Personal identification

Full name

Ana Sofia André Bentes Marcelo

Citation names

• Marcelo, Ana

Author identifiers

Ciência ID

BA10-6588-28F1

	Degree	Classification
2014/05/28 Concluded	Comunicación y Documentación (Doktor (PhD)) Universidad de Extremadura, Spain	Sobresaliente
1997/09/01 - 2001/11/21 Concluded	Ciências da Comunicação (Mestrado) Universidade da Beira Interior, Portugal	Muito Bom
1989/09/01 - 1993/12/16 Concluded	Comunicação Social (Licenciatura) Universidade de Lisboa Instituto Superior de Ciências Sociais e Políticas, Portugal	13

Teaching in Higher Education

	Category Host institution	Employer
2004/07/19 - Current	Adjunct Teacher (Polytechnic Teacher)	Instituto Politécnico de Castelo Branco, Portugal
	Instituto Politécnico de Castelo Branco, Portugal
1996/03/01 - 2001/06/05	Assistant (Polytechnic Teacher)	Instituto Politécnico de Castelo Branco, Portugal
	Instituto Politécnico de Castelo Branco, Portugal

Other Careers

	Category Host institution	Employer
2001/07/06 - 2004/07/18	Técnico Superior (Técnico Superior)	Instituto Politécnico de Castelo Branco, Portugal
	Instituto Politécnico de Castelo Branco, Portugal

Others

	Category Host institution	Employer
1994/06 - 1997/07	Public Relations	NERCAB - Associação Empresarial de Castelo Branco, Portugal

Contract

	Designation	Funders
2023/12 - 2024/12	Amato Lusitano e-Horto: Didactic Itineraries in Regional Heritage. CFPI2023/04 Researcher Instituto Politécnico de Tomar Centro de Tecnologia Restauro e Valorização das Artes, Portugal	Ongoing
2004 - 2006	RURALTECH-European Network for the Promotion of New Technologies in Rural Territories (INTERREG III B «Espaço Atlântico») xxxxxxxxxxxxxx Researcher Instituto Politécnico de Castelo Branco, Portugal	Concluded

Other

	Designation	Funders
2019 - Current	Lérias - The Art of Lines - Tradition and Innovation. xxxxxxxx Researcher	Ongoing

Publications

Book chapter	Marcelo, Ana; Matias, Ana Mafalda F614-8121-B63D. "Marcelo, A., Matias, A. "Digital communication: a challenging instrument for the survival of Portuguese fashion brands".". In Design Book series. Lisboa, Portugal: CICANT: Edições Universitárias Lusófonas, 2023. In press Cruchinho, Alexandra; Cunha, Daniela; Marcelo, Ana; Peres, Paula. "Cruchinho, A., Cunha, D., Marcelo, A., Peres, P. (2023). "Lérias Lace: Tradition and Innovation in Fashion".". In Património, Educação e Cultura – Convergências e novas Perspetivas., 231-245. Portugal: Instituto Politécnico de Castelo Branco, 2023. Published
Conference abstract	Naik, Neel; Marcelo, Ana. "Neel, N., Marcelo, A. Bold is Beautiful. By Anouk, Myntra ¿ An introduction of a Social Media campaign against gender inequality.". Paper presented in FL Conference | Fashion & Sustainability, Cascais, 2022. Published Vaz, Sara; Cruchinho, Alexandra; Marcelo, Ana; Patrício, Cristina. "Vaz, S., Cruchinho, A., Marcelo, A., Patrício, C. "Reconstruction and upcycling to create a fashion installation".". Paper presented in FL Conference | Fashion & Sustainability, Cascais, 2022. Published
Conference paper	Matias, Ana; Marcelo, Ana; Marques, Jorge. "Marketing in the context of industrial tourism in Portugal: the case of the Textile Museum.". Paper presented in Conferência Semana Baiana da Comunicação., Salvador, 2023. Published Naik, Neel; Marcelo, Ana. ""Bold is Beautiful" by Anouk, Myntra - An analysis of how fashion brands use social media to reinforce identity and break gender stereotypes.". Paper presented in FL Conference | Fashion & Sustainability, Lisbon/Cascais, 2022. Accepted Matias, Ana Mafalda F614-8121-B63D; Cardoso, Luís Miguel Oliveira de Barros; Marcelo, Ana. "Matias, A., Cardoso, L. M., Marcelo, A. "Communicating Industrial Tourism as identity asset of territories - a regional perspective on Center of Portugal".". Paper presented in International Conference on Responsible Tourism and Hospitality, Sarawak, 2022. Accepted Matias, Ana Mafalda F614-8121-B63D; Cardoso, Luís Miguel Oliveira de Barros; Marcelo, Ana. "Matias, A., Cardoso, L. M., Marcelo, A. "The Crisis Communication Plan in Organizational Image Management".". Paper presented in V SECOM (Semana da Comunicação) da Universidade Católica do Salvador, Salvador, 2021. Published Cardoso, Luís Miguel Oliveira de Barros; Matias, Ana Mafalda F614-8121-B63D; Marcelo, Ana. "Cardoso, L. M., Matias, A., Marcelo, A. "Challenges of Contemporary Journalism: the utopia of global ethics".". Paper presented in V SECOM (Semana da Comunicação) da Universidade Católica do Salvador, Salvador, 2021. Published Matias, Ana Mafalda F614-8121-B63D; Marcelo, Ana; Cardoso, Luís Miguel Oliveira de Barros. "Matias, A., Marcelo, A., Cardoso, L. M. "Tourism in the post-pandemic: Trends and Place Branding".". Paper presented in Conferência da Semana da Comunicação da UCSAL - Universidade Católica do Salvador, Salvador, 2020. Published Cruchinho, A.; Marcelo, Ana; Peres, Paula; Pereira, Madalena. "Cruchinho, A., Marcelo, A., Peres, P., Pereira, M. "Lérias Lace: sustainability products design".". Paper presented in Senses & Sensibility'19: Lost in (G)Localization., Lisboa, 2019. Published Cruchinho, A.; Marcelo, Ana; Raposo, Fernando; Peres, Paula. "Cruchinho, A., Marcelo, A., Raposo, F., Peres, P. "Castelo Branco Embroidery -Tradition and Innovation".". Paper presented in Senses & Sensibility'19: Lost in (G)Localization. Proceedings of the UNIDCOM 10th International, Lisboa, 2019. Published Marcelo, Ana; Díaz, Ana. "Marcelo, A., Díaz, A. "Online branding: communication strategies of Portuguese fashion designers".". Paper presented in X Congresso da SOPCOM. Ciências da Comunicação: vinte anos de investigação em Portugal., Viseu, 2017. Published
Exhibition catalog	Cruchinho, Alexandra; Peres, Paula; Daniela Duarte; Marcelo, Ana. Lérias Lace, The Art of Lines: production and weaving of the portuguese tradition.. Universidade Lusófona (CICANT), Câmara Municipal do Fundão e União de Freguesias da Póvoa da Atalaia e Atalaia do Campo., 2023.
Journal article	Cruchinho, Alexandra; Peixoto, Rodrigo; Neves, José Carlos; Marcelo, Ana Sofia; Pereira, Selma; Gil, Carlos. "Fashion brand campaigns: Carlos Gil SS21 case study". Clothing Cultures 8 2 (2023): 113-134. http://dx.doi.org/10.1386/cc_00049_1. 10.1386/cc_00049_1 Marcelo, Ana; Matias, Ana Mafalda F614-8121-B63D; Cardoso, Luís Miguel Oliveira de Barros. "Marcelo, A., Matias, A., Cardoso, L. M. "From Communication to Corporate Communication: a New Conceptual Framework Embodied in Strategic Planning".". International Journal of Innovative Science and Research Technology 4 (2019): Published