Rui Pedro Ferreira is now pursuing a PhD in Management at the University of Porto, specializing in Strategy and Marketing Management. He is a graduate with a master's degree in Business Management, specializing in Services Management, from FEP - School of Economics and Management of the University of Porto (Faculdade de Economia da Universidade do Porto). He has worked/work in several multinational companies, mainly as a Product and Brand Manager, gaining extensive experience in these fields. He is currently engaged in collaborative research at the Center of Economics and Finance at U.Porto (Cef.UP), focusing on Management studies. Prior to his career in Business Management, he worked as a junior scientific researcher in Molecular Oncology at IPATIMUP (Institute of Molecular Pathology and Immunology of the University of Porto).