Francisco Mesquita (FM) is an Associate Professor at Fernando Pessoa University, where he teaches "Graphic Design and Web Communication”, “Design, Creativity and Innovation”, “Advertising”, “Digital Marketing” and he also coordinates the “Marketing, Publicidade e Design” MBA for SME's. FM holds a Post-doctorate in Visual Communication from the School of Communications and Arts at the University of São Paulo, Brasil, a PhD in Textile Engineering at the University of Minho in 2006, a Masters in Design and Marketing, at the University of Minho in 1999 and a Degree in Advertising, at Fernando Pessoa University in 1996, as well as an Advertising Management from the Higher Institute of Information and Administration Sciences (Aveiro). On the 11th and 12th of May 2023 he concluded the habilitation in Communication Sciences, at the University of Minho with the lesson “Visual communication, design, and other layers of the image pathways, complexity, and the permeability of time”. FM´s interests rely particularly on Design and Image in a multidisciplinary perspective and the intersection of several areas of knowledge in Communication, Thought and Art. He has 39 works in event proceedings, 2 book chapters and 5 published books. He has 2 registered patents and 81 technical production items. FM supervised 1 doctoral thesis and co-supervised 1, alongside with 13 master's thesis, and 68 bachelor's/degree course works in the areas of Communication Sciences, Other Social Sciences and Arts. FM received 6 awards and/or honors. FM is also is an independent publisher and a visual artist, exhibiting work using photography, painting, serigraphy and cyanotype and he recently started using artificial intelligence on his art works.