Current Research Interests Natural Language Processing (NLP): Exploring the development and application of NLP techniques for improving human-computer interaction and understanding human language nuances. Cognitive Science: Investigating the interplay between human cognition and technology, with a focus on how digital tools influence decision-making and learning processes. Decision Making: Examining the cognitive processes behind decision making, particularly in the context of technology use and digital environments. Large Language Models (LLMs): Researching the capabilities and ethics of LLMs in processing and generating human-like text, with an emphasis on their application in various domains. Small Language Models: Focusing on the development and application of smaller, more efficient language models that offer sustainable and accessible solutions for language processing tasks. Education Ph.D. in Technologies of Intelligence and Digital Design Pontifical Catholic University of São Paulo, Brazil Specialization: Learning and Cognitive Semiotics Postdoctoral Studies in New Technologies of Communication University of Aveiro, Department of Communication and Art, Portugal Focus Area: Exploring the integration of new digital technologies in contemporary communication practices. Bachelor's Degree in Business Administration Fundação Armando Alvares Penteado, São Paulo, Brazil Professional Experience Lecturer, Universidade de Aveiro, Department of Communication and Art, Aveiro, Portugal Course Taught: Sociology of Communication, Theory and Contemporary Practices Lecturer, Public Law Institute of São Paulo, Brazil Course Taught: Applied Semiotics and New Digital Technologies in Data Science Lecturer, Faculdades Integradas Rio Branco, São Paulo, Brazil Course Taught: Applied Semiotics and New Digital Technologies in Branding Lecturer, European Institute of Design, São Paulo, Brazil Course Taught: Applied Semiotics and New Digital Technologies in Branding Research Projects Petrobras Scientific Development Project Role: Researcher Contribution: Developed semiotic concepts for the creation of immersive environments, enhancing the user experience in digital platforms. Transobjeto Research Project Role: Researcher Focus: Investigated various currents of the philosophical movement known as speculative realism, aiming to bridge the gap between theoretical concepts and practical digital design applications. PAgES - European Project Role: Researcher Objective: Contributing to the development of a master's degree in networked journalism, focusing on the implementation of innovative educational frameworks in Universities in Libya. This project aims to enhance the quality and reach of journalism education in the digital age.