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Identification

Personal identification

Full name
Joanna Santiago

Citation names

  • Santiago, Joanna

Author identifiers

Ciência ID
9F1F-02D4-7971
ORCID iD
0000-0003-1111-5201

Telephones

Mobile phone
  • 919884568 (Professional)

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Polish (Mother tongue)
Portuguese Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Italian Proficiency (C2) Proficiency (C2) Intermediate (B1) Advanced (C1) Intermediate (B1)
Russian Beginner (A1) Beginner (A1) Beginner (A1) Elementary (A2) Beginner (A1)
German Elementary (A2) Elementary (A2) Elementary (A2) Elementary (A2) Elementary (A2)
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Education
Degree Classification
2021/01/22
Concluded
 Gestão (Doutoramento)
Major in Marketing
Universidade de Lisboa Instituto Superior de Economia e Gestão, Portugal
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2017/01/01 - Current Invited Assistant Professor (University Teacher) Hogeschool VIVES, Belgium
2014/09/01 - Current Invited Assistant Professor (University Teacher) Universidade de Lisboa Instituto Superior de Economia e Gestão, Portugal
Outputs

Publications

Journal article
  1. Santiago, J.; Borges-Tiago, M.T.; Tiago, F.. "Embracing RAISA in restaurants: Exploring customer attitudes toward robot adoption". Technological Forecasting and Social Change 199 (2024): http://www.scopus.com/inward/record.url?eid=2-s2.0-85179886106&partnerID=MN8TOARS.
    10.1016/j.techfore.2023.123047
  2. Joanna Krywalski Santiago; Xiaolin Su. "Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention". Journal of Intercultural Management (2023): https://doi.org/10.2478/joim-2023-0001.
    10.2478/joim-2023-0001
  3. Teresa Borges-Tiago, M.; Santiago, J.; Tiago, F.. "Mega or macro social media influencers: Who endorses brands better?". Journal of Business Research 157 (2023): http://www.scopus.com/inward/record.url?eid=2-s2.0-85145308143&partnerID=MN8TOARS.
    10.1016/j.jbusres.2022.113606
  4. Joanna Krywalski Santiago. "The progression in employer branding and employee based brand equity: Scholar API based systematic literature review". Journal of Economics and Management (2023): https://doi.org/10.22367/jem.2023.45.11.
    10.22367/jem.2023.45.11
  5. "Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis". Journal of Product & Brand Management (2022): http://dx.doi.org/10.1108/jpbm-10-2020-3166.
    10.1108/jpbm-10-2020-3166
  6. "Is firm-generated content a lost cause?". Journal of Business Research 139 (2022): 945-953. http://dx.doi.org/10.1016/j.jbusres.2021.10.022.
    10.1016/j.jbusres.2021.10.022
  7. Santiago, J.K.; Serralha, T.. "What more influences the followers? The effect of digital influencer attractiveness, homophily and credibility on followers' purchase intention". Issues in Information Systems 23 1 (2022): 86-101. http://www.scopus.com/inward/record.url?eid=2-s2.0-85159351703&partnerID=MN8TOARS.
    10.48009/1_iis_2022_107
  8. Joanna Krywalski Santiago; Inês Moreira Castelo. "Digital influencers: An exploratory study of influencer marketing campaign process on instagram". Online Journal of Applied Knowledge Management 8 2 (2020): 31-52. https://doi.org/10.36965/OJAKM.2020.8(2)31-52.
    10.36965/OJAKM.2020.8(2)31-52
  9. Joanna Santiago. "Integrating knowledge and employer brand management: A conceptual model". Online Journal of Applied Knowledge Management 8 1 (2020): 63-84. https://doi.org/10.36965/OJAKM.2020.8(1)63-84.
    10.36965/OJAKM.2020.8(1)63-84
  10. Santiago, Joanna. "CONSUMER ATTITUDES TOWARDS FASHION INFLUENCERS ON INSTAGRAM: IMPACT OF PERCEPTIONS AND ONLINE TRUST ON PURCHASE INTENTION". Issues In Information Systems (2020): https://doi.org/10.48009%2F1_iis_2020_105-117.
    10.48009/1_iis_2020_105-117
  11. Joanna Krywalski Santiago. "The influence of internal communication satisfaction on employees’ organisational identification: Effect of perceived organisational support". Journal of Economics and Management 42 (2020): 70-98. https://doi.org/10.22367/jem.2020.42.04.
    10.22367/jem.2020.42.04
  12. Joanna Santiago; Santiago, J.. "The relationship between brand attractiveness and the intent to apply for a job". European Journal of Management and Business Economics 28 2 (2019): 142-157. https://doi.org/10.1108%2Fejmbe-12-2018-0136.
    10.1108/ejmbe-12-2018-0136
  13. Joanna Santiago. "A influe^ncia da imagem da regia~o de origem no valor da marca centrada no cliente - o exemplo da marca Ac¸ores". Redes 23 2 (2018): 339-339. https://doi.org/10.17058%2Fredes.v23i2.12093.
    10.17058/redes.v23i2.12093

Other

Other output
  1. The Effects of Credit Risk Management & Non-Performing Loan Ratio on Profitability. 2024. Estevão, J.; Santiago, J.; Sarmento, L.. http://www.scopus.com/inward/record.url?eid=2-s2.0-85184222930&partnerID=MN8TOARS.