Cristiana Martins de Matos (B81C-3415-7695)

Curriculum Vitae

Cristiana Martins de Matos

Postgraduate in Branding from IADE - Faculty of Design, Technology and Communication of the European University (2024). Doctor in Communication by the Postgraduate Program in Communication of the State University of Rio de Janeiro (PPGCom/UERJ) (2019-2023), in the research line Communication and Culture Technologies, with grant done by the governamental agence CAPES. Master in Communication by the Postgraduate Program in Communication of the State University of Rio de Janeiro (PPGCom/UERJ) (2016-2018), in the research line Communication and Culture Technologies, with grant done by the governamental agence CAPES. Bachelor in Social Communication, with qualification in advertising and publicity, by the Federal Fluminense University (2011-2014). The studies focus on subjects such as: communication, experience economy, branding, sensorial branding, sound branding and music branding, brand experience, neuroscience, and events.

Read full resume ↓

Identification

Personal identification

Full name: Cristiana Martins de Matos

Citation names

MATOS, Cristiana
MATOS, C.

Author identifiers

Ciência ID: B81C-3415-7695
ORCID iD: 0009-0009-9206-1364

Telephones

Mobile phone

925043708 (Personal)

Languages

Language	Speaking	Reading	Writing	Listening	Peer-review
Portuguese (Mother tongue)
English	Intermediate (B1)	Advanced (C1)	Upper intermediate (B2)	Upper intermediate (B2)	Intermediate (B1)
Spanish; Castilian	Intermediate (B1)	Advanced (C1)	Intermediate (B1)	Advanced (C1)	Intermediate (B1)

Education

	Degree	Classification
2024/03/13 - 2024/11/28 Concluded	Branding (Pós-Graduação) Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal
2019/03/01 - 2023/02/28 Concluded	Communication (Doctor) Universidade do Estado do Rio de Janeiro, Brazil "Perception and efficiency of sound and musical expressions of brands: the neurological bias of sound branding and music branding practical actions" (THESIS/DISSERTATION)
2016/03/01 - 2018/02/28 Concluded	Communication (Master) Universidade do Estado do Rio de Janeiro, Brazil "Sound, affection and consumption: The carioca circuit of sound and musical branding" (THESIS/DISSERTATION)
2011/03/01 - 2014/02/28 Concluded	Social Communication - Publicity and advertising (Bachelor) Universidade Federal Fluminense, Brazil "Music in the culture and the sensorial and musical consumption in the digital era " (THESIS/DISSERTATION)

Affiliation

Teaching in Higher Education

	Category Host institution	Employer
2019/08/01 - 2019/12/15	Assistant (University Teacher)	Universidade do Estado do Rio de Janeiro, Brazil
	Universidade do Estado do Rio de Janeiro, Brazil
2017/03/01 - 2017/08/31	Assistant (University Teacher)	Universidade do Estado do Rio de Janeiro, Brazil
	Universidade do Estado do Rio de Janeiro, Brazil

Other Careers

	Category Host institution	Employer
2024/09/16 - Current	Assistente Operacional (Assistente Operacional)	Fundação Consuelo Vieira da Costa (FCVC), Portugal
	RESEARCH CENTER IN BUSINESS SCIENCES AND TOURISM, Portugal

Others

	Category Host institution	Employer
2015/02 - 2015/05	Professional Contract - Digital Communication	Petrobras Distribuidora SA, Brazil

2013/09 - 2014/12	Professional Internship	Petrobras Distribuidora SA, Brazil

Projects

Grant

	Designation	Funders
2019/03 - 2023/02	Perception and efficiency of sound and musical expressions of brands: the neurological bias of sound branding and music branding practical actions nothing PhD Student Fellow Universidade do Estado do Rio de Janeiro, Brazil	Coordenação de Aperfeiçoamento de Pessoal de Nível Superior Concluded
2016/03 - 2018/02	Sound, affection and consumption: The carioca circuit of sound and musical branding n/a Master Student Fellow Universidade do Estado do Rio de Janeiro, Brazil	Coordenação de Aperfeiçoamento de Pessoal de Nível Superior Concluded

Contract

	Designation	Funders
2016/02 - 2018/02	AudioLab Geo - Interfaces between radio and locative media No Researcher Universidade do Estado do Rio de Janeiro, Brazil	Concluded
2012/03 - 2013/12	Extension Project LCI - Vitamina UFF None University Student Universidade Federal Fluminense, Brazil	Concluded
2012 - 2013	Networks, Streets, Media: Revolt and Reaction N/A University Student Universidade Federal Fluminense, Brazil	Concluded

Outputs

Publications

Book chapter	de Matos, Cristiana Martins. "An Investigation Into Sound and Music in Branding: Premises and Practices of Production". In Building Strong Brands and Engaging Customers With Sound, 99-124. Finland: IGI Global, 2024. Published • 10.4018/979-8-3693-0778-6.ch005 Cristiana Martins de Matos; Tatiana Couto. "From strategic communication to sound and music brand experiences: the case of the Rio Marathon". 2021.
Journal article	Marcelo Kischinhevsky; Izani Mustafá; Cristiana Martins de Matos; Lorena Hang. "For a historiography of university radio in Brazil". Brazilian Magazine of Media History 7 2 (2018): 151-168. https://revistas.ufpi.br/index.php/rbhm/article/view/6200. Open access • Published
Thesis / Dissertation	"Perception and efficiency of sound and musical expressions of brands: the neurological bias of sound branding and music branding practical actions". PhD, 2023. http://www.bdtd.uerj.br/handle/1/19526. "Sound, affection and consumption: The carioca circuit of sound and musical branding". Master, 2018. https://www.bdtd.uerj.br:8443/handle/1/9018.

Activities

Oral presentation

	Presentation title	Event name Host (Event location)
2019	Sensorial Branding from the 21st century: From the sound appropriation by advertising to cognitive experiences	XESCOM - IV International symposium about communication management (Porto, Portugal)
2016	Sound Branding, affective economy and emotional attachment: Notes about the Brazilian case	ALAIC - XIII Latin American Congress of Communication Researchers (Mexico City, Mexico)

Event organisation

	Event name Type of event (Role)	Institution / Organization
2025 - 2025	International Workshop on Accounting and Taxation (IWAT2025) - ISAG-European Business School - Porto, Portugal: Organising Committee \| Chair in session "Governance, Performance and ESG in the Business Context" (2025/04/11 - 2025/04/11) Workshop (Member of the Organising Committee)

Evaluation committee

	Activity description Role	Institution / Organization	Funding entity
2024/07/16 - 2024/07/16	Evaluation board for the final paper of Julia Filgueiras, a journalism student at the School of Communication of the Federal University of Rio de Janeiro. The paper is entitled “Emotions and Business: Music curation in Brazilian music branding agencies”.	Universidade Federal do Rio de Janeiro Escola de Comunicação, Brazil