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Ana Rita Cunha Gonçalves. Concluiu o(a) Mestrado em Management em 2021/01 pelo(a) Universidade Nova de Lisboa Nova School of Business and Economics e Licenciatura em Econoomia em 2019/06 pelo(a) Universidade do Porto Faculdade de Economia. Frequenta o(a) Doutoramento em Information Management pelo(a) Universidade Nova de Lisboa Escola de Gestão de Informação desde 2021/09. É Assistente Convidado no(a) Universidade Nova de Lisboa Escola de Gestão de Informação, Investigador no(a) Universidade Nova de Lisboa MagIC, Assistente Convidado no(a) Instituto Português de Administração de Marketing e Assistente Convidado no(a) Universidade Europeia. Publicou 2 artigos em revistas especializadas. Atua na(s) área(s) de Ciências Sociais com ênfase em Economia e Gestão.
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Identification

Personal identification

Full name
Ana Rita Cunha Gonçalves

Citation names

  • Gonçalves, Ana Rita

Author identifiers

Ciência ID
A610-ABA2-75E2
ORCID iD
0000-0002-8035-9456

Email addresses

  • agoncalves@novaims.unl.pt (Professional)
  • ana.r.goncalves@universidadeeuropeia.pt (Professional)

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Education
Degree Classification
2021/09 - 2024
Ongoing
 Information Management (Doutoramento)
Major in Data-Driven Marketing
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
"The Unintended Consequences of Artificial Intelligence on Consumer Behaviour" (THESIS/DISSERTATION)
2019/09 - 2021/01
Concluded
 Management (Mestrado)
Major in Luxury Management
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
"Portuguese Consumers and Made in Portugal Luxury: What Perception?" (THESIS/DISSERTATION)
2016/09 - 2019/06
Concluded
 Econoomia (Licenciatura)
Universidade do Porto Faculdade de Economia, Portugal
Affiliation

Science

Category
Host institution 		Employer
2022/02 - Current Researcher (Research) Universidade Nova de Lisboa MagIC, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2025/09 - Current Assistant Professor (University Teacher) Universidade do Porto Faculdade de Economia, Portugal
2024/09 - 2025/08 Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal
2022/02 - 2025/08 Invited Assistant (University Teacher) Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2023/09 - 2024/08 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal
2023/09 - 2024/08 Invited Assistant (University Teacher) Universidade Europeia, Portugal

Positions / Appointments

Category
Host institution 		Employer
2022/01 - 2023/07 Manager of Laboratory, Institute, Museum, Centre or Observatory Nova Marketing Analytics Lab, Portugal
Outputs

Publications

Conference paper
  1. Gonçalves, Ana Rita; Costa Pinto, Diego; Shuqair, Saleh; Mattila, Anna. "Artificial Intelligence and Decision Autonomy In Streaming Platforms". Paper presented in Proceedings of the European Marketing Academy, 2023.
  2. Gonçalves, Ana Rita; Costa Pinto, Diego; Shuqair, Saleh; Imanbay, Anel; Mattila, Anna. "Can Immersive Technologies Damage Luxury Hospitality? How Extended Reality Using Artificial Intelligence Shape Need for Uniqueness". Paper presented in AIRSI2023 The Metaverse Conference, 2023.
  3. Gonçalves, Ana Rita; Costa Pinto, Diego; Shuqair, Saleh; Imanbay, Anel; Mattila, Anna. "AI (vs. Human) Recommendation on Luxury Services". Paper presented in AMS World Marketing Congress, 2023.
Journal article
  1. Ana Rita Gonçalves; Diego Costa Pinto; Héctor Gonzalez-Jimenez; Marlon Dalmoro; Anna S. Mattila. "Me, Myself, and My AI: How artificial intelligence classification failures threaten consumers’ self-expression". Journal of Business Research (2025): http://dx.doi.org/10.1016/j.jbusres.2024.114974.
    10.1016/j.jbusres.2024.114974
  2. Ana Rita Gonçalves; Diego Costa Pinto; Saleh Shuqair; Anna Mattila; Anel Imanbay. "The paradox of immersive artificial intelligence (AI) in luxury hospitality: how immersive AI shapes consumer differentiation and luxury value". International Journal of Contemporary Hospitality Management (2024): http://dx.doi.org/10.1108/ijchm-11-2023-1689.
    10.1108/ijchm-11-2023-1689
  3. Ana Rita Gonçalves; Diego Costa Pinto; Saleh Shuqair; Marlon Dalmoro; Anna S. Mattila. "Artificial intelligence vs. autonomous decision-making in streaming platforms: A mixed-method approach". International Journal of Information Management (2024): http://dx.doi.org/10.1016/j.ijinfomgt.2023.102748.
    10.1016/j.ijinfomgt.2023.102748
  4. Ana Rita Gonçalves; Amanda Breda Meira; Saleh Shuqair; Diego Costa Pinto. "Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity". International Journal of Bank Marketing (2023): https://doi.org/10.1108/IJBM-07-2022-0295.
    10.1108/IJBM-07-2022-0295
  5. Gonçalves, Ana Rita; Pinto, Diego Costa; Rita, Paulo; Pires, Tamara. "Artificial Intelligence and Its Ethical Implications for Marketing". Emerging Science Journal 7 2 (2023): 313-327. http://dx.doi.org/10.28991/esj-2023-07-02-01.
    10.28991/esj-2023-07-02-01
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023 - 2023 Consumer Perception of The Use of Artificial Intelligence in Advertising along the customer journey
Co-supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Consumer´s Adoption Of Smart Devices To Prevent Household Food Waste
Co-supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal