Romeu Lopes holds a PhD in Marketing and Strategy from the University of Aveiro (2015), a Master’s degree in Business Management from ISCTE Business School (2005), and a Bachelor’s degree in Hotel Management from the Estoril Higher School of Hospitality and Tourism (2000). He has been an Adjunct Professor at the Polytechnic Institute of Guarda since 2006, where he also served as Deputy Director of the School of Tourism and Hospitality between 2015 and 2018. He was distinguished with a Certificate of Merit (2022) for his contribution to the development of the Polytechnic Institute of Guarda, and with a Teaching Merit Certificate (2015). He has actively contributed to the organization of a wide range of events and activities aligned with the mission of the higher education institution, including: (i) international congresses; (ii) business days and recruitment sessions; (iii) seminars and workshops; (iv) education and training fairs, such as Fitur, Hostelco, BTL, Qualifica, and Futurália; (v) study visits to companies in the tourism and hospitality sectors; and (vi) marketing and promotional initiatives for the institution and its programs, among other activities. He has undertaken Higher Education (teaching staff) Erasmus+, at VERN' University of Applied Sciences in Zagreb, Croatia (2013), and at Florida Universitària in Valencia, Spain (2016), which included lecturing activities and meetings with the management bodies of the host institutions. His teaching activity covers several areas, including Marketing, International and Digital Marketing, Social and Environmental Marketing, Business Management and Strategy, Human Resources Management, and Quality Management in Tourism, among others that require knowledge and practical experience in the tourism and hospitality sector. He is a member of the research centers GOVCOPP – Tourism and Development at the University of Aveiro and CISeD – Digital Services Research Centre at the Polytechnic Institute of Viseu. He also serves on the Scientific Board of Tourism & Management Studies (ISSN: 2182-8466) and is an external reviewer for Millenium – Journal of Education, Technologies, and Health (ISSN: 1647-662X). In addition, he serves as an ad-hoc reviewer for several international academic journals, including: (i) Anatolia: An International Journal of Tourism and Hospitality Research; (ii) European Journal of Tourism, Hospitality and Recreation; (iii) International Journal of Internet Marketing and Advertising; (iv) International Journal of Tourism Policy; (v) Social Responsibility Journal. His research interests focus primarily on the fields of tourism and marketing, with additional work in information and communication technologies and education. He is the author, co-author, and chair of conference contributions presented in Portugal, Germany, Spain, Croatia, Russia, and Turkey.