Sofia Ferro-Santos is an Assistant Professor at IADE - Universidade Europeia, and a Guest Professor at ISCTE-IUL and IPPS-ISCTE. She mostly teaches in the communication and marketing departments. Sofia holds a PhD in Communication Sciences from ISCTE-IUL, with her work on the topic "Political Communication in Twitter: Filter Bubbles or public communication channel". She has also collaborated on the European Project EUMEPLAT - European Media Platforms: assessing positive and negative externalities for European Culture (Funded by European Union’s Horizon 2020; Grant No 101004488) and on IBERIFIER - Iberian Media Research and Fact-Checking (Funded by European Comission in the scope of CEF-TC-2020-2 - European Digital Media Observatory; Reference 2020-EU-IA-0252). Previously, Sofia has worked in strategic advisory for Hiscox at an European level and for everis (currently NTT Data). Sofia Ferro Santos holds an International Master in Management degree from Nova School of Business & Economics, a Post-graduation degree in Advisory in Communication and Politics from ISCTE-IUL and Communication Sciences Bachelor Degree from Nova-FCSH.