???global.info.a_carregar???
I am an invited professor and a Ph.D. student (2022-2025) at NOVA Information Management School (Area: Data Driven Marketing). I currently hold a master's degree in Business Strategy and Marketing by IMED Business School (Brazil), an MBA degree on Business Management by Fundação Getúlio Vargas (FGV) (Brazil), a Strategic Management Specialization degree by the Darden School of Business at the University of Virginia (USA) and a Bachelor's degree in business administration at Universidade de Passo Fundo (Brazil). My research in strategic marketing, consumer behavior and behavioral economics has been published in the Journal of Strategic Marketing, Journal of Consumer Behaviour, Journal of Revenue and Pricing Management, and others, as well as in national and international business and marketing conferences. I am currently working in projects in collaboration with members of Penn State University (USA), University of North Texas (USA), CUNNY Baruch University (USA), IPAM Lisboa, Universidade Europeia, Universidade de Lisboa and Coventry University (UK).
Read full resume ↓
Identification

Personal identification

Full name
RAFAEL LUIS WAGNER

Citation names

  • WAGNER, RAFAEL

Author identifiers

Ciência ID
C412-8DF7-9551
ORCID iD
0000-0001-7556-7069

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Italian Proficiency (C2) Proficiency (C2) Upper intermediate (B2) Proficiency (C2) Intermediate (B1)
Spanish; Castilian Intermediate (B1) Upper intermediate (B2) Intermediate (B1) Advanced (C1) Intermediate (B1)
Education
Degree Classification
2022/09/01 - 2026/09/30
Ongoing
 PhD in Information Management (Major: Data Driven Marketing) (Doutoramento)
Major in Data Driven Marketing
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2017/03/01 - 2019/04/10
Concluded
 Master Degree (Master)
Major in Business Strategy and Marketing
Faculdade Meridional, Brazil
2015/04/05 - 2017/06/03
Concluded
 MBA em Gestão Empresarial (Postgraduate Certificate)
Fundação Getúlio Vargas, Brazil
2016/01/06 - 2017/01/06
Concluded
 Business Strategy Specialization (Postgraduate Certificate)
University of Virginia Darden School of Business, United States
2011/03/05 - 2015/12/16
Concluded
 Bachelor Degree in Business (Bachelor)
Universidade de Passo Fundo, Brazil
Affiliation

Science

Category
Host institution 		Employer
2025/06/01 - Current Researcher (Research) Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2024/09/05 - Current Invited Assistant Professor (University Teacher) Instituto CRIAP, Portugal
2022/09/10 - Current Invited Assistant Professor (University Teacher) Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2025/02/01 - 2025/07/01 Visiting Professor (University Teacher) Instituto Português de Administração de Marketing, Portugal
2018/11/10 - 2019/11 Assistant Professor (University Teacher) Faculdade Meridional, Brazil
2017/07/01 - 2019/03/01 Trainee Assistant (University Teacher) Faculdade Meridional, Brazil

Others

Category
Host institution 		Employer
2016/02/03 - Current Business Consultant (Strategy and Marketing) RW Consultoria e Assessoria empresarial, Brazil
Projects

Grant

Designation Funders
2022/07/01 - 2022/12/31 Data Science and Over-Indebtedness: Use of Artificial Intelligence Algorithms in Credit Consumption and Indebtedness Conciliation in Portugal
AICE
PhD Student Fellow
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
Ongoing
Outputs

Publications

Journal article
  1. Joana Rita Nunes; Paulo Rita; Diego Costa Pinto; Héctor Gonzalez-Jimenez; Khaoula Akdim; Rafael Luís Wagner. "Moral appraisals of generative AI: How mindset framing shapes moral judgments, emotional appraisals and privacy behavior". International Journal of Information Management (2025): http://dx.doi.org/10.1016/j.ijinfomgt.2025.102940.
    10.1016/j.ijinfomgt.2025.102940
  2. Rafael Wagner; Diego Costa Pinto; Diogo Hildebrand; Natália Araújo Pacheco; Gurpreet Dhillon; Marcia Maurer Herter. "Algorithm Delegation: How Embedded AI Facilitates Agency Transference in Medical Services". Psychology & Marketing (2025): http://dx.doi.org/10.1002/mar.70016.
    10.1002/mar.70016
  3. Rafael Luis Wagner; Natalia Araujo Pacheco; Kenny Basso; Eduardo Rech; Diego Costa Pinto. "Consumer reactions to pay-what-you-want and name-your-own-price mechanisms". Journal of Consumer Behaviour (2022): https://doi.org/10.1002/cb.2019.
    10.1002/cb.2019
  4. Rafael Luis Wagner; Natália Araujo Pacheco. "Name-your-own-price as participative pricing strategy: a review of the literature from 2001–2017". Journal of Strategic Marketing 28 7 (2020): 583-600. https://doi.org/10.1080/0965254X.2019.1569108.
    10.1080/0965254X.2019.1569108
  5. WAGNER, RAFAEL. "Lowering consumers’ price image without lowering their internal reference price: the role of pay-what-you-want pricing mechanism". Journal of Revenue and Pricing Management (2019):
    10.1057/s41272-018-00184-0
  6. WAGNER, RAFAEL. "The influence of advertisement repetition on price image in the context of higher education services". Journal of Revenue and Pricing Management (2019):
    10.1057/s41272-018-00175-1
  7. Natalia Araujo Pacheco; Cristiane Pizzutti; Rafael Luis Wagner; Ivair Franceschetto. "O papel da dimensão temporal do controle percebido pelo consumidor em episódios de insatisfação". Revista de Administração IMED 7 1 (2017): 291-291. https://doi.org/10.18256%2F2237-7956%2Fraimed.v7n1p291-312.
    10.18256/2237-7956/raimed.v7n1p291-312
Activities

Consulting

Activity description Institution / Organization
2020/01/05 - 2020/05/06 Business consulting and market research for Banco Cooperativo Sicredi S/A Frederico Westphalen (Brazil)
2019/10/02 - 2020/01/01 Business consulting and market research for Banco Cooperativo Sicredi S/A Ibiraiaras (Brazil)
2019/05/05 - 2019/09/01 Business consulting and market research for RBS-TV (Globo) Passo Fundo.
2018/05/04 - 2018/12/20 Pesquisador do Centro de Estudos em Mercado e Consumo-CEMEC da Faculdade Meridional (IMED). Faculdade Meridional, Brazil

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2018/05/03 - Current Seminário de Estatística com SPSS (Master) Faculdade Meridional, Brazil
2018/03/06 - 2019/01/01 Unidade curricular "Trabalho de Conclusão de Curso" no MBA em Gestão Estratégica de TI. MBA em Gestão Estratégica de TI (Master) Faculdade Meridional, Brazil
2017/07/15 - 2017/12/10 Estágio docente: Unidade curricular de Consultoria Empresarial (Bachelor) Faculdade Meridional, Brazil

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2018/08/05 - Current Membro de Júri em trabalhos de conclusão de curso (TCC) de Mateus Pena Alves, Brenda Scharon Sostisso, Roger de Albuquerque Subtil, Julio César Martinelli Favretto, Lucas Ferreira Laithart e Franciele Lorenzato
Evaluator
 Faculdade Meridional, Brazil
Distinctions

Award

2023 Best Paper Award Based on a Doctoral Dissertation
European Marketing Academy Conference (EMAC), France
2017 Melhor artigo publicado em evento (HOPEAD 2017)

Title

2019 Dissertação de mestrado aprovada "com louvor"