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Marco Paulo Martins. Concluiu o(a) Doutoramento em Sciences du Tourisme em 2012/03/01 pelo(a) Universidade do Porto. Publicou 6 artigos em revistas especializadas; 1 artigo em livro, e participou em 2 conferências internacionais.
Identification

Personal identification

Full name
Marco Paulo Martins

Citation names

  • Martins, Marco

Author identifiers

Ciência ID
A615-901D-30DA
ORCID iD
0000-0002-2085-6020
Google Scholar ID
https://scholar.google.com/citations?user=KKuy9G0AAAAJ&hl=en

Telephones

Mobile phone
  • (351) 962431171 (Personal)

Websites

Knowledge fields

  • Social Sciences - Other Social Sciences - Social Sciences, Interdisciplinary

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Advanced (C1) Proficiency (C2) Advanced (C1)
Spanish; Castilian Upper intermediate (B2) Upper intermediate (B2) Intermediate (B1) Advanced (C1) Upper intermediate (B2)
French Elementary (A2) Elementary (A2) Elementary (A2) Elementary (A2) Elementary (A2)
Education
Degree Classification
2014
Concluded
 Sciences du Tourisme (Doutoramento)
Universidade do Porto, Portugal
"LE TOURISME CULTUREL URBAIN - BARCELOS: QUELLE RÉALITÉ?" (THESIS/DISSERTATION)
 Honorable
2006 - 2012
Concluded
 Sciences du Tourisme (Docteur)
Major in Turismo e Lazer
Université de Perpignan, France
 Honorable
2008/04/21 - 2008/07/08
Concluded
 Formador (Outros)
Major in Formação Pedagógica Inicial de Formadores
FDTI – Fundação para o Desenvolvimento das Tecnologias de Informação , Portugal
 Bom
2003
Concluded
 Turismo e Gestão Hoteira (Pós-Graduação)
Instituto Superior de Ciências Empresariais e do Turismo, Portugal
2001/07/24
Concluded
 Marketing e Publicidade (Licenciatura)
Major in Não Aplicável
Instituto Superior de Ciências Empresariais e do Turismo, Portugal
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2025/09/15 - Current Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico da Lusofonia, Portugal
Instituto Politécnico da Lusofonia Escola Superior de Ciências da Administração, Portugal
2018/10/01 - 2020/07/31 Invited Assistant (Polytechnic Teacher) Instituto Politécnico de Bragança Escola Superior de Comunicação Administração e Turismo, Portugal
2019/10/01 - 2020/07/15 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Superior Politécnico Gaya, Portugal
2019/09/30 - 2020/02/28 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico da Guarda Escola Superior de Turismo e Hotelaria, Portugal
Instituto Politécnico da Guarda Escola Superior de Turismo e Hotelaria, Portugal
2019/02/25 - 2019/07/28 Invited Adjunct Teacher (Polytechnic Teacher) ISLA Instituto Politécnico de Gestão e Tecnologia, Portugal
2016/09/22 - 2018 Invited Assistant (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo, Portugal
2014/09/13 - 2015/07/24 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Castelo Branco Escola Superior de Gestão, Portugal
2012/05/02 - 2013/07/31 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Superior de Ciências Empresariais e do Turismo, Portugal
2009/09/15 - 2012/02/29 Invited Assistant (Polytechnic Teacher) Instituto de Estudos Superiores de Fafe Lda, Portugal

Others

Category
Host institution 		Employer
2022/12/03 - 2023/12/31 Investigador Integrado Instituto Politécnico de Tomar, Portugal
Universidade de Coimbra Centro de Geociências, Portugal
Projects

Contract

Designation Funders
2022/12/03 - 2023/12/31 Projeto TURARQ
CENTRO-04-3559-FSE-000158
Researcher
Instituto Politécnico de Tomar, Portugal

Universidade de Coimbra Centro de Geociências, Portugal
Fundação para a Ciência e a Tecnologia

European Social Fund

Instituto Politécnico de Tomar
2022/12/01 - 2023/12/31 Centro de Geociências
UIDP/00073/2020
10.54499/UIDP/00073/2020
Universidade de Coimbra, Portugal

Universidade de Coimbra Centro de Geociências, Portugal

Instituto Politécnico de Tomar, Portugal

Universidade de Trás-os-Montes e Alto Douro, Portugal
Fundação para a Ciência e a Tecnologia
Ongoing
Outputs

Publications

Book chapter
  1. Martins, Marco; Ricardo Jorge da Costa Guerra; Lara Santos; Luisa Lopes; Ana Rita Conde. Corresponding author: Martins, Marco. "Slow Food Tourism". In Exploring Consumer Motivational Dimensions. Hershey, PA, United States: IGI Global Scientific Publishing, 2025.
    Published • 10.4018/979-8-3693-7096-4.ch028
  2. Marco Martins; Ricardo Jorge da Costa Guerra; Lara Santos; Luisa Lopes; Ana Rita Conde. "Virtual Tourism and the Virtual Tourist Experience". In Implications for Destination Marketing. Hershey, PA, United States: IGI Global Scientific Publishing, 2025.
    Published • 10.4018/979-8-3693-8417-6.ch011
  3. Duarte, Eunice; Martins, Marco. "Virtual Reality and Pilgrimage Tourism: An Exploratory Study". In Technology and Religious Tourism: Emerging Trends, Cases and Futuristic Perspectives, 1-12. Leeds, United Kingdom: Emerald Publishing Limited, 2025.
    Published • 10.1108/978-1-83662-260-420251001
  4. Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, Luísa; Conde, Ana Rita. Corresponding author: Martins, Marco. "Community-Based Sustainable Tourism Development and Green Marketing". In Greener Future, 103-114. United Kingdom: Emerald Publishing Limited, 2025.
    In press • 10.1108/978-1-83608-988-920251007
  5. Duarte, E.; Martinsc, M.. "Virtual reality and pilgrimage tourism: An exploratory study". 1-12. 2025.
  6. Eunice Duarte; Marco Martins. Corresponding author: Eunice Duarte. "Is Slow Food Tourism a Thing?—An Exploratory Study". In Smart Innovation, Systems and Technologies, 299-304. Singapura, Singapore: Springer, 2025.
    Published • 10.1007/978-981-96-5400-0_25
  7. Marco Martins; Ricardo Jorge da Costa Guerra; Lara Santos; Luísa Lopes; Ana Rita Conde. Corresponding author: Marco Martins. "Enhancing Green Capability in the Hospitality Sector Through Nudging: A Conceptual Framework". In Tourism and Climate Change, 121-141. Springer, 2025.
    Published • 10.1007/978-3-031-99128-8_6
  8. Martins, Marco; Garcês, Sara; Gomes, Hugo; Trindade, Anícia; Oliveira Cardoso, Douglas; Ferraz, Eduardo; Oosterbeek, Luiz. "Cocreation of tourist experiences in archaeological landscapes - the prehistory and traditional knowledge festival of Mação". In XV International Tourism Congress, 91-96. Sciendo, 2024.
    10.2478/9788367405287-011
  9. Martins, Marco; Guerra, Ricardo; Santos, Lara; Lopes, Luísa. "Aiming towards green capability in the hospitality sector using nudge strategies". In XV International Tourism Congress, 254-265. Sciendo, 2024.
    Published • 10.2478/9788367405287-027
  10. Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, Luísa. Corresponding author: Martins, Marco. "Marketing Sustainable Events for Children". In Events Management for the Infant and Youth Market, 39-51. Emerald Publishing Limited, 2023.
    Published • 10.1108/978-1-80455-690-020231007
  11. Martins, Marco; Costa Guerra, Ricardo Jorge; Santos, Lara; Lopes, Luísa. Corresponding author: Martins, Marco. "The Exploration of the Metaverse by Destination Management Organisations Towards Sustainability". In Impact of Industry 4.0 on Sustainable Tourism, 105-117. Leeds, United Kingdom: Emerald Publishing Limited, 2023.
    Published • 10.1108/978-1-80455-157-820231007
  12. Martins, Marco; Ricardo Jorge da Costa Guerra (2C16-4F48-AB06). Corresponding author: Martins, Marco. "Transformational Education for Sustainable Tourism in Middle-Schools". In Children in Sustainable and Responsible Tourism, edited by Hugues Séraphin, 129-142. Emerald Publishing Limited, 2022.
    10.1108/978-1-80117-656-920221010
  13. Martins, Marco; Guerra, Ricardo; Santos, Lara Marisa. Corresponding author: Martins, Marco. "Rethinking Tourism Planning and Development in a Post COVID-19 World". In Reviving Tourism, in the Post-Pandemic Era, edited by Evangelos Christou; Anestis Fotiadis, 144-158. Thessaloniki, Greece: School of Economics & Business - International Hellenic University, 2022.
    Published
  14. Martins, Marco. "Nautical Tourism and Sustainable Development – The Case of the Portuguese River Douro". In Nautical Tourism: Sustainable management of water-river, cultural and natural resources, 201-218. Portugal, 2022.
    Published
  15. Martins, Marco. "The Impact of Touristification in City Neighbourhoods – The Case of Lisbon". In The Overtourism Debate, 137-150. United Kingdom: Emerald Publishing Limited, 2020.
    Published • 10.1108/978-1-83867-487-820201010
Conference abstract
  1. Duarte, Eunice; Martins, Marco. "Religious Tourism and the Fascination with Incorrupt Bodies: The case of Santinho de Beire". Paper presented in DSOTT– Diversity and Sustainability: Oportunities and Threats 2025, Coimbra, 2025.
    Published
  2. Cardoso, D., Martins, M., Trindade, A., Ferraz, E., Gomes, H., Garcês, S., Oosterbeek, L.. "The Metaverse and Archaeological Tourism in TURARQ’s Project". Paper presented in DSOTT – Diversity and Sustainability – Oportunities and Threats, Coimbra, 2023.
    Published
  3. Gomes, H., Martins, M., Garcês, S., Cardoso, D., Ferraz, E., Oosterbeek, L., Trindade, A.. "Cocriação de experiências turísticas em paisagens arqueológicas - o caso do Festival da Pré-história e Saberes Tradicionais". Paper presented in DSOTT – Diversity and Sustainability – Oportunities and Threats, Coimbra, 2023.
    Published
  4. Gomes, H., Garcês, S., Martins, M., Trindade, A., Cardoso, D., Ferraz, E., Oosterbeek, L. "Mapeamento do Património Geológico do TerritórioTURARQ: Gestão Geo-Turística e a Criação de Itinerários Temáticos". Paper presented in DSOTT – Diversity and Sustainability – Oportunities and Threats, Coimbra, 2023.
    Published
  5. Garcês, S., Martins, M., Trindade, A., Cardoso; D., Gomes, H., Oosterbeek, L., Ferraz, E.. "Inducing Responsible Behaviour in Archaeological Sites – A conceptual framework". Paper presented in DSOTT – Diversity and Sustainability – Oportunities and Threats, Coimbra, 2023.
    Published
  6. Martins, M., Trindade, A., Cardoso, D., Ferraz, E., Gomes, H., Garcês, S., Oosterbeek, L.. "Neuromarketing and Archaeology Destination’s Brand Positioning: Towards a conceptual framework". Paper presented in DSOTT – Diversity and Sustainability – Oportunities and Threats, Coimbra, 2023.
    Published
  7. Garcês, S., Martins, M., Trindade, A., Cardoso; D., Ferraz, E., Gomes, H., Oosterbeek, L. "Turismo Arqueológico e o Ecoturismo: Formas de integração em territórios de baixa densidade demográfica". Paper presented in DSOTT – Diversity and Sustainability – Oportunities and Threats, Coimbra, 2023.
    Published
  8. Martins, M., Trindade, A., Cardoso, D., Ferraz, E., Gomes, H., Garcês, S., Oosterbeek, L.. "Archaeological Tourism Events as a Transformational Travel Inducer". Paper presented in DSOTT – Diversity and Sustainability – Oportunities and Threats, Coimbra, 2023.
    Published
  9. Martins, M., Guerra, R.J.C., Santos, L., Lopes, L. "Food Tourism and Storytelling – A conceptual framework". Paper presented in em DSOTT – Diversity and Sustainability – Oportunities and Threats, Coimbra, 2023.
    Published
  10. Martins, M., Lopes, E., Guerra, R.J.C.. "Tourism and Hospitality Education: Perspectives on engagement and empowerment – A conceptual model". Paper presented in DSOTT – Diversity and Sustainability – Oportunities and Threats, Coimbra, 2023.
    Published
  11. 2. Garcês, S., Gomes, H., Cardoso, D., Trindade, A., Ferraz, E., Martins, M., Borralheiro, A., Alexandre, S., Santos, R.. "O Parque da Pré-História de Mação". Paper presented in IX Encontro Científico UID - ISLA Santarém, Santarém, 2023.
    Published
  12. 1. Garcês, S., Teixeira, V., Gomes, H., Cardoso, D., Trindade, A., Ferraz, E., Martins, M., Oosterbeek, L.. "O Uso das Ciências Participativas para a Preservação do Património Cultural". Paper presented in IX Encontro Científico UID - ISLA Santarém, Santarém, 2023.
    Published
  13. Martins, Marco; Guerra, Ricardo Jorge da Costa; Lara Marisa Santos (6A1E-FF92-A981). Corresponding author: Martins, Marco. "Rethinking Tourism Planning and Development in a Post COVID-19 World – An exploratory study". Paper presented in TOURMAN 2021, 4th Scientific Conference - “Restarting tourism, travel and hospitality: The day after”, Thessaloniki, 2021.
    Published
  14. Martins, Marco; Eunice Lopes; Ricardo Jorge da Costa Guerra (2C16-4F48-AB06). "Tourism Education: perspectives on innovation, engagement and empowerment [audio presentation].". Paper presented in TEFI 11 – What´s Tourism got to do with it? Virtual conference, York, 2020.
    Published
Conference paper
  1. Martins, Marco; Duarte, Eunice. Corresponding author: Martins, Marco. "Inducing responsible behaviour in heritage sites". Paper presented in International Tourism Congress – ITC'24, Mindelo, 2024.
    Published
  2. Gomes, H., Garcês, S., Martins, M., Trindade, A., Ferraz, E., Cardoso, D., Oosterbeek, L. (2023). "O Arqueoturismo, a Marca e os Territórios de Baixa Densidade - O projeto TURARQ". Paper presented in Jornadas de turismo arqueológico, Mirandela, 2023.
    Published • https://doi.org/10.34620/978-972-745-333-7
  3. Gomes, H., Garcês, S., Martins, M., Trindade, A., Cardoso, D.O., Ferraz, E., Oosterbeek, L. (2023).. "Turismo Arqueológico para a compreensão da cultura e das interações ambientais". Paper presented in Arqueologia em Portugal 2023 - estado da questão, Coimbra, 2023.
    Published
Journal article
  1. Ana Rita Conde; Pilar Mota; Suzana Caldeira; Isabel Rego; Osvaldo Silva; Áurea Toledo de Sousa; Carlos Rodrigues; Marco Martins. "Developing inclusive tourism products for families with children with autism spectrum disorder: understanding needs and preferences". Journal of Hospitality and Tourism Insights (2025): https://doi.org/10.1108/JHTI-01-2025-0195.
    10.1108/JHTI-01-2025-0195
  2. Garcês, Sara; Gomes, Hugo; Martins, Marco; Trindade, Anícia; Costa, Cristina; Manso, António; Marques, Célio Gonçalo. "Exploring the Application of a Co-Creation Model in Archaeological Tourism: Two Case Studies developed under TURARQ's project within the frame of Link Me Up - 1000 ideas project". RPER 70 (2025): 125-141. https://doi.org/10.59072/rper.vi70.638.
    Published • 10.59072/rper.vi70.638
  3. Marco Martins; Sara Garcês; Hugo Gomes; Anícia Trindade; Douglas Oliveira Cardoso; Eduardo Ferraz; Luiz Oosterbeek. Corresponding author: Marco Martins. "Building Archaeotourism Brands – A Literature Review and an Analysis of an Ongoing Project in Rural Areas". Conservation and Management of Archaeological Sites (2023): https://doi.org/10.1080/13505033.2023.2399416.
    10.1080/13505033.2023.2399416
  4. Ferraz, E., Trindade, A., Cardoso, D., Gomes, H., Martins, M., Garcês, Nunes, S., Figueira, L.M, Delfi, R., Rey, J., Ana. "Projeto TURARQ - Turismo Arqueológico para Territórios de Baixa Densidade do Médio Tejo". Al-Madan 26 2 (2023): 81-92. https://almadan.publ.pt/%C3%9Altimo%20(geral%20duplo).htm.
    Open access • Published
  5. Martins, Marco; Ricardo Jorge da Costa Guerra;  Lara Santos. Corresponding author: Martins, Marco. "Tourism developmente policy and the use of scenario analisis: a synthesis model". PASOS. Revista de Turismo y Patrimonio Cultural 20 5 (2022): 1103-1112. https://doi.org/10.25145/j.pasos.2022.20.074.
    Open access • Published • 10.25145/j.pasos.2022.20.074
  6. Martins, Marco; Lara Marisa Santos (6A1E-FF92-A981). Corresponding author: Martins, Marco. "Transformational marketing and transformational travel". Journal of Tourism Futures 8 3 (2022): 397-401. http://dx.doi.org/10.1108/jtf-01-2022-0025.
    Open access • Published • 10.1108/jtf-01-2022-0025
  7. Martins, Marco. "Tourism Planning And Tourismphobia: An Analysis Of The Strategic Tourism Plan Of Barcelona 2010-2015". Journal of Tourism, Heritage & Services Marketing 4 1 (2018): https://zenodo.org/record/1247519.
    Published • 10.5281/ZENODO.1247519
  8. Martins, Marco. "Status and Potential of Gastronomy as a Cultural Tourism Attraction". Tourism Development Journal 15 1 (2017):
    Open access • Published
  9. Martins, Marco. "Gastronomic tourism and the creative economy". Journal of Tourism, Heritage & Services Marketing 2 2 (2016): https://zenodo.org/record/376346.
    Open access • Published
  10. Martins, Marco; Silva, Óscar. Corresponding author: Martins, Marco. "The Tourist Imagery, Experiences and the Destination’s Image: A Perspective.". International Journal of Development Research 6 5 (2016): http://www.journalijdr.com/tourist-imagery-experiences-and-destination%E2%80%99s-image-perspective.
    Open access • Published
  11. Martins, Marco; Silva, Óscar. Corresponding author: Martins, Marco. "The Hospitality’s Contribution for the Destination’s Image Developments and Implications’". The International Journal of Business & Management 4 3 (2016): http://www.internationaljournalcorner.com/index.php/theijbm/article/viewFile/126291/87225.
    Open access • Published
  12. Martins, Marco. "The tourist Imagery, the Destination Image and the Brand Image". Journal of Tourism and Hospitality Management 3 2 (2015): http://dx.doi.org/10.15640/jthm.v3n2a1.
    Open access • Published • 10.15640/jthm.v3n2a1
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2024/03/17 The Metaverse Museum: Museum experiences in the digital age APHELEIA International Seminar – Museums, Landscapes and Governance
Instituto Terra e Memória (Mação, Portugal)
2024 Railway Tourism and the Sustainability of Rural Territories FMOS 2024 - InternationalConference on Finance, Marketing and Operations for Sustainable Business
(Switzerland)
2023 Transformational Education for Sustainable Tourism. Targetting preteens APHELEIA International Seminar – Adaptation and Transformation – Comunity-based practices
Instituto Terra e Memória (Mação, Portugal)
2021/05/23 Rethinking Tourism Planning and Development in a Post COVID-19 World: An exploratory study TOURMAN 2021 4th International Scientific Conference “Restarting tourism, travel and hospitality: The day after
Hellenic University (Greece)
2020/06/09 Tourism Education: perspectives on innovation, engagement and empowerment TEFI 11 – What´s Tourism got to do with it? Virtual conference
Tourism Education Futures Initiative (TEFI) (York, United Kingdom)

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2023/03/22 - 2023/03/31 Membro da Comissão Organizadora - APHELEIA International Seminar – Adaptation and Transformation – Comunity-based practices. Centro Cultural Elvino Pereira, Mação. (2023/03/22 - 2023/03/31)
Conference (Member of the Organising Committee)

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2011/04/06 - 2011/04/06 Orador em seminário
Seminar
 Hotelaria e a Sustentabilidade no Meio Ambiente
TEMATICUS - Formação profissional Lda., Portugal
2010/07/10 - 2010/07/10 Orador em seminário
Seminar
 A Caça e o Desenvolvimento Rural
Município de Vieira do Minho, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2013/01/18 Novos Caminhos para S. Tomé e Príncipe: as roças Santomenses e o seu contributo para o desenvolvimento sustentável de S. Tomé e Príncipe
(Thesis) Arguer
 Paula Alexandra Santos Vieira (Master)
Instituto Superior de Ciências Empresariais e do Turismo, Portugal

Committee member

Activity description
Role 		Institution / Organization
2016/12/13 - Current Editorial Board Member
Member
 Journal of Applied and Advanced Research, United Arab Emirates

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2023 - Current Editorial Advisory Board
Member
 Journal of Environmental Management and Tourism, Romania
2023 - Current Section Editor
Coordinator
 Smart Tourism Journal, Singapore

Journal scientific committee

Journal title (ISSN) Publisher
2020/09/16 - Current Journal of Tourism and Cultural Change ( 1476-6825) Taylor & Francis (Routledge)
2019/08/17 - Current International Journal of Tourism Cities (2056-5607) Emerald (MCB UP )
2018/12/02 - Current Revista Portuguesa de Estudos Regionais (1645-586X) Associação Portuguesa para o Desenvolvimento Regional (APDR)
2018/09/18 - Current Asian Geographer (2158-1762) Informa UK (Taylor & Francis)
2018/08/06 - 2018/09/15 Tourism Planning & Development (2156-8324) Taylor & Francis
2016/06/08 - 2016/08/12 International Journal of Educational Policy Research and Review (ISSN 2360-7076)

Other jury / evaluation

Activity description Institution / Organization
2013/12/18 - 2014/02/17 Júri de provas públicas para atribuição do título de especialista ao candidato Luís Duarte Alves Pestana Mourão. Instituto Superior Politécnico Gaya, Portugal
2012/12/17 - 2013/07/19 Júri de provas públicas para atribuição do título de especialista ao candidato Fernando Manuel Florim Ribeiro de Lemos Instituto Superior Politécnico Gaya, Portugal
2013/07/10 - 2013/07/10 Provas de Aptidão profissional do Curso Técnico de Turismo EPROMAT, Portugal