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Identification

Personal identification

Full name
Catherine da Silveira

Citation names

  • Silveira, Catherine
  • Da Silveira, Catherine

Author identifiers

Ciência ID
A218-BA6E-9800
Education
Degree Classification
2009/09/01 - 2015/09/15
Concluded
 Catherine da Siveira (Doutoramento)
Major in Marketing
The Open University Business School, United Kingdom
"Brand Identity Management through the Lens of Co-Creation" (THESIS/DISSERTATION)
 Pass with Minor Corrections
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2021/09/01 - Current Associate Professor (University Teacher) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2000/09/01 - Current Invited Assistant Professor (University Teacher) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
Outputs

Publications

Book chapter
  1. Silveira, Catherine; Simões, Cláudia. "Reconceptualizing corporate brand identity from a co-creational perspective". In The Routledge companion to corporate branding, 131-148. Oxon, United Kingdom: Routledge, 2022.
    Published
  2. Da Silveira, Catherine; Simões, Cláudia. "Establishing the boundaries of brand co-creation". In Research Handbook on Brand Co-creation: Theory, practice, and ethical implications, 32-46. Glos, United Kingdom: Edward Elgar Publishing Limited, 2022.
    Published
Journal article
  1. Silveira, Catherine; Lages, Carmen; Simões, Cláudia. Corresponding author: Silveira, Catherine. "Reconceptualizing brand identity in a dynamic environment". Journal of Business Research 66 1 (2013): 28-36. http://dx.doi.org/10.1016/j.jbusres.2011.07.020.
    10.1016/j.jbusres.2011.07.020