Identification
Personal identification
- Full name
- Jacinta Raquel Moreira
Citation names
- Moreira, Jacinta
Author identifiers
- Ciência ID
- F81F-B3EA-946E
- ORCID iD
- 0000-0002-2536-9168
Education
Degree | Classification | |
---|---|---|
2010/06/08
Concluded
|
Gestão (Doutoramento)
Major in Marketing
Universidade da Beira Interior Departamento de Gestão e Economia, Portugal
"Inovação de Marketing: Estudo dos Factores Determinantes da Capacidade Inovadora de Marketing das Empresas Portuguesas" (THESIS/DISSERTATION)
|
Muito Bom |
2007/12/21
Concluded
|
Gestão (Mestrado)
Major in Marketing
Universidade da Beira Interior Departamento de Gestão e Economia, Portugal
"Marketing das Cidades – Identidade das Cidades: O Caso da Cidade da Covilhã" (THESIS/DISSERTATION)
|
Muito Bom |
2005/04/19
Concluded
|
Gestão e Desenvolvimento Social (Licenciatura)
Major in Gestão
Universidade Católica Portuguesa Centro Regional das Beiras, Portugal
|
15 |
Affiliation
Teaching in Higher Education
Category Host institution |
Employer | |
---|---|---|
2008/03/01 - Current | Adjunct Teacher (Polytechnic Teacher) | Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal |
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal | ||
2005/10/01 - 2009/09/30 | Assistant (Polytechnic Teacher) | Instituto Politécnico de Coimbra Escola Superior de Tecnologia e Gestão de Oliveira do Hospital, Portugal |
Instituto Politécnico de Coimbra Escola Superior de Tecnologia e Gestão de Oliveira do Hospital, Portugal |
Outputs
Publications
Book |
|
Book chapter |
|
Journal article |
|
Thesis / Dissertation |
|
Activities
Supervision
Thesis Title Role |
Degree Subject (Type) Institution / Organization |
|
---|---|---|
2022/09/01 - 2023/11/10 | Marketing e Comunicação Digital - Relatório de Estágio na Beavers Digital Agency
Supervisor
|
Mestrado em Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
|
2022/09/01 - 2023/05/18 | Estudo do impacto da co-criação no processo de inovação das empresas, na satisfação e na fidelização do cliente: O caso das
agências de viagens
Supervisor
|
Mestrado em Inovação e Empreendedorismo (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
|
2021/09/01 - 2023/05/11 | Plano de Marketing aplica à empresa VALOR, S.A
Supervisor
|
Mestrado em Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
|
2020/09/01 - 2021/10/18 | O branding no meio digital: uma análise do uso do branding digital nas estratégias de comunicação
Supervisor
|
Mestrado em Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
|
2020/09/01 - 2021/09/07 | Marketing e Comunicação Digital - Relatório de estágio: Sistema 4
Supervisor
|
Mestrado em Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
|
2019/09/01 - 2020/11/20 | O Impacto do Visual Merchandising na Satisfação do Cliente
Supervisor
|
Mestrado em Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
|
2018/09/01 - 2019/11/14 | Estudo dos fatores determinantes da satisfação dos clientes da marca Parfois
Supervisor
|
Mestrado em Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
|
2018/09/01 - 2019/11/14 | Plano de Marketing Aplicado à Essential Madeira Islands
Supervisor
|
Mestrado em Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
|
2017/09/01 - 2019/05/02 | City Marketing - A identidade da cidade enquanto fator determinante da satisfação e lealdade à cidade de Santarém
Supervisor
|
Mestrado em Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
|
Event organisation
Event name Type of event (Role) |
Institution / Organization | |
---|---|---|
2022/06/29 - 2022/07/01 | Member of the Organizing Committee of the International Conference on Applied Research in Management and Economics (ICARME),
under the theme “Rethinking Management and Economics in the (New) 20's”, held at ESTG – Politécnico de Leiria, 29 June to
1 July 2022. (2022/06/29 - 2022/07/01)
Conference (Member of the Organising Committee)
|
Instituto Politécnico de Leiria Centro de Investigação Aplicada em Gestão e Economia, Portugal |
Committee member
Activity description Role |
Institution / Organization | |
---|---|---|
2018/11/28 - 2021/03/15 | Coordinator of the Degree in Marketing at the Higher School of Technology and Management of the Polytechnic Institute of Leiria,
from November 28, 2018 to March 15, 2021.
Coordinator
|
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal |
2019/01/31 - 2019/02/02 | Member of the Scientific Committee of the XXIX Jornadas Hispano Lusas de Gestión Científica – Osuna 2019, under the theme “Emprendimiento, Estrategia Y Conocimiento”, held at the University of Seville, 31 January to 2 February 2019. | Universidad de Sevilla Escuela Universitaria de Estudios Empresariales, Spain |
2016/07/08 - 2018/11/27 | Coordinator of the Master's Degree in Relationship Marketing at the Higher School of Technology and Management of the Polytechnic
Institute of Leiria, taking office on July 8, 2016 and end of term on November 27, 2018.
Coordinator
|
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal |
2018/04/17 - 2018/04/19 | Member of the Scientific Committee of the XIII Management Week, under the theme “Industry 4.0 – Challenges and Opportunities”,
promoted by the Escola Superior de Gestão de Tomar, Instituto Politécnico de Tomar, from 17 to 19 April 2018.
Member
|
Instituto Politécnico de Tomar, Portugal |
2018/02/07 - 2018/02/10 | Member of the Scientific Committee of the XXVIII Luso-Spanish Scientific Management Conferences, under the theme “Interiority
and Competitiveness: Global Management Challenges, held at the Higher School of Technology and Management, of the Polytechnic
Institute of Guarda, 7 to 10 February 2018.
Member
|
Instituto Politécnico da Guarda, Portugal |
Other jury / evaluation
Activity description | Institution / Organization | |
---|---|---|
2023/05/23 - 2023/06/27 | Member of the jury for the tests required under the Title of Specialist in the area of Marketing and Advertising, by Carla Sofia Correia da Costa Viana, at the Polytechnic Institute of Setúbal, with the first meeting held on May 23, 2023 and public tests held on June 27, 2023. | |
2020/05/08 - 2020/06/09 | Member of the jury for the tests required under the Title of Specialist in the area of Management, specializing in Marketing, by Carmina Simion Simescu Martinho Nunes, at the Instituto Superior de Contabilidade de Aveiro ¿ University of Aveiro, with the first meeting held on May 8, 2020 and public tests held on June 9, 2020. | |
2018/12/18 - 2019/05/10 | Member of the jury for the tests required under the Title of Specialist in the field of Advertising by Luís Filipe Gama Proença Veríssimo, at the Lisbon Polytechnic Institute, with the first meeting held on December 18, 2018, the second meeting held on February 27, 2019 and public tests held on May 10, 2019. | |
2018/07/23 - 2018/10/11 | Member of the jury for the tests required under the Title of Specialist in the area of ¿¿Business Sciences of António Carlos dos Santos Silva Santiago, at the Polytechnic Institute of Leiria, with the first meeting held on 23 July 2018 and the second meeting held on 11 October 2018. 2018. |