I've been working in Strategic Communications for 17 years. I've managed agencies and teams in Portugal and Mozambique and worked on the strategic communication of some of the world's biggest brands: Coke; Nestlé; Samsung; Mondallez; Cervejas de Moçambique - SABMiller Group; Unilever; DStv; Barclays; Vodacom. Some of the projects developed with my teams (all of them are the result of joint, multidisciplinary work) have won international awards and distinctions - especially for the positive impact they have had on communities and society. Since 2023, I’ve been involved in projects for diversity, equity and inclusion (DEI) at Creative Europe - European Union as a communication strategist. I am in my second year of a PhD in Communication Sciences at NOVA FCSH, specialising in Strategic Communication. I propose to study the impact of digital influencers with disabilities on social inclusion. As part of the Obi.Media and ICNOVA research teams, I am collaborating on projects related to accessible communication and communication for inclusion. I also founded and chair the non-profit association Positive Digital, a project that fights for responsible and inclusive online communication.