Behnam Zendehdel Nobari is currently a PhD Candidate in Management specializing in Marketing, at ISCTE Business School. With extensive experience accumulated over the years across a variety of industries in the Middle East—ranging from construction to communication equipment and from metal structures and the gas sector—he has recently transitioned his professional focus toward Business Research in Europe. His PhD project at Iscte Business School explores the fascinating relationship between humans and artificial intelligence, specifically how advisory chatbots influence relationship dynamics and communication strategies. He is honored to be a recipient of the 2024–2025 Development of Pedagogical and Scientific Skills Grant at Iscte Business School, which allows him to further enhance his research skills and contribute to academic excellence.