Jinous Sadighha has completed Bachelor in Physics at Imam Khomeini International University and passed important and basic subjects in mathematics, statistics and methodologies such as: General Mathematics 1, General Mathematics 2, Differential Equations and Research Methodology in Iran and started her career as a mathematics-physics teacher in high school and academic institutes. However, since she always was passionate about social science, business and management and marketing, she decided to continue her study in a prestigious university in English, therefore, she moved to India. Apart from achieving wonderful experiences in life and knowing different cultures, she has graduated in Master of Business Administration with dual specialization in finance and marketing in 2013 at Bangalore University with first class honor by passing various subjects such as: Business Marketing, Service Marketing, Project Analysis and Implementation, Advertising and Integrated Brand Management, International Business, , Business Mathematics and Analytics, Service Marketing, Research methodology and Technical Writing, Quantitative Methods and Operations Research, Project Management and Implementation, International Business, , Managerial Economics, Information Technology for Business, Financial Management, Investment Analysis and Management, Financial Markets and Intermediaries and International Financial Management as she had experience of working in the area of Marketing and rich knowledge in mathematics from her bachelor degree. She had accomplished her Master Dissertation in “A Study on Customer Preferences Towards Sport Shoes in Banglore” because her major interest was aligned with customer behavior. She has been also secured in Presentation Skills Competition in Effective Communication Skills course at VP academy; participated in the National Conference titled “Challenges and opportunities for Business in the New Millennium” held in 2011, India and later, she explained her oral presentation in Power of Color in Marketing in an event organized by MBA & MCA department Club of Bangalore University in 2012. She went back to Iran and started her professional career in business and management field in various sectors such as industrial production lines, logistics, FMCG, electronic- mobile and accessories, leisure- theme park and hotel industry since 2013. Along with practical experience, she has attended supplementary courses in Branding and Marketing such as: Brand Strategic management and Brand Innovation, Personal Branding, Value Management and Mental Models to improve her professional knowledge and keep herself acquainted. She has also attended two workshops of "Peace Counts- Peace builders around the World" and "Youth and Peaceful Social Skills". She has taken C1 score in IELTS and B1 in German. In 2017 she has accepted in the PhD in Economics and Management Sciences by Algarve University while she has already had some creative ideas in her mind to start her research. She has completed the first cycle by passing seminars about different methodologies such as: Qualitative Research Methods, Structural Equation Models with Latent Variables, Regression Analysis, Regression with Binary Dependent Variable, Categorical Analysis, Models with Multinomial or Limited Dependent Variable and STATIS Procedure and the second cycle of the PhD program by passing some seminars in different majors such as: Marketing Management, Strategic Planning, Finance Theory, Operations Management, Leadership and Organizational Behavior with success. She has also participated in International Conference on "Marketing and Design intersections and Challenges" in October 2018 as well as passing workshops such as “NVIVO 12 Plus” and “Negotiating the Deal” organized by CIEO at Algarve University to improve her knowledge in qualitative and quantitative techniques.Now she has the Knowledge of Portuguese, Nivel B1, and finished her proposals after 9 months deep research.

Personal identification

Full name
Jinous Sadighha
Date of birth

Author identifiers

Ciência ID

Email addresses

  • jinoussadigh@gmail.com (Professional)


Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
German Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1)
Arab Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1)
Portuguese Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1)
Iranian (Other) (Mother tongue)
Degree Classification
2017/06/15 - 2021/12/31
Phd in Marketing- Marketing in Tourism and Hospitality, case study of high-quality hotels (Doutoramento)
Major in Marketing, Value co-creation, Value Proposition, Customer Experience,Consumer Behavior
Universidade do Algarve, Portugal
"A journey from customer value proposition to value co-creation" (THESIS/DISSERTATION)
Economics and management science
2011/09/10 - 2013/06/30
Master of Business Administration (Master)
Major in Marketing & Finance Management
Bangalore University, India
First Class honor
2004/09/22 - 2009/07/21
Physics (Bachelor)
Major in Solid state
Imam Khomeini International University, Iran


Host institution
2016 - 2017 Marketing and branding consultant Paniatrade co.ltd, Iran
BANikbranding group, Iran
2015/11/01 - 2016/07/01 Marketing and Branding Supervisor in a bread and pasty production company. I was fully responsible for creating a brand,determining marketing strategies, training marketing employees, ... Melika bread and pastry co.ltd, Iran
2015 - 2016 Marketing and Branding Project manager Parse Land , Iran
BANikbranding group, Iran
2015/06/01 - 2015/10/01 Operation Executive GSP Global Shipping co.ltd, Iran
2013/11/01 - 2015/06/01 Administrative Manager Takestan Industrial Ice co.ltd, Iran
2005/07/01 - 2006/09/01 Mathematics and Physics teacher Rahe Andishe co.ltd, Iran

Intellectual property

  1. 2018. ""Pania" an online store of mobiles, tablets and accessories; Creating the brand identity, strategy and participating in launch campaign in Tehran with BANikbranding.com".
  2. 2017. "Atmosfer; Creating the brand "ParseLand" as a them park- outlet in Tehran, creating Brand identity, Brand Personality,publishing Brand Bible and strategy based on market research and finding marketing best practices in Iran Market with BANikbranding.com".
  3. 2016. ""BreadLand"; high quality bread and pastry, Creating the brand , Brand Identity, Brand strategy, effective brand communication design and launch campaign after a deep market research, Mentoring focus groups, IDI with experts of the industry and studying the customers' feed backs in FMCGs including distributors and final consumers in order to create added value to the service process/products".

Oral presentation

Presentation title Event name
Host (Event location)
2019/11 Accepted Abstract: "Experiencing Value Creation/Cocreation in Tourism" Tforum
Algarve University (Faro, Portugal)
Algarve University (Faro, Portugal)
2012/11/02 Power of Color in Marketing Marketing Seminar
MBA & DBA Department Club, Brindavan college (Bangalore, India)
2011/08/04 The role of Advertising in Marketing Presentation skill competition
VPA (Valuepoint Academy) (Bangalore, India)

Event participation

Activity description
Type of event
Event name
Institution / Organization
2018/10/18 - 2018/10/19 International Conference Participation
International conference on marketing and design intersections and challenges
Universidade do Algarve, Portugal
2016/12/05 - 2016/12/09 Bread and Pastry industrial exhibition
International Exhibition of industrial bakery and pastry equipment and product
Melika bread and pastry co.ltd, Iran
2011/10/14 - 2011/10/15 National Conference
Challenges and Opportunities for Business in the New Millennium
Bangalore University, India

Association member

Society Organization name Role
2019 - Current Center for Spatial and Organization Dynamics (CIEO) PhD student member
2015/01/01 - 2018/12/31 BANikbranding group www.banikbranding.com Branding and marketing project manager- Professional consultant

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2015/07/21 - Current Social science Peace Counts- Peacebuilders around the world Berghof Foundation, Germany
2013/04 - Current Team Leadership and Floar Assistant Bharati-Walmart, India
2017/06/15 - 2019/06/30 Learning Portuguese Nivel A1 & A2, Nivel B1, B2 Lingua Portuguesa Escola Basica Santo. Antonio, Portugal
2019/02/20 - 2019/02/20 Marketing/Management negotiating the deal Universidade do Algarve Centro de Investigação sobre Espaço e Organizações, Portugal
2019/02/14 - 2019/02/15 Quantitative, Qualitative methods NVIVO 12 Plus (Outros) Universidade do Algarve, Portugal
2018/02/17 - 2018/02/18 Marketing Seminars on Marketing Management (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2018/02/02 - 2018/02/03 Mangaement Seminars on leadership and organizational behavior (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2018/01/26 - 2018/01/27 Management Seminars on Operations Management (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2018/01/19 - 2018/01/20 Management seminars on Finance Theory (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2018/01/12 - 2018/01/13 Management Strategic Planning (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/11/24 - 2017/11/25 Methodologies Seminar on STATIS procedure (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/11/17 - 2017/11/18 Methodologies Seminar on Structure equation models with latent variables (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/11/10 - 2017/11/11 Methodologies Seminar on Categorical Analysis (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/11/03 - 2017/11/04 Methodologies Seminar on models with nominal or limited dependent variables (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/10/13 - 2017/10/14 Methodologies Seminar on Qualitative methods (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/09/20 - 2017/09/21 Methodologies Seminars on Regression Analysis (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/07/27 - 2017/07/28 Methodologies Seminar on Regression with binary dependent variable (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2016/09/01 - 2016/12/30 Management short course in Entrepreneurship Bahar Business Institute, Iran
2016/06/01 - 2016/12/30 Marketing short course, review on principal marketing concepts and theories Bahar Business Institute, Iran
2016/06/01 - 2016/09/30 Mangement/Marketing Mental model Bahar Business Institute, Iran
2016/06/01 - 2016/09/30 /Management/ Marketing-Branding Short course in Value Management Bahar Business Institute, Iran
2016/08/24 - 2016/08/25 Social Science the workshop on "Youth and Peaceful Social Skills" Tehran Peace Museum, Iran
2015/07/15 - 2016/07/16 Marketing/Branding Brand Strategic Management and Brand Innovation Industrial Management Organization, Iran
2016/01/15 - 2016/01/30 Marketing/Branding Personal Branding BANikbranding group, Iran
2013/12/01 - 2014/12/31 Learning German Language A 1-1, A 1-2, A 2-1, A 2-2, B 1-1, B 1-2, B 1+, B 2-1 Goethe Institut, Germany
2013/04/15 - 2013/04/30 Marketing/Management
2011/06/09 - 2011/08/05 Marketing/Management Effective communication skill Valuepoint Academy, India
2010/01/15 - 2011/03/30 English IELTS Courses Listening, Speaking, Reading, Writing skills for IELTS Exam Safir Language Institute, Iran
2009/10/03 - 2009/11/06 IT, Information System ICDL,word,excel Academic Jahad Educational Center, Iran
2009/08/15 - 2009/10/02 IT, Computer Science ICDL,basic concept of IT, Windows, Internet Academic Jahad Educational Center, Iran


2011 First position in presentation skills competition
VPA (Valuepoint Academy), India


2013 MBA in Marketing and Finance with First class honor
Bangalore University, India