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Pedro Gardete specializes in marketing strategies in contexts of high uncertainty. In his current work he studies the DRAM manufacturing industry and analyzes the use and value of market research information to aid in decision-making on significant industry investments. His research also spans the areas of truth-in-advertising, where he investigates favorable market conditions for advertising credibility to take place. A third stream of his research addresses the realm of online consumer ratings, and estimates their impact on other consumers’ opinions.
Identification

Personal identification

Full name
Pedro Miguel Da Cruz Correia Gardete

Citation names

  • Gardete, Pedro

Author identifiers

Ciência ID
B719-CFD6-EF2E
ORCID iD
0000-0002-2057-5552

Websites

Knowledge fields

  • Social Sciences - Economics and Business
Education
Degree Classification
2005/08 - 2011/05
Concluded
Management (Doctor of Philosophy)
Major in Marketing
University of California Berkeley, United States
"On the Roles of Information in the Interaction of Agents in Markets" (THESIS/DISSERTATION)
2007
Concluded
Economics (Mestrado)
Major in Economics
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
1998 - 2003
Concluded
Management (Licenciatura)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
Affiliation

Teaching in Higher Education

Category
Host institution
Employer
2020/01/01 - Current Full Professor (University Teacher) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2019 Associate Professor (University Teacher) Stanford Graduate School of Business, United States
Stanford Graduate School of Business, United States
2011 - 2016 Assistant Professor (University Teacher) Stanford Graduate School of Business, United States
Stanford Graduate School of Business, United States
Outputs

Publications

Journal article
  1. Pedro Gardete; Liang Guo. "Prepurchase information and credible advertising". Management Science (2020): https://novaresearch.unl.pt/en/publications/aa20d781-75cd-4087-9542-afb47204c7e3.
    10.1287/mnsc.2020.3600
  2. Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; Breugelmans, Els; Chun, So Yeon; Gardete, Pedro; Kannan, P. K.; et al. "Refocusing loyalty programs in the era of big data: a societal lens paradigm". Marketing Letters (2020): http://dx.doi.org/10.1007/s11002-020-09523-x.
    Accepted • 10.1007/s11002-020-09523-x
  3. Elberg, Andres; Gardete, Pedro; Macera, Rosario; Noton, Carlos. "Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications". Quantitative Marketing and Economics 17 (2019): 1-58. https://link.springer.com/article/10.1007/s11129-018-9205-5.
    Published
  4. Andrés Elberg; Pedro Gardete; Rosario Macera; Carlos Noton. "Dynamic effects of price promotions". Quantitative Marketing and Economics 17 1 (2019): 1-58. https://novaresearch.unl.pt/en/publications/198efc39-5d04-4f7d-a38a-72626855de96.
    10.1007/s11129-018-9205-5
  5. Gardete, Pedro M.; Bart, Yakov. "Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes". Marketing Science 37 5 (2018): 733-752. http://dx.doi.org/10.1287/mksc.2018.1102.
    Published • 10.1287/mksc.2018.1102
  6. Tuchman, Anna E.; Nair, Harikesh S.; Gardete, Pedro M.. "Television ad-skipping, consumption complementarities and the consumer demand for advertising". Quantitative Marketing and Economics 16 2 (2017): 111-174. http://dx.doi.org/10.1007/s11129-017-9192-y.
    Published • 10.1007/s11129-017-9192-y
  7. Gardete, Pedro M.. "Competing Under Asymmetric Information: The Case of Dynamic Random Access Memory Manufacturing". Management Science 62 11 (2016): 3291-3309. http://dx.doi.org/10.1287/mnsc.2015.2297.
    Published • 10.1287/mnsc.2015.2297
  8. Gardete, Pedro M.. "Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications". Journal of Marketing Research 52 3 (2015): 360-374. http://dx.doi.org/10.1509/jmr.13.0527.
    Published • 10.1509/jmr.13.0527
  9. Borkovsky, Ron N.; Ellickson, Paul B.; Gordon, Brett R.; Aguirregabiria, Victor; Gardete, Pedro M.; Grieco, Paul; Gureckis, Todd; et al. "Multiplicity of equilibria and information structures in empirical games: challenges and prospects". Marketing Letters 26 2 (2014): 115-125. http://dx.doi.org/10.1007/s11002-014-9308-z.
    Published • 10.1007/s11002-014-9308-z
  10. Gardete, Pedro M.. "Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets". Marketing Science 32 4 (2013): 609-621. http://dx.doi.org/10.1287/mksc.2013.0772.
    Published • 10.1287/mksc.2013.0772
Thesis / Dissertation
  1. Gardete, Pedro Miguel da Cruz Correia. "Welfare costs of smoothing gasoline prices : an empirical analysis". Master, 2007. http://hdl.handle.net/10400.14/3661.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2023/11/01 Search for Differentiated Products: Empirical Evidence and Information Design HEC Paris - Marketing Camp
HEC Paris (France)
2023/04/01 Search for Differentiated Products: Empirical Evidence and Information Design Marketing seminar presentation
University College of London (Londres, United Kingdom)
2022/04/01 Search for Differentiated Products: Empirical Evidence and Information Design Marketing seminar
Bocconi University (Italy)
2022/02/01 Search for Differentiated Products: Empirical Evidence and Information Design Seminário Investigação
Católica Porto Business School (Porto, Portugal)
2022/02/01 Search for Differentiated Products: Empirical Evidence and Information Design Research Seminar
University of Navarra (Spain)
2020/02/07 Guiding Consumers through Lemons and Peaches: Analyzing of the Effects of Search Design Activities NBER Industrial Organization Program Meeting
Stanford University, SIEPR (Palo Alto, United States)
2019/03 Guiding Consumers through Lemons and Peaches: A Dynamic Model of Search over Multiple Characteristics Guiding Consumers through Lemons and Peaches: A Dynamic Model of Search over Multiple Characteristics
Fifteenth Annual UT Dallas FORMS Conference (United States)
2019/01 Guiding Consumers through Lemons and Peaches: A Dynamic Model of Search over Multiple Characteristics Research Seminar
INSEAD (United States)
2019/01 Guiding Consumers through Lemons and Peaches: A Dynamic Model of Search over Multiple Characteristics Research Seminar
UC San Diego (United States)
2019/01 Guiding Consumers through Lemons and Peaches: Analyzing of the Effects of Search Design Activities Research Seminar
Catolica Lisbon (Lisbon, Portugal)
2019 Avoiding Lemons in Search of Peaches – Designing Information Provision Summer Institute in Competitive Strategy, UC Berkeley
Haas School of Business - UC Berkeley (Berkeley, CA, United States)
2018/12 Guiding Consumers through Lemons and Peaches: A Dynamic Model of Search over Multiple Characteristics Research Seminar
Nova School of Business and Economics (Portugal)
2018 Avoiding Lemons in Search of Peaches – Designing Information Provision 2018 ISMS Marketing Science Conference
Temple University (United States)
2018 Guiding Consumers through Lemons and Peaches: A Dynamic Model of Search over Multiple Characteristics CMU-Temple 2018 Conference on Digital Marketing and Machine Learning
Temple University (United States)
2018 Discussion of ‘Non-Informational Advertising Informing Consumers: How Advertising Affects Consumers' Decision-Making in the U.S.’ Workshop on the Economics of Advertising and Marketing
Columbia Business School (United States)
2018 Discussion of ‘The McMansion Curse: Housing Size Inequality, Status Competition and House Valuation in American Suburbs’ by Clément Bellet SICS - Summer Institute in Competitive Strategy
Haas School of Business - UC Berkeley (United States)
2018 Discussion of ‘Advertising Strategy in the Presence of Reviews: An Empirical Analysis’ by Brett Hollenbeck, Sridhar Moorthy, and Davide Proserpio Twelfth Annual UT Dallas FORMS Conference
UT Dallas (United States)
2017/05 Dynamic Effects of Price Promotions: A Large-Scale Field Experiment Research Seminar
Santa Clara University, Leavey School of Business (United States)
2017/02 Tailored Cheap Talk Research Seminar
Warrington College of Business, University of Florida (United States)
2017 Dynamic Effects of Price Promotions: A Large-Scale Field Experiment Quantitative Marketing and Economics Conference
Goethe University (Germany)
2017 Tailored Cheap Talk Marketing Analytics and Big Data Conference
Columbia Business School (United States)
2017 Tailored Cheap Talk INFORMS Marketing Science Conference
University of Southern California
2017 Tailored Cheap Talk Marketing Science – Federal Trade Commission Economic Conference on Marketing and Consumer Protection,
Federal Trade Commission (United States)
2016/09 Tailored Cheap Talk
MIT Sloan School of Management (United States)
2016 Tailored Cheap Talk SICS - Summer Institute in Competitive Strategy, UC Berkeley, July 2016
Haas School of Business - UC Berkeley (United States)
2015/11 Dynamic Effects of Price Promotions: A Large-Scale Field Experiment Research Seminar
Haas School of Business, UC Berkeley (United States)
2015/09 Complementarities in Consumption and the Consumer Demand for Advertising Research Seminar
The Fuqua School of Business, Duke University (United States)
2015/02 Complementarities in Consumption and the Consumer Demand for Advertising Research Seminar
Rotterdam School of Management (United States)
2015/01 Complementarities in Consumption and the Consumer Demand for Advertising Research Seminar
INSEAD Business School (France)
2015 Discussion of ‘Social Learning and Solar Photovoltaic Adoption: Evidence from a Field Experiment’ by Kenneth Gillingham, Bryan Bollinger and Hilary Staver Quantitative Marketing and Economics Conference
MIT (United States)
2015 Complementarities in Consumption and the Consumer Demand for Advertising SICS - Summer Institute in Competitive Strategy
Haas School of Business - UC Berkeley (United States)
2015 Informative Advertising with Discretionary Search INFORMS Marketing Science Conference
Johns Hopkins (United States)
2014/12 Informative Advertising with Discretionary Search Research Seminar
The Wharton School at the University of Pennsylvania (United States)
2014/10 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
Católica Lisbon, School of Business & Economics, October 2014 (Lisbon, Portugal)
2014/03 Dynamic Effects of Price Promotions: A Large-Scale Field Experiment Research Seminar
HKUST, HKUST Business School (Hong Kong SAR China)
2014/01 Dynamic Effects of Price Promotions: A Large-Scale Field Experiment Research Seminar
University of Washington at St. Louis, Olin Business School (United States)
2014 Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications Yale Customer Insights Conference, May 2014
Yale University (United States)
2014 Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications 2014 INFORMS Marketing Science Conference
Goizueta Business School - Emory University (United States)
2013/03 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
Yale University – Industrial Organization Seminar (New Haven, United States)
2013 Discussion of ‘When Technology Products Meet Social Needs: Product Pricing and Design’ by Jiong Sun, Tao Chen, Jihong Xie, Fei Li and Gao Wang SICS - Summer Institute in Competitive Strategy, July 2013
Haas School of Business - UC Berkeley (United States)
2013 Discussion of ‘Dynamic Platform Competition in a Two-Sided Market’ by ByungCheol Kim, Jeongsik Lee and Hyunwoo Park NET Institute Conference, Berkeley, June 2013
NET Institute Conference - UC Berkeley (United States)
2013 Cheap-Talk Advertising and Misrepresentation in Vertically-Differentiated Markets Seventh Annual UT Dallas FORMS Conference, February 2013
UT Dallas (United States)
2012/03 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
University of Zurich (UZH) (Switzerland)
2012/03 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
The University of Chicago Booth School of Business (Chicago, United States)
2012/02 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
Harvard Business School, Harvard University, (Cambridge, United States)
2012/01 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
S. C. Johnson Graduate School of Management, Cornell University (United States)
2012 Incentives to Share Market Information: The Case of the DRAM Industry 2012 INFORMS Marketing Science Conference
Boston University (United States)
2010/11 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
University of Washington at St. Louis, Olin Business School (United States)
2010/11 Competing under Asymmetric Information: The case of DRAM Manufacturing
University of Toronto, Rotman School of Management
2010/11 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
UT Dallas, School of Management
2010/11 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
Stanford University, Graduate School of Business (United States)
2010/10 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
Columbia University, Columbia Business School (United States)
2010/10 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
New York University, Stern School of Business (United States)
2010/10 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
Carnegie-Mellon University, Tepper School of Business (United States)
2010/10 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
HKUST, HKUST Business School (United States)
2010/10 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
National University of Singapore, NUS Business School (Singapore)
2010/10 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
University of Virginia, Darden School of Business (United States)
2010/08 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
IESE Business School – Barcelona (Spain)
2010/08 Competing under Asymmetric Information: The case of DRAM Manufacturing Research Seminar
University of California at Berkeley – Haas School of Business (United States)

Conference scientific committee

Conference name Conference host
2018 - 2018 Twelfth Annual UT Dallas FORMS Conference, March 2018 UT Dallas

Journal scientific committee

Journal title (ISSN) Publisher
2022/01/01 - Current Marketing Science, Associate Editor
2020 - 2021 Senior Editor, Production and Operations Journal - Economics Interface
Distinctions

Award

2020 Winner, Dick Wittink Prize, Quantitative Marketing and Economics
2018 Winner, Frank M. Bass Dissertation Paper Award
INFORMS, United States
2017 Finalist, Frank M. Bass Dissertation Paper Award
INFORMS, United States
2017 John D. C. Little Award
INFORMS, United States
2012 Dissertation Award, Competition Policy Center – UC Berkeley
University of California Berkeley Competition Policy Center, United States
2010 Hayase Award
University of California Berkeley Haas School of Business, United States
2009 Sheth Doctoral Consortium Fellow
American Marketing Association, United States
2006 Graduate Fellowship
University of California Berkeley Department of Spanish and Portuguese, United States
2005 Graduate Fellowship
Fundação para a Ciência e a Tecnologia, Portugal

Title

2016 Fletcher Jones Faculty Scholar
Stanford Graduate School of Business, United States