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I am a university professor with a Post-Doctorate in Management (Specialty in Marketing) and a Doctorate in Administration (Marketing, Strategy and Organisations), with more than 25 years of international academic experience (teaching, research and supervising master's or doctorate students). Between 2003 and 2022, I was partner and CEO of two research and consultancy companies which developed several marketing, consumer behaviour, and organisational strategy projects. I have several articles published in international academic journals indexed by Scopus and Web of Science, such as the Journal of Research in Interactive Marketing, The TQM Journal, British Food Journal, Spanish Journal of Marketing - ESIC, The Journal of Product & Brand Management, International Journal of Quality & Reliability Management, Asia Pacific Journal of Marketing and Logistics, International Journal of Pharmaceutical and Healthcare Marketing, Asia-Pacific Journal of Business Administration, and Journal of Technology Management & Innovation, among others. I have extensive experience coordinating and executing research and consultancy projects for the restaurant, hotel, educational, agribusiness, territorial development, associations, cooperatives, automotive, civil construction, and health sectors. I develop qualitative and multivariate quantitative data analyses. I have an interdisciplinary professional qualification, which provided me with ease of learning in the interfaces of knowledge areas and a systemic mindset. Therefore, I am flexible in developing academic and managerial marketing and strategy projects in many economic sectors. I have excellent interpersonal skills, oral and written communication, and experience leading teams and managing stakeholders. I like new challenges that stimulate me to learn and develop continually.
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Identification

Personal identification

Full name
Gustavo Quiroga Souki

Citation names

  • Souki, G.Q.
  • Souki, Gustavo Quiroga
  • Souki, G.

Author identifiers

Ciência ID
D71B-22F0-9C7A
ORCID iD
0000-0001-6561-9750
Google Scholar ID
https://scholar.google.com.br/citations?user=aTJzl6QAAAAJ&hl=pt-PT&oi=ao
LattesiD
https://lattes.cnpq.br/4406833941341462
Researcher Id
AAD-2503-2020
Scopus Author Id
https://www.scopus.com/authid/detail.uri?authorId=55409323000

Email addresses

  • gustavosouki@gmail.com (Professional)

Telephones

Mobile phone
  • (+351) 915799001 (Personal)

Addresses

  • Intrepid Lab, CETRAD Rua Augusto Rosa nº 24, 4000-098, Porto, Porto, Portugal (Professional)
  • Rua Dr. Estêvão de Vasconcelos, nº. 33, 8500-656, Portimão, Portimão, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business
  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Proficiency (C2) Proficiency (C2) Advanced (C1) Advanced (C1)
Spanish; Castilian Intermediate (B1) Proficiency (C2) Intermediate (B1) Intermediate (B1) Advanced (C1)
Education
Degree Classification
2021/10/20 - 2023/02/22
Concluded
 Post-doctorate in Management (Specialty in Marketing) (Pós-doutoramento)
Major in Management (Specialty in Marketing)
Universidade do Algarve, Portugal
2000/03/10 - 2003/03/25
Concluded
 Doctorate in Administration (Doctor)
Major in Specialization in Organisations, Strategy and Marketing
Universidade Federal de Lavras, Brazil
"Marketing strategies for agents in the beef chain" (THESIS/DISSERTATION)
 A
1998/01/10 - 1999/12/15
Concluded
 Master's in Rural Administration (Master Universitario)
Major in Administration
Universidade Federal de Lavras, Brazil
1997/06/01 - 1998/06/29
Concluded
 Postgraduate in Information Technology in Agriculture (Postgraduate Certificate)
Major in Information Technology
Universidade Federal de Lavras, Brazil
1986/08/01 - 1993/02/02
Concluded
 Veterinary Medicine (Bachelor)
Universidade Federal de Minas Gerais, Brazil
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2021/09/01 - Current Associate Professor (University Teacher) Instituto Superior Manuel Teixeira Gomes, Portugal
Instituto Superior Manuel Teixeira Gomes, Portugal
2010/11/01 - 2020/02/25 Associate Professor (University Teacher) Minas Gerais Educação Ltda., Brazil
Centro Universitário Una, Brazil
2005/09/01 - 2010/07/09 Associate Professor (University Teacher) Universidade FUMEC, Brazil
Universidade FUMEC, Brazil
2003/02/01 - 2004/08/02 Full Professor (University Teacher) Sistema Integrado de Ensino de Minas Gerais Ltda, Brazil
Faculdade de Estudos Administrativos de Minas Gerais, Brazil
2001/02/01 - 2002/12/29 Associate Professor (University Teacher) Instituto Presbiteriano Gammon, Brazil
Instituto Presbiteriano Gammon, Brazil

Positions / Appointments

Category
Host institution 		Employer
2001/02/01 - 2002/12/29 Coordinator of the Bachelor's Degree in Administration Instituto Presbiteriano Gammon, Brazil
Instituto Presbiteriano Gammon, Brazil
Outputs

Publications

Book chapter
  1. Santos, A.; Filho, C.G.; Brandão, E.A.; Souki, G.Q.. "Brand Relationships in the Commodity Market". 198-223. 2015.
Journal article
  1. Oliveira, Alessandro Silva de; Souki, Gustavo Quiroga; Vilas Boas, Luiz Henrique de Barros. Corresponding author: Souki, Gustavo Quiroga. "Organic food-buying intention drivers: a study based on means-end chain theory". British Food Journal ahead-of-p ahead-of-p (2024): http://dx.doi.org/10.1108/bfj-08-2023-0767.
    Published • 10.1108/bfj-08-2023-0767
  2. Souki, Gustavo Quiroga; Oliveira, Alessandro Silva de; Barcelos, Marco Túlio Correa; Guerreiro, Maria Manuela Martins; Mendes, Júlio da Costa; Moura, Luiz Rodrigo Cunha. "Emotional, cognitive and behavioural repercussions of hotel guests' experiences". Spanish Journal of Marketing - ESIC (2023): http://dx.doi.org/10.1108/sjme-01-2023-0002.
    Open access • Published • 10.1108/sjme-01-2023-0002
  3. Souki, G.Q.; Oliveira, Alessandro Silva de; Marco Túlio Correia Barcelos; Guerreiro, Manuela; Mendes, Júlio da Costa; Moura, Luiz Rodrigo Cunha. Corresponding author: Souki, G.Q.. "Does guests-perceived value for money affect WOM and eWOM? The impact of consumer engagement on SNS on eWOM". The TQM Journal ahead-of-p ahead-of-p (2023): ahead-of-p-ahead-of-p. https://doi.org/10.1108/TQM-03-2023-0088.
  4. Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; Souki, Gustavo Quiroga. Corresponding author: Souki, Gustavo Quiroga. "Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM". Asia Pacific Journal of Marketing and Logistics ahead-of-p ahead-of-p (2023): ahead-of-p-ahead-of-p. http://dx.doi.org/10.1108/apjml-02-2022-0153.
    Open access • Published • 10.1108/apjml-02-2022-0153
  5. Oliveira, Alessandro Silva de; Souki, Gustavo Quiroga; Silva, Dirceu da; Silva, Matheus Alberto Rodrigues; Medeiros, Francisco de Assis da Silva. Corresponding author: Souki, Gustavo Quiroga. "Impacts of service guarantees on consumers' perceived quality and satisfaction in e-commerce". International Journal of Quality & Reliability Management ahead-of-p ahead-of-p (2023): ahead-of-print-ahead-of-print. http://dx.doi.org/10.1108/ijqrm-06-2022-0175.
    10.1108/ijqrm-06-2022-0175
  6. Silva, Bruno Gonçalves da; Vasconcelos, Fernanda Carla Wasner; Souki, Gustavo Quiroga. "Nurse's professional image: perception according to its stakeholders". International Journal of Health Science 2 37 (2022): 2-16. http://dx.doi.org/10.22533/at.ed.1592372212072.
    Open access • Published • 10.22533/at.ed.1592372212072
  7. Ribeiro, Kelly Cristiane Coura; Costa, Danilo De Melo; Roman, Darlan José; Souki, Gustavo Quiroga. Corresponding author: Costa, Danilo De Melo. "Estratégias genéricas adotadas pelas startups: um estudo no mercado de Minas Gerais". Qualitas Revista Eletrônica 23 1 (2022): 82. http://dx.doi.org/10.18391/req.v23i1.6002.
    10.18391/req.v23i1.6002
  8. Souki, Gustavo; Ávila, Juliana Meire Silva de; Moura, Luiz Rodrigo Cunha; Souki, Bernardo Quiroga. "Perceived quality factors that discriminate parents of orthodontic patients according to their satisfaction". International Journal of Pharmaceutical and Healthcare Marketing 16 2 (2022): 297-315. http://dx.doi.org/10.1108/ijphm-09-2020-0073.
    10.1108/ijphm-09-2020-0073
  9. Oliveira, Alessandro Silva de; Souki, Gustavo; Silva, Dirceu da; Rezende, Daniel Carvalho de; Batinga, Georgiana Luna. "Service guarantees in an e-commerce platform: proposition of a framework based on customers' expectations, negative experiences and behavioural responses". Asia-Pacific Journal of Business Administration (2022): http://dx.doi.org/10.1108/apjba-06-2021-0249.
    10.1108/apjba-06-2021-0249
  10. Souki, G.Q.; Chinelato, Flavia Braga; Gonçalves Filho, Cid. Corresponding author: Souki, G.Q.. "Sharing is entertaining: the impact of consumer values on video sharing and brand equity". Journal of Research in Interactive Marketing 16 1 (2022): 18-136. https://doi.org/10.1108/JRIM-03-2020-0057.
    Published • 10.1108/JRIM-03-2020-0057
  11. Euler Alves Brandão; Gustavo Quiroga Souki; Reynaldo Maia Muniz; Cid Gonçalves Filho. "A propaganda como estratégia de diferenciação no varejo: construção de uma escala baseada no modelo ARM". (2022): http://hdl.handle.net/1843/41207.
  12. Souki, Gustavo; Oliveira, Alessandro Silva de; Manuela Guerreiro, Maria; Mendes, Júlio da Costa; Moura, Luiz Rodrigo Cunha. "Do memorable restaurant experiences affect eWOM? The moderating effect of consumers' behavioural engagement on social networking sites". (2022): http://hdl.handle.net/10400.1/19002.
    10.1108/TQM-06-2022-0200
  13. Goncalves Filho, Cid; Araújo Pena, Stanley; Quiroga Souki, Gustavo; Ricardo Cezar A. Mello, José. Corresponding author: Goncalves Filho, Cid. "CRIMINALIDADE NO BRASIL: UM PROBLEMA DE SAÚDE PÚBLICA". RAHIS- Revista de Administração Hospitalar e Inovação em Saúde 17 3 (2021): 19-44. http://dx.doi.org/10.21450/rahis.v17i3.6539.
    10.21450/rahis.v17i3.6539
  14. de Oliveira, Alessandro Silva; Souki, Gustavo; Gandia, Rodrigo Marcal; Boas, Luiz Henrique de Barros Vilas. "Coffee in capsules consumers' behaviour: a quantitative study on attributes, consequences and values". (2021): http://hdl.handle.net/10400.1/16440.
    10.1108/BFJ-02-2020-0116
  15. Alves,Adriana Maria Silva; Gonçalves Filho,Cid; Santos,Nathália de Melo; Souki,Gustavo Quiroga. "Factors influencing occupational accidents: a multidimensional analysis in the electricity sector". Gestão & Produção 27 2 (2020): http://dx.doi.org/10.1590/0104-530x4609-20.
    10.1590/0104-530x4609-20
  16. Dias, Izabela Teixeira; Vasconcelos, Fernanda Carla Wasner; Souki, Gustavo Quiroga. Corresponding author: Souki, Gustavo Quiroga. "Imagem do esteticista sob a ótica dos stakeholders". Revista PRETEXTO 20 1 (2019): 102-123. http://dx.doi.org/10.21714/pretexto.v20i1.6222.
    10.21714/pretexto.v20i1.6222
  17. Souki, G.Q.; Antonialli, L.M.; Barbosa, Á.A.S.; Oliveira, A.S.. "Impacts of the perceived quality by consumers` of à la carte restaurants on their attitudes and behavioural intentions". Asia Pacific Journal of Marketing and Logistics 32 2 (2019): 301-321. http://www.scopus.com/inward/record.url?eid=2-s2.0-85071679491&partnerID=MN8TOARS.
    10.1108/APJML-11-2018-0491
  18. Gonçalves Filho, Cid; Souki, Gustavo Quiroga; Randt, Daniel Fagundes; Chinelato, Flávia Braga. "Marketing in a socially connected world: the impact of value on sharing of commercial videos". Revista Economia & Gestão 19 53 (2019): 5-21. http://periodicos.pucminas.br/index.php/economiaegestao/article/view/18650.
    10.5752/p.1984-6606.2019v19n53p5-21
  19. Pereira, Murilo Junio Rezende; Moura, Luiz Rodrigo Cunha; Souki, Gustavo; Cunha, Nina Rosa da Silveira. "Proposition and test of an explanatory model of innovation perception and it´s consequences". (2019): http://hdl.handle.net/10400.1/13515.
    10.5585/remark.v18i4.16382
  20. Victer, Pedro Paulo; Souki, Gustavo; Da Silva, Rejane Santana; Reis, Viviane Costa. Corresponding author: Souki, Gustavo. "Marketing in international exchange of language courses: A study on the dimensions of the image". Marketing & Tourism Review 3 3 (2018): http://dx.doi.org/10.29149/mtr.v3i3.5158.
    10.29149/mtr.v3i3.5158
  21. Moura, L.R.C.; Veiga, R.T.; Souki, G.Q.; Cunha, N.R.S.. "A Teoria do Comportamento Planejado: Um Projeto Sobre a Economia de Água Pelos Consumidores". Delos: Desarrollo Local Sostenible 11 33 (2018): 1-20.
    Open access • Published
  22. Faria, Ronaldo Gomes; Souki, Gustavo Quiroga; Vasconcelos, Fernanda Carla Wasner; Rocco Júnior, Ary José. "Strategy on Club Sector: An Application of the Zaccarelli and Fischmann Model Application at a Sports and Entertainment Club in Minas Gerais". PODIUM Sport, Leisure and Tourism Review 7 3 (2018): 342-356. http://dx.doi.org/10.5585/podium.v7i3.298.
    Open access • Published • 10.5585/podium.v7i3.298
  23. Correia, A.C.B.S.; Souki, G.Q.; Moura, Luiz Rodrigo Cunha. "COMPORTAMENTO DE CONSUMO DE USUÁRIOS DO FACEBOOK". Revista SODEBRAS 13 156 (2018): 19-24. http://dx.doi.org/10.29367/issn.1809-3957.13.2018.156.19.
    Open access • Published • 10.29367/issn.1809-3957.13.2018.156.19
  24. Souki, G.Q.; Oliveira, Rodrigo Luiz Pinheiro de; Isabella, Giuliana; Silva, Jersone Tasso Moreira. Corresponding author: Souki, G.Q.. "The Impact of Global Perceived Quality on the Behaviour of Automobile’s Consumers". Revista Brasileira de Marketing 17 3 (2018): 444-458. http://dx.doi.org/10.5585/remark.v17i3.3843.
    Published • 10.5585/remark.v17i3.3843
  25. Moraes, Gustavo Leandro Vanucci de; Souki, Gustavo Quiroga; Moura, Luiz Rodrigo Cunha. "Behavior of consumers of fresh tomatoes: A study using factor analysis". Organizações Rurais & Agroindustriais 19 4 (2018): 322-333. http://dx.doi.org/10.21714/2238-68902017v19n4p322.
    Open access • Published • 10.21714/2238-68902017v19n4p322
  26. Sousa, D.; Zambalde, A.; Souki, G.; Veroneze, R.. "Marketing myopia in Brazilian public universities: An empirical study involving academicians". Journal of Technology Management and Innovation 13 3 (2018): 12-23. http://www.scopus.com/inward/record.url?eid=2-s2.0-85064808268&partnerID=MN8TOARS.
    10.4067/S0718-27242018000300012
  27. de Sá, Fabiano Bento; de Paiva, Ricardo Viana Carvalho; Souki, Gustavo Quiroga; Moura, Luiz Rodrigo Cunha. "Attributes considered by coffee consumers during their buying decision process: a study using factorial analysis". Organizações Rurais & Agroindustriais 19 2 (2017): 84-95. http://dx.doi.org/10.21714/2238-68902017v19n2p84.
    Open access • Published • 10.21714/2238-68902017v19n2p84
  28. Azevedo, Lorna das Graças Martins Rosa P. Pinheiro de; Moura, Luiz Rodrigo Cunha; Souki, Gustavo Quiroga. "Choosing a Restaurant: important attributes and related features of a consumer’s decision making process". Revista Turismo em Análise 28 2 (2017): 224-244. http://dx.doi.org/10.11606/issn.1984-4867.v28i2p224-244.
    Open access • Published • 10.11606/issn.1984-4867.v28i2p224-244
  29. Santos Junior, Antônio Augusto dos; Gonçalves Filho, Cid; Souki, Gustavo Quiroga. "Impactos da Imagem e do Brand Equity nas Intenções de Compra de Consumidores: Um Estudo Empírico em um Mercado de Commodities". Gestão & Planejamento 18 1 (2017): 55-72. http://dx.doi.org/10.21714/2178-8030gep.v18.4177.
    Open access • Published • 10.21714/2178-8030gep.v18.4177
  30. Souki, G.Q.; Reis, V.C.; Moura, L.R.C.. "The behavior of bakery consumers". Organizações Rurais & Agroindustriais 18 1 (2016): 1-12. http://www.spell.org.br/documentos/ver/41668/the-behavior-of-bakery-consumers.
    Open access • Published
  31. Ferreira, Claudiney Luis; Moura, Luiz Rodrigo Cunha; Souki, Gustavo Quiroga. "A IMAGEM PROFISSIONAL: UM ESTUDO SOBRE O FARMACÊUTICO". RACE - Revista de Administração, Contabilidade e Economia 15 3 (2016): 1007-1034. http://dx.doi.org/10.18593/race.v15i3.7266.
    Open access • Published • 10.18593/race.v15i3.7266
  32. Avelar Ferreira, Cláudia Aparecida; Teixeira Reis Neto, Mário; Wasner Vasconcelos, Fernanda Carla; Quiroga Souki, Gustavo. "MOTIVATION AND REWARDS TO HEALTH PROFESSIONALS". Gestão & Planejamento 17 1 (2016): 41-58. http://dx.doi.org/10.21714/2178-8030gep.v17i1.3534.
    Open access • Published • 10.21714/2178-8030gep.v17i1.3534
  33. Vanderley, B.M.; Souki, G.Q.; Reis Neto, M.T.. "Qualidade Percebida, Atitudes e Intenções Comportamentais de estudantes: Desenvolvimento e validação de uma escala de avaliação". Revista da Micro e Pequena Empresa 10 1 (2016): 44-62. http://www.spell.org.br/periodicos/ver/44/revista-da-micro-e-pequena-empresa.
    Open access • Published
  34. Lima, V.D.F.C.; Souki, G.Q.. "Strategies adopted in the Textile Industry: A multicases study in the Spinning and Weaving subsector,Estratégias adotadas na Indústria Têxtil: Um estudo multicasos no subsetor de Fiação e Tecelagem". Espacios 37 27 (2016): http://www.scopus.com/inward/record.url?eid=2-s2.0-85017603664&partnerID=MN8TOARS.
  35. Brandão, Euler Alves; Souki, Gustavo Quiroga; Filho, Cid Gonçalves; Martins, Henrique Cordeiro; Muniz, Reynaldo Maia. "Advertising as differentiation strategy in retailing: building a scale based on ARM model". (2016): http://periodicos.unifor.br/rca/article/view/4548.
    https://doi.org/10.5020/2318-0722.22.2.693-724
  36. Lima, Kétsia Rizane; Cunha Moura, Luiz Rodrigo; Souki, Gustavo Quiroga. "A AVALIAÇÃO DA QUALIDADE DE UM SISTEMA DE METRÔ". Revista Inteligência Competitiva 5 3 (2015): 14-34. http://dx.doi.org/10.24883/iberoamericanic.v5i3.120 http://www.spell.org.br/periodicos/ver/178/revista-inteligencia-competitiva.
    Open access • Published • 10.24883/iberoamericanic.v5i3.120
  37. Lima, K.R.; Moura, L.R.C.; Souki, G.Q.. "Proposição e teste de escala de avaliação da qualidade do metrô". Revista Pretexto 16 3 (2015): 21-40. http://www.spell.org.br/documentos/download/38008.
    Open access • Published
  38. Souki, G.Q.; Christino, J.M.M.; Reis Neto, M.T.; Grasseli, M.F.. Corresponding author: Souki, G.Q.. "Influência da marca sobre a percepção de qualidade dos produtos e as preferências de compra dos consumidores: um teste cego com sucos prontos para consumo". Revista de Tecnologia Aplicada 4 1 (2015): 41-54. http://www.spell.org.br/periodicos/ver/70/revista-de-tecnologia-aplicada.
    Open access • Published
  39. Viana, F.S.; Souki, G.Q.; Silva, G.A.V.. "Proposição de um modelo interativo de análise da formação e gestão das alianças estratégicas". Revista de Administração FACES 14 2 (2015): 60-73. http://www.spell.org.br/documentos/download/36123.
    Open access • Published
  40. Almeida,Soraia Azevedo; Cheib,Paula Loureiro; Souki,Gustavo Quiroga; Franchi,Lorenzo; Souki,Bernardo Quiroga. "Do orthodontists recommend Class II treatment according to evidence-based knowledge?". (2015): http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-25772015000500305.
  41. Ribeiro, Edileide De Souza Bausen; Monteiro, Plínio Rafael Reis; Oliveira, Luiz Cláudio Vieira de; Souki, Gustavo Quiroga. "Análise semiodiscursiva em marketing: Um estudo sobre embalagens de leite Longa Vida". Signos do Consumo 6 2 (2014): 151-171. http://dx.doi.org/10.11606/issn.1984-5057.v6i2p151-171.
    Open access • Published • 10.11606/issn.1984-5057.v6i2p151-171
  42. Fetscherin, M.; Boulanger, M.; Filho, C.G.; Souki, G.Q.. "The effect of product category on consumer brand relationships". Journal of Product and Brand Management 23 2 (2014): 78-89. http://www.scopus.com/inward/record.url?eid=2-s2.0-84902449011&partnerID=MN8TOARS.
    10.1108/JPBM-05-2013-0310
  43. Mesquita, José Marcos Carvalho de; Gonçalves Filho, Cid; Souki, Gustavo Quiroga; Muylder, Cristiana Fernandes de. "O MERCADO DE SOFTWARE APLICATIVO: ESTUDO DO COMPORTAMENTO DO CLIENTE CORPORATIVO". (2013): http://www.periodicos.ufpb.br/ojs2/index.php/pgc/article/view/16241.
  44. Filho, C.G.; Veit, M.R.; Souki, G.Q.; Monteiro, P.R.R.; Neto, M.T.R.. "Strategy, market orientation and entrepreneurship: Proposition and test of rival business performance prediction models". International Journal of Entrepreneurship and Innovation Management 15 4 (2012): 275-291. http://www.scopus.com/inward/record.url?eid=2-s2.0-84864193411&partnerID=MN8TOARS.
    10.1504/IJEIM.2012.048082
  45. Neto, M.T.R.; de Souza, J.C.; Souki, G.Q.. "Identifying variables that predict clients' propensity to end their checking accounts". International Journal of Bank Marketing 29 6 (2011): 489-507. http://www.scopus.com/inward/record.url?eid=2-s2.0-80053082688&partnerID=MN8TOARS.
    10.1108/02652321111165275
  46. Gonçalves Filho, Cid; Brito, Helvio; Gosling, Marlusa; Souki, Gustavo Quiroga. "Os impactos da responsabilidade social corporativa na reputação da empresa e nas intenções comportamentais das comunidades: estudo empírico". (2009): http://www.repositorio.ufc.br/handle/riufc/7439.
  47. Oliveira, Luciano José; Gonçalves Filho, Cid; Gonçalves, Carlos Alberto; Souki, Gustavo Quiroga. "Quality, Satisfaction and Loyalty in BtoB Relationship s: an Empirical Study of the Electric Power Industry". (2008): https://periodicos.ufsc.br/index.php/adm/article/view/2175-8069.2008v10n22p80.
    https://doi.org/10.5007/2175-8069.2008v10n22p80
Thesis / Dissertation
  1. Jefferson Oliveira da Silva Lacerda. "“Se são consumidores, por que não estudá-los?”: o marketing islâmico e o perfil do consumidor muçulmano no Brasil". PhD, 2018. http://hdl.handle.net/1843/31536.
  2. Agnaldo Keiti Higuchi. "Cocriação de valor e mudança comportamental voluntária para o uso de preservativo: contribuições da lógica dominada por serviço ao marketing social". PhD, 2017. http://hdl.handle.net/1843/BUOS-ASAHMX.
  3. Kamila Tôrres Madureira. "Custos de mudança e seus impactos na falsa lealdade, nas emoções negativas e comunicação boca-a-boca de consumidores de telefonia celular". Master, 2012. http://hdl.handle.net/1843/BUOS-8ZSL8G.
  4. Tales Sarmento Lacerda. "Teorias da ação e o comportamento passado: um estudo do consumidor no comércio eletrônico". Master, 2007. http://hdl.handle.net/1843/BUBD-9BHJ98.
  5. Otto Herman Pedreira Goecking. "Comparação de teorias da ação para explicar intenções comportamentais e comportamentos reais correspondentes". Master, 2006. http://hdl.handle.net/1843/CSPO-6VZGGP.

Other

Other output
  1. O gerenciamento de impressões em empresas públicas brasileiras: o caso PETROBRAS. Introdução Comunicar-se com seu público é um desafio para as organizações, diante do que a teoria do gerenciamento de impressões (GI) contribui para que se compreendam as ações de indivíduos e empresas para construir determinada imagem. Contemporaneamente, a tecnologia trouxe novos elementos para essas interações. A web 2.0 fomentou uma cultura de participação, em que as pessoas opinam e são ouvid. 2022. Adriano Henrique Fontoura de Faria; Cristiana Trindade Ituassu; Gustavo Quiroga Souki. http://hdl.handle.net/1843/41245.
Activities

Committee member

Activity description
Role 		Institution / Organization
2010/11/01 - 2019/12/31 Board member of the Master's in Administration course (Technical-Scientific and Pedagogical Council)
Member
 Centro Universitário Una, Brazil
2005/11/01 - 2010/05/31 Board member of the Master's and Doctorate courses in Administration (Technical-Scientific and Pedagogical Council)
Member
 Universidade FUMEC, Brazil

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2023/10/01 - Current Advanced Research Methods and Techniques Gestão de Recursos Humanos e Intervenção Organizacional (Mestrado integrado) Instituto Superior Manuel Teixeira Gomes, Portugal
2023/09/18 - Current Hospitality Marketing and Services Management Gestão do Turismo (Licenciatura) Instituto Superior Manuel Teixeira Gomes, Portugal
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