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Albérico Travassos Rosário, Ph.D. Marketing and Strategy, Universities of Aveiro (UA), Minho (UM) and Beira Interior (UBI). Post-doctorate - Economics, Management and Industrial Engineering and Tourism, University of Aveiro, with affiliation to the research center GOVCOPP of the University of Aveiro. Master in Marketing and Degree in Marketing, Advertising and Public Relations, degree from ISLA Lisbon Campus. He has the title of Specialist in Marketing and teaches as Assistant Professor with Aggregation at IADE-Faculty of Design, Technology and Communication of the European University and as Guest Assistant Professor with Aggregation at the School of Management and Technology of Santarém (ESGTS) of the Polytechnic Institute of Santarém. He taught at IPAM-Escola de Marketing, ISLA-Instituto Superior de Gestão e Administração de Santarém (ISLA-Santarém), was Director of the Commercial Management Course, Director of the Technical Professional Course (TeSP) of Sales and Commercial Management, Chairman of the Pedagogical Council and Member of the Technical Council and Scientific Researcher of ISLA-Santarém. Consultant on marketing and strategy for SMEs. His main research interests are: Competitive Strategy, Competitive Dynamics, Strategic Groups and Marketing.
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Identification

Personal identification

Full name
Albérico Manuel Fernandes Travassos Rosário

Citation names

  • Rosário, Albérico

Author identifiers

Ciência ID
E31B-C062-212A
ORCID iD
0000-0003-4793-4110
Researcher Id
AAT-7696-2020
Scopus Author Id
57222987322

Email addresses

  • alberico@ua.pt (Professional)
  • alberico.rosario@universidadeeuropeia.pt (Professional)
  • alberico.rosario@esg.ipsantarem.pt (Professional)
  • alberico.rosario@outlook.pt (Personal)

Addresses

  • Universidade de Aveiro . Campus Universitário de Santiago, 3810-193 A, Aveiro, Aveiro, Portugal (Professional)
  • Complexo Andaluz, Apartado 295, 2001-904, Santarém, Santarém, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management
Education
Degree Classification
2023/06/30
Concluded
 Gestão (Título de Agregado)
Major in Gestão
Universidade Europeia, Portugal
2021/05/15
Concluded
 Economia, Gestão, Engenharia Industrial e Turismo (Pós-doutoramento)
Major in Estratégia e Marketing
Universidade de Aveiro, Portugal
2018
Concluded
 Marketing e Estratégia (Doutoramento)
Major in Não Aplicável
Universidade de Aveiro, Portugal
2012
Concluded
 Marketing, Publicidade e Relações Públicas (Licenciatura)
Major in Não Aplicável
ISLA Campus Lisboa - Universidade Europeia | Laureate International Universities, Portugal
2012
Concluded
 Marketing (Mestrado)
Major in Não Aplicável
ISLA Campus Lisboa - Universidade Europeia | Laureate International Universities, Portugal
2010/02/22
Concluded
 Marketing, Publicidade e Relações Públicas (Licenciatura)
Major in Não Aplicável
Universidade Europeia, Portugal
1993
Concluded
 Comunicação e Marketing (Curso Técnico Superior Profissional)
INEPI – Instituto de Ensino Profissional Intensivo, Portugal
 17
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2020/09/01 - Current Assistant Professor (University Teacher) Universidade Europeia - IADE, Portugal
Universidade Europeia - IADE, Portugal
2018/09/01 - Current Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Santarém Escola Superior de Gestão e Tecnologia de Santarém, Portugal
Instituto Politécnico de Santarém Escola Superior de Gestão e Tecnologia de Santarém, Portugal
2022/06/01 - 2023/06/30 Invited Adjunct Teacher (Polytechnic Teacher) Business and Economics School, Portugal
Business and Economics School, Portugal
2018/09/01 - 2020/09/01 Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal
2014 - 2019 Adjunct Teacher (Polytechnic Teacher) Instituto Superior de Gestão e Administração de Santarém, Portugal

Positions / Appointments

Category
Host institution 		Employer
2021/01/30 - Current Membro do Conselho Pedagógico Instituto Politécnico de Santarém Escola Superior de Gestão e Tecnologia de Santarém, Portugal
Instituto Politécnico de Santarém Escola Superior de Gestão e Tecnologia de Santarém, Portugal
2015/09/30 - 2019/09/30 Diretor do Curso de Gestão Comercial Instituto Superior de Gestão e Administração de Santarém, Portugal
2015/09/30 - 2019/09/30 Diretor do Curso Técnico Superior Profissional em Gestão Comercial e Vendas Instituto Superior de Gestão e Administração de Santarém, Portugal
2015 - 2019/09/30 Conselho geral Instituto Superior de Gestão e Administração de Santarém, Portugal
2015 - 2019/09/30 Centro de investigação, departamento ou equivalente - UI&D Instituto Superior de Gestão e Administração de Santarém, Portugal
2015 - 2019/09/30 Conselho científico/técnico-científico Instituto Superior de Gestão e Administração de Santarém, Portugal
2015 - 2019/09/30 President of the Pedagogic Council Instituto Superior de Gestão e Administração de Santarém, Portugal
2015 - 2019 Conselho científico/técnico-científico ou orgão correspondente Instituto Superior de Gestão e Administração de Santarém, Portugal
2015 - 2019 Conselho geral ou orgão correspondente Instituto Superior de Gestão e Administração de Santarém, Portugal
2015 - 2019 Conselho pedagógico Instituto Superior de Gestão e Administração de Santarém, Portugal
2015 - 2019 Coordenação ou direção de centro de investigação, departamento ou equivalente Instituto Superior de Gestão e Administração de Santarém, Portugal

Others

Category
Host institution 		Employer
2023/01/01 - Current Membro do Conselho Científico Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
2018/03/01 - Current GOVCOPP - Unidade de Investigação Governança, Competitividade e Políticas Públicas Universidade de Aveiro, Portugal
2015 - 2019 Membro do Conselho Científico Instituto Superior de Gestão e Administração de Santarém, Portugal
Projects

Other

Designation Funders
2024 - 2025 Challenge-based learning, simulation-based learning and problem-based learning in higher education in the Business world
10.3390/educsci14111139
Principal investigator
Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
 Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas
Ongoing
2024 - 2024 Unveiling the Transformative Potential of Artificial Intelligence Across Business Domains: Exploration in Consumer Behavior, Data Analysis, and Intelligent Marketing
10.4018/979-8-3693-5340-0.ch001
Principal investigator
Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
 Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas
Concluded
2023 - 2024 Strategic Inquiry into Performance and Digital Ecosystem: The Role of Influencers
10.4018/979-8-3693-0551-5.ch003
Principal investigator
Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
 Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas
Concluded
2021 - 2024 Data-Driven Discovery: Advancing the Frontiers of Data Science
10.4018/979-8-3693-3455-3
Principal investigator
Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
 Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas
Concluded
2018 - 2021 Dinâmica competitiva dos grupos estratégicos das sociedades anomias desportivas portuguesas
10.5295/cdg.180975ac
Post-doc
Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
 Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas
Concluded
2017 - 2018 Implementação de Serviços Online nos Municípios associados da Comunidade Intermunicipal da Lezíria do Tejo
.
Principal investigator
Concluded
Outputs

Publications

Book chapter
  1. Albérico Travassos Rosário; Paula Rosa Lopes; Filipe Sales Rosário. "Digital Political Marketing". In Challenges and Opportunities. 2025.
    10.4018/979-8-3693-6140-5.ch001
  2. Albérico Travassos Rosário. "Artificial Intelligence in Education Higher Education in the Business Area". 2025.
    10.4018/979-8-3373-4576-5.ch007
  3. Albérico Travassos Rosário; Rui Nunes Cruz. "Environment, Social, and Governance Business: Challenges and Opportunities". 2025.
    10.1007/978-3-031-86079-9_4
  4. Albérico Travassos Rosário; Rui Nunes Cruz. "Ethical Practices in Digital Transformation Over the Last Half Decade: A Framework for Sustainability and Integrity in Business". 2025.
    10.1007/978-3-031-86079-9_22
  5. Albérico Travassos Rosário; Joana Carmo Dias. "Innovative Digital Marketing in Business". 2024.
    10.4018/979-8-3693-1231-5.ch001
  6. Albérico Travassos Rosário; Joana Carmo Dias. "Tourism in the Metaverse". In Opportunities and Challenges. 2024.
    10.4018/979-8-3693-1103-5.ch009
  7. Albérico Travassos Rosário; Isabel Travassos Rosário. "Telemedicine Platforms and Telemedicine Systems in Patient Satisfaction". 2024.
    10.4018/979-8-3693-2141-6.ch006
  8. Albérico Travassos Rosário. "Generative AI and Generative Pre-Trained Transformer Applications". In Challenges and Opportunities. 2024.
    10.4018/979-8-3693-1950-5.ch003
  9. Albérico Travassos Rosário. "How Artificial Intelligence Can Help Accounting in Information Management". 2024.
    10.4018/979-8-3693-0847-9.ch005
  10. Albérico Travassos Rosário. "How Business Intelligence and Data Analytics Can Leverage Business". 2024.
    10.4018/979-8-3693-1210-0.ch003
  11. Albérico Travassos Rosário. "A Literature Review of Marketing Intelligence and Its Theoretical Implication for Leveraging Business". 2024.
    10.4018/979-8-3693-4195-7.ch001
  12. Albérico Travassos Rosário. "Artificial Intelligence in the Consumer Behavior Process in Business". 2024.
    10.4018/979-8-3693-4453-8.ch004
  13. Albérico Travassos Rosário; Anna Carolina Boechat. "Systematic Literature Review: Bibliometrics on Ethics Practised by Influencers". In Global Perspectives on Social Media Influencers and Strategic Business Communication. 2024.
    10.4018/979-8-3693-0912-4.ch015
  14. Albérico Travassos Rosário; Rui Cruz; Luis Moniz; José Figueiredo. "Introduction to Data-Driven Marketing". 2024.
    10.4018/979-8-3693-3455-3.ch001
  15. Joaquim A. Casaca; Albérico Travassos Rosário. "The Impact of Personal Information in E-Commerce". In Balancing Privacy, Security, and Ethics. 2024.
    10.4018/979-8-3693-3455-3.ch009
  16. Albérico Travassos Rosário; Rui Cruz; Luis Bettencourt Moniz; Joaquim A. Casaca. "Predictive Analytics for Customer Behavior". 2024.
    10.4018/979-8-3693-3455-3.ch002
  17. Albérico Travassos Rosário. "Improving Sustainable Supply Chains Using Blockchain Technology: A Review of the Literature". 2024.
    https://doi.org/10.1201/9781003260905
  18. Albérico Travassos Rosário; Joaquim A. Casaca. "How Artificial Intelligence Can Leverage Relationship Marketing Strategies". 2024.
    10.4018/979-8-3693-5340-0.ch001
  19. Albérico Travassos Rosário. "Implications of 5G Technology in Marketing". In A Systematic Review of the Bibliometric Literature, 1-27. {IGI, 2023.
    10.4018/978-1-6684-5523-4.ch001
  20. Albérico Travassos Rosário. "How a Sustainability Strategy Can Leverage E-Commerce?". 2023.
    10.4018/978-1-6684-5727-6.ch003
  21. Albérico Travassos Rosário. "Design Thinking in Product Design". In Challenges and Opportunities. 2023.
    10.4018/978-1-6684-6339-0.ch014
  22. Albérico Travassos Rosário. "A Systematic Bibliometric Literature Review on Data Science in Marketing". 2023.
    10.4018/978-1-6684-6786-2.ch003
  23. Albérico Travassos Rosário. "Wine Industry's Sustainable Development". 2023.
    10.4018/978-1-6684-6942-2.ch012
  24. Albérico Travassos Rosário; Paula Rosa Lopes; Filipe Sales Rosário. "Influencer Marketing in the Digital Ecosystem". 2023.
    10.4018/978-1-6684-8898-0.ch009
  25. Albérico Travassos Rosário; Paula Rosa Lopes; Filipe Sales Rosário. "How the Metaverse Can Leverage the Business World". 2023.
    10.4018/978-1-6684-8851-5.ch003
  26. Albérico Travassos Rosário; Paula Rosa Lopes; Filipe Sales Rosário. "Metaverse in Marketing". In Challenges and Opportunities. 2023.
    10.4018/978-1-6684-8851-5.ch010
  27. Albérico Travassos Rosário. "Security in Digital Marketing". In Challenges and Opportunities. 2023.
    10.4018/978-1-6684-8958-1.ch010
  28. Albérico Travassos Rosário. "Marketing Management in Retail Customer Satisfaction". In Opportunity and Challenges. United States, 2023.
    10.4018/978-1-6684-8574-3.ch001
  29. Albérico Travassos Rosário; José Morais da Silva. "Social Media Influencers in Fashion". In Challenges and Opportunities. 2023.
    10.4018/978-1-6684-8753-2.ch014
  30. Albérico Travassos Rosário. "Tourism Entrepreneurship in Innovation Sustainability". In Challenges and Opportunities. 2023.
    10.4018/978-1-6684-6985-9.ch011
  31. Albérico Travassos Rosário. "A Systematic Review of the Bibliometric Literature: Branding in Marketing Strategy". In Origin and Branding in International Market Entry Processes, 82-116. 2023.
    10.4018/978-1-6684-6613-1.ch005
  32. Albérico Travassos Rosário. "How Influencers Can Leverage Performance in Business". 2023.
    10.4018/979-8-3693-0551-5.ch003
  33. Albérico Travassos Rosário. "A Look at the New Online Consumer Behavior on Social Media Platforms". 2022.
    10.4018/978-1-7998-7545-1.ch015
  34. Ricardo Jorge Gomes Raimundo; Albérico Manuel Fernandes Travassos Rosário; Ana Luísa Marques Rocha. "Knowledge Management in Marketing". 2022.
    10.1007/978-3-030-75123-4_3
  35. Rosário, Albérico. "Social Media Analytics and Innovation in a Digital Society: A Literature Review". In Innovations and Social Media Analytics in a Digital Society, 20-40. 2022.
  36. Albérico Travassos Rosário; Ricardo Jorge Raimundo; Rui Cruz. "The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry". United States, 2022.
    10.4018/978-1-7998-7095-1.ch015
  37. Albérico Travassos Rosário. "The Organizational Impact of Digital Adoption". In A Literature Review. 2022.
    10.4018/978-1-7998-9008-9.ch002
  38. Albérico Travassos Rosário. "Understanding the Application of Gamification to Business When Applied to Marketing". 198-230. {IGI, 2022.
    10.4018/978-1-7998-9179-6.ch011
  39. Albérico Travassos Rosário. "Challenges of Design Thinking in the Innovation of Individuals and Organizations". 2022.
    10.4018/978-1-6684-2468-1.ch007
  40. Albérico Travassos Rosário. "Internet of Things, Security of Data, and Cyber Security". 2022.
    10.4018/978-1-7998-9312-7.ch007
  41. Albérico Travassos Rosário; Joana Carmo Dias. "Learning Management Systems in Education". In Research and Challenges. 2022.
    10.4018/978-1-6684-4706-2.ch003
  42. Albérico Travassos Rosário. "SMarketing". In A New Strategic Concept. 2022.
    10.4018/978-1-6684-3430-7.ch003
  43. Albérico Travassos Rosário. "Future Challenges of Marketing Online-to-Offline (O2O)". 2022.
    10.4018/978-1-6684-5844-0.ch001
  44. Albérico Travassos Rosário; Filipa Fernandes; Ricardo Gomes Raimundo; Rui Nunes Cruz. "Determinants of Nascent Entrepreneurship Development". 2021.
    10.4018/978-1-7998-4826-4.ch008
  45. Rosário, Albérico. "Big Data Analytics: A New Competitive Advantage". Nova Science Publishers, Inc., 2021.
    Published
  46. Albérico Travassos Rosário; Ricardo Gomes Raimundo; Rui Cruz. "The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry". 2021.
    10.4018/978-1-7998-7095-1.ch015
  47. Albérico Travassos Rosário. "New Business Models Sustainability". 1-29. {IGI, 2021.
    10.4018/978-1-7998-7452-2.ch001
  48. Albérico Travassos Rosário; Ricardo Gomes Raimundo. "Marketing and Sponsorship of Esports Without Getting Ganked". In Understanding Past Research and Future Challenges, 321-347. IGI Global, 2021.
    10.4018/978-1-7998-7300-6.ch015
  49. Albérico Travassos Rosário. "Combining E-Commerce and Blockchain Technologies to Solve Problems and Improve Business Results". In A Literature Review. 2021.
    10.4018/978-1-7998-7363-1.ch006
  50. Rosário, Albérico. "Future challenges of electronic commerce in this digital economy". In Debate on Inter- Transdisciplinarity of Information Science, 229-254. LAP LAMBERT Academic Publishing, 2021.
    Published
  51. Albérico Travassos Rosário; Antonio C. Moreira; Pedro Macedo. "Strategic Groups in the Portuguese Banking Industry". In An Analysis of the 2008-2010 Period. United States, 2019.
    10.4018/978-1-5225-8906-8.ch001
Conference paper
  1. Ricardo Roçadas Lourenço de Araújo,; Rosário, Albérico; Rui Nunes Cruz,. "The influence of social media on customer satisfaction Business-to-busines". Paper presented in XXX Jornadas Luso-Espanholas de Gestão Científica, 2020.
    Published
  2. Van-Dúnem, Melissa; Rosário, Albérico. "Internal marketing in job satisfaction and organizational engagement". Paper presented in International Conference, Navigating the Future of Management, 2019.
  3. Rosário, Albérico; Pratas, António; Diogo, Carlos. "Determinants of success in the implementation of a CzRM program in the Associated Municipalities of the Inter-municipal Community of Lezíria do Tejo". Paper presented in International Conference, Navigating the Future of Management, 2019.
  4. Araújo, Ricardo; Rosário, Albérico. "The influence of social media on customer satisfaction Business-to-business". Paper presented in International Conference, Navigating the Future of Management, 2019.
  5. Rosário, Albérico; Pratas, António; Diogo, Carlos. "Implementação de Serviços Online nos Municípios associados da Comunidade Intermunicipal da Lezíria do Tejo". Paper presented in IV Scientific Meeting of the UI&D - ISLA, the professional future, 2018.
  6. TOFANO, BERNARDO DUARTE; SILVA, TADEU ANDRÉ PEIXOTO DA; SOUZA, SEBASTIÃO DÉCIO COIMBRA DE. "Dinâmica competitiva e nível de concentração no mercado de smartphones". Paper presented in XXVIII Jornadas Luso Espanholas de Gestão Científica, Interioridade e Competitividade: Desafios Globais da Gestão, 2018.
    10.14488/enegep2018_tn_sto_264_518_35653
  7. Rosário, Albérico. "Dinâmica Competitiva dos Grupos estratégicos". Paper presented in XXVIII Jornadas Luso Espanholas de Gestão Científica, Interioridade e Competitividade: Desafios Globais da Gestão, Guarda, 2018.
    Published
Edited book
  1. Rosário, Albérico; Boechat, Anna Carolina. Impact of Digitalization on Communication Dynamics. IGI Global. 2025.
    Under revision
  2. Rosário, Albérico; Cruz, Rui Nunes. AI Utilization for Marketing Content Creation. Lisboa, Portugal: IGI Global Scientific Publishing. 2025.
    Under revision • Editor
  3. Rosário, Albérico. Data-Driven Marketing for Strategic Success. 2024.
Journal article
  1. Rosário, Albérico. Corresponding author: Rosário, Albérico. "AI-Driven Consumer Insights in Business: A Systematic Review and Bibliometric Analysis of Opportunities and Challenges.". International Journal of Marketing, Communication and New Media (2024): http://dx.doi.org/10.54663/2182-9306.2024.specialissuembp.6-35.
    10.54663/2182-9306.2024.specialissuembp.6-35
Newspaper article
  1. Albérico Travassos Rosário; Joaquim A. Casaca. "Consumer Behavior in Online Retail", WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, 2025, http://dx.doi.org/10.37394/23207.2025.22.76.
    10.37394/23207.2025.22.76
  2. Rosário, Albérico; Raimundo, Ricardo Jorge. "The Integration of AI and IoT in Marketing: A Systematic Literature Review", Electronics, 2025, https://doi.org/10.3390/electronics14091854.
    10.3390/electronics14091854
  3. Rosário, Albérico Travassos; Boechat, Anna Carolina. "How Sustainable Leadership Can Leverage Sustainable Development", Sustainability, 2025, https://doi.org/10.3390/su17083499.
    10.3390/su17083499
  4. Albérico Travassos Rosário. "Brand Loyalty and Generations X, Y, Z", Journal of Ecohumanism, 2025, https://ecohumanism.co.uk/joe/ecohumanism/article/view/6426.
    doi.org/10.62754/joe.v4i2.6426
  5. Albérico Travassos Rosário; José Figueiredo; Michelle Bloor. "Sustainable entrepreneurship and corporate social responsibility: Analysing the state of research", Sustainable Environment, 2024, https://doi.org/10.1080/27658511.2024.2324572.
    10.1080/27658511.2024.2324572
  6. Ricardo Jorge Gomes Raimundo; Albérico Travassos Rosário. "A Bibliometric Systematic Literature Review on the Relationship Between Problem-Based Learning Methodology and Entrepreneurship", Businesses, 2024, https://doi.org/10.3390/businesses4040042.
    10.3390/businesses4040042
  7. Albérico Travassos Rosário; Joana Carmo Dias. "Implementing Problem-Based Learning in Marketing Education: A Systematic Review and Analysis", Education Sciences, 2024, https://doi.org/10.3390/educsci14111139.
    10.3390/educsci14111139
  8. Albérico Travassos Rosário; Ricardo Raimundo. "Internet of Things and Distributed Computing Systems in Business Models", Future Internet, 2024, https://doi.org/10.3390/fi16100384.
    10.3390/fi16100384
  9. Albérico Travassos Rosário; Anna Carolina Boechat. "How Automated Machine Learning Can Improve Business", Applied Sciences, 2024, https://doi.org/10.3390/app14198749.
    10.3390/app14198749
  10. Albérico Travassos Rosário; Paula Lopes; Filipe Sales Rosário. "Sustainability and the Circular Economy Business Development", Sustainability, 2024, https://doi.org/10.3390/su16146092.
    10.3390/su16146092
  11. Albérico Travassos Rosário; Ricardo Jorge Raimundo. "Importance of Competitive Dynamics of Strategic Groups: Opportunities and Challenges", Administrative Sciences, 2024, https://www.mdpi.com/2076-3387/14/7/147.
    10.3390/admsci14070147
  12. Paula Rosa Lopes; Albérico Travassos Rosário; Filipe Sales Rosário. "Sustainable Brand Advertising—The Green Advertising for Generation Z, a Qualitative LRSB Analyze", Platforms, 2024, https://doi.org/10.3390/platforms2020006.
    10.3390/platforms2020006
  13. Albérico Travassos Rosário; Joana Carmo Dias. "Exploring the Landscape of Smart Tourism: A Systematic Bibliometric Review of the Literature of the Internet of Things", Administrative Sciences, 2024, https://doi.org/10.3390/admsci14020022.
    10.3390/admsci14020022
  14. Albérico Travassos Rosário; Ricardo Raimundo. "Sustainable Entrepreneurship Education: A Systematic Bibliometric Literature Review", Sustainability, 2024, https://doi.org/10.3390/su16020784.
    10.3390/su16020784
  15. Albérico Travassos Rosário; Joaquim Casaca. "Relational Marketing and Customer Satisfaction: A Systematic Literature Review", Estudios Gerenciales, 2023, https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/6218.
    https://doi.org/10.18046/j.estger.2023.169.6218
  16. Albérico Travassos Rosário; JOAQUIM A. Casaca. "RELATIONSHIP MARKETING AND CUSTOMER RETENTION - A SYSTEMATIC LITERATURE REVIEW", Studies in Business and Economics, 2023, https://sciendo.com/article/10.2478/sbe-2023-0044.
    https://doi.org/10.2478/sbe-2023-0044
  17. Albérico Travassos Rosário; Joana Carmo Dias. "The New Digital Economy and Sustainability: Challenges and Opportunities", Sustainability, 2023, https://www.mdpi.com/2071-1050/15/14/10902.
    10.3390/su151410902
  18. Rosário, Albérico. "Why Marketing Plan Still Matters in Uncertain Times", Journal of Namibian Studies, 2023, https://namibian-studies.com/index.php/JNS/article/view/797.
    https://doi.org/10.59670/jns.v33i.797
  19. Albérico Travassos Rosário; Joana Carmo Dias. "Marketing Strategies on Social Media Platforms", International Journal of E-Business Research, 2023, https://doi.org/10.4018/IJEBR.316969.
    10.4018/IJEBR.316969
  20. Albérico Travassos Rosário; Joana Carmo Dias. "How Industry 4.0 and Sensors Can Leverage Product Design: Opportunities and Challenges", Sensors, 2023, https://doi.org/10.3390/s23031165.
    10.3390/s23031165
  21. Albérico Travassos Rosário; Joana Carmo Dias. "How has data-driven marketing evolved: Challenges and opportunities with emerging technologies", International Journal of Information Management Data Insights, 2023, https://www.sciencedirect.com/science/article/pii/S2667096823000496.
    https://doi.org/10.1016/j.jjimei.2023.100203
  22. Albérico Travassos Rosário; Joana Carmo Dias. "Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda", Journal of Sensor and Actuator Networks, 2022, https://doi.org/10.3390/jsan11030030.
    10.3390/jsan11030030
  23. Rosário, Albérico. Corresponding author: Rosário, Albérico. "Sustainable Entrepreneurship: A Literature Review", Sustainability, 2022, http://dx.doi.org/10.3390/su14095556.
    10.3390/su14095556
  24. Rosário, Albérico; Sustainability and the Digital Transition: A Literature Review. Corresponding author: Rosário, Albérico. "Sustainability and the Digital Transition: A Literature Review", Sustainability, 2022, http://dx.doi.org/10.3390/su14074072.
    10.3390/su14074072
  25. Ricardo Raimundo; Albérico Travassos Rosário. "Cybersecurity in the Internet of Things in Industrial Management", 2022, https://doi.org/10.20944/preprints202110.0312.v1.
    10.20944/preprints202110.0312.v1
  26. Rosário, Albérico. "Emotional Labor in Healthcare: Patients and Professionals Perspective", Journal of Management Information and Decision Sciences ¿, 2022
  27. Rosário, Albérico. "Emotional Labor in Healthcare: The Role of Work Perceptions and Personality Traits", Academy of Strategic Management Journal, 2022
    1528-2686-25-S4-29
  28. Rosário, Albérico. "Employee Emotional Empowerment: A New Way to Manage Emotions in The Workplace", Journal of Management Information and Decision Sciences, 2022
  29. Rosário, Albérico. "Consumer marketing strategy on social media in the last decade", Journal of Management Information and Decision Sciences, 2022, https://www.abacademies.org/articles/consumer-marketing-strategy-on-social-media-in-the-last-decade.pdf.
    1532-5806-25-S2-06
  30. Rosário, Albérico. "The influence of entrepreneurship on marketing innovation", Academy of Entrepreneurship Journal, 2021, https://www.abacademies.org/articles/the-influence-of-entrepreneurship-on-marketing-innovation-12970.html.
    1528-2686-27-S5-65
  31. Albérico Rosário; Ricardo Raimundo. "Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review", Journal of Theoretical and Applied Electronic Commerce Research, 2021, https://doi.org/10.3390/jtaer16070164.
    10.3390/jtaer16070164
  32. Rosário, Albérico. "O IMPACTO DO MARKETING INTERNO NA COMPATIBILIDADE DE OBJETIVOS INTERDEPARTAMENTAIS E NA SATISFAÇÃO DO CLIENTE NUMA AGÊNCIA DE PUBLICIDADE", E G I T A N I A S C I E N C I A, 2021
    10.46691/es.v1i28372
  33. Ricardo Raimundo; Albérico Rosário. "The Impact of Artificial Intelligence on Data System Security: A Literature Review", Sensors, 2021, https://doi.org/10.3390/s21217029.
    10.20944/preprints202108.0032.v1
  34. Albérico Travassos Rosário. "E-Mail Marketing", International Journal of Online Marketing , 2021
    10.4018/IJOM.2021100104
  35. Rosário, Albérico Travassos. "E-Mail Marketing: Research and Challenges", International Journal of Online Marketing, 2021, http://dx.doi.org/10.4018/ijom.2021100104.
    10.4018/ijom.2021100104
  36. Rosário, Albérico. "The background of artificial intelligence applied to marketing", Academy of Strategic Management Journal , 2021, 20, https://www.abacademies.org/articles/the-background-of-artificial-intelligence-applied-to-marketing.pdf.
  37. Rosário, Albérico. "Data Science Applied to Marketing: A Literature Review", JOURNAL OF INFORMATION SCIENCE AND ENGINEERING, 2021, https://jise.iis.sinica.edu.tw/JISESearch/pages/View/PaperView.jsf?keyId=182_2445.
    10.6688/JISE.202109_37(5).0006
  38. Rosário, Albérico. "Importance of Value Propositions in Marketing: Research and Challenges", Academy of Strategic Management Journal, 2021, https://www.abacademies.org/abstract/importance-of-value-propositions-in-marketing-research-and-challenges-11410.html.
  39. Rosário, Albérico. "Literature review on Health Knowledge Management in the last 10 years (2009-2019)", The Electronic Journal of Knowledge Management (EJKM), 2021, academic-publishing.org/index.php/ejkm/article/view/2120.
    doi.org/10.34190/ejkm.18.3.2120
  40. Rosário, Albérico. "Blockchain System in the Higher Education", European Journal of Investigation in Health, Psychology and Education, 2021, https://doi.org/10.3390/ejihpe11010021.
    10.3390/ejihpe11010021
  41. Albérico Travassos Rosário; António Carrizo Moreira; Pedro Macedo. "Competitive dynamics of strategic groups in the Portuguese banking industry", Cuadernos de Gestión, 2021, https://doi.org/10.5295/cdg.180975ac.
    10.5295/cdg.180975ac
  42. Rosário, Albérico. "The factors that influence the acceptance and adoption of mobile marketing by university students", International Journal of Business and Systems Research, 2021, https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijbsr.
    10.1504/IJBSR.2021.10035001
  43. Rosário, Albérico. "Research-Based Guidelines for Marketing Information Systems", International Journal of Business Strategy and Automation (IJBSA), 2021, https://www.igi-global.com/article/research-based-guidelines-for-marketing-information-systems/269493.
    10.4018/IJBSA.20210101.oa1
  44. Rosário, A.M.F.T.; de Almeida Fernandes Vilaça, F.I.; Raimundo, R.; Cruz, R.M.N.. "literature review on health knowledge management in the last 10 years (2009-2019)", Electronic Journal of Knowledge Management, 2021, http://www.scopus.com/inward/record.url?eid=2-s2.0-85105795182&partnerID=MN8TOARS.
    10.34190/EJKM.18.3.2120
  45. Rosário, Albérico. "An Integrative Literature Review on Leadership Models for Innovative Organizations", Journal of Reviews on Global Economics, 2019, https://doi.org/10.6000/1929-7092.2019.08.156.
  46. Rosário, Albérico. "Determinants of Innovation in Digital Marketing", Journal of Reviews on Global Economics, 2019, https://doi.org/10.6000/1929-7092.2019.08.154.
  47. Cruz, Rui Nunes; Rosário, Albérico Travassos; Silva, Hugo Pinto. "A EFICÁCIA DA PUBLICIDADE EM JOGOS FPS", Egitania Sciencia, 2019, http://dx.doi.org/10.46691/es.v1i24.260.
    10.46691/es.v1i24.260
  48. Santos, Eulália; Rosário, Albérico; Oliveira, Margarida; Moura, Ana; Vieira, Daniel; Castanheira, Carla; Inglês, Catarina; Rito, Catarina. "ANÁLISE DOS FATORES MOTIVACIONAIS E DE ATRAÇÃO NO DESTINO TURÍSTICO DE SANTARÉM: A VISÃO DOS RESIDENTES", 2017, http://hdl.handle.net/10400.26/30119.
  49. Rosário, Albérico; Cruz, Rui; Miguel, Isabel. "Avaliação da Qualidade das Regiões Críticas do Serviço de Colheita de Órgãos em Portugal", 2016, http://hdl.handle.net/10400.26/30118.
  50. Ferreira, Nuno; Rosário, Albérico; Cruz, Rui; Fonseca, José Manuel. "Impacto da cultura empresarial portuguesa na decisão de enfrentar o mercado global através de uma estratégia de internacionalização", 2015, http://hdl.handle.net/10400.26/30117.
  51. Rosário, Albérico; Cruz, Rui; Ferreira, Nuno; Fonseca, José Manuel. "Tudo será uma lógica de serviço - Dominante S-DL", 2015, http://hdl.handle.net/10400.26/30116.
Preprint
  1. Albérico Travassos Rosário; Rui Nunes Cruz. "Data-Driven Decision-Making in Marketing". 2025. https://doi.org/10.20944/preprints202501.0354.v1.
    10.20944/preprints202501.0354.v1
  2. Albérico Travassos Rosário; Ricardo Jorge Gomes Raimundo. "AI, Optimization, and Human Values: Mapping the Intellectual Landscape of Industry 4.0 to 5.0". 2025. https://doi.org/10.20944/preprints202505.1954.v1.
    10.20944/preprints202505.1954.v1
  3. Albérico Travassos Rosário; Paula Rosa Lopes; Filipe Sales Rosário. "How Digital Development Leverages Sustainable Development". 2025. https://doi.org/10.20944/preprints202504.1836.v1.
    10.20944/preprints202504.1836.v1
  4. Ricardo Raimundo; Albérico Travassos Rosário. "Bibliometric Systematic Literature Review of Problem-Based Learning Entrepreneurship". 2024. https://doi.org/10.20944/preprints202405.1238.v1.
    10.20944/preprints202405.1238.v1
  5. Albérico Travassos Rosário; Joana Carmo Dias. "Enhancing Marketing Education Through Problem-Based Learning: A Comprehensive Review". 2024. https://doi.org/10.20944/preprints202406.1020.v1.
    10.20944/preprints202406.1020.v1
  6. Albérico Travassos Rosário; Paula Lopes; Filipe Sales Rosário. "Sustainability and Circular Economy Business Development". 2024. https://doi.org/10.20944/preprints202406.1697.v1.
    10.20944/preprints202406.1697.v1
  7. Albérico Travassos Rosário; Ricardo Raimundo. "Enhancing Business Higher Education Through Simulation-Based Learning, Problem-Based Learning, and Challenge-Based Learning". 2024. https://doi.org/10.20944/preprints202407.0747.v1.
    10.20944/preprints202407.0747.v1
  8. Albérico Travassos Rosário; Ricardo Raimundo. "Internet of Things and Distributed Computer Systems in Business Models". 2024. https://doi.org/10.20944/preprints202409.0052.v1.
    10.20944/preprints202409.0052.v1
  9. Albérico Travassos Rosário; Anna Carolina Boechat. "How Automated Machine Learning Can Boost Business". 2024. https://doi.org/10.20944/preprints202409.0426.v1.
    10.20944/preprints202409.0426.v1
  10. Albérico Travassos Rosário; Anna Carolina Boechat. "Smart Cities and Sustainable Urban Development". 2024. https://doi.org/10.20944/preprints202412.1127.v1.
    10.20944/preprints202412.1127.v1
  11. Joana Carmo Dias; Albérico Travassos Rosário. "A Bibliometric Analysis of the role of Industry 4.0 Sensors in Digital Transformation". 2023. https://doi.org/10.20944/preprints202302.0048.v1.
    10.20944/preprints202302.0048.v1
  12. Albérico Travassos Rosário; José Figueiredo. "Sustainable Entrepreneurship and Corporate Social Responsibility: Systematic Bibliometric Literature Review". 2023. https://doi.org/10.20944/preprints202303.0275.v1.
    10.20944/preprints202303.0275.v1
  13. Albérico Travassos Rosário; Joana Carmo Dias. "The New Digital Economy and Sustainability: Challenges and Opportunities". 2023. https://doi.org/10.20944/preprints202305.0465.v1.
    10.20944/preprints202305.0465.v1
  14. Albérico Travassos Rosário; José Figueiredo. "Sustainable Entrepreneurship and Corporate Social Responsibility: Systematic Bibliometric Literature Review". 2023. https://doi.org/10.20944/preprints202303.0275.v2.
    10.20944/preprints202303.0275.v2
  15. José Morais da Silva; Albérico Travassos Rosário; Carlos Guillen Gestoso; Fernando Acabado Romana. "Fake News in Marketing". 2023. https://doi.org/10.20944/preprints202305.1630.v1.
    10.20944/preprints202305.1630.v1
  16. Albérico Travassos Rosário; Paula Rosa Lopes; Filipe Sales Rosário. "The Digital Marketing for Sustainable Development". 2023. https://doi.org/10.20944/preprints202307.0330.v1.
    10.20944/preprints202307.0330.v1
  17. Albérico Travassos Rosário; Ricardo Raimundo. "Sustainable Entrepreneurship Education: a Systematic Bibliometric Literature Review". 2023. https://doi.org/10.20944/preprints202310.1561.v1.
    10.20944/preprints202310.1561.v1
  18. Albérico Travassos Rosário; Joana Carmo Dias. "Fuzzy Logic: An Application into Marketing Strategy". 2022. https://doi.org/10.20944/preprints202206.0378.v1.
    10.20944/preprints202206.0378.v1
  19. Albérico Travassos Rosário; Joana Carmo Dias. "Impact of Big Data Analysis on Health". 2022. https://doi.org/10.20944/preprints202203.0407.v1.
    10.20944/preprints202203.0407.v1
  20. Albérico Travassos Rosário; Joana Carmo Dias. "How Industry 4.0 and Sensors Can Leverage Product Design: Opportunities and Challenges". 2022. https://doi.org/10.20944/preprints202212.0057.v1.
    10.20944/preprints202212.0057.v1
Thesis / Dissertation
  1. "O Poder dos Influenciadores Digitais: Impacto na Escolha do Destino Turístico". Master, Business and Economics School, 2024. hdl.handle.net/10400.26/50072.
  2. "Shock Advertiising: Em que Medida Influencia a Eficácia das Campanhas de Sensibilização Ambiental nas Atitudes e Intenções comportamentais na Geração X". Master, Universidade Europeia - IADE, 2023.
  3. "A Comunicação de RSC: Uma Análise sobre a Influência nas Perceções da Geração Z Face às Marcas". Master, Universidade Europeia - IADE, 2023.
  4. Rosário, Albérico. "Marketing de influência: indicadores de sucesso no panorama Português". Master, Instituto Português de Administração de Marketing de Lisboa, 2020.
  5. Rosário, Albérico. "Os Antecedentes e Consequências do Amor à Marca: no contexto Português.". Master, Instituto Português de Administração de Marketing de Lisboa, 2020.
  6. Rosário, Albérico. "Plano de Marketing para o Plano de Marketing para a TLC Marketing.". Master, Instituto Português de Administração de Marketing de Lisboa, 2020.
  7. Rosário, Albérico. "Produção da arte final da embalagem de barras de cerrais GO Natural para o consumidor infantil". Master, Instituto Português de Administração de Marketing de Lisboa, 2020.
  8. Rosário, Albérico. "Determinantes da satisfação online: um estudo sobre a compra de passagens aéreas em Portugal". Master, Instituto Português de Administração de Marketing de Lisboa, 2020. https://comum.rcaap.pt/handle/10400.26/33322.
  9. Coelho, João Pedro Grosso. "Os Millennials e o Luxo: o impacto das características psicológicas e demográficas no consumo de moda de luxo". Master, 2020. http://hdl.handle.net/10400.26/33922.
  10. Catalão, Gonçalo Martins Nogueira Nave. "Plano de Marketing para o ano de 2019 da categoria: Redken Brews". Master, 2019. http://hdl.handle.net/10400.26/29998.
  11. Van-Dúnem, Melissa Raquel Cruz de Almeida de Campos. "Marketing Interno na satisfação no trabalho e no comprometimento organizacional". Master, 2019. http://hdl.handle.net/10400.26/29997.
  12. Elias, Beatriz Ministro. "O impacto do Marketing Interno na compatibilidade de objetivos interdepartamentais e na satisfaçaão do cliente numa agência de publicidade". Master, 2019. http://hdl.handle.net/10400.26/31974.
  13. Araújo, Ricardo Jorge Roçadas Lourenço de. "Social Media em vendas B2B: influência na satisfação do cliente". Master, 2019. http://hdl.handle.net/10400.26/29991.
  14. Rosário, Albérico Manuel Fernandes Travassos. "Dinâmica competitiva dos grupos estratégicos do setor bancário de retalho em Portugal (2008-2010 e 2011-2013)". PhD, 2018. http://hdl.handle.net/10773/23361.
  15. Rosário, Albérico. "A avaliação da qualidade do serviço de colheita de órgãos em Portugal". Master, ISLA Campus Lisboa - Universidade Europeia | Laureate International Universities, 2011. https://biblioteca.porto.ipam.pt/cgi-bin/koha/opac-detail.pl?biblionumber=9379&q=au:Ros%C3%A1rio%20Alb%C3%A9rico%20Manuel%20Fernandes%20Travassos.
Activities

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2024 Os Eventos Desportivos e o Período da Pandemia Covid-19 em Portugal – Desafios e Consequências Fragoso, J. (Master)
2023/02/01 A Relação do Marketing Tecnológico com as Vendas no e-Commerce
(Thesis) Main arguer
 Soraia Patrícia Ferreira Batista (Master)
Business and Economics School, Portugal
2023 A Importância do Marketing Sensorial no Setor do Retalho
(Thesis) Main arguer
 Santos, A (Master)
2023 A Relação do Marketing Tecnológico com as Vendas no e-Commerce
(Thesis) Main arguer
 Batista, S.P.F (Master)
2023 Implementação de um Sistema de Custeio Tradicional: Estudo de Caso na Indústria Alimentar
(Thesis) Main arguer
 Madureira, A. (Master)
Universidade de Aveiro, Portugal
2023 Os antecedentes da Satisfação e da Confiança e o seu Impacto na Lealdade no Comercio eletrónico
(Thesis) Main arguer
 Lages, R. (Master)
Universidade de Aveiro, Portugal
2022 Feeding Europe, the Portuguese Geostrategic Position the Logistic Gains, Opportunity For the Next Quarter
(Thesis) Arguer
 Eduardo Belmiro Torres Do Couto (PhD)
Universidade de Aveiro, Portugal
2022 Análise da Performance Digital da FNAC no Facebook: Um Instrumento de Compromisso dos Consumidores
(Thesis) Main arguer
 Barros, C. (Master)
2021 Os New media e a literacia desportiva. Um estudo sobre clubes desportivos.
(Thesis) Arguer
 Contreiras, G. (Master)
2021 A sustentabilidade no mercado de vestuário - a visão da geração millennial
(Thesis) Main arguer
 Sousa, A. (Master)
2021 Plano de Comunicação para a Empresa Argo Partners
(Thesis) Main arguer
 Andrade, M. (Master)
2021 A Influência das Social Media Marketing Activities na Brand Image, Brand Awareness, Brand Loyalty e Online Purchase Intention
(Thesis) Main arguer
 Lourenço, F. (Master)
Universidade de Aveiro, Portugal
2020 A influencia do E-WOM na intenção de compra de vinho.
(Thesis) Main arguer
 Brilha, C. (Master)
2020 Plano de Marketing Digital e Comunicação para a Parcela Já.
(Thesis) Main arguer
 Lomba, S. (Master)
2020 Relatório de estágio: AVON Cosméticos, LDA.
(Thesis) Main arguer
 Rego, T. (Master)
2020 Google Lisboa (in) Acessível - acessibilidade e mobilidade para todos
(Thesis) Main arguer
 Henriques, R. (Master)
2019 Relatório de Estágio: VidaEdu.
(Thesis) Main arguer
 Nunes, D. (Master)
2019 Proposta de um sistema de recomendações de livros no e-commerce baseado no profiling do cliente online: caso aplicado à FNAC.
(Thesis) Main arguer
 Silva, G. (Master)
2019 Benchmark dos websites do mercado da Puericultura Leve usando eye tracking: foco na Chicco.
(Thesis) Main arguer
 Almeida, C. (Master)

Conference scientific committee

Conference name Conference host
2020/11/25 - 2020/11/27 XXIII SemeAd (Seminários em Administração) Seminários em Administração da FEA/USP

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2019 - Current Participação na proposta do novo ciclo de estudo Agência de Avaliação e Acreditação do Ensino (A3ES) da Licenciatura em Gestão de Marketing das unidades curriculares de Marketing de Serviços e Gestão do Produto e do Preço, da Escola Superior de Gestão e Tecnologia de Santarém (ESGTS) Instituto Politécnico de Santarém Instituto Politécnico de Santarém Escola Superior de Gestão e Tecnologia de Santarém, Portugal
2019 - Current Participação na reunião com a comissão de avaliação externa (CAE) da Agência de Avaliação e Acreditação do Ensino Superior (A3ES) da licenciatura de Gestão de Recursos Humanos do ISLA Santarém. Instituto Superior de Gestão e Administração de Santarém, Portugal
2018 - Current Participação na reunião com a comissão de avaliação externa (CAE) da Agência de Avaliação e Acreditação do Ensino Superior (A3ES) do ISLA Santarém. Instituto Superior de Gestão e Administração de Santarém, Portugal
2013 - Current Participação na reunião com a comissão de avaliação externa (CAE) da Agência de Avaliação e Acreditação do Ensino Superior (A3ES) da licenciatura de Marketing, Publicidade e Relações Publicas da Universidade Europeia | Laureate International Universities. Universidade Europeia, Portugal
2022/10/01 - 2022/10/01 Participation in the proposal for the new study cycle Teaching Assessment and Accreditation Agency (A3ES) of the Master's Strategic Marketing of the curricular units of Product and Price Management and Data Analysis at the European University Online
Coordinator
 Universidade Europeia Online, Portugal
2022/10/01 - 2022/10/01 Participation in the proposal for the new study cycle Teaching Assessment and Accreditation Agency (A3ES) of the Master's in Management with a specialty in: Management and Sustainability; Marketing and Digital Business & Analytics of the curricular units of Research Methodologies and E-commerce and digital services, at the Escola Superior de Gestão e Tecnologia de Santarém (ESGTS) Instituto Politécnico de Santarém
Coordinator
 Instituto Politécnico de Santarém Escola Superior de Gestão e Tecnologia de Santarém, Portugal

Journal scientific committee

Journal title (ISSN) Publisher
2020 - Current Journals Editorial Office Group Decision and Negotiation (09262644) Springer Netherlands
2020 - Current Journal of Reviews on Global Economics (1929-7092) Springer Netherlands
2019 - Current International Journal of Project Management and Productivity Assessment (2643-8089) IGI Global
2019 - Current International Journal of Business Strategy and Automation (2644-2108) IGI Global
2018 - Current Egitania Sciencia (1646-8848) Instituto Politécnico da Guarda
2018 - Current IGI Global Book Chapter Peer Reviews IGI Global
Distinctions

Award

2024 How Industry 4.0 and Sensors Can Leverage Product Design: Opportunities and Challenges
Universidade Europeia - IADE, Portugal
2024 The New Digital Economy and Sustainability: Challenges and Opportunities
2024 How has data-driven marketing evolved: Challenges and opportunities with emerging technologies
Universidade Europeia - IADE, Portugal
2024 Why Marketing Plan Still Matters in Uncertain Times
Universidade Europeia - IADE, Portugal
2023 Sustainability and the Digital transition: a literature review
Universidade Europeia - IADE, Portugal
2023 Sustainable Entrepreneurship: A Literature Review
Universidade Europeia - IADE, Portugal
2023 Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda
Universidade Europeia - IADE, Portugal
2022 Consumer Marketing Strategy on E-commerce in the Last Decade
Universidade Europeia - IADE, Portugal
2022 Cybersecurity in the Internet of Things in Industrial Management
Universidade Europeia - IADE, Portugal

Title

2023 Senior Marketer
Associação Portuguesa de Profissionais Marketing , Portugal
2014 Especialista, Marketing e Publicidade (área 342)
Instituto Superior de Gestão e Administração de Santarém, Portugal

Other distinction

2006 "Cliente Aplauso 2006"
2005 "Cliente Aplauso 2005"
2003 XIV Hit Parade - com o prémio Ouro trabalho Dia da Mãe CTT, para a agência, Grey Home¿