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Professor of Communication Design and Media Production at the School of Communication, Architecture, Arts and Information Technologies (ECATI) at Lusófona University. She has a degree in Communication Design and a post-graduation in Museology and New Media. She is currently doing her PhD in Communication Sciences at Lusófona University and is a researcher at the CICANT. Currently participates in the research project: MuSEAum "Branding de 'Museus de Mar' de Portugal" (FCT-P2020, 2018-2020) As a result of nearly 20 years of experience in this area, she is responsible for the Communication Design office of Grupo Lusófona, which includes more than a dozen institutions.
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Identification

Personal identification

Full name
Rute Muchacho

Citation names

  • Muchacho, Rute

Author identifiers

Ciência ID
E612-8008-A0D8
ORCID iD
0000-0001-8755-1486

Email addresses

  • rute.muchacho@ulusofona.pt (Professional)

Knowledge fields

  • Social Sciences - Media and Communications
Education
Degree Classification
2003
Concluded
 Museologia (Pós-Graduação)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
 16
2002
Concluded
 Design de Comunicação (Licenciatura)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
1998
Concluded
 Design Gráfico (Bacharelato)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
Affiliation

Science

Category
Host institution 		Employer
2017/12/01 - Current Researcher (Research) Universidade Lusófona de Humanidades e Tecnologias Centro de Investigação em Comunicação Aplicada Cultura e Novas Tecnologias, Portugal
Universidade Lusófona de Humanidades e Tecnologias, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2019/09 - Current Assistant (Polytechnic Teacher) Instituto Politécnico da Lusofonia, Portugal
2009/09 - Current Assistant (University Teacher) Universidade Lusófona de Humanidades e Tecnologias, Portugal
2004/09/01 - 2009/09 Trainee Assistant (University Teacher) Universidade Lusófona de Humanidades e Tecnologias, Portugal

Positions / Appointments

Category
Host institution 		Employer
2020/01 - Current Membro do Conselho Científico da ESEL - Escola Superior de Educação da Lusofonia Instituto Politécnico da Lusofonia, Portugal
Instituto Politécnico da Lusofonia, Portugal

Others

Category
Host institution 		Employer
2004 - Current Art Director (Designer) COFAC, Portugal
1999/04/06 - 2004 Designer de comunicação/ Communication Designer COFAC, Portugal
Projects

Contract

Designation Funders
2018/10/01 - Current MuSEAum "Branding de 'Museus de Mar' de Portugal" (P2020, 2018-2020)
LISBOA-01-0145-FEDER-029755
Researcher
Fundação para a Ciência e a Tecnologia
2019/01/04 - 2021/03/02 Catalogue Raisonné of the Stereoscopic Photography by Carlos Relvas (1838-1894) - Early Visual Media Lab – CICANT
CICANT/Researcher/2018
Technical development
Universidade Lusófona de Humanidades e Tecnologias Centro de Investigação em Comunicação Aplicada Cultura e Novas Tecnologias, Portugal
Associação para a Inovação e Desenvolvimento da FCT
Concluded
2010/10/01 - 2013/04/02 RIAIPE 3 – Programa marco internacional interuniversitário para a Equidade e a Coesão social nas Instituições de Ensino superior – EuropeAid
EuropeAid/129877/C/ACT/Multi
Other
2006/09/01 - 2009/09/01 INFOMEDIA – Information acquisition in new media
PTDC/CCI/74114/2006
Other
Concluded
Outputs

Publications

Book chapter
  1. "The Digitization of Maritime Heritage". In Connections: Exploring Heritage, Architecture, Cities, Art, Media, 54-63. Canterbury, United Kingdom: AMPS, 2020.
    Published
  2. "Unforgettable experiences: the art of digital storytelling for museum audiences". In Connections: Exploring Heritage, Architecture, Cities, Art, Media, 179-186. Canterbury, United Kingdom: AMPS, 2020.
    Published
  3. "O digital no espaço museológico: a experiência do visitante e os novos desafios curatoriais". In Museaum: Branding e Transformação Digital nos Museus de Mar de Portugal.. Lisboa, Portugal, 2020.
    Published
Conference abstract
  1. "Curating new media: challenges and singularities". Paper presented in 4th International Conference on Stereo & Immersive Media, Lisboa, 2021.
    Published
  2. Muchacho, Rute. "Brand e Branding como Sistema de Representação Cultural: o caso de muSEAum -- Museus de Mar de Portugal". Paper presented in XI Congresso da SOPCOM, Funchal, 2019.
  3. Muchacho, Rute. "O museu como instrumento de comunicação e de aprendizagem". Paper presented in XI Congresso da SOPCOM, Funchal, 2019.
  4. "The Museum as an Instrument of Communication and Learning: The Importance of ICT in the Construction of Visitor Experiences". Paper presented in Media as Multi-Sensory Experiences, MILT Conference, Lisboa, 2019.
    Published
  5. Muchacho, Rute. "Branding portugal's 'sea museums' for a sustainable competitive ecosystem: audience development model for small museums". Paper presented in ICCMTD Conference (International Conference of Communication, Media, Technology and Design, Atenas, 2019.
  6. Muchacho, Rute. "Museu Virtual: espaço interativo de comunicação e educação". Paper presented in Seminário Internacional de História das Disciplinas Escolares – CEIEF, Lisboa, 2015.
  7. Muchacho, Rute. "O Museu: espaço patrimonial de aprendizagem". Paper presented in História das Disciplinas Escolares – CEIEF, Lisboa, 2013.
Conference paper
  1. "Unforgettable Experiences: The Art of Digital Storytelling for Museum Audiences". Paper presented in Connections: Exploring Heritage, Architecture, Cities, Art, Media, 2020.
    Published
  2. "Navigating the digital maritime heritage: the case of Portuguese sea museums.". Paper presented in ECSCW workshop Datafication and cultural heritage – provocations, threats, and design opportunities, 2020.
  3. "Sea museums as sociotechnical edutainment artefacts". Paper presented in EDULEARN20, 2020.
  4. "Visual Communication and Journalism: Teaching Visual Literacy for the Design of News Magazines". Paper presented in Mapping the Magazine 6 Conference, Lisboa, 2019.
    Published
  5. "Branding Portugal's Sea Museums, for a Sustainable Competitive Ecosystem: Audience Development Model for Small Museums". Paper presented in 8th International Conference of Communication, Media, Technology and Design, Atenas, 2019.
    Published
  6. Muchacho, Rute. "Museu Virtual: a importância da usabilidade na mediação entre o público e o objecto museológico". Paper presented in IV Congresso da SOPCOM, Aveiro, 2005.
  7. Muchacho, Rute. "O Museu Virtual: as novas tecnologias e a reinvenção do espaço museológico". Paper presented in III Congresso da SOPCOM, Covilhã, 2004.
Journal issue
  1. "The muSEAum: Water, Fire, Earth, Air". Revista Lusófona de Educação 57 57 (2022):
    Under revision • Invited editor

Artistic / Performance

Visual artwork
  1. Muchacho, Rute. Catalogue Raisonné of the Stereoscopic Photography by Carlos Relvas (1838-1894) - Early Visual Media Lab – CICANT.
  2. Muchacho, Rute. Identidade Gráfica FILMEU.
  3. Muchacho, Rute. Revista Lusófona de Educação.
Activities

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2020/10 - 2020/10 Histórias que o Meu Museu Conta, Segunda Conferência & Workshops muSEAum (2020/10 - 2020/10)
Conference (Member of the Scientific Committee)
 Universidade Lusófona de Humanidades e Tecnologias Centro de Investigação em Comunicação Aplicada Cultura e Novas Tecnologias, Portugal
2019/06/19 - 2019/11 Transformação Digital em Museus: impactos na experiência do visitante e no alcance do brand, Primeira Conferência & Workshops muSEAum (2019/11 - 2019/11)
Conference (Member of the Scientific Committee)
 Universidade Lusófona de Humanidades e Tecnologias, Portugal
2019/04/26 - 2019/06/28 Membro da Comissão Organizadora - MILT conference – Media Literacy for Living Together: the future of media and learning in participation (2019/06/26 - 2019/06/28). (2019/06/26 - 2019/06/28)
Conference (Member of the Organising Committee)
 Universidade Lusófona de Humanidades e Tecnologias, Portugal