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Rodrigo Belo is Full Professor in Information Systems and Data Science at Nova School of Business and Economics, Universidade Nova de Lisboa. Rodrigo's research focuses on the effects of information systems on organizations and on the impacts of social network structures and peer influence on consumer behavior. His work has been published in top journals in management such as Management Science, Marketing Science, and MIS Quarterly. Rodrigo has led and collaborated on multiple projects with established firms and startups in the online and telecommunications sectors. His engagements include the design and deployment of large-scale real-world randomized experiments to assess the effectiveness of marketing campaigns and to optimize online user engagement. Rodrigo holds a Ph.D. in Technological Change and Entrepreneurship from Carnegie Mellon University, an MSc in Engineering and Public Policy from Carnegie Mellon University, and a BSc in Computer Science and Engineering from Instituto Superior Técnico, University of Lisbon. Before joining academia Rodrigo worked as a software engineer and analyst in the transportation and government sectors.
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Identification

Personal identification

Full name
Rodrigo Belo

Citation names

  • Belo, Rodrigo

Author identifiers

Ciência ID
A014-A8EB-F8FB
ORCID iD
0000-0001-6839-5086
Google Scholar ID
https://scholar.google.com/citations?user=v3AgpKYAAAAJ&hl=en

Email addresses

  • rodrigo.belo@novasbe.pt (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Education
Degree Classification
2012/08/14
Concluded
 Technology Change and Entrepreneurship (Doctor of Philosophy)
Major in Sem especialidade
Carnegie Mellon University, United States

Universidade de Lisboa Instituto Superior Técnico, Portugal
"Broadband in Schools: Effects on Student Performance and Spillovers for Household Internet Adoption" (THESIS/DISSERTATION)
2011
Concluded
 Engineering and Public Policy (Master)
Carnegie Mellon University, United States
2002
Concluded
 Ciências de Engenharia - Engenharia Informática e de Computadores (Licenciatura)
Major in Inteligencia Artificial
Universidade de Lisboa Instituto Superior Técnico, Portugal
Affiliation

Science

Category
Host institution 		Employer
2012/10/15 - 2015/07/31 Postdoc (Research) Carnegie Mellon University Heinz College, United States

Teaching in Higher Education

Category
Host institution 		Employer
2023/02/01 - Current Full Professor (University Teacher) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2021/02/01 - 2023/01/31 Invited Full Professor (University Teacher) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018/08/01 - 2022/09/30 Associate Professor (University Teacher) Erasmus Universiteit Rotterdam, Netherlands
2015/08/01 - 2018/08/01 Assistant Professor (University Teacher) Erasmus Universiteit Rotterdam, Netherlands
Projects

Contract

Designation Funders
2018/10/01 - 2021/09/30 Mudança Tecnológica e Qualificações: Emprego, Desemprego e Produtividade
PTDC/EGE-ECO/32557/2017
Associação do Instituto Superior Técnico para a Investigação e Desenvolvimento, Portugal
 Fundação para a Ciência e a Tecnologia
Ongoing
2018/09/15 - 2021/09/14 Impacto de tecnologias de digitilização nas indústrias criativas
PTDC/EGE-OGE/27968/2017
Universidade Católica Portuguesa, Portugal
 Fundação para a Ciência e a Tecnologia
Ongoing
2010/08/01 - 2014/01/31 O Papel dos ´Utilizadores Inovadores´ no Desenvolvimento de Novos Produtos e Serviços de Telecomunicações
CMU-PT/OUT/0014/2009
Universidade Católica Portuguesa, Portugal

Universidade Católica Portuguesa Unidade de Investigação em Gestão e Economia, Portugal

Universidade Nova de Lisboa Nova School of Business and Economics, Portugal

Universidade de Lisboa Instituto Superior Técnico, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2009/10/01 - 2012/12/31 Technology Management and Policy in the Telecommunications Industry
CMU-PT/NGN/0056/2008
Universidade de Lisboa Instituto Superior Técnico, Portugal

Universidade de Lisboa Instituto de Sistemas e Robótica, Portugal

Universidade Católica Portuguesa, Portugal

Universidade Nova de Lisboa, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2009/06/01 - 2012/11/30 Web Security and Privacy: Weaving Together Technology Innovation with Human and Policy Considerations
CMU-PT/SE/0028/2008
Universidade da Madeira Madeira Interactive Technologies Institute, Portugal

Universidade do Minho, Portugal

Universidade de Lisboa Instituto Superior Técnico, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Book chapter
  1. Charles Wan; Rodrigo Belo; Leid Zejnilovic; Susana Lavado. "The Duet of Representations and How Explanations Exacerbate It". 2023.
    10.1007/978-3-031-44067-0_10
Journal article
  1. Cao, Zike; Belo, Rodrigo. "Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing". MIS Quarterly 48 1 (2024): 375-392. http://dx.doi.org/10.25300/misq/2023/17944.
    Published • 10.25300/misq/2023/17944
  2. Ghiassi-Farrokhfal, Yashar; Belo, Rodrigo; Hesamzadeh, Mohammad Reza; Bunn, Derek. "Optimal Electricity Imbalance Pricing for the Emerging Penetration of Renewable and Low-Cost Generators". Manufacturing & Service Operations Management 25 5 (2023): 1966-1983. http://dx.doi.org/10.1287/msom.2021.0555.
    10.1287/msom.2021.0555
  3. Frick, Thomas W.; Belo, Rodrigo; Telang, Rahul. "Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment". Management Science 69 3 (2023): 1665-1686. http://dx.doi.org/10.1287/mnsc.2022.4438.
    Open access • 10.1287/mnsc.2022.4438
  4. Belo, Rodrigo; Li, Ting. "Social Referral Programs for Freemium Platforms". Management Science 68 12 (2022): 8933-8962. http://dx.doi.org/10.1287/mnsc.2022.4301.
    Open access • 10.1287/mnsc.2022.4301
  5. Belo, Rodrigo; Ferreira, Pedro. "Free-Riding in Products with Positive Network Externalities: Empirical Evidence from a Large Mobile Network". MIS Quarterly 46 1 (2022): 401-430. http://dx.doi.org/10.25300/misq/2022/14712.
    10.25300/misq/2022/14712
  6. Xiaochen Zhang; Pedro Assis Ferreira; Miguel godinho de matos; Belo, Rodrigo. "Welfare Properties of Profit Maximizing Recommender Systems: Theory and Results from a Randomized Experiment". MIS Quarterly 45 1a (2021): 1-43. https://misq.org/welfare-properties-of-profit-maximizing-recommender-systems-theory-and-results-from-a-randomized-experiment.html.
    Published
  7. Belo, Rodrigo; Ferreira, Pedro; Godinho de Matos, Miguel; Reis, Filipa. "The Impact of Time Shifting on TV Consumption and Ad Viewership". Management Science 65 7 (2019): 3216-3234. http://dx.doi.org/10.1287/mnsc.2018.3084.
    10.1287/mnsc.2018.3084
  8. Godinho de Matos, Miguel; Pedro, Ferreira; Rodrigo, Belo. "Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management". Marketing Science 37 5 (2018): 793-811. http://dx.doi.org/10.1287/mksc.2018.1099.
    10.1287/mksc.2018.1099
  9. Belo, Rodrigo; Ferreira, Pedro; Telang, Rahul. "Spillovers from Wiring Schools with Broadband: The Critical Role of Children". Management Science 62 12 (2016): 3450-3471. http://dx.doi.org/10.1287/mnsc.2015.2324.
    10.1287/mnsc.2015.2324
  10. Belo, Rodrigo; Ferreira, Pedro; Telang, Rahul. "Broadband in School: Impact on Student Performance". Management Science 60 2 (2014): 265-282. http://dx.doi.org/10.1287/mnsc.2013.1770.
    10.1287/mnsc.2013.1770
Magazine article
  1. Ting Li; Belo, Rodrigo. Corresponding author: Ting Li. "To Make a Profit, Dating Apps Must Leverage Data Differently", Harvard Business Review, 2022, https://hbr.org/2022/01/to-make-a-profit-dating-apps-must-leverage-data-differently.
Newsletter article
  1. Belo, Rodrigo. "The critical role of children and schools in internet adoption", RSM Discovery , 2016, http://hdl.handle.net/1765/93314.
Activities

Ad Hoc journal article review

Journal title (ISSN) Publisher
2017/08/07 - Current Information Systems Research
2016/02/06 - Current Management Science
2014/04/28 - Current MIS Quarterly

Journal scientific committee

Journal title (ISSN) Publisher
2020 - 2020 Information Systems Research