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Cristina Galamba Marreiros is an Assistant Professor in the Management Department at the University of Évora and a researcher of the Centre for Advanced Studies in Management and Economics (CEFAGE). She earned her PhD in Marketing from the University of Newcastle-upon-Tyne (UK), a MA in Agricultural Economics and a Bs in Zootechnical Engineering from the University of Évora (UE, Portugal). Her primary research interests encompass consumer behavior, agri-food marketing, and digital marketing. She has authored or co-authored over 40 articles and chapters in scientific journals and conference proceedings, with publications featured in reputable journals such as (among others) the International Journal of Consumer Studies, Journal of Global Information Technology Management, Communication Today, PloSOne, Journal of Applied Business Research, and the International Review of Management and Marketing . Furthermore, she has supervised or co-supervised 44 master dissertations and 3 doctoral theses. She also authored two books in marketing and participated in 12 research projects financed by international and national agencies. She serves as vice-director of CEFAGE, of the management department of the UE, and pf the PhD Agribusiness and Sustainability. She also has served as a reviewer/evaluator for 7 international scientific journals and has been on the organization committee 25 scientific events. Note: The c.v. on this platform just fully describes the participation on research projects and scientific outputs. Other activities, such as supervising of students, teaching, oral communications, etc. are not described here.
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Identification

Personal identification

Full name
Cristina Galamba Marreiros

Citation names

  • Marreiros, Cristina Galamba
  • Cristina Marreiros

Author identifiers

Ciência ID
B718-4912-24E6
ORCID iD
0000-0002-4339-6880
Google Scholar ID
https://scholar.google.com/citations?user=UGYMTKwAAAAJ&hl=pt-PT
Scopus Author Id
55539724300

Email addresses

  • cristina@uevora.pt (Professional)

Addresses

  • Departamento de Gestão - Escola de Ciências Sociais , Universidade de Évora, Largo dos Colegiais, 2 , 7000 – 8, Evora, Evora, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Advanced (C1) Proficiency (C2) Proficiency (C2)
Spanish; Castilian Elementary (A2) Beginner (A1) Upper intermediate (B2) Advanced (C1)
Education
Degree Classification
1999/09 - 2005/09
Concluded
 Marketing (Doutoramento)
University of Newcastle upon Tyne, United Kingdom
1997
Concluded
 Economia Agrícola (Mestrado)
Universidade de Évora, Portugal
 Muito Bom
1992
Concluded
 Engenharia Zootécnica (Licenciatura)
Universidade de Évora, Portugal
 15 valores
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2006 - Current Assistant Professor (University Teacher) Universidade de Évora, Portugal
Universidade de Évora, Portugal
2013 - 2016 Assistant Professor (University Teacher) Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
Projects

Contract

Designation Funders
2023 - 2027 GI SMART
101136364
Researcher
Centro de Estudos e Formação Avançada em Gestão e Economia, Portugal
Ongoing
2020 - 2022 UpStart: Oficinas
Lisboa 06-4234-FSE-000103
Researcher
Centro de Estudos e Formação Avançada em Gestão e Economia, Portugal
Concluded
2019 - 2020 Centro Magallanes para el Emprendimiento de Industrias Culturales y Creativas
0752 MAGALLANES ICC 5 E
Researcher
Centro de Estudos e Formação Avançada em Gestão e Economia, Portugal
Concluded
2017 - 2020 Inovstone 4.0 Tecnologias Avançadas e Software para a Pedra Natural
POCI-01-0247-FEDER-024535
Researcher
Concluded
2017 - 2020 Sabor-Sur
0254_SAOR_SUR_6_E
Centro de Estudos e Formação Avançada em Gestão e Economia, Portugal
2013 - 2015 FOODMED
° 539464-LLP-1-2013-1-BG-GRUNDTVIG-GMP
Researcher
Centro de Estudos e Formação Avançada em Gestão e Economia, Portugal
Concluded
2011 - 2013 Comportamentos de compra de frutos e hortícolas em Portugal
n.a.
Researcher
2010 - 2012 Re-Agro - Recycle and Reuse of Agro Programs
511511-LLP-1-2010-1-BG-KA4-KA4MPM
Researcher
Centro de Estudos e Formação Avançada em Gestão e Economia, Portugal
Concluded
2004 - 2006 Quality, Safety and Consumer Behaviour Towards Organic Food in Germany and Portugal
n.a
Researcher
Centro de Estudos e Formação Avançada em Gestão e Economia, Portugal
Concluded
1997 - 1999 Sistema Integrado de Informação Agrícola
n.a
Researcher
Universidade de Évora, Portugal
Concluded
1992 - 1992 Estudo do Desenvolvimento das Regiões Transfronteiriças
n.a.
Researcher
Universidade de Évora, Portugal
Concluded

Other

Designation Funders
2016 - 2022 Information System Ethical Attitudes
n.a
Researcher
Centro de Estudos e Formação Avançada em Gestão e Economia, Portugal
Concluded
Outputs

Publications

Book
  1. Mello, L. Q.; Marreiros, Cristina Galamba. Marketing de Produtos Agrícolas. Portugal: Coleção “Inovação e Tecnologia na Formação Agrícola”, AJAP, Lisboa. 2009.
  2. Marreiros, Cristina Galamba. O Marketing e as Denominações de Origem e as Indicações Geográficas: o Caso da Região Alentejo. Portugal: APDEA. 1999.
Book chapter
  1. Lamolinara, Barbara; Teixeira, M. S.; Marreiros, Cristina Galamba ; Ferreira, V.; Pérez-Martinez, A.. "An overview of circular business models in agribusiness". In Entrepreneurship, Technological Change and Circular Economy for a Green Transition: Contributions for a better life. Springer - Series Studies on Entrepreneurship, Structural Change and Industrial Dynamics, 2024.
    In press
  2. Lamolinara, Barbara; Teixeira, M. S.; Ferreira, V.; Pérez-Martinez, A.. "Circular business models and organic waste valorization practices in agribusiness: a systematic literature review". In Agribusiness Innovation and Contextual Evolution: Strategic, Managerial and Marketing Advancements. Switzerland: Palgrave Macmillan - Springer Nature, 2024.
    In press
  3. Ventura-Lucas, Maria Raquel; Marreiros, Cristina Galamba ; Vacas-de-Carvalho, Leonor; Silvério, Marta. "Capítulo XI - Marketing". In Gestão - Introdução e Desenvolvimentos. Editora Sílabo, 2015.
  4. Ventura-Lucas, M.R.; Marreiros, C.. "Consumer behaviour towards organic food in Portugal". In Consumer Attitudes to Food Quality Products. Netherlands: Wageningen Academic Publishers, 2013.
  5. Silva, Sónia; Marreiros, Cristina Galamba. "Marketing relacional no setor turístico: um estudo aplicado ao setor turístico alentejano". In Turismo, Formação e Inovação: Estudos e Experiências. Edições Pedagogo, Lda, 2012.
  6. Angelo, C. F.; Silveira, J. A.. "Marcas de distribuição: perspectivas de evolução". Provar - Fia, 2011.
  7. Marreiros, Cristina Galamba. "Quality in Food Products: The Consumer's Perspective". In TMQ - Qualidade: A Qualidade numa Perspectiva Multi e Interdisciplinar. Silabo, 2011.
Conference paper
  1. Lamolinara, B.; Teixeira, M.S.; Marreiros, Cristina Galamba ; Ferreira, V.. "Sustainable vs circular business models in agribusiness: a comparative bibliometric analysis". Paper presented in X Congresso da APDEA e IV ESADR, 2023.
  2. Pinto, Paula Reaes; Rodrigues, Paulo Simões; Fragoso, Rui; Quaresma, Rui; Ventura, José; Jorge, Fátima; Marreiros, Cristina; Marques, Tiago Navarro; Pinto, António Gorgel. "UpStart - Creative Industries through Design for Social Innovation, Heritage and Management.". Paper presented in AHFE (2022) International Conference, 2022.
    https://doi.org/10.54941/ahfe1001416
  3. Lamolinara, B.; Teixeira, M.S.; Marreiros, Cristina Galamba ; Ferreira, V.. "Enablers and barriers of circular business models in agribusiness". Paper presented in The 2022 Centre of Applied Research in Management and Economics (CARME) Conference, 2022.
  4. Moraes, H. de M.; Marreiros, Cristina Galamba ; Trindade, E.. "A publicidade na televisão e a obesidade infantil: uma crítica sobre o estudo da midiatização no contexto brasileiro". Paper presented in 10 anos de ProPesqPP: consumo, existência, resistência, São Paulo, 2020.
  5. Ulman, M.; Harris, A. L; Marreiros, Cristina Galamba ; Quaresma, R.; Ganiyev, M.. "What do college students do and think about IT ethics?". 2019.
  6. Siveira, P.; Marreiros, Cristina Galamba. "Shopper Centric Category Management in Convenience Stores: a Qualitative Study". 2016.
    http://dx.doi.org/10.15405/epsbs.2016.11.02.30
  7. Quaresma, Rui; Marreiros, Cristina; Silva, Sílvia. "Perfis de gestão do e-mail em contexto organizacional: a relação entre as atitudes e os comportamentos dos utilizadores". Paper presented in IX ENCONTRO DE CTDI – Resiliência Organizacional: O Poder da Informação., 2015.
  8. Xara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia. "O Brand Equity das marcas de distribuidor: aplicação no varejo alimentar". Paper presented in 7th Latin American Retail Conference (CLAV-2014), 2014.
  9. Silveira, Paulo Duarte; Marreiros, Cristina. "Shopper marketing implications on communication strategies and actions". Paper presented in IAMB 15th Conference, Lisbon, 2013.
  10. Xara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia. "Linking retailer and private label brand equity: conceptual framework & proposed scales". Paper presented in 8th Global Brand Conference, 2013.
  11. Xara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia. "Private label brand equity: a conceptual framework". Paper presented in AMA-ACRA Triennial Retail Conference, 2012.
  12. Xara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia. "As marcas de distribuidor num contexto de recessão.". Paper presented in XX Jornadas Luso Espanholas de Gestão Científica, Setúbal, 2010.
  13. Ventura-Lucas, Maria Raquel; Marreiros, Cristina Galamba. "Consumer Behaviour: the decision-making process relating to meat choices". Paper presented in 6th International Symposium on the Mediterranean, Messina, 2007.
  14. Marreiros, Cristina Galamba ; Ness, M.. "Perception of PDO beef: the Portuguese Consumer". Paper presented in EAAE Xth Congress, Zaragoza, 2002.
  15. Marreiros, Cristina Galamba ; Neto, Miguel de Castro; Carvalho, L. S.. "Certification of Agro-Food Quality Products: a New Reality in Demand and Farm Management". Paper presented in 52nd Seminar of EAAE, Parma, 1997.
Journal article
  1. Cristina Galamba Marreiros; Milos Ulman; Rui Quaresma; Jason Xiong; Albert L. Harris. Corresponding author: Cristina Galamba Marreiros. "Information Ethics Among College Students: Selected Countries Analysis". Journal of Global Information Technology Management 27 1 (2024): 8-36. https://doi.org/10.1080/1097198X.2023.2297633.
    10.1080/1097198X.2023.2297633
  2. Barbara Lamolinara; Mário Sérgio Teixeira; Cristina Galamba Marreiros; Vítor Hugo dos Santos Ferreira. "Sustainable vs circular business models in agribusiness: a comparative bibliometric analysis". Revista de Economia e Sociologia Rural 61 (2023): https://doi.org/10.1590/1806-9479.2023.275416.
    10.1590/1806-9479.2023.275416
  3. Silveira, Paulo; Marreiros, Cristina. "The influence of advertising at the point-of-purchase on shoppers and brands: an empirical study in convenience stores". Communication Today, 14 1 (2023): 136-157. http://hdl.handle.net/10400.26/44958.
  4. Benedek, Zsófia; Ferto, Imre; Marreiros, Cristina Galamba; Aguiar, Pamela Mossmann; Pocol, Cristina Bianca; Cechura, Lukas; Poder, Anne; Paaso, Pia; Bakucs, Zoltan. "Farm diversi!cation as a potential success factor for small- scale farmers constrained by COVID-related lockdown. Contributions from a survey conducted in four European countries during the !rst wave of COVID-19". PloSOne 16 5 (2021): e0251715. http://hdl.handle.net/10174/30809.
    https://doi.org/10.1371/journal.pone.0251715
  5. Marreiros, Cristina Galamba; Dionísio, Andreia; Lucas, Maria Raquel. "Does country matter in organic food products consumption?". International Journal of Consumer Studies 45 (2021): 1-13. http://hdl.handle.net/10174/28631.
    https://doi.org/10.1111/ijcs.12599
  6. M. Ulman; C. G. Marreiros; R. Quaresma; A. L. Harris. "IT Ethics Perceptions and Behavior: An International Comparison". Journal of Computer Information Systems (2019): 1-10. https://doi.org/10.1080/08874417.2019.1688732.
    10.1080/08874417.2019.1688732
  7. Baptista, Marna S.; Marreiros, Cristina G.; Lucas, Maria Raquel. "The Quality of Customer Service and the Level of Consumer Satisfaction in Timor Leste Telecommunications". ”. Asian Business Review 9 3 (2019): 91-100. https://abc.us.org/ojs/index.php/abr/article/view/273.
    https://doi.org/10.18034/abr.v9i3.273
  8. Programa de Pós-Graduação e Pesquisa - UNTL; Baptista, Marna Sarmento; Marreiros, Cristina G.; Lucas, Maria Raquel. "A qualidade do atendimento e a satisfação dos clientes no sector das telecomunicações em Timor-Leste". Veritas - Revista Científica da Universidade Nacional Timor Lorosa'e 5 1 (2017): 33-52. http://hdl.handle.net/10174/27069.
  9. Moraes, Helder; Marreiros, Cristina; Barreto Filho, E.. "Telivision Advertising and Child Obesity: Characteristics and literature review regarding the Brazilian Context". Revista Observatório, 3 2 (2017): 502-523. http://hdl.handle.net/10174/22844.
    https://doi.org/http://dx.doi.org/10.20873/uft.2447-4266.2017v3n2p503
  10. Xara-Brasil, Duarte; Marreiros, Cristina; Dionisio, Andreia. "Do Private Labels Build Retailer Brand Equity?: an Empirical Approach". Australian Journal of Basic & Applied Sciences 9 34 (2015): 42-48. http://hdl.handle.net/10400.26/10628.
  11. Bakucs, Zoltán; Ferto, Imre; Marreiros, Cristina Galamba. "Socio-Economic Status and the Structural Change of Dietary Intake in Hungary". Acta Universitatis Sapientiae, Economics and Business 2 1 (2015): 5-19. http://hdl.handle.net/10174/14246.
  12. Silveira, P.D.; Marreiros, C.G.; Silveira, Paulo Duarte; Marreiros, Cristina Galamba; Silveira, Paulo D.. "Exploring shopper marketing approach implications on brand communication at the point-of-purchase: An expert's opinion qualitative study". Journal of Applied Business Research 30 5 (2014): 1329-1338. http://www.scopus.com/inward/record.url?eid=2-s2.0-84906806244&partnerID=MN8TOARS.
    10.19030/jabr.v30i5.8790
  13. Silveira, Paulo; Marreiros, Cristina Galamba. "Shopper Marketing: A Literature Review". International Review of Management and Marketing 4 1 (2014): 90-97. http://hdl.handle.net/10174/10080.
  14. Quaresma, Rui; Silva, Sílvia; Marreiros,Cristina Galamba. "E-mail usage practices in organizational context: A study with Portuguese workers". Journal of Information Systems and Technology Management 10 1 (2013): 05-20. http://hdl.handle.net/10174/8693.
  15. Silva, Sónia; Marreiros, Cristina Galamba. "Marketing relacional no setor turístico alentejano". Revista Turismo e Desenvolvimento 17/18 (2012): 639-650. http://hdl.handle.net/10174/7727.
  16. Moreira, Sheila; Marreiros, Cristina; Sousa, António. "Determinantes da Satisfação dos Consumidores nos Serviços de Call Center: Um estudo Empírico com Consumidores Brasileiros". PMKT - Revista Brasileira de Pesquisas de Marketing, Opinião e Mídia 6 1 (2011): 12-23. http://hdl.handle.net/10174/3969.
    Published
  17. Xara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia. "Retailers brand management: marketing management and retailer brand equity". Business and Management Review 1 2 (2011): 157-164. http://hdl.handle.net/10174/4117.
    Published
  18. Carvalho, Maria Leonor da Silva; Pinheiro, António C.; Marreiros, Cristina Isabel; Neto, Miguel de Castro; Santos, João Oliveira. "The New CAP Policy of Subsidies and the Agricultural Production Systems of the Alentejo Region of Portugal". Revista Portuguesa de Zootecnia IV 2 (1997): 61-72. http://hdl.handle.net/10174/2946.
Manual
  1. Marreiros, Cristina Galamba ; Vacas-de-Carvalho, Leonor. Marketing II: Pratica para Aprenderes!. Portugal: Edições da Universidade de Évora. 2023.
  2. Marreiros, Cristina Galamba ; Vacas-de-Carvalho, Leonor. Marketing e Turismo: Questões e Exercícios. Portugal: Edições da Universidade de Évora. 2023.
  3. Ventura-Lucas, Maria Raquel; Marreiros, Cristina Galamba. Food Med - Manual da Unidades de Formação. Projeto nº 539464-LLP-1-2013-1-BG-GRNDTVIG-GMP. 2015.
  4. Ventura-Lucas, Maria Raquel; Marreiros, Cristina Galamba. Reagro - Manual da Unidades de Formação. Projeto nº 511511-LLP-1-2010-1-BG-KA4-KA4MP. 2012.
Report
  1. Ventura-Lucas, Maria Raquel; Röhrich, K.; Marreiros, Cristina Galamba ; Fragoso, R.; Kabbert, R. V; Clara, A. M.; Martins, I.; Bohm, S.. 2006. Quality, Safety and Consumer Behaviour towards Organic Food in Germany and Portugal.
Thesis / Dissertation
  1. Marreiros, Cristina Isabel Galamba. "O marketing e as denominações de origem e indicações geográficas: o caso da Região Alentejo". Master, Universidade de Évora, 2015. http://hdl.handle.net/10174/12558.
  2. "Consumers' perceptions of and attitudes to beef: A study of labeled beef in Portugal". PhD, University of Newcastle upon Tyne, 2005.
  3. "A Variabilidade das Produções Intermédias e a Produção Pecuária em Extensivo numa Exploração Agro-Pecuária do Distrito de Évora.". Degree, Universidade de Évora, 1992.
Working paper
  1. Marreiros, Cristina Galamba ; Ventura-Lucas, M.R.; Röhrich, K. 2010. "Explaining Organic Food Choice on the Basis of Socio-Demographics. A Study in Portugal and Germany".
  2. Marreiros, Cristina Galamba ; Ness, M.. 2009. "A Conceptual Framework of Consumer Food Choice Behaviour".
  3. Lucas, M. R.; Röhrich, K; Marreiros, Cristina Galamba ; Fragoso, R.; Kabbert, R. V.; Clara, A. M.; Martins, I.; Bohm, S.. 2008. "Quality, Safety and Consumer Behaviour Towards Organic Food in Germany and Portuga".
Distinctions

Award

2021 Menção Honrosa
Universidade de Trás-os-Montes e Alto Douro, Portugal
2018 Outstanding Reviewing Contribution
2006 Menção Honrosa
1998 Prémio Nacional de Economia Agrícola e Agro-Alimentar
1993 Prémio do Jovem Engenheiro
Ordem dos Engenheiros, Portugal

Other distinction

2017 Louvor Público