???global.info.a_carregar???
Identification

Personal identification

Full name
Mónica Mara dos Santos Lopes

Citation names

  • Lopes, Monica
  • Mónica Mara Lopes

Author identifiers

Ciência ID
DE1A-E724-3431
ORCID iD
0000-0002-4052-8315

Email addresses

  • p7245@ulusofona.pt (Professional)
  • monica.lopes@ulusofona.pt (Professional)

Knowledge fields

  • Social Sciences - Media and Communications

Languages

Language Speaking Reading Writing Listening Peer-review
English Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
Italian Intermediate (B1) Intermediate (B1) Elementary (A2) Upper intermediate (B2)
Education
Degree Classification
2020
Concluded
 Comunicação, Marketing e Publicidade (Mestrado)
Major in Marketing
Grupo Lusófona, Portugal
"Estratégias de Internacionalização de Marcas de Moda de Luxo" (THESIS/DISSERTATION)
 16
2020
Concluded
 Luxury Brands Management (Outros)
Major in Marketing
ISEG Lisbon School of Economics and Management, Portugal
2020
Concluded
 Frames Adviser (Outros)
Major in Eyewear
Luxottica Group SpA, Italy
2018
Concluded
 Comunicação para Moda (Outros)
Major in Comunicação e Moda
Comunicação Global, Portugal
2018
Concluded
 Fashion Industry Course (Outros)
Major in Fashion, Styling, Make up
Atelier Styling Project, Portugal
2006
Concluded
 Curso Superior de Cardiopneumologia (Licenciatura)
Major in Cardiopneumologia
Escola Superior das Tecnologias da Saúde de Lisboa, Portugal
 13
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2022 - Current Assistant (University Teacher) Grupo Lusófona, Portugal
Grupo Lusófona, Portugal

Positions / Appointments

Category
Host institution 		Employer
2020 - Current Diretora de Marketing e Diretora Criativa Interopticuss Lda, Portugal

Others

Category
Host institution 		Employer
2005/09 - 2019 Agencia de Arquitetura provisória e comunicação internacional para marcas de moda ML Agency, Portugal
Outputs

Publications

Journal article
  1. Mónica Mara dos Santos Lopes; Manuel José Damásio; Carla Sousa. "Evoking happiness through visual storytelling in luxury fashion films: A case study". Clothing Cultures (2024): https://doi.org/10.1386/cc_00081_1.
    10.1386/cc_00081_1

Artistic / Performance

Visual artwork
  1. Lopes, Monica. Campanhas Hoot weels Eyewear (Mattel).
  2. Lopes, Monica. Campanhas Fisher Price Eyewear (Mattel).
  3. Mónica Mara Lopes. Campanhas Barbie Eyewear (Mattel).
  4. Mónica Mara Lopes. Campanhas Monster High Eyewear (Mattel).
  5. Mónica Mara Lopes. Campanhas Old School Eyewear (Italian Brand).
  6. Mónica Mara Lopes. Campanhas Ventoe Eyewear.
  7. Mónica Mara Lopes. Campanhas Estilo Eyewear.
Activities

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2005 - 2019 Organização e gestão de projetos de arquitetura chave na mão (2005 - 2019)
Exhibition (Other)
 ML Agency, Portugal

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2005 - Current Criação de mood boards e story boards para campanhas de marcas de moda
ML Agency, Portugal

Consulting

Activity description Institution / Organization
2005 - 2019 Consultoria e gestão de projetos de arquitetura provisória para feiras internacionais de moda de luxo ML Agency, Portugal
Distinctions

Award

2020 Melhor Marca Privada de Óculos Da Rússia - Ventoe Eyewear