https://novaresearch.unl.pt/en/publications/f43735d4-8ed2-43e2-83c7-372a9a8fb8c4.
    10.25145/j.pasos.2020.18.1
  17. Flavio Andrew do Nascimento Santos; Nikolaos Vavdinos; Luis F. Martinez. "Avances y perspectivas para la investigación del turismo del vino en Portugal". PASOS. Revista de Turismo y Patrimonio Cultural (2020): https://doi.org/10.25145/j.pasos.2020.18.010.
    10.25145/j.pasos.2020.18.010
  18. S. A. Ruhle; H. Breitsohl; E. Aboagye; V. Baba; C. Biron; C. Correia Leal; C. Dietz; et al. "“To work, or not to work, that is the question”". European Journal of Work and Organizational Psychology 29 3 (2020): 344-363. https://novaresearch.unl.pt/en/publications/2b40c640-e89d-4072-b85a-05454141db7d.
    10.1080/1359432X.2019.1704734
  19. Luisa M. Martinez; Diana Gameiro; Luis F. Martinez; Luisa Agante; Ana Maria Abreu. "The influence of colour in anthropomorphic packaging". Revista Portuguesa de Marketing 19 37 (2020): 71-86. https://novaresearch.unl.pt/en/publications/7a095747-3c7f-4212-a473-52a731d7fc2b.
  20. Ruhle, S. A.; Breitsohl, H.; Aboagye, E.; Baba, V.; Biron, C.; Correia Leal, C.; Dietz, C.; et al. "“To work, or not to work, that is the question” – Recent trends and avenues for research on presenteeism". European Journal of Work and Organizational Psychology (2019): 1-20. http://dx.doi.org/10.1080/1359432x.2019.1704734.
    10.1080/1359432x.2019.1704734
  21. Aristides I. Ferreira; Merce Mach; Luis F. Martinez; Chris Brewster; Grace Dagher; Amalia Perez-Nebra; Antonina Lisovskaya. "Working sick and out of sorts: a cross-cultural approach on presenteeism climate, organizational justice and work–family conflict". The International Journal of Human Resource Management (2019): 1-23. https://doi.org/10.1080/09585192.2017.1332673.
    10.1080/09585192.2017.1332673
  22. Sofia Cardoso; Luis F. Martinez. "Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the Millennials’ online transactions". Electronic Commerce Research 19 1 (2019): 189-209. https://doi.org/10.1007/s10660-018-9295-x.
    10.1007/s10660-018-9295-x
  23. Raphaela C. Hurter; Luis F. Martinez. "Cross-national differences in eWOM engagement". Ciências e Políticas Públicas 5 2 (2019): 55-80. https://novaresearch.unl.pt/en/publications/3804e94f-8a94-4df8-ae79-d40986e94acf.
  24. Merce Mach; Candace C. Nelson; Aristides I. Ferreira; Luis F. Martinez; Antonina Lisowskaia; Grace K. Dagher; Amalia R. Perez-Nebra. "Working conditions in hospitals revisited: A moderated-mediated model of job context and presenteeism". PLOS ONE 13 10 (2018): e0205973-e0205973. https://doi.org/10.1371/journal.pone.0205973.
    10.1371/journal.pone.0205973
  25. Marie Wiederhold; Luis F. Martinez. "Ethical consumer behaviour in Germany: The attitude-behaviour gap in the green apparel industry". International Journal of Consumer Studies (2018): https://doi.org/10.1111/ijcs.12435.
    10.1111/ijcs.12435
  26. Marisa Bento; Luisa M. Martinez; Luis F. Martinez. "Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal". Journal of Retailing and Consumer Services 43 (2018): 234-241. https://doi.org/10.1016%2Fj.jretconser.2018.04.003.
    10.1016/j.jretconser.2018.04.003
  27. Corinna Dickenbrok; Luis F. Martinez. "Communicating green fashion across different cultures and geographical regions". International Review on Public and Nonprofit Marketing 15 2 (2018): 127-141. https://doi.org/10.1007%2Fs12208-018-0194-6.
    10.1007/s12208-018-0194-6
  28. António Sacavém; Luis F. Martinez; João Vieira da Cunha; Ana Maria Abreu; Stefanie K. Johnson. "Charismatic Leadership: A Study on Delivery Styles, Mood, and Performance". Journal of Leadership Studies (2017): https://doi.org/10.1002/jls.21519.
    10.1002/jls.21519
  29. Luisa Papé; Luis F. Martinez. "Past and future regret and missed opportunities: an experimental approach on separate evaluation and different time frames". Psicologia: Reflexão e Crítica 30 1 (2017): https://doi.org/10.1186%2Fs41155-017-0074-8.
    10.1186/s41155-017-0074-8
  30. Aristides I. Ferreira; Luis F. Martinez; Rosa I. Rodrigues; Carla Ilhéu. "The impact of human resources practices on consumers’ investment intentions". Employee Relations 39 4 (2017): 475-486. https://doi.org/10.1108%2Fer-05-2016-0097.
    10.1108/ER-05-2016-0097
  31. Mariana Neto; Aristides I. Ferreira; Luis F. Martinez; Paula C. Ferreira. "Workplace Bullying and Presenteeism: The Path Through Emotional Exhaustion and Psychological Wellbeing". Annals of Work Exposures and Health 61 5 (2017): 528-538. https://doi.org/10.1093%2Fannweh%2Fwxx022.
    10.1093/annweh/wxx022
  32. Aristides I. Ferreira; Luis F. Martinez; José Pereira Lamelas; Rosa I. Rodrigues. "Mediation of job embeddedness and satisfaction in the relationship between task characteristics and turnover". International Journal of Contemporary Hospitality Management 29 1 (2017): 248-267. https://doi.org/10.1108%2Fijchm-03-2015-0126.
    10.1108/ijchm-03-2015-0126
  33. Ferreira, A.I.; Martinez, L.F.; Lamelas, J.P.; Rodrigues, R.I.. "Mediation of job embeddedness and satisfaction in the relationship between task characteristics and turnover: A multilevel study in Portuguese hotels". International Journal of Contemporary Hospitality Management 29 1 (2017): 248-267. http://www.scopus.com/inward/record.url?eid=2-s2.0-85010066583&partnerID=MN8TOARS.
    10.1108/IJCHM-03-2015-0126
  34. Luis F. Martinez. "Online and offline". Psychology Now - Revista Psicologia na Actualidade 34 Jan - Fev (2017): 53-62. https://novaresearch.unl.pt/en/publications/89388122-0722-42d4-9d52-5cfba34e34c9.
  35. Mariana Neto; Aristides I. Ferreira; Luis F. Martinez; Paula C. Ferreira. "Workplace bullying and presenteeism". Annals of Work Exposures and Health 61 5 (2017): 528-538. https://novaresearch.unl.pt/en/publications/61a858f8-49ad-4624-9c17-2e74cce70751.
    https://doi.org/10.1093/annweh/wxx022
  36. Luis F. Martinez; Dorothea S. Jaeger. "Ethical decision making in counterfeit purchase situations: the influence of moral awareness and moral emotions on moral judgment and purchase intentions". Journal of Consumer Marketing 33 3 (2016): 213-223. https://doi.org/10.1108%2Fjcm-04-2015-1394.
    10.1108/jcm-04-2015-1394
  37. Martinez, Luis. "Consultant-client relationship and knowledge transfer in small- and medium-sized enterprises change processes". Psychological Reports (2016): http://prx.sagepub.com/content/118/2/608.full.
    10.1177/0033294116639429
  38. Martinez, Luis. "Ethical decision making in counterfeit purchase situations: The influence of moral awareness and moral emotions on moral judgment and purchase intentions". Journal of Consumer Marketing (2016): http://www.emeraldinsight.com/doi/full/10.1108/JCM-04-2015-1394.
    10.1108/JCM-04-2015-1394
  39. Zhou, Q.; Martinez, L.F.; Ferreira, A.I.; Rodrigues, P.. "Supervisor support, role ambiguity and productivity associated with presenteeism: A longitudinal study". Journal of Business Research 69 9 (2016): 3380-3387. http://www.scopus.com/inward/record.url?eid=2-s2.0-84959176033&partnerID=MN8TOARS.
    10.1016/j.jbusres.2016.02.006
  40. Rito, Catarina; Martinez, Luís; Rego, Paulo; Lopes, Miguel P.. "Um estudo sobre a gestão de talento em empresas de tecnologias de informação e comunicação". Ciências e Políticas Públicas / Public Sciences & Policies 1 1 (2015): 135-173. http://dx.doi.org/10.33167/2184-0644.cpp2015.vin1/pp.135-173.
    Acesso aberto • 10.33167/2184-0644.cpp2015.vin1/pp.135-173
  41. Martinez, Luis. "Defend your research – Disappointment makes you more trusting: An interview with Luis Martinez". Harvard Business Review 93 10 (2015): 36-37. https://hbr.org/2015/10/disappointment-makes-you-more-trusting.
    Publicado
  42. Ferreira, Aristides I; Martinez, Luis F.; Cooper, Cary; Gui, Diana M.. "LMX as a negative predictor of presenteeism climate". Journal of Organizational Effectiveness: People and Performance 2 3 (2015): 282-302. http://dx.doi.org/10.1108/joepp-02-2015-0005.
    Publicado • 10.1108/joepp-02-2015-0005
  43. Luis F. Martinez; Marcel Zeelenberg. "Trust me (or not): Regret and disappointment in experimental economic games.". Decision 2 2 (2015): 118-126. https://doi.org/10.1037%2Fdec0000025.
    10.1037/dec0000025
  44. Martinez, Luis. "LMX as a negative predictor of presenteeism climate: A cross-cultural study in the financial and health sectors". Journal of Organizational Effectiveness: People and Performance (2015): http://www.emeraldinsight.com/doi/full/10.1108/JOEPP-02-2015-0005.
    10.1108/JOEPP-02-2015-0005
  45. Corina P. Tarta; Ioan Plaias; Luis F. Martinez. "Conceptualization of an aesthetic model for the automotive industry". Revista Româna de Marketing 10 4 (2015): 25-38. https://novaresearch.unl.pt/en/publications/0282ca51-217b-4c7a-a309-b51d78d2fe1c.
  46. Catarina Rito; Luis F. Martinez; Paulo J. R. Rego; Miguel Lopes. "Um estudo sobre a gestão de talento em empresas de tecnologias de informação e comunicação". Ciências e Políticas Públicas 1 1 (2015): 135-173. https://novaresearch.unl.pt/en/publications/b3e9b9d4-e800-46a5-b3a6-5a9761f9a4b4.
  47. Luis F. Martinez; Lukasz Kwiatkowski. "The use of heuristics in consumer and investment settings". International Journal of Marketing and Financial Management 2 9 (2014): 21-32. https://novaresearch.unl.pt/en/publications/c30e834c-c651-44c5-8872-91c818a848ab.
  48. Campos, I.S.; Almeida, L.S.; Ferreira, A.I.; Martinez, L.F.. "Working memory as separable subsystems: A study with Portuguese primary school children". Spanish Journal of Psychology 16 (2013): http://www.scopus.com/inward/record.url?eid=2-s2.0-84910035342&partnerID=MN8TOARS.
    10.1017/sjp.2013.6
  49. Campos, I.S.; Almeida, L.S.; Ferreira, A.I.; Martinez, L.F.; Ramalho, G.. "Cognitive processes and math performance: A study with children at third grade of basic education". European Journal of Psychology of Education 28 2 (2013): 421-436. http://www.scopus.com/inward/record.url?eid=2-s2.0-84882453207&partnerID=MN8TOARS.
    10.1007/s10212-012-0121-x
  50. Ferreira, A.I.; Martinez, L.F.. "Presenteeism and burnout among teachers in public and private Portuguese elementary schools". International Journal of Human Resource Management 23 20 (2012): 4380-4390. http://www.scopus.com/inward/record.url?eid=2-s2.0-84865382932&partnerID=MN8TOARS.
    10.1080/09585192.2012.667435
  51. Martinez, L.F.; Ferreira, A.I.. "Sick at work: Presenteeism among nurses in a Portuguese public hospital". Stress and Health 28 4 (2012): 297-304. http://www.scopus.com/inward/record.url?eid=2-s2.0-84867061565&partnerID=MN8TOARS.
    10.1002/smi.1432
  52. Martinez, L.F.; Zeelenberg, M.; Rijsman, J.B.. "Regret, disappointment and the endowment effect". Journal of Economic Psychology 32 6 (2011): 962-968. http://www.scopus.com/inward/record.url?eid=2-s2.0-80053377925&partnerID=MN8TOARS.
    10.1016/j.joep.2011.08.006
  53. Martinez, L.M.F.; Zeelenberg, M.; Rijsman, J.B.. "Behavioural consequences of regret and disappointment in social bargaining games". Cognition and Emotion 25 2 (2011): 351-359. http://www.scopus.com/inward/record.url?eid=2-s2.0-79551587126&partnerID=MN8TOARS.
    10.1080/02699931.2010.485889
Capítulo de livro
  1. Duc Hoang; Sofia Kousi; Luis F. Martinez. "Online customer engagement in the aftermath of COVID-19". In Opportunities for the luxury industry, editado por Mart{\'i, 259-266. Springer, Cham, 2022.
    10.1007/978-3-031-05728-1_27
  2. Omid Asgari; Alexander Weise; Saulo Dubard Barbosa; Luis F. Martinez. "The effect of electronic word-of-mouth (eWOM) on consumer ratings in the digital era". editado por Mart{\'i, 267-273. Springer, Cham, 2022.
    10.1007/978-3-031-05728-1_28
  3. Ricardo Dias; Luis F. Martinez; Luisa M. Martinez. "How does the number of Instagram followers influence brand attitude". In the role of purchase intention, perceived product quality, referrals, brand trust, and gender, 121-128. Springer, 2021.
    10.1007/978-3-030-76520-0_13
  4. Ana S. Medeiros; Luis F. Martinez; Luisa M. Martinez. "Assessing the determinants of Millennials’ online protective behavior". In how their protection motivation translates into actual use behavior, 153-162. Springer, 2020.
    10.1007/978-3-030-47595-6_20
  5. Luisa M. Martinez; Teresa V. Neves; Luis F. Martinez. "The effect of web advertising visual design on online purchase Intention". In insights on generations Y and Z, 130-140. 2020.
    10.1007/978-3-030-47595-6_17
  6. Luis F. Martinez; Aristides I. Ferreira; Tânia A. M. Nunes. "Presenteeism and work–family/family–work conflict". In A cross-cultural approach with two latin countries, editado por Cooper, {Carry L., 257-285. Cambridge University Press, 2018.
    10.1017/9781107183780.013
  7. Luis F. Martinez. "Breve introdução à gestão de recursos humanos". editado por Ferreira, {Aristides Isidoro, 29-36. Editora RH, 2015.
  8. Luis F. Martinez. "Uma questão de confiança". editado por Pereira, {Orlindo Gouveia, 81-85. Climepsi Editores, 2014.
  9. P.C. Ferreira; Luis F. Martinez. "Persuasão, decisão e mudança de comportamentos". editado por Palma, {Patricia Jardim, 35-54. Editora RH, 2014.
  10. Luis F. Martinez. "Organizações aprendentes". editado por Neves, {Augusto Lobato, 469-472. RH Editores, 2012.
Livro
  1. Aristides Isidoro Ferreira; Luis F. Martinez. Manual de diagnóstico e mudança organizacional. RH Editores. 2023.
  2. Francisco J. Martínez-López; Luis F. Martinez. Advances in digital marketing and eCommerce. Springer, Cham. 2022.
    https://doi.org/10.1007/978-3-031-05728-1
  3. Aristides I. Ferreira; Luis F. Martinez; Merce Mach; Mariella Miraglia. Presenteeism in the aftermath of COVID-19. Frontiers Media. 2022.
    10.3389/978-2-88976-075-6
  4. Aristides I. Ferreira; Luis F. Martinez; Francisco Guilherme Nunes; Henrique Duarte. Gestão de recursos humanos para gestores. Editora RH. 2015.
  5. Luis F. Martinez; Aristides I. Ferreira; Miguel Lopes. Gerir pessoas. S{\'i. 2013.
  6. Luis F. Martinez; Artistides Isidoro Ferreira. Análise de dados com SPSS. Escolar Editora. 2010.
  7. Luis F. Martinez; Aristides Isidoro Ferreira. Manual de diagnóstico e mudança organizacional. RH Editores. 2008.
  8. Luis F. Martinez. Informática e análise de dados. Universidade Lus{\'i. 2005.
  9. Luis F. Martinez. Estatística II. Universidade Lus{\'i. 2005.
  10. Luis F. Martinez. Estatística I. Universidade Lus{\'i. 2005.

Outros

Outra produção
  1. Editorial: Presenteeism in the aftermath of COVID-19. New trends and contributions regarding sickness presence at work. 2022. Aristides I. Ferreira; Merce Mach; Luis F. Martinez; Mariella Miraglia. https://novaresearch.unl.pt/en/publications/ad37f3f5-c7e7-4d81-85d0-dda1f9d0874b.
    10.3389/fpsyg.2022.854976
  2. Preface. 2022. Francisco J. Martínez-López; Luis F. Martinez. https://novaresearch.unl.pt/en/publications/d4132d73-956c-4356-a9b2-a26731169111.
  3. Defend your research. Disappointment makes you more trusting. 2015. Sam Haas; Luis F. Martinez. https://novaresearch.unl.pt/en/publications/61a251d9-6b36-4787-9299-3749c17535b4.
Atividades

Orientação

Título / Tema
Papel desempenhado		 Curso (Tipo)
Instituição / Organização
2019 - 2019 Preços dinâmicos em serviços de hospitalidade: um estudo de percepções de justiça em preços
Coorientador
 Turismo (Doutoramento)
Universidade de Lisboa Instituto de Geografia e Ordenamento do Território, Portugal
2018 - 2018 "Website Design on the Hospitality Industry: How Portuguese Men and Women Differ on their Design Preferences of Destination Marketing Organizations’ Websites"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018 - 2018 "How to Increase Loyalty Rate of Office Link"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018 - 2018 "Social Media Influencers: An exploratory approach to the relationship with SMI’s Followers"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018 - 2018 "The Attribution Problem: An Analysis For A Focal Company"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018 - 2018 "The Influence of Digital Marketing Strategies on Recruitment Effectiveness"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018 - 2018 "The Effect of Web Advertising Visual Design on Online Purchase Intention: An Examination Across Generations Y And Z"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018 - 2018 "The Effectiveness of Sales Promotion Techniques on Consumer Buying Behavior of Generation Y"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018 - 2018 "How the Number of Followers influences Brand Attitude: A Study on Purchase Intention, perceived Quality, Brand Trust and Net Promoter Score"
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018 - 2018 "Cross-Cultural Differences in Electronic Word-Of-Mouth Engagement: The Role of Social Capital, Trust and Tie Strength in a Sample of Ecuadorian and Portuguese Millennials"
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018 - 2018 "Perception of Eco-Friendly Products through the Packaging Design – The Impact of Color and Material"
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Edp: Getting Re:Dy For The Future
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Motivational Drivers Behind Gamification: The Role Of Utilitarian, Hedonic And Social Aspects
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 A Social Media Perspective Highlighting The Consumer Engagement With The Fashion Industry On Instagram
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Exploring Facebook
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Millennials And Loyalty Programs´ Attributes: The Case Of Fnac Portugal
Orientador
 Finanças (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Creating Desire For Sustainable Fashion: How Could Eco-Friendly Fashion Start-Ups Effectively Communicate Across Different Cultures And Geographical Regions?
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 The Influence Of Color On Anthropomorphic Food Packaging: Parents’ Purchase Intention, The Attractiveness Of A Product And Children’S Gender
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 A roadmap to designing advergames: How major video games can help in the design of advergames and the impact of memories
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Are Millennials a good target in the non traditional hair colour segment? Comparing Gen X and Y
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 "Consumer Behavior: Effect Of Brand Trust On The Relationship Between Consumers’ Perceived Risk And Intention To Buy In The Online Shopping"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 "Shelf Ready Packaging in Private Label Brands"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 "The Theory of Planned Behavior and Trust in the Retailing Environment: the Case of Mobile Grocery Shopping"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 "Purchasing Decisions when Complementary Goods have a Price Category Restriction: an Analysis on Regret and Responsibility"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 "Does it Make a Difference? Examining Consumers´ Attitude towards Sustainability Efforts within the Fast Fashion Industry through Trust and Perceived Consumer Effectiveness"
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 "Lowering consumers’ perceived risk of shopping color cosmetics online"
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Online Payments Strategy: How Third-Party Internet Seals Of Approval And Payment Provider Reputation Influence The Millennial Consumers’ Online Transactions
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Buying Groceries Online: Consumer Perceptions And Generational Cohorts
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Cross-Cultural Differences In Electronic Word-Of-Mouth Engagement: The Role Of Social Capital, Trust And Tie Strength In A Sample Of German And Portuguese Millennials
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 The Possibilities of Social Media Marketing: Why Sponsored Posts on Facebook and Instagram are effective Online Branding Tools
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Romantic Relationships And Consumer Behaviour: How Partners Influence Each Other In Their Attitudes And Purchase Intentions
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 The Case Of Edp Re:Dy - Preparing For The Future
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Ethical Consumer Behavior: The Attitude-Behavior Gap in the Textile Industry
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 The Impact Of Work Engagement And Health In Productivity Associated With Presenteeism: A Portuguese Study
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Fado as an added value for tourism in Lisbon
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Colour As A Visual Cue: How Does Package Colour Affect Consumers’ Perceptions?
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Overconfidence and Financial Decision Making – The Impact of Financial Risk Tolerance on Confidence Judgments –
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Overconfidence & Career Development - Evidence from an online experiment
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 A Customer-Oriented, Research-Based Marketing Plan For Indiecoach
Orientador
 Gestão (mestrado internacional) (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Accessing the determinants of behavioral intention to adopt fintech services among the millennial generation
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 Is Presenteeism Less Prevalent Among Public Sector Employees than Private Sector Employees?
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 How to Reach a Sustainable Internationalization in the Agro-Food Sector? FRULACT: A Success Story
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 Improvement of Activation and Customer Engagement at Barclaycard Portugal in collaboration with Barclaycard
Orientador
 Finanças (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 How Barclaycard Portugal Can Activate And Engage Customers in collaboration with Barclaycard
Orientador
 Finanças (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 Arts Management: Contemporary Art Guides ALIBI The Portuguese Case
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 The Emergence of Product Certification Systems as Trade Barriers: Forecasting Changes in the Automotive Sector Based on an Analysis of Key Drivers
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 Community Identification in Peer-to-Peer Collaborative Consumption Services
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 The Impact Of In-store Activations (Communication) In The Consumer´s Emotions
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 Influence of Working Memory on Decision Making
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 How Different Generations Contact And Search For Brands On Social Media? Comparing Gen X And Y
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 Exploring The Consumer Decision Journey And Online Shopping Experience Through An Emotional Perspective: An Interpretive Phenomenological Analysis
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 Emotions and experimental decision making 
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 The Beglocal Framework Applied To B2c E-Commerce
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 The Portuguese Offline Consumer Behavior: What Drives Customers Buying Offline In An Online World?
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2016 Regret Associated with Past and Future Misses under a Maximising Mind-Set
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 The Impact of Online Ratings on Video Game Sales
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 How Do Facebook Users Interact And What Are The Underlying Reasons That Trigger These Interactions
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 Consumer Behavior: Online Grocery Shopping In Portugal
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 Choosing Between Noncomparable Alternatives Associated With Missed or To-Be-Missed Opportunities
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 3D Printing The HP Way
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 The Role of Humor in Television Advertisement: A Study Regarding Portuguese Consumers´ Emotions and Reactions
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 Social Media Monitoring: The Case of the Portuguese Fashion Industry
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 Ethical Decision Making in Counterfeit Purchase Situations: The Influence of Moral Awareness and Moral Emotions on Moral Judgment and Purchase Intentions
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 Philanthropy in the Arts of Opera and Ballet: Analysis and Implementation of a Successful Communication Plan
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 Paradox of choice: The Influence of Assortment Size on Customer Satisfaction
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 Visual and Verbal Processing Effects on Human Memory - A Study with Brand Names and Information Incongruity and Congruity
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 The Leverage of Social Media for Brand Management
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015 - 2015 Integrated Communication Strategy For Mylabel
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2014 - 2014 What I Hold In My Pockets Is Na Extension Of the Self: How Identification With Mobile Devices Makes
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2014 - 2014 Use of Multi-sensory Marketing Techniques and its Influence on Brand Experience in Retail and HORECA Sector
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2014 - 2014 The Patent Expiry as a Major Inflection Point in a Branded RX Drug´s Life and Strategies to Counter Generic Competition - Exemplified at Pfizer´s Blockbuster Drug Lipitor in the USA
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2014 - 2014 The Influence of Price Changes on Consumers´ Purchase Decisions
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2014 - 2014 Online Consumer Behaviour: The Tablet Shopper - A New Kind of Customer?
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2014 - 2014 Buy, Sell and Chatter: A Case Analysis of a Lisbon Flea Market
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2014 - 2014 Application of Different Heuristic Classes in Memory-Based and Stimulus-Based Decisions
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2014 - 2014 To What Extent Can Entrepreneurs Adopt Specific Strategies To Ensure The Likelihood That Their Business
Orientador
 Gestão (Mestrado)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2013 - 2013 Análise do Impacto da Vergonha na Tomada de Decisão e Comportamento Pró-Social
Orientador
 Psicologia Social e das Organizações (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 The Case of Organizational Behavior in Portuguese Junior Enterprises: Embeddedness, work-life balance, motivation and satisfaction
Orientador
 Gestão de Empresas (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 O Impacto da Crise na Gestão de Pessoas: Um estudo sobre a gestão de talento em empresas de tecnologias de informação e comunicação
Orientador
 Gestão (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 Percepções da Comunidade Escolar quanto à Liderança exercida em Escolas Públicas e Privadas
Orientador
 Administração Escolar (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
Distinções

Prémio

2012 Prémio RH Categoria Investigação
RH Magazine, Portugal
2012 Prémio Científico de Publicações
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 Prémio Científico de Publicações
ISCTE-Instituto Universitário de Lisboa, Portugal

Outra distinção

2008 Bolsa de Doutoramento (SFRH / BD / 40990 / 2008)
Fundação para a Ciência e a Tecnologia, Portugal