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Identification

Personal identification

Full name
Patrícia Oliveira

Citation names

  • Oliveira, Patrícia

Author identifiers

Ciência ID
BB11-13E3-50FC
ORCID iD
0000-0003-4888-6288
Education
Degree Classification
2020/10/01 - 2024/07/01
Ongoing
 Marketing e Estratégia (Doutoramento)
Major in Marketing
Universidade da Beira Interior, Portugal

Universidade do Minho, Portugal

Universidade de Aveiro, Portugal
"Marketing as a Belief System: A model of Consumer Behaviour" (THESIS/DISSERTATION)
2017/09/01 - 2018/02/28
Concluded
 Marketing Digital (Pós-Graduação)
Major in Marketing Digital
Universidade Lusófona Centro de Investigação em Política Economia e Sociedade, Portugal
2014/09/01 - 2016/02/28
Concluded
 Marketing (Mestrado)
Major in Marketing
Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal
"City Tourism Club” para controlo da satisfação do turismo e qualidade de vida na cidade em tempo real" (THESIS/DISSERTATION)
2011/09/01 - 2014/06/30
Concluded
 Marketing e Publicidade (Licenciatura)
Major in Marketing e Publicidade
Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2018/09/01 - Current Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing de Lisboa, Portugal
Instituto Português de Administração de Marketing de Lisboa, Portugal

Others

Category
Host institution 		Employer
2018/09/01 - 2019/09/30 Key Account Mangager Digital Group, Portugal
2014/09/01 - 2018/09/30 Campaign Manager Inbox Agency, Portugal
Outputs

Publications

Book chapter
  1. Sacavém, A.; Martinez, L.M.; Oliveira, P.. "Pedagogical trends and its implications on digital education". 2022.
Conference paper
  1. Santos F. P.; Neves, C.; Oliveira, P; Nogueira, M.. "Enhancing Transdisciplinarity In Higher Education Problem-Based Learning: Threats And Opportunities From The Viewpoint Of Faculty Members". 2022.
  2. Rosa, C. A.; Oliveira, P.. "Just-in-Time City Branding - an applied case study for performance and innovation management.". 2016.
Distinctions

Award

2018 Competição Internacional de Comunicação
European Institute for Commercial Communications Education, Portugal

European Association of Communications Agencies, Portugal