PhD in Design with a focus on Management from the Federal University of Santa Catarina (UFSC) (2015–2019), including a research period at IADE – European University in Lisbon, Portugal (2017–2018), funded by the CAPES PDSE program (2016). Holds a Master’s degree in Design and Graphic Expression from UFSC, specializing in Hypermedia (2013–2014), and a Bachelor's degree in Social Communication – Advertising and Public Relations from the Community University of Chapecó Region (Unochapecó) (2008). Also earned a Postgraduate Specialization in Design and Image Management from the same institution (2010). Served as a professor at the School of Communication and Creativity at Unochapecó (2011–2024). Coordinated the Undergraduate Program in Social Communication – Advertising and Public Relations (2018–2020) and the Experimental Agency of the course (2012–2013), as well as the Design Office of the Visual Design program (2015–2016). Worked for three years as a Media and Promotion Technician, leading the Digital Communication area in the Marketing and Communications Directorate at Unochapecó. Later, served as Director of Marketing and Brand Strategy, managing and developing brand strategies and identifying key initiatives and opportunities for the university's products and services. Has extensive experience in Communication and Design, focusing on communication planning, branding, place branding, hypermedia, design methodologies, and creative processes. A member of the Research Group LOGO (Organizational Genesis Laboratory) (2013–2019) at UFSC, she also contributed to the Research Group on Communication and Sociocultural Processes within the Communication, Design, and Fashion programs at Unochapecó. Currently, researching brand experience, place branding, user experience, digital communication and design technologies.