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Sara Machado has a Ph.D. in Information and Communication on Digital Platforms from the Faculty of Arts and Humanities of the University of Porto. Her research titled "The relationship between social media use and youth voter turnout in Portugal" was awarded a 4-year Ph.D. grant by the Foundation for Science and Technology (ref: 2020.05202.BD). She has a Master's Degree in Marketing from the School of Economics and Management of the University of Porto and a Bachelor's Degree in Communication Sciences from the Faculty of Arts and Humanities of the University of Porto. She has been teaching communication modules at the University of Porto as an Invited Assistant since 2021. She is a research collaborator at CITCEM – Transdisciplinary Research Centre «Culture, Space and Memory» and a member of the international research network Digiworld - Digital Election Campaigning Worldwide.
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Identification

Personal identification

Full name
Sara Monteiro Machado

Citation names

  • Machado, Sara

Author identifiers

Ciência ID
A510-6C2D-9B98
ORCID iD
0000-0001-8153-7747

Knowledge fields

  • Social Sciences - Media and Communications

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Spanish; Castilian Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1)
Education
Degree Classification
2019/09/01 - 2025/01/31
Concluded
 Informação e Comunicação em Plataformas Digitais (Doutoramento)
Universidade do Porto Faculdade de Letras, Portugal

Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2016/09 - 2018/11/29
Concluded
 Marketing (Mestrado)
Major in Sem especialização
Universidade do Porto Faculdade de Economia, Portugal
"How Consumers Respond to Editorial Communication Strategies: Is Content Marketing Replacing Publicity?" (THESIS/DISSERTATION)
 18
2012/09 - 2015/06/20
Concluded
 Ciências da Comunicação: Jornalismo, Assessoria, Multimédia (Licenciatura)
Major in Assessoria
Universidade do Porto, Portugal
 18
2013/09/20 - 2014/06/20
Concluded
 (ERASMUS) BA Advertising, PR and Media | BA Publishing and Media | BA Media and Cultural Studies (Bachelor)
Middlesex University, United Kingdom
 18
Affiliation

Science

Category
Host institution 		Employer
2021/01/01 - Current Contracted Researcher (Research) Universidade do Porto Centro de Investigação Transdisciplinar Cultura Espaço e Memória, Portugal
Universidade do Porto Faculdade de Letras, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2021/02/01 - Current Invited Assistant (University Teacher) Universidade do Porto, Portugal

Other Careers

Category
Host institution 		Employer
2017/11/12 - 2020/12/31 Técnico Superior (Técnico Superior) Ventura + Partners , Portugal
2017/06/19 - 2019/11/09 Técnico Superior (Técnico Superior) Central de Informação, Portugal
2015/06/11 - 2017/06/16 Técnico Superior (Técnico Superior) Eusébio & Rodrigues, Portugal
2015/02/23 - 2015/05/22 Assistente Técnico (Assistente Técnico) EDP, Portugal
Projects

Grant

Designation Funders
2021/01/01 - 2024/12/31 A relação entre o uso das redes sociais e a participação eleitoral dos jovens portugueses
2020.05202.BD
UIDB/04059/2020
R59/24A037
PhD Student Fellow
Universidade do Porto Centro de Investigação Transdisciplinar Cultura Espaço e Memória, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Book chapter
  1. Brandão, Amélia Maria Pinto da Cunha; Machado, Sara Monteiro. "How Consumers Respond to Editorial Communication Strategies". In Exploring the Power of Electronic Word-of-Mouth in the Services Industry, 364-389. IGI Global, 2020.
Conference abstract
  1. Machado, Sara Monteiro. Corresponding author: Machado, Sara Monteiro. "Escárnio e Maldizer: Campanha negativa nas redes sociais nas Eleições Legislativas de 2022 em Portugal". Paper presented in XVIII Congresso Ibero-Americano de Comunicação (IBERCOM 2023) – Comunicación y Poder Político: Perspectivas em Debate, Santa Cruz de la Sierra, 2023.
  2. Machado, Sara Monteiro; Ribeiro, Fernando Vasco Moreira; Meneses, Raquel. Corresponding author: Machado, Sara Monteiro. "A can of worms or a gift that keeps on giving? The role of voting in youth political participation". Paper presented in IAMCR 2023 – Inhabiting the Planet: Challenges for medias, communication and beyond, Lyon, 2023.
  3. Machado, Sara Monteiro; Ribeiro, Vasco; Meneses, Raquel. "Something old, something new, something borrowed: the Instagram activity of Portuguese party youth wings on an electoral context". Paper presented in V Congreso Internacional Move.net sobre Movimientos Sociales y TIC, Sevilha, 2022.
    Published
Conference paper
  1. Machado, Sara Monteiro. "Estou só a ver: o uso político das redes sociais pelos jovens portugueses". Paper presented in XVII Congresso Ibero-Americano de Comunicação (IBERCOM) 2022 – Comunicação, Identidades e Diálogo na Cidade Mediatizada, Porto, 2022.
    Published
  2. Dourado, Pedro; Machado, Sara Monteiro. Corresponding author: Dourado, Pedro. "Opinião pública e cultura participativa na era da personalização". Paper presented in XVII Congresso Ibero-Americano de Comunicação (IBERCOM) 2022 – Comunicação, Identidades e Diálogo na Cidade Mediatizada, Porto, 2022.
    Published
  3. Machado, Sara Monteiro; Ribeiro, Fernando Vasco Moreira; Meneses, Raquel. Corresponding author: Machado, Sara Monteiro. "Less action, more talk: analyzing users’ response to party youth wings’ posts on Instagram during a national election". Paper presented in ECREA preconference on “Digital Election Campaigning Worldwide”, Aarhus, 2022.
Journal article
  1. Sara Machado; Vasco Ribeiro; Raquel Meneses. "“The million-euro answer”: party youth wings’ views on the opportunities and challenges of engaging young people politically through social media". Media & Jornalismo (2024): https://doi.org/10.14195/2183-5462_45_13.
    10.14195/2183-5462_45_13
  2. Sara Monteiro Machado. "Hybrid Times Call for Hybrid Measures: Reflecting on the Information Bubbles Phenomenon in Light of the Nature-culture Debate". Asian Journal of Media and Communication (2024): https://journal.uii.ac.id/AJMC/article/view/36711.
    10.20885/asjmc.vol8.iss2.art2
  3. Sara Monteiro Machado; Vasco Ribeiro; Raquel Meneses. "A atividade das juventudes partidárias no Instagram em período eleitoral: Inovação ou normalização?". Teknokultura. Revista de Cultura Digital y Movimientos Sociales (2022): https://doi.org/10.5209/tekn.80991.
    10.5209/tekn.80991
  4. Sara Monteiro Machado; Vasco Ribeiro; Raquel Meneses. "It speaks to me: the influence of Covid-19 and the rise of far-right populism on youth voter turnout". Media & Jornalismo 22 40 (2022): 219-238. https://doi.org/10.14195/2183-5462_40_11.
    10.14195/2183-5462_40_11
  5. Sara Monteiro Machado. "Democracia em risco? Explorando a contribuição do ciberjornalismo para o fenómeno do filtro-bolha". Observatorio (2021): http://obs.obercom.pt/index.php/obs/article/view/1730.
    https://doi.org/10.15847/obsOBS15220211730
Thesis / Dissertation
  1. Sara Filipa Monteiro Machado. "How Consumers Respond to Editorial Communication Strategies: Is Content Marketing Replacing Publicity?". Master, Universidade do Porto Faculdade de Economia, 2018. https://hdl.handle.net/10216/117176.
    10.4018/978-1-5225-8575-6.ch020
Activities

Association member

Society Organization name Role
2022/11/07 - Current Digiworld - Digital Election Campaigning Worldwide

Committee member

Activity description
Role 		Institution / Organization
2022/03/01 - 2022/10/30 Membro da Comissão Organizadora do IBERCOM Porto 2022 - Comunicação, Identidades e Diálogos na Cidade Mediatizada.
Member

Other jury / evaluation

Activity description Institution / Organization
2020 - 2022 Moderação de mesa-redonda e avaliação de comunicações no IJUP - Encontro de Investigação Jovem Universidade do Porto, Portugal
Distinctions

Title

2015 Student Merit Award (Public Relations)
Universidade do Porto, Portugal