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Identification

Personal identification

Full name
João Braga

Citation names

  • Braga, João

Author identifiers

Ciência ID
D51C-25CC-8C4C
ORCID iD
0000-0001-8195-4428

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
French Beginner (A1) Intermediate (B1) Intermediate (B1) Beginner (A1)
Spanish; Castilian Intermediate (B1) Intermediate (B1) Beginner (A1) Intermediate (B1)
Education
Degree Classification
2015
Concluded
Programa Individualizado de Doutoramento em Cognição Social (Doutoramento)
Universidade de Lisboa Faculdade de Psicologia, Portugal
"Availability& Representativeness - A new paradgim to disentangle the two heuristics" (THESIS/DISSERTATION)
Distinção e Louvor
2009
Concluded
Mestrado Integrado em Psicologia - Secção de Cognição Social Aplicada (Mestrado)
Universidade de Lisboa Faculdade de Psicologia, Portugal
"O Efeito de Ancoragem Enquanto Activação/Monitorização: Ancoragem Sob Pressão" (THESIS/DISSERTATION)
17.45
Affiliation

Science

Category
Host institution
Employer
2017/05/01 - Current Postdoc (Research) Universidade Católica Portuguesa Unidade de Investigação em Gestão e Economia, Portugal
Projects

Grant

Designation Funders
2017/03 - Current The effect of psychological distance in consumer’s intuitive affective evaluations. The case of peak-end rule and the generation of counterfactual thoughts
SFRH/BPD/122028/2016
Fundação para a Ciência e a Tecnologia
2011 - 2015 Disentangling the representativeness heuristic from the availability heuristic
SFRH/BD/73378/2010
Fundação para a Ciência e a Tecnologia
Outputs

Publications

Book chapter
  1. Braga, João; Steven J. Sherman (Jim Sherman); Boto Ferreira, Mário. "Disentangling Availability from Representativeness: Gambler’s Fallacy under pressure". In Research Directions in Social and Organizational Psychology, edited by C. Andrade, J. Garcia, S. Fernandes, T. Palma, V. H. Silva, P. Castro, 109-124. Lisbon, Portugal: Edições Sílabo, 2013.
    Published
Conference abstract
  1. Braga, João. "Is the body over the mind? Causal attributions of suffering, moral judgments and euthanasia acceptance decisions". Paper presented in International Society for Justice Research Conference, 2020.
  2. Braga, João. "Will streaks of good or bad life outcomes prevail? Immanent justice reasoning in binary predictions of future life outcomes.". Paper presented in International Society for Justice Research Conference, Lisbon, 2020.
  3. Braga, João. "Body over Mind: The impact of causal attribution on decisions of euthanasia acceptance and denial.". Paper presented in Behavioral Decision Research and Management, Barcelona, 2020.
    Under revision
  4. Braga, João. "Abstraction is for Pleasure. Construal level theory and hedonic and utilitarian consumption". Paper presented in Behavioral Decision Research and Management., Barcelona, 2020.
  5. Braga, João. "Body over Mind: Mental illness stigma and perceived morality of euthanasia.". Paper presented in 49th International Annual Meeting of the Society for Psychotherapy Research, Amsterdam, 2018.
  6. Braga, João. "No cure for trait inferences.". Paper presented in 49th International Annual Meeting of the Society for Psychotherapy Research, 2018.
  7. Braga, João. "Backward and forward inferences in the psychotherapy session.". Paper presented in 49th International Annual Meeting of the Society for Psychotherapy Research, Amsterdam, 2018.
  8. Braga, João. "The impact of task decomposability in hypothesis testing within the psychotherapy session". Paper presented in 12th European Workshop on Clinical Reasoning and Decision Making, Gottingen, 2018.
  9. Braga, João. "Temporal asymmetry in impression formation.". Paper presented in 11º Encontro Nacional da Associação Portuguesa de Psicologia Experimental, Porto, 2017.
  10. Braga, João. "When is he nicer? Temporal asymmetries in trait inference.". Paper presented in 18th General Meeting of the European Association of Social Psychology, Granada, 2017.
  11. Braga, João. "Diagnostic inference: No cure for correspondence bias.". Paper presented in 11th European Workshop on Clinical Reasoning and Decision Making, Bergen, 2017.
  12. Braga, João. "social cognitive approach to clinical gut: The impact of backward and forward inferences on psychotherapist’s metacognitive confidence and information seeking strategy.". Paper presented in 11th European Workshop on Clinical Reasoning and Decision Making, Bergen, 2017.
  13. Braga, João. "Therapist’s feelings of rightness and need for information: The role of backward and forward judgments". Paper presented in 11º Encontro Nacional da APPE, Faro, 2016.
  14. Braga, João. "Feeling clínico em julgamentos de causalidade: O papel da confiança metacognitiva na procura de informação.". Paper presented in IX edição do Simpósio Nacional de Investigação, Faro, 2016.
  15. Braga, João. "Prever o Futuro: O processo de continuar o passado ou completar um padrão". Paper presented in IX Simpósio Nacional de Investigação em Psicologia, Faro, 2016.
  16. Braga, João. "Maybe you can forget, but you can’t prevent from learning: Implicit Learning in the Directed Forgetting Paradigm". Paper presented in IX Simpósio Nacional de Investigação em Psicologia, Faro, 2016.
  17. Braga, João. "Maybe you can forget, but you can’t prevent from learning: Implicit Learning in the Directed Forgetting Paradigm". Paper presented in International Meeting of the Psychonomic Society, Granada, 2016.
  18. Braga, João. "Maybe you can forget, but you can’t prevent from learning: Implicit Learning in the Directed Forgetting Paradigm.". Paper presented in Psychonomic Society’s 56th Annual Meeting, Chicago, 2015.
  19. Braga, João. "Motivated reasoning in the prediction of sports outcomes and the belief in the “hot hand”.". Paper presented in 17th European Social Cognition Network Transfer of Knowledge Conference, Bensheim, 2015.
  20. Braga, João. "Predicting complex random events: The effects of construal level on the predicted outcome of a rolling die.". Paper presented in Encontro de Investigação em Psicologia Social e das Organizações., Lisbon, 2014.
  21. Braga, João. "Disentangling availability from representativeness". Paper presented in 9º Encontro Nacional da Associação Portuguesa de Psicologia Experimental, Covilhã, 2014.
  22. Braga, João. "What's Next? Disentangling availability from representativeness.". Paper presented in Subjective Probability, Utility, and Decision Making Conference, Barcelona, 2013.
  23. Braga, João. "Disentangling Classic Heuristics: How Availability why Representativeness?". Paper presented in Biennial Meeting of the Social Psychologists of Indiana, Bloomington, Indiana, 2013.
  24. Braga, João. "When availability, when representativeness: The role of construal levels.". Paper presented in 15th European Social Cognition Network Transfer of Knowledge Conference, Vilnius, 2013.
  25. Braga, João. "What's Next? Disentangling availability from representativeness.". Paper presented in 14th European Social Cognition Network Transfer of Knowledge Conference, Lisbon, 2012.
  26. Braga, João. "Quando representatividade, quando disponibilidade? A falácia do jogador sob pressão.". Paper presented in I Seminário de Investigação em Psicologia da Universidade de Lisboa, Lisbon, 2012.
  27. Braga, João. "Disentangling Availability from Representativeness: Gambler’s Fallacy under pressure.". Paper presented in IV PhD Meeting in Social and Organizational Psychology, Lisbon, 2011.
  28. Braga, João. "(Re) distinguir as heurísticas da representatividade e da disponibilidade: Quando representatividade, quando disponibilidade?". Paper presented in I Jornadas de Iniciação à Investigação em Psicologia, Coimbra, 2010.
  29. Braga, João. ""Longe da vista, Longe do Coração”: A teoria dos níveis de construção e a relação entre percepção de distância, identidade social e entitatividade". Paper presented in VII Simpósio Nacional de Investigação em Psicologia, Braga, 2010.
  30. Braga, João. "O processo de sobreendividamento: Uma abordagem socio-cognitiva.". Paper presented in I Jornadas de Iniciação à Investigação em Psicologia, Coimbra, 2010.
Conference paper
  1. Braga, João. "The Effects of Online and Offline Shopping Contexts on Consumers’ Use of Heuristic Cues". Paper presented in Association of Consumer Research Conference, Paris, 2020.
    Under revision
Conference poster
  1. Braga, João. "Filling the morality and abstraction "donut": Conceptual replication of Conway & Peetz, 2012". Paper presented in XIV PhD Meeting in Organizational and Social Psychology, 2018.
  2. Bhatnagar, Smriti; Gupta, Richa; Singla, Kapil Kumar. "Apparatus for Ensuring Seat Belt Usage and Checking Blood Alcohol Concentration". Paper presented in XIV PhD Meeting in Organizational and Social Psychology., 2018.
    10.1109/ramech.2008.4681330
  3. Braga, João. "How moral licensing impacts choice of ethical products?". Paper presented in XIV PhD Meeting in Organizational and Social Psychology, 2018.
  4. Braga, João. "The power of threat and identity on the beer industry.". Paper presented in XIV PhD Meeting in Organizational and Social Psychology, 2018.
  5. Braga, João. "Gambler’s Fallacy or Hot-hand? Motivation in predictions of binary events". Paper presented in Society for the Study of Motivation Conference, 2013.
  6. Braga, João. "O efeito de ancoragem enquanto activação-monitorização: Ancoragem sob pressão.". Paper presented in I Seminário de Investigação em Psicologia da Universidade de Lisboa, 2010.
  7. Braga, João. "Quando representatividade, quando disponibilidade? A falácia do jogador sob pressão". Paper presented in I Seminário de Investigação em Psicologia da Universidade de Lisboa, Lisboa., 2010.
Journal article
  1. Braga, João Niza. "The Effects of Construal Level on Predictive Heuristics: Disentangling Representativeness From Availability". Basic and Applied Social Psychology (2024): 1-13. http://dx.doi.org/10.1080/01973533.2024.2316086.
    10.1080/01973533.2024.2316086
  2. Braga, João Niza; Jacinto, Sofia. "Not all hands get hot: Success rates and hot-hand predictions". Asian Journal of Social Psychology (2024): http://dx.doi.org/10.1111/ajsp.12603.
    10.1111/ajsp.12603
  3. Niza Braga, João; Jacinto, Sofia. "Effortless online shopping? How online shopping contexts prime heuristic processing". Journal of Consumer Behaviour 21 4 (2022): 743-755. http://dx.doi.org/10.1002/cb.2032.
    10.1002/cb.2032
  4. Jacinto, Sofia; Braga, João; Ferreira-Folgado, Marina; Collins, Elizabeth; Krendl, Anne; Lewis, Cara. "Psychological Disorder Diagnosis are no cure for trait inference bias". Journal of Applied Social Psychology (2021):
    Submitted
  5. Jacinto, Sofia; Braga, João; Ferreira-Folgado, Marina; Collins, Elizabeth. "The impact of task decomposability in hypothesis testing within the psychotherapy session.". Journal of Experimental Psychology: Applied (2021):
    Submitted
  6. Jacinto, Sofia; Braga, João; Ferreira-Folgado, Marina; Collins, Elizabeth. "Body over mind: Assisted death and mental-illness stigma.". Journal of Personality and Social Psychology (2021):
    Submitted
  7. Braga, João; Jacinto, Sofia. "Social exposure and the effects of the Online shopping contexts on the use of the brand heuristic". (2021):
    Submitted
  8. van der Wal, R.C.; Sutton, R.M.; Lange, J.; Braga, J.P.N.. "Suspicious binds: Conspiracy thinking and tenuous perceptions of causal connections between co-occurring and spuriously correlated events". European Journal of Social Psychology 48 7 (2018): 970-989. http://www.scopus.com/inward/record.url?eid=2-s2.0-85052401877&partnerID=MN8TOARS.
    10.1002/ejsp.2507
  9. Jacinto, S.B.; Lewis, C.C.; Braga, J.N.; Scott, K.. "A conceptual model for generating and validating in-session clinical judgments". Psychotherapy Research 28 1 (2018): 91-105. http://www.scopus.com/inward/record.url?eid=2-s2.0-85034429706&partnerID=MN8TOARS.
    10.1080/10503307.2016.1169329
  10. Orghian, D.; Garcia-Marques, L.; Marques, P.; Braga, J.. "Memory and conceptual learning of relevant and non-relevant items in item-method directed forgetting". Memory 26 9 (2018): 1233-1243. http://www.scopus.com/inward/record.url?eid=2-s2.0-85042430418&partnerID=MN8TOARS.
    10.1080/09658211.2018.1441424
  11. Braga, J.N.; Ferreira, M.B.; Sherman, S.J.; Mata, A.; Jacinto, S.; Ferreira, M.. "What's next? Disentangling availability from representativeness using binary decision tasks". Journal of Experimental Social Psychology 76 (2018): 307-319. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044129247&partnerID=MN8TOARS.
    10.1016/j.jesp.2018.03.006
  12. Braga, J.P.N.; Mata, A.; Ferreira, M.B.; Sherman, S.J.. "Motivated reasoning in the prediction of sports outcomes and the belief in the “hot hand”". Cognition and Emotion 31 8 (2017): 1571-1580. http://www.scopus.com/inward/record.url?eid=2-s2.0-84992695907&partnerID=MN8TOARS.
    10.1080/02699931.2016.1244045
  13. Braga, J.N.; Ferreira, M.B.; Sherman, S.J.. "The effects of construal level on heuristic reasoning: The case of representativeness and availability". Decision 2 3 (2015): 216-227. http://www.scopus.com/inward/record.url?eid=2-s2.0-85009960990&partnerID=MN8TOARS.
    10.1037/dec0000021
  14. Niza Braga, João; Garcia Marques, Leonel; Boto Ferreira, Mário. "Cognição social fora do laboratório não é peixe fora de água: O caso do efeito de ancoragem". PSICOLOGIA 26 2 (2013): 141. http://dx.doi.org/10.17575/rpsicol.v26i2.274.
    10.17575/rpsicol.v26i2.274
Working paper
  1. Braga, João; Trope, Yaacov; Jacinto, Sofia. 2021. "Abstraction is for reward: How the level of construal shapes consumers¿ preferences and representations of hedonic consumption.".
Activities

Supervision

Thesis Title
Role
Degree Subject (Type)
Institution / Organization
2019 - 2020 The Hedonic Stigma: How the consumer’s memory seeks shelter from hedonism in utilitarianism. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic, Universidade Católica Portuguesa, Lisboa.
Supervisor
MSc Management (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2019 - 2020 Promotions and Status Motives’ Influence on Green Products' Desirability. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic, Universidade Católica Portuguesa, Lisboa.
Supervisor
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2019 - 2020 Can We Seduce Customers to Buy Private Label Products by Using Irrelevant Attributes? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic, Universidade Católica Portuguesa, Lisboa.
Supervisor
2019 - 2020 A COO study towards the Portuguese preference for national food goods. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic, Universidade Católica Portuguesa, Lisboa
Supervisor
2019 - 2020 Sustainability Labels as Heuristic Cues. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic, Universidade Católica Portuguesa, Lisboa
Supervisor
MSc Management (Master)
2018 - 2019 One-session mindfulness meditation interventions. MSc in Psychology in Business and Economics, Faculty of Human Sciences, Universidade Católica Portuguesa, Lisboa. (in co-supervision with Andrew C. Hafenbrack)
Co-supervisor
2018 - 2019 How the shopping context affects the consumer decision making process. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic, Universidade Católica Portuguesa, Lisboa
Supervisor
2018 - 2019 Audience’s Motivations to attend Classic Theatre: Challenge or Threat? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa.
Supervisor
2018 - 2019 Children Toy’s Brands: The effect of nostalgia appeals on purchase likelihood and gift giving.. MSc in Business, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa.
Supervisor
2018 - 2019 The effect of Psychological Distance on Anticipatory Guilt related to Hedonic Consumption: An Explanation based on CLT. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa.
Supervisor
2018 - 2019 Give us the power! How a firm’s empowerment philosophy affects consumers’ purchase intention, future loyalty intention, word-of-mouth intention and hedonic experience. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa.
Supervisor
2018 - 2019 How millennials perceive influencers and its impact on purchase intentions. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa.
Supervisor
2017 - 2018 The effect of performance brands and group identification on consumers’ expected performance and psychological well-being. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa
Supervisor
2017 - 2018 Give me a break: How psychological distance affects consumers’ expected experience of a break during a positive experience? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa
Supervisor
2017 - 2018 The devil wears Prada: counterfeit in luxury goods. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa
Supervisor
2017 - 2018 The growing tendency of selling luxury goods in online platforms, and strategies that luxury houses can implement. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa.
Supervisor
2017 - 2018 The Influence of Psychological Distance on the Effects of Music Congruency in Consumer Behavior. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa.
Supervisor
2017 - 2018 The Power of Threat & Identity in the Beer Industry. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa.
Supervisor
2017 - 2018 Products and their representation in memory: the impact of shopping channels. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa.
Supervisor
2017 - 2018 Does moral branding on the organic cosmetics’ market influences self-licensing effects on consumer’s choice and anticipated guilt? MSc in Business, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Lisboa
Supervisor

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2017 - Current Marketing and Hedonic Experiences MSc in Management (Mestrado) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2016 - 2019 Motivated Thinking Master program in Psychology in Business and Economics (Mestrado) Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
2016 - 2019 Behavioral Economics Fundamentals Master program in Psychology in Business and Economics (Mestrado) Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
2016 - 2019 Judgment and Decision Making Master program in Psychology in Business and Economics (Mestrado) Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
2017 - 2017 Managerial Decision Making MSc in Management (Mestrado) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2016 - 2016 Statistics Lic Psychology Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
2015/09 - 2016 Introduction to Statistics Mestrado em Psicologia (Mestrado integrado) Universidade de Lisboa Faculdade de Psicologia, Portugal
2015 - 2016 Julgamento e Decisão na Incerteza Mestrado em Psicologia (Mestrado integrado) Universidade de Lisboa Faculdade de Psicologia, Portugal
2015 - 2016 Temas de Psicologia Social Mestrado em Psicologia (Mestrado integrado) Universidade de Lisboa Faculdade de Psicologia, Portugal
2015 - 2016 Psicologia Social Mestrado em Psicologia (Mestrado integrado) Universidade de Lisboa Faculdade de Psicologia, Portugal

Interview (newspaper / magazine)

Activity description Newspaper / Forum
2020/04 As consequências “abstractas” do distanciamento Jornal Económico
Distinctions

Award

2017 Postdoc Fellowship
Fundação para a Ciência e a Tecnologia, Portugal
2011 PhD Scholarship
Fundação para a Ciência e a Tecnologia, Portugal