Fernando Alcides Sobral Machado (BF1F-C4E8-76CA)

Curriculum Vitae

Fernando Alcides Sobral Machado

Fernando S. Machado is Professor of Marketing and global coordinator of PhD programs at CATÓLICA-LISBON School of Business and Economics. He holds a Ph.D. in Agricultural Economics from the University of Reading, UK, and undergraduate degrees in Economics and in Business Administration from UCP. He teaches in CATÓLICA-LISBON's master programs and executive education. His current research interests revolve around the analysis of consumer preferences for both market and non-market goods, innovative pricing mechanisms and digital piracy. Fernando has taken on various leadership roles, including dean of faculty, director of the CATÓLICA-LISBON's research unit (CUBE), senior associate dean for academic affairs, academic director of the master programs in management, director of the Center for Applied Studies and member of the board of directors of the Center for Public Opinion Studies (CESOP). His research has appeared in international journals such as the Journal of Marketing, Marketing Science, Journal of the Academy of Marketing Science, Journal of the Association of Information Systems, Environmental and Resource Economics and Environment & Planning A.

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Identification

Personal identification

Full name: Fernando Alcides Sobral Machado

Citation names

Machado, Fernando

Author identifiers

Ciência ID: BF1F-C4E8-76CA
ORCID iD: 0000-0003-0760-9129

Knowledge fields

Social Sciences - Economics and Business

Languages

Language	Speaking	Reading	Writing	Listening	Peer-review
English	Proficiency (C2)	Proficiency (C2)	Advanced (C1)	Proficiency (C2)	Proficiency (C2)
French	Upper intermediate (B2)	Upper intermediate (B2)	Intermediate (B1)	Upper intermediate (B2)	Intermediate (B1)

Education

	Degree	Classification
1992 Concluded	PhD (Doctor of Philosophy) Major in Agricultural economics University of Reading, United Kingdom "Technical Efficiency and Technical Change in Portuguese Agriculture" (THESIS/DISSERTATION)	Admitted to the Degree
1986 Concluded	Administração e Gestão de Empresas (Licenciatura) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal	15/20
1983 Concluded	Economia (Licenciatura) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal	15/20

Affiliation

Teaching in Higher Education

	Category Host institution	Employer
2020/11 - Current	Full Professor (University Teacher)	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

2002 - 2020/11	Associate Professor (University Teacher)	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

1992 - 2002	Assistant Professor (University Teacher)	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

1990 - 1992	Assistant (University Teacher)	University of Reading, United Kingdom

Positions / Appointments

	Category Host institution	Employer
2023/10/01 - Current	Coordinator of the PhD Programs and Academic Director for the PhD Program in Business Administration.	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2020/01 - 2023/03	Director of Católica-Lisbon Research Unit (CUBE)	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

2019/01 - 2021/01	Dean of Faculty	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

Others

	Category Host institution	Employer
2015/09/01 - 2017/09/01	Senior Associate Dean for Academic Affairs	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

2014/03/01 - 2015/09/01	Senior Associate Dean for Pre-Experience Masters	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

2012/05/01 - 2014/03/01	Academic Director for Pre-experience Initiatives	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

2005 - 2007	Associate Dean	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

2002 - 2004	Director of the Centre for Applied Studies	Universidade Católica Portuguesa, Portugal

1997 - 1998	Member of the School Board	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

1995 - 1996	Director of the undergraduate program in Economics	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

1983 - 1988	Teaching Assistant (Assistente)	Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

Projects

Grant

	Designation	Funders
1994 - 1994	Efficiency Analysis with Panel Data - a Study of Portuguese Dairy Farms n/a Researcher	British Council Portugal Concluded

Contract

	Designation	Funders
2009 - 2013	Consumer Valuation of Production Ethics: Implications for Marketing Strategy PTDC/EGE-GES/102569/2008 Principal investigator Universidade Católica Portuguesa Unidade de Investigação em Gestão e Economia, Portugal	Fundação para a Ciência e a Tecnologia Concluded
1999 - 2003	Economic Valuation of Involuntary and Voluntary Mortality Risks: Air Pollution and Smoking ECO/13265/98 - 13265 Principal investigator	Fundação para a Ciência e a Tecnologia Concluded
1996 - 1999	Benefits Transfer and the Economic Valuation of Environmental Damage in the European Union ENV4-CT96-0234 Researcher Universidade Católica Portuguesa, Portugal	European Commission Concluded

Outputs

Publications

Journal article

Wilson Bastos; Fernando Machado. "Extroverts perceive purchases more experientially and attain greater happiness from them". Journal of the Association for Consumer Research 10 4 (2025): 355-368. https://www.scopus.com/pages/publications/105018854102.
Published • 10.1086/737277
Christopher, Ranjit M.; Machado, Fernando S.. "Consumer response to design variations in pay-what-you-want pricing". Journal of the Academy of Marketing Science 47 5 (2019): 879-898. http://dx.doi.org/10.1007/s11747-019-00659-5.
10.1007/s11747-019-00659-5
Machado, Fernando; Raghu, T.S.; Sainam, Preethika; Sinha, Rajiv. "Software Piracy in the Presence of Open Source Alternatives". Journal of the Association for Information Systems 18 1 (2017): 1-21. http://dx.doi.org/10.17705/1jais.00448.
10.17705/1jais.00448
Sinha, R.K.; Machado, F.S.; Sellman, C.. "Don't think twice, it's all right: Music piracy and pricing in a DRM-free environment". Journal of Marketing 74 2 (2010): 40-54. http://www.scopus.com/inward/record.url?eid=2-s2.0-77949505239&partnerID=MN8TOARS.
10.1509/jmkg.74.2.40
Machado, F.S.; Sinha, R.K.. "Smoking cessation: A model of planned vs. actual behavior for time-inconsistent consumers". Marketing Science 26 6 (2007): 834-850. http://www.scopus.com/inward/record.url?eid=2-s2.0-38549147517&partnerID=MN8TOARS.
10.1287/mksc.1070.0298
Bateman, I.J.; Brouwer, R.; Georgiou, S.; Hanley, N.; Machado, F.; Mourato, S.; Saunders, C.. "A 'natural experiment' approach to contingent valuation of private and public UV health risk reduction strategies in low and high risk countries". Environmental and Resource Economics 31 1 (2005): 47-72. http://www.scopus.com/inward/record.url?eid=2-s2.0-17844379250&partnerID=MN8TOARS.
10.1007/s10640-004-6978-7
Ready, R.; Navrud, S.; Day, B.; Dubourg, R.; Machado, F.; Mourato, S.; Spanninks, F.; Rodriquez, M.X.V.. "Benefit transfer in Europe: How reliable are transfers between countries?". Environmental and Resource Economics 29 1 (2004): 67-82. http://www.scopus.com/inward/record.url?eid=2-s2.0-3843144967&partnerID=MN8TOARS.
10.1023/B:EARE.0000035441.37039.8a
Guedes, J.C.; Machado, F.S.. "Changing rewards in contests: Has the three-point rule brought more offense to soccer?". Empirical Economics 27 4 (2002): 607-630. http://www.scopus.com/inward/record.url?eid=2-s2.0-0036968278&partnerID=MN8TOARS.
10.1007/s001810100106
Machado, F.S.; Mourato, S.. "Evaluating the multiple benefits of marine water quality improvements: How important are health risk reductions?". Journal of Environmental Management 64 3 (2002): 239-250. http://www.scopus.com/inward/record.url?eid=2-s2.0-0036650895&partnerID=MN8TOARS.
10.1006/jema.2002.0531
Brouwer, R.; Bateman, I.J.; Hanley, N.; Dubourg, R.; Georgiou, S.; Kontogianni, A.; Machado, F.; et al. "Public perception and valuation of UV health risks in low and high risk countries". Working Paper - Centre for Social and Economic Research on the Global Environment GEC 01-05 (2001): http://www.scopus.com/inward/record.url?eid=2-s2.0-6444245672&partnerID=MN8TOARS.
Atkinson, G.; Machado, F.; Mourato, S.. "Balancing competing principles of environmental equity". Environment and Planning A 32 10 (2000): 1791-1806. http://www.scopus.com/inward/record.url?eid=2-s2.0-0033782672&partnerID=MN8TOARS.
10.1068/a32106
Machado, F.; Mourato, S.. "Improving the assessment of water related health impacts: Evidence from coastal waters in Portugal". Working Paper - Centre for Social and Economic Research on the Global Environment GEC 99-09 (1999): http://www.scopus.com/inward/record.url?eid=2-s2.0-0032760421&partnerID=MN8TOARS.
Hallam, D.; Machado, F.. "Efficiency analysis with panel data: A study of Portuguese dairy farms". European Review of Agricultural Economics 23 1 (1996): 79-93. http://www.scopus.com/inward/record.url?eid=2-s2.0-0029907475&partnerID=MN8TOARS.
10.1093/erae/23.1.79
Fernando Machado. "Testing the induced innovation hypothesis using cointegration analysis". Journal of Agricultural Economics 46 3 (1995): 349-360. https://ciencia.ucp.pt/en/publications/63b25db0-bb3c-44b7-b127-00aa44f0c2f5.
10.1111/j.1477-9552.1995.tb00781.x
Hallam, D.; Machado, F.; Rapsomanikis, G.. "Co-integration analysis and the determinants of land prices". Journal of Agricultural Economics 43 1 (1992): 28-37. http://www.scopus.com/inward/record.url?eid=2-s2.0-0026463785&partnerID=MN8TOARS.
10.1111/j.1477-9552.1992.tb00195.x

Working paper

Ranjit Christopher; Machado, Fernando; Bernard, Anna. 2023. ""Pay-at-least" pricing".

Other

Other output

Study 2. 2018. Anna Bernard; Fernando Machado; Daniel Fernandes; Filipa de Almeida.
10.17605/osf.io/3j5yz

Activities

Oral presentation

	Presentation title	Event name Host (Event location)
2013/07	Advance Versus Spot Selling with Consumer Anticipation	35th ISMS Marketing Science Conference (Istanbul, Turkey)
2012/05	Pay What You Want Pricing: Does it Pay?	EMAC 41st annual Conference (Lisbon, Portugal)
2008/05	Software Piracy Under Open Source Alternatives	INFORMS Marketing Science Conference (Vancouver, Canada)
2004/04	Smoking Participation Decisions: are Smokers Rational? (previous title of "Dying to Smoke or Kicking Butts? Time-inconsistent Preferences and Cessation Behavior")	International Conference “Economic Policies in the New Millennium” Universidade de Coimbra (Coimbra, Portugal)
2003/11	Smoking Participation Decisions: are Smokers Rational	Annual Conference of Association of Southern European Economic Theorists (ASSET) (Ankara, Turkey)
1999/06	Balancing Competing Principles of Environmental Equity	Ninth Annual Conference of the European Association of Environmental and Resource Economists (Oslo, Norway)
1998/06	Improving the Assessment of Water Related Health Impacts: a Case Study for Bathing Water in Portugal	World Congress of Environmental and Resource Economists (Venice, Italy)
1996	A Evolução da PAC e a sua Ligação com a Política Ambiental: Alguns Factos e Resultados com Particular Relevância para o Sector Agrícola e para o Mundo Rural Português	2nd National Congress of the Portuguese Association of Agricultural Economists (Évora, Portugal)

Supervision

	Thesis Title Role	Degree Subject (Type) Institution / Organization
2018/09 - 2019/01	Personalized Marketing - Factors influencing consumers' choice regarding their consent for private data use Supervisor of Julia Walgern	International MSc in Management (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2018 - 2018	Uma análise dos serviços de música streaming e dos seus consumidores Supervisor of Cláudia Vieira dos Santos Fernandes	Gestão Aplicada (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2018 - 2018	On-Demand Music Streaming and Its Effects on Music Piracy Supervisor of Mariana de Almeida Gaspar Freixo Nunes	Gestão e Administração de Empresas (mestrado internacional) (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2017 - 2017	Consumer preferences towards local food products in Austria and Portugal Supervisor of Nina Kneissl	Gestão e Administração de Empresas (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2017 - 2017	Introducing Variable Pricing at The Cinema: Its Effects on Viewer Choices, Habits and Perceptions Supervisor of João Canas Mendes	Gestão e Administração de Empresas (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2016 - 2016	Implications for Corporate Sponsors Arising from Scandals in Sport. The Case of Adidas and FIFA Co-supervisor of Stefanie Barbara Giese	Gestão: Programa Internacional (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2015 - 2015	The Influencing Role of Adolescents and Young Adults on the Family Decision-Making Process Supervisor of Margarida Mourão de Carvalho Cáceres Monteiro	Gestão: Programa Internacional (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2013 - 2013	The impact of fair trade certification on consumers´ willingness to pay for natural cosmetics in Germany Supervisor	Gestão (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2013 - 2013	Analysis of the preferences of young adults regarding touristic destinations Supervisor of Miguel Celestino Martins	MSc in Management (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2012/02 - 2012/11	Consumers’ Willingness to Pay for Organic Coffee: Weight of each Benefit, Subaditivity Effect and Influence of a National Brand Supervisor of Guilherme Pinheiro	MSc in Management (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2012/02 - 2012/10	Valuing Environmental Benefits through Decomposition of Willingness to Pay for Hybrid Lighting Supervisor of Adam Thyboe	MSc in Management (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2012/02 - 2012/06	The Impact of Message Framing, Visual Appeal and Donation Proximity on the Effectiveness of Cause-Related Marketing Campaigns Supervisor of Kira Bonisch	MS in Management (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2011/02 - 2011/06	Consumers’ Preferences for a Landline and Mobile Convergent Price Plan Supervisor of Nuno Ricardo Mesquita	MSc in Management (Master) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2004 - 2008	An International Comparison of Productivity Change in Agriculture and the Economy as a Whole Using Production Frontiers Co-supervisor of Nuno Alexandre Meneses Bastos Moutinho	Economia (PhD) Universidade do Porto Faculdade de Economia, Portugal

Ad Hoc journal article review

	Journal title (ISSN)	Publisher
2023/06 - 2024/01	Economics Bulletin (1545-2921)	Economics Bulletin
2018/04 - 2018/05	Economics Bulletin (1545-2921)	Economics Bulletin
2018/02 - 2018/03	Electronic Commerce Research and Applications (1567-4223)	Elsevier
2012/10 - 2012/12	International Journal of Healthcare Finance and Economics (1389-6563)	Kluwer Academic Publishers
2012/02 - 2012/03	Journal of Service Research (1552-7379)	SAGE Publications Inc.
2010/09 - 2010/11	Journal of Media Economics (1532-7736)	Routledge
2006/11 - 2007/01	American Journal of Agricultural Economics (1467-8276)	Wiley
2005/06 - 2005/07	American Journal of Agricultural Economics (1467-8276)	Wiley
2004/04 - 2004/06	Journal of Environmental Management (0301-4797)	Academic Press Inc.
2003/11 - 2004/05	German Economic Review (1468-0475)	De Gruyter Open Ltd.

Evaluation committee

	Activity description Role	Institution / Organization	Funding entity
2021/05/07 - 2021/10/15	Member of the 2021 evaluation panel of FCT's call for PhD research studentships (area of Economics and Management) Member	Fundação para a Ciência e a Tecnologia, Portugal	Fundação para a Ciência e a Tecnologia
2020/06/25 - 2020/11/23	Member of the 2020 evaluation panel of FCT’s call for PhD research studentships (area of Economics and Management) Member	Fundação para a Ciência e a Tecnologia, Portugal	Fundação para a Ciência e a Tecnologia

Other jury / evaluation

	Activity description	Institution / Organization
2024/01/08 - 2024/01/09	"Provas de Agregação" of Wilson Bastos - Jury member	Universidade Católica Portuguesa, Portugal
2024/01/08 - 2024/01/09	"Provas de Agregação" of René Bohnsack - Jury member	Universidade Católica Portuguesa, Portugal
2024/01 - 2024/01	Reviewer for the AMSWMC25: 2024 Academy of Marketing Science World Marketing Congress
2023/07 - 2023/12	Jury member of Competitive call for the recruitment of an Associate Professor of Economics and Public Finance for the Navy School (Escola Naval)	Escola Naval, Portugal
2023/06 - 2023/12	Jury Member of Competitive call for the recruitment of an Associate Professor of Marketing for the Católica-Porto Business School	Universidade Católica Portuguesa, Portugal
2023/05/29 - 2023/05/30	"Provas de Agregação" of Rita Coelho do Vale - Jury member	Universidade Católica Portuguesa, Portugal
2023/01 - 2023/05	Member of Scientific Committee of the PhD in Public Policy and Management, Carnegie Mellon University. PhD Candidate: Huiyan Zhang. Thesis title: Three Essays on Economics of Innovation	Carnegie Mellon University, United States
2022/02 - 2022/05	Jury member of the Documentary competition for a Full Professor in the Disciplinary Area of Economics, School of Economics of University of Porto	Universidade do Porto Faculdade de Economia, Portugal

Distinctions

Other distinction

2010	2010 AMA (American Marketing Association) Innovation, Technology and Interactivity SIG Best Article of the Year (with Rajiv Sinha and Collin Sellman)
2010	Fulbright Scholars Program Grant
1989	Scholarship Fundação Luso-Americana, Portugal
1989	Scholarship - Tuition Fees British Council, United Kingdom