Bianca Persici Toniolo (921B-7442-84F0)

Curriculum Vitae

Bianca Persici Toniolo

PhD in Communication Sciences by the University of Beira Interior (UBI, Covilhã, Portugal), approved with distinction. Researcher at the LabCom - Communication and Arts research unit (UBI). Her research focuses on risk and crisis communication in the government context. She developed a model to verify the quality of information issued about forest fires. She is an Invited Professor at the University of Beira Interior (UBI), University of Coimbra (UC) and at University Europeia (UE), both in Portugal. Vice-chair of the Risk and Crisis Communication Section at ECREA. Coleader of the Working Group 4 "Disseminating Knowledge of Best Practices in Europe" at the AlertHub: Warning Communication Knowledge Network, a project fundend by COST Action Project. She has a master's degree in Strategic Communication: Advertising and Public Relations from UBI and a bachelor's degree in Social Communication, specialising in Public Relations, from the University Federal of Rio Grande do Sul (UFRGS, Porto Alegre, Brazil). She has a postgraduate degree in Organizational Communication from the University Methodist of São Paulo (UMESP, São Bernardo do Campo, Brazil). Among other activities related to government communication, she has worked as public relations, communication officer and press officer for the Federal Government of Brazil (2005-2011), in the Ministries of Education, Justice and Sport, and for the Digital Office of the Governor of the State of Rio Grande do Sul (RS) (2011-2012). At the RS Department of Tourism (2012-2014), she coordinated the Tourism Working Group for the 2014 FIFA World Cup. She also worked as a communications consultant for the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and the Organisation of Ibero-American States (OEI).

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Identification

Personal identification

Full name: Bianca Persici Toniolo
Gender: Female

Citation names

Toniolo, B. P.
Persici, B.
Persici Toniolo, B.
Toniolo, B.

Author identifiers

Ciência ID: 921B-7442-84F0
ORCID iD: 0000-0001-5496-6271
Google Scholar ID: NlR-IwAAAAJ&hl
Scopus Author Id: 57220056248

Email addresses

bianca.toniolo@ubi.pt (Professional)
bianca.toniolo@universidadeeuropeia.pt (Professional)
bianca.toniolo@fl.uc.pt (Professional)

Addresses

Avenida Marquês de Ávila e Bolama, Faculdade de Artes e Letras, 6200-000, Covilhã, Covilhã, Portugal (Professional)

Knowledge fields

Social Sciences - Media and Communications
Social Sciences - Media and Communications
Social Sciences - Media and Communications

Languages

Language	Speaking	Reading	Writing	Listening	Peer-review
Portuguese (Mother tongue)
French	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)
English	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)
Spanish; Castilian	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)

Education

	Degree	Classification
2019/09/20 - 2025/01/17 Concluded	Communication Sciences (Doutoramento) University of Beira Interior, Portugal "The tensions between the informative and political perspectives of risk and crisis communication: The communication of Portuguese public organisations about forest fires [As tensões entre as perspetivas informativa e política da comunicação de risco ... ]" (THESIS/DISSERTATION)	Approved with distinction (highest grade)
2022/02/23 Concluded	Accreditation of degree in Social Communication (Mestrado) Federal University of Minas Gerais, Brazil	Full Acceptance
2021/06/01 Concluded	Academic Writing (Outros) University of Beira Interior, Portugal	17/20
2020/12/11 Concluded	Qualitative Data Analysis using NVivo (Outros) University of Beira Interior, Portugal	18/20
2017/09/18 - 2019/07/03 Concluded	Strategic Communication: Advertisiment and Public Relations (Mestrado) University of Beira Interior, Portugal "Fighting fires: The crisis communication of the Portuguese presidency during the 2017 fires [Apagar incêndios: A comunicação de crise da Presidência da República portuguesa durante os incêndios de 2017]" (THESIS/DISSERTATION)	17/20
2018/10/01 Concluded	Accreditation of degree in Communication Sciences (Licenciatura) University of Beira Interior, Portugal	17/20
2015/08/01 - 2017/02/28 Concluded	Organizational Communication (Postgraduate Certificate) Methodist University of São Paulo , Brazil "Digital PR: The importance of link building in the launch of the My Growler brand [Digital PR: A importância do linking building para o lançamento da marca My Growler]" (THESIS/DISSERTATION)	20/20
2016/04/02 - 2016/09/01 Concluded	E-commerce and Digital Marketing Manager (Postgraduate Certificate) E-Commerce School, Brazil
2015/08/01 - 2015/10/30 Concluded	Strategy Academy: Training Planners (Postgraduate Certificate) School of Advertising and Marketing , Brazil
1998/10/18 - 2003/03/22 Concluded	Social Communication (Bachelor) Major in Public Relations Federal University of Rio Grande do Sul, Brazil "Public image and political scandal: The Roseana Sarney case [Imagem pública e escândalo político: O caso Roseana Sarney]" (THESIS/DISSERTATION)	18/20

Affiliation

Science

	Category Host institution	Employer
2024/06/01 - 2024/10/31	Visiting Researcher (Research)	Center for Forest Fire Studies, Portugal
	Universidade de Coimbra Faculdade de Ciencias e Tecnologia, Portugal
2020/12/01 - 2024/08/31	Researcher (Research)	Foundation for Science and Technology, Portugal
	LabCom - Comunicação e Artes, Universidade da Beira Interior, Portugal
2020/12/01 - 2024/08/31	Researcher (Research)	LabCom - Communication and Arts, University of Beira Interior, Portugal
	LabCom - Communication and Arts, University of Beira Interior, Portugal

Teaching in Higher Education

	Category Host institution	Employer
2024/09/02 - Current	Invited Assistant Professor (University Teacher)	Universidade da Beira Interior, Portugal
	Universidade da Beira Interior Faculdade de Artes e Letras, Portugal
2024/09/01 - Current	Invited Assistant Professor (University Teacher)	Universidade de Coimbra, Portugal
	Universidade de Coimbra Faculdade de Letras, Portugal
2023/11/06 - Current	Invited Assistant Professor (University Teacher)	Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal
	Faculty of Design, Technology and Communication , Portugal
2003/07/01 - 2005/06/30	Lecturer (University Teacher)	University Centre of Várzea Grande, Brazil

Positions / Appointments

	Category Host institution	Employer
2012/11/01 - 2014/11/12	Institutional Relations and Communications Officer	Rio Grande do Sul Tourism Department , Brazil

2011/07/01 - 2012/08/31	Communication Officer	Government of the State of Rio Grande do Sul , Brazil

2007/06/01 - 2009/11/30	Communication Coordinator	Ministry of Justice, Brazil

Others

	Category Host institution	Employer
2018/01/10 - 2020/11/18	Manager of Communication and Marketing	Curiosidades & Dicas E-commerce, Portugal

2016/03/01 - 2017/07/10	Head of Marketing and Operations	My Growler E-Commerce, Brazil

2014/11/16 - 2015/12/31	Director os Sales and Planning	Bit Content Agency, Brazil

2004/01/01 - 2006/06/30	Public Relations Director	Ícone Press, Brazil

Projects

Grant

	Designation	Funders
2020/12/01 - 2024/08/31	The tensions between the informational and political perspectives of risk and crisis communication: The communication of Portuguese public organisations about forest fires 2020.05702.BD PhD Student Fellow LabCom - Communication and Arts, University of Beira Interior, Portugal	Science and Technology Foundation Concluded

Contract

	Designation	Funders
2020/10/01 - 2021/12/31	Communication and COVID-19 Crisis COM-COVID-EUPRERA-PORTUGAL Researcher LabCom - Communication and Arts, University of Beira Interior, Portugal	Concluded
2010/01/04 - 2011/07/14	OEI/BRA/09/002 Institutional Support - Ministry of Sport Youth Square project OEI/BRA/09/002 Technical development Organisation of Ibero-American States, Brazil	Organização dos Estados Ibero-americanos para a Educação a Ciência e a Cultura Concluded
2005/07/01 - 2006/08/31	914BRA1113 MEC2005 Institutional Support - Ministrer of Education Office 914BRA1113 Technical development United Nations Educational, Scientific and Cultural Organisation , Brazil	UNESCO Brazil Concluded

Other

	Designation	Funders
2024/09/17 - 2028/09/16	COST Action (CA23126) - Warning Communication Knowledge Network (AlertHub) CA23126 Researcher	European Cooperation in Science and Technology Ongoing

Outputs

Publications

Book chapter	Gonçalves, Gisela; Piñeiro-Naval, Valeriano; Toniolo, Bianca Persici. "COVID-19 Communication in Portugal". In Risk and Crisis Communication in Europe, edited by Diers-Lawson, Audra; Schwartz, Andreas; Meissner, Florian; Ravazzani, Silvia, 326-340. New York, United States: Routledge, 2024. Published • 10.4324/9781003375296-22 Persici Toniolo, B.; Sampaio, Hugo. "From technical specialist to government authority: Media training in risk and crisis communication". In Sorting Out the Chaos for Public Relations Leaders, edited by Marc Compte-Pujol; Joan Cuenca-Fontbona; Paula Pineda-Martínez, 19-38. Berlin, Germany: Peter Lang, 2024. Published Baptista, João Pedro; Toniolo, B. P.; Piñeiro-Naval, Valeriano; Ramos, Cecília; Gradim, Anabela. "COVID-19: Are Portuguese children well informed? [COVID-19: As crianças portuguesas estão bem informadas?]". In Media and journalists in a changing world: Ibero-America at a crossroads [Medios y periodistas en un mundo cambiante: Iberoamérica en la encrucijada] (Web of Science), edited by Chavero, Palmira; Pesántez-Avilés, Fernando; Moscoso-Merchán, Fernando, 21-62. Bogotá, Colombia: Tirant lo Blanch, 2023. Published Persici Toniolo, B.. "Challenges, conflicts and anxieties of a doctoral student [Desafios, conflitos e ansiedades de uma doutoranda]". In Routes to Communication Research: A Guide to Thinking and Practice at the Start of the Journey [Rotas para a Investigação em Comunicação: Um Guia de Pensamento e Prática para Início de Percurso], edited by Mourão, Marisa; Maneta, Margarida; Dellarmelin, Mateus Luan; Oliveira, Ana Filipa; Ricarte, Élmano, 90-93. Porto, Portugal: Edições Universitárias Lusófonas, 2022. Published Cavalcanti, D. B.; Jardelino, F.; Toniolo, B. P.. "2018 Brazilian elections: A study of the main Bolsonaro fake news stories [Eleições brasileiras de 2018: Um estudo sobre as principais fake news bolsonaristas]". In Communication Scenarios: New Dialogues [Cenários Comunicacionais: Novos Diálogos], edited by Aguilar, Cristian Yañez; Ricarte, Élmano, 267-286. Porto, Portugal: Media XXI, 2021. Published Persici Toniolo, Bianca; Baptista, João Pedro; Ramos, Cecília; Piñeiro-Naval, Valeriano; Gradim, Anabela. "General knowledge and perception of portuguese children about COVID-19". In Advances in Intelligent Systems and Computing (Web of Science), edited by Rocha, Álvaro; Ferrás, C.; López-López, P.C.; Guarda, T., 179-197. Cham, Switzerland: Springer International Publishing, 2021. Published • 10.1007/978-3-030-68418-1_19 Gonçalves, Gisela; Toniolo, Bianca; Pinho, Nathalia. "Professional associations or activists? The case of Conferp in defending an ethical identity for public relations in Brazil". In Organizational and Strategic Communication Research: Global Trends, edited by Ruiz-Mora, Isabel; Gonçalves, Gisela; Somerville, Ian, 251-272. Covilhã, Portugal: LabCom Books, 2019. Published
Conference abstract	Toniolo, B. P.. "Communicating forest fires in Portugal: The proposal of a model [Comunicar os incêndios florestais em Portugal: A proposta de um modelo]". Paper presented in XVII National Risk Meeting [XVII Encontro Nacional de Riscos], Coimbra, 2024. Published
Conference paper	Toniolo, B. P.; Pereira, N. de P.; Gonçalves, Gisela. "Professional associations or activists? The case of Conferp in the defence of ethical professional conduct in Brazil [Associações profissionais ou ativistas? O caso do Conferp na defesa de uma conduta profissional ética no Brasil]". Paper presented in Congresso da Associação Brasileira de Pesquisadores de Comunicação Organizacional e Relações Públicas, São Paulo, 2019. Published
Journal article	Shaaban, Ramy; Ghazy, Ramy Mohamed; Elsherif, Fawzia; Ali, Nancy; Yakoub, Youssef; Aly, Maged; ElMakhzangy, Rony; et al. "COVID-19 vaccine acceptance among social media users: A content analysis, multi-continent study". International Journal of Environmental Research and Public Health (Scopus, Web of Science) 19 9 (2022): 5737. http://dx.doi.org/10.3390/ijerph19095737. Published • 10.3390/ijerph19095737 Carneiro, I. M. L.; Toniolo, B. P.; Pugliese, A. T.. "Expanding access to classical music through digital platforms: The OSESP case". Sphera Publica (Latindex) 2 21 (2021): 7-25. http://sphera.ucam.edu/index.php/sphera-01/issue/view/34/showToc. Open access • Published Gonçalves, Gisela; Piñeiro-Naval, Valeriano; Persici Toniolo, Bianca. "Who do the Portuguese trust? Managing government communication in the COVID-19 pandemic [Em quem confiam os portugueses? A gestão da comunicação governamental na pandemia COVID-19]". Comunicação e Sociedade (Scopus) 40 (2021): 169-187. http://dx.doi.org/10.17231/comsoc.40(2021).3251. Open access • Published • 10.17231/comsoc.40(2021).3251 Toniolo, B. P. (921B-7442-84F0); Gonçalves, G.. "When the sender is the message: The communication of the Marcelo Rebelo de Sousa during the 2017 fires [Quando o emissor é a mensagem: A comunicação de Marcelo Rebelo de Sousa nos incêndios de 2017]". Comunicação e Sociedade (Scopus) (2020): 69-88. https://doi.org/10.17231/comsoc.0(2020).2741. Open access • Published • 10.17231/comsoc.0(2020).2741 Jardelino, F.; Cavalcanti, D. B.; Toniolo, B. P. (921B-7442-84F0). "The spread of fake news in the 2018 Brazilian elections [A proliferação das fake news nas eleições brasileiras de 2018]". Comunicação Pública (Latindex) 15 28 (2020): https://doi.org/10.4000/cp.7438. Open access • Published • 10.4000/cp.7438 Toniolo, B. P.; Pereira, N. de P.. "Is it ethical for a journalist to reconcile newsroom and press office activities? An analysis of the Brazilian case [¿Es ético que un periodista concilie las actividades de la sala de redacción con las de la oficina de prensa? Un análisis del caso brasileño]". Escribanía (Latindex) 18 1 (2020): 13-26. http://revistasum.umanizales.edu.co/ojs/index.php/escribania/article/view/3955/6194. Open access • Published Cavalcanti, D.B.; Jardelino, F.; Toniolo, B.P.. "Right-wing articulation on facebook: Identifying key actors of the Movimento Brasil Livre and Vem Pra Rua using analysis of social networks methods [Articulação da direita no Facebook: Identificando atores chaves do Movimento Brasil Livre e do Vem pra Rua a partir da Análise de Redes Sociais]". Estudos em Comunicação (Scopus) 31 (2020): 157-189. http://www.scopus.com/inward/record.url?eid=2-s2.0-85105819384&partnerID=MN8TOARS. 10.25768/20.04.03.31.08
Journal issue	Toniolo, B. P.; Ricarte, Élmano; Noronha, Elizângela; Rego, Lénia Susete de Castro; Amorim, Francisca. "Journal Comunicando Vol. 10 N.2 Jul-Dec 2021 [Revista Comunicando Vol. 10 N.2 Jul-Dez 2021]". 10 2 (2021): https://revistas.sopcom.pt/index.php/comunicando/issue/view/12. Published • Coeditor Toniolo, B. P.; Ricarte, Élmano; Noronha, Elizângela; Rego, Lénia Susete de Castro; Amorim, Francisca. "Revista Comunicando Vol. 10 N.2 Jul-Dez 2021". Revista Comunicando 10 2 (2021): https://revistas.sopcom.pt/index.php/comunicando/issue/view/12. Published Toniolo, B. P.; Ricarte, Élmano; Noronha, Elizângela; Amorim, Francisca Gonçalves; Rego, Lénia Susete de Castro. "Journal Comunicando Vol. 10 N.1 Jan-Jun 2021 [Revista Comunicando Vol. 10 N.1 Jan-Jun 2021]". 10 1 (2021): https://revistas.sopcom.pt/index.php/comunicando/issue/view/13. Published • Coeditor Toniolo, B. P.; Ricarte, Élmano; Noronha, Elizângela; Amorim, Francisca; Rego, Lénia Susete de Castro. "Journal Comunicando Vol. 9 N.1 Jul-Dec 2020 [Revista Comunicando Vol. 9 N.1 Jul-Dez 2020]". 9 1 (2020): https://revistas.sopcom.pt/index.php/comunicando/issue/view/11. Published • Coeditor Toniolo, B. P.; Ricarte, Élmano; Noronha, Elizângela; Amorim, Francisca; Rego, Lénia Susete de Castro. "Revista Comunicando Vol. 9 N.1 Jul-Dez 2020". Revista Comunicando 9 1 (2020): https://revistas.sopcom.pt/index.php/comunicando/issue/view/11. Published
Online resource	Persici Toniolo, B.. Communicating to protect or to protect oneself? Reflections on public communication and forest fires [Comunicar para proteger ou para proteger-se? Reflexões sobre comunicação pública e incêndios florestais]. 2025. https://www.ufrgs.br/obcomp/br/bianca-persici-toniolo-comunicar-para-proteger-ou-para-proteger-se-reflexoes-sobre-comunicacao-publica-e-incendios-florestais. Toniolo, B. P.. Without fear of causing fear: The European Commission's strategy for preparedness in the face of imminent crises [Sem medo de causar medo: A estratégia da Comissão Europeia para a preparação diante de crises iminentes]. 2025. https://ufsm.br/r-880-440.
Thesis / Dissertation	Toniolo, B. P.. "Putting out fires: The crisis communication of the Portuguese Presidency during the 2017 fires [Apagar incêndios: A comunicação de crise da Presidência da República portuguesa durante os incêndios de 2017]". Master, University of Beira Interior, 2019. http://hdl.handle.net/10400.6/10094. Toniolo, B. P.. "Public image and political scandal: The Roseana Sarney case [Imagem pública e escândalo político: O caso Roseana Sarney]". Degree, Federal University of Rio Grande do Sul, 2003. http://hdl.handle.net/10183/198018.

Activities

Oral presentation

	Presentation title	Event name Host (Event location)
2024/11/22	Risk Communication Strategies [Estratégias de Comunicação do Risco]	Wildfires in the Urban-Wildland [Interface Incêndios na Interface Urbano Florestal Center for Forest Fire Studies [Centro de Estudos sobre Incêndios Florestais] (Coimbra, Portugal)
2024/10/18	The Communication of Policies in Building the Reputation of Local Governments [A Comunicação de Políticas Públicas na Construção da Reputação dos Governos Locais]	Political Communication and Contemporary Challenges [Comunicação Política e Desafios Contemporâneos] Political Communication Working Group of SOPCOM and University of Madeira [GT de Comunicação Política da SOPCOM e Universidade da Madeira] (Funchal, Portugal)
2024/09/27	Saying the right thing at the right time: A study on the correlation between type and timing in messages about forest fires [Dizer a coisa certa no tempo certo: Um estudo sobre a correlação entre o tipo e o "timing" das mensagens sobre incêndios florestais ]	X European Communication Conference - ECREA Conference University of Ljubljana - Faculty of Social Sciences (Ljubljana, Slovenia)
2024/05/31	Digital Communication in Public Organizations [Comunicação Digital nas Organizações Públicas]	Communicative Islands Webinar [Webinário Ilhas Comunicativas] Polytechnic Institute of Portalegre [Instituto Politécnico de Portalegre] (Portalegre, Portugal)
2024/03/13	Technical specialist or government authority? Prevailing spokesperson profile in risk and crisis communication	International Crisis and Risk Communication Conference 2024 University of Central Florida (Orlando, United States)
2024/03/12	Information quality in Forest Fires: Portuguese government communication under content analysis	International Crisis and Risk Communication Conference 2024 University of Central Florida (Orlando, United States)
2024/01/25	Communicating forest fires: A theoretical model applied to the case of Portugal [Comunicar os incêndios florestais: Um modelo teórico aplicado ao caso de Portugal]	XIII Conference of Portuguese Association of Communication Sciences (Sopcom) University of the Minho (Braga, Portugal)
2023/06/29	From technical expert to government authority: Media training clues in risk and crisis communication [De especialista técnica a autoridade governamental: Pistas de media training na comunicação de risco e crise]	XVII Congreso Internacional de Investigación en Relaciones Públicas Association of Public Relations Researchers; University of Bilbao (Bilbao, Spain)
2023/03/16	Communicating health: An overview of the ethical guidelines for communication departments in Portuguese hospitals [Comunicar a saúde: Um panorama das diretrizes éticas das assessorias de comunicação nos hospitais portugueses]	VII Congreso Internacional de Ética de la Comunicación University of Sevilla (Sevilla, Spain)
2022/10/21	A theoretical model for communicating the forest fires issue in Portugal	IX European Communication Conference - ECREA Conference European Communication Research and Education Association (Ecrea); University of Aarhus (Aarhus, Denmark)
2022/09/23	A theoretical model for communicating the forest fires issue in Portugal	XXIII EUPRERA Annual Conference University of Vienna / University of Economics and Business of Vienna (Vienna, Austria)
2022/09/21	How was social media users COVID-19 vaccine acceptance around the world? A content analysis	XXIII EUPRERA Annual Conference University of Vienna / University of Economics and Business of Vienna (Vienna, Austria)
2022/09/07	COVID-19: Are Portuguese children well informed? [COVID-19: As crianças portuguesas estão bem informadas?]	International Conference on Communication and Applied Technologies 2022 Salesian Polytechnic University of Ecuador (Cuenca, Ecuador)
2022/09/07	Challenges for Young Communication Researchers [Desafios para os Jovens Investigadores em Comunicação]	IV Summer School of Sopcom's Young Researchers Working Group University Lusófona of Porto (Porto, Portugal)
2022/04/11	How Portuguese children perceive the COVID-19 epidemic phenomenon [Como as crianças portuguesas perceberam o fenómeno epidemiológico COVID-19]	XII Conference of Portuguese Association of Communication Sciences (Sopcom) University Nova of Lisboa (Lisboa, Portugal)
2022/04/05	COVID-19: Knowledge and concerns of Portuguese children [COVID-19: Conhecimento e preocupações das crianças portuguesas]	XXIV Encontro Internacional de Reflexão e Investigação University of Trás-os-Montes and Alto Douro (Vila Real, Portugal)
2021/10/08	EUPRERA Paper Development Workshop	EUPRERA Paper Development Workshop School of Communication, University of Navarra (Pamplona, Spain)
2021/10/07	Who do the Portuguese trust? Government communication management in the COVID-19 pandemic	EUPRERA 2021 Annual Congress University of Navarra (Navarra, Spain)
2021/09/08	Inspection: Good or bad for Brazilian public relations?	VIII European Communication Conference - ECREA European Communication Research and Education Association (Ecrea); University of the Minho (Braga, Portugal)
2021/07/15	Who do the Portuguese trust? Government communication management in the COVID-19 pandemic	IAMCR Nairobi 2021 United States International University - Africa (Nairobi, Kenya)
2021/06/30	Digital platforms as tools for accessing classical music: The OSESP case [As plataformas digitais como ferramentas de acesso à música clássica: O caso OSESP]	XV Congresso Internacional de Investigação em Relações Públicas University of Vigo / Association of Public Relations Researchers (AIRP) (Pontevedra, Spain)
2021/04/30	Digital platforms as tools for accessing classical music: The OSESP case	Novas Dinâmicas dos Conteúdos Sonoros no Ambiente Digital University of Coimbra (Coimbra, Portugal)
2021/02/10	General knowledge and perception of Portuguese children about COVID-19	The 2021 International Conference on Information Technology & Systems (ICITS'21) State University of Santa Elena Peninsula (La Libertad, Ecuador)
2020/11/20	Digital platforms as tools for accessing classical music: The OSESP case [As plataformas digitais como ferramentas de acesso à música clássica: O caso OSESP]	Congresso Internacional sobre Culturas Unversity Federal of Bahia (Salvador, Brazil)
2020/07/12	Ethical and legal inspection: Good or bad for Brazilian public relations?	IAMCR Tampere 2020 University of Tampere (Tampere, Finland)
2020/03/10	When the sender is the message: The communication of Marcelo Rebelo de Sousa about 2017 fires	International Crisis and Risk Communication Conference 2020 University of Central Florida (Orlando, United States)
2019/11/14	Professional associations or activists? The case of Conferp in the defence of ethical professional conduct in Brazil [Associações profissionais ou ativistas? O caso do Conferp na defesa de uma conduta profissional ética no Brasil]	XI Conference of Portuguese Association of Communication Sciences (Sopcom) University of Madeira (Ponta Delgada, Portugal)
2019/10/04	The presidency of the Portuguese Republic and the fire of October: Analysis of crisis communication according to SCCT	VI ECREA International Crisis Communication Conference Leeds Becket University (Leeds, United Kingdom)
2019/10/02	Prevention, protection and reputation: Construction of an indicative model of appropriate responses to natural disasters crisis studied from the 2017 fires in Portugal	Crisis Communication Graduate Student / PhD Workshop School of Public Relations and Journalism, Leeds Beckett University / ECREA Crisis Communication Section (Leeds, United Kingdom)
2019/07/08	The presidency of the Portuguese Republic and the fire of October: Analysis of crisis communication according to SCCT	IAMCR Madrid 2019 International Association for Media and Communication Research; University Complutense of Madrid (Madrid, Spain)
2019/05/08	Global or local values? The case of Conferp in the defence of ethical professional conduct in Brazil [Valores globais ou locais? O caso do Conferp na defesa de uma conduta profissional ética no Brasil]	XIII Conference of ABRAPCORP Brazilian Association of Researchers in Organisational Communication and Public Relations; Cásper Líbero College (São Paulo, Brazil)
2019/04/24	The presidency of the Portuguese Republic and the fire of October: Analysis of crisis communication according to SCCT [A presidência da República Portuguesa e os incêndios de outubro: Análise da comunicação de crise segundo a SCCT]	XIV Congresso Internacional de Investigação em Relações Públicas University of the Açores (São Miguel, Portugal)

Supervision

	Thesis Title Role	Degree Subject (Type) Institution / Organization
2020/07/01 - 2020/12/11	Digital platforms as tools for accessing classical music: The OSESP case Co-supervisor of Isadora Minas Langaro Carneiro	MBA in Marketing (Specialization course) University of São Paulo , Brazil
2005/01 - 2005/06	Internal communication and endomarketing in Mato Grosso companies [Comunicação interna e endomarketing nas empresas matogrossenses] Supervisor	Degree in Social Communication - Public Relations (Degree) University Centre of Várzea Grande, Brazil
2005/01 - 2005/06	Relations between the media and the judiciary [Relações entre mídia e judiciário] Supervisor of Marisa dos Anjos Fernandes	Degree in Social Communication - Public Relations (Degree) University Centre of Várzea Grande, Brazil
2005/01 - 2005/06	Internet: New possibilities for public relations [Internet: Novas possibilidades para as relações públicas] Supervisor	Degree in Social Communication -Public Relations (Degree) University Centre of Várzea Grande, Brazil
2004/01 - 2004/06	The importance of public relations in the practice of social responsibility in Mato Grosso companies [A importância das relações públicas na prática da responsabilidade social nas empresas matogrossenses] Supervisor	Degree in Social Communication - Public Relations (Degree) University Centre of Várzea Grande, Brazil

Event organisation

	Event name Type of event (Role)	Institution / Organization
2022/07/20 - 2023/01/05	Organization of the SOPCOM 2023 Advertising Working Group Seminar, with the theme "On or off? Advertising in the age of hyperstimulation" [Organização das Jornadas do Grupo de Trabalho de Publicidade da SOPCOM 2023, com o tema "Ligados ou desligados? A Publicidade na era da hiperestimulação"] (2022/01/05) Seminar (Member of the Organising Committee)	Polytechnic Institute of Viseu , Portugal
2022/03/03 - 2022/10/10	Organization of the PhD Workshop of ECREA's Crisis Communication Section (2022/10/10 - 2022/10/10) Workshop (Co-organisor)	Young Scholars Network (YECREA), Belgium
2021/04/16 - 2021/09/16	Member of the Organising Committee of the V Meeting of Young SOPCOM Researchers (2021/09/16 - 2021/09/17) Meeting (Member of the Organising Committee)	Young Researchers Working Group os Portuguese Association of Communication Sciences, Portugal

Event participation

	Activity description Type of event	Event name Institution / Organization
2024/06/07 - 2024/06/07	Poster presentation "Communicating forest fires in Portugal: The proposal of a model [Comunicar os incêndios florestais em Portugal: A proposta de um modelo] Conference	XVII National Risk Meeting University of Coimbra - Faculty of Letters, Portugal
2024/03/11 - 2024/03/13	Poster presentation "Expanding the SCCT: New reparative responses for natural disaster situations" Conference	International Crisis and Risk Communication Conference 2024 University of Central Florida, United States
2024/03/11 - 2024/03/13	Poster presentation "How have been designed messages in emergency situations? A study about the IDEA model application" Conference	International Crisis and Risk Communication Conference 2024 University of Central Florida, United States
2022/06/01 - 2022/06/01	Crisis and Emergency Communication in Social Media: Study of its Use in Spain and Design of Information Protocols for Institutions and Media (COMCRISIS) [Comunicación de Crisis y Emergencias en Social Media: Estudio de su Uso en España y Diseño de Protocolos Informativos para Instituciones y Medios de Comunicación (COMCRISIS)] Seminar	Social Media in Public Emergency Management: Challenges and Opportunities in the Use of Twitter, Facebook and Instagram University Pompeo Fabra , Spain
2022/05/27 - 2022/05/28	Usefulness of the Delphi Method in the PhD Research Workshop	Milieu Workshop for Early-Stage Researchers Complutense University of Madrid, Spain
2022/05/16 - 2022/05/18	Presentation of the poster "A theoretical model for communicating forest fires in Portugal" [Apresentação do póster "Um modelo teórico para comunicar os incêndios florestais em Portugal"] Meeting	Meeting Science and Technology in Portugal [Encontro Ciência '22] Science and Technology Foundation , Portugal
2021/06/29 - 2021/06/30	I Communication Sciences Seminar - Methodologies applied to communication research Seminar	I Seminar on Communication Sciences FLUC University of Coimbra, Portugal
2020/11/03 - 2020/11/04	Presentation of the poster "The tensions between the public and strategic dimensions of communication in situations of natural disasters: the communication of the XXI Government of Portugal in the forest fires" [Apresentação do póster "As tensões entre as dimensões pública e estratégica da comunicação em situações de desastres naturais: a comunicação do XXI Governo de Portugal nos incêndios florestais"] Meeting	Meeting Science and Technology in Portugal [Encontro Ciência '20] Science and Technology Foundation , Portugal
2019/09/12 - 2019/09/12	Web of Science Training Workshop	Web of Science training at the University of Coimbra (3 hours) Clarivate Analytics Inc, United States

Jury of academic degree

	Topic Role	Candidate name (Type of degree) Institution / Organization
2025/03/18	ANEPC and political actors in crisis management: The floods in 2022 December [ANEPC e atores políticos na gestão de crise: As cheias em dezembro de 2022 ] (Thesis) Main arguer	Mariana Marchão Carrapiço (Master) University of Beira Interior, Portugal
2005/05	The relationship between employees and employers in small businesses [A relação entre empregados e empregadores nas pequenas empresas] (Thesis) Arguer	Lauro Domingos de Campos (Other) University Centre of Várzea Grande, Brazil
2005/05	Relationship marketing: Marlin's quality of service [Marketing de relacionamento: A qualidade no atendimento da Marlin] (Thesis) Arguer	Aldo Moraes Martins (Other) University Centre of Várzea Grande, Brazil
2005/02	Strategies for retail marketing [Estratégias para o marketing no varejo] (Thesis) Arguer	Norberto Caetano de Souza (Other) University Centre of Várzea Grande, Brazil
2005/02	The effects and meanings of written direct communication in companies [Efeitos e sentidos da comunicação dirigida escrita nas empresas] (Thesis) Arguer	Aline Trindade (Other) University Centre of Várzea Grande, Brazil

Ad Hoc journal article review

	Journal title (ISSN)	Publisher
2025/02/07 - 2025/02/28	Risk Analysis (1539-6924)	Wiley
2024/06/11 - 2024/07/11	Journal of International Crisis and Risk Communication Research (2576-0017)	TechnoFit Academic Publishers LLC

Association member

	Society Organization name	Role
2025/02/17 - Current	Brazilian Observatory of Communication and Crisis [Observatório Brasileiro de Comunicação e Crise]	Collaborating Researcher [Investigadora Colaboradora]
2024/03/12 - Current	International Crisis and Risk Communication Association (ICRCA)	Member
2022/02/01 - Current	European Public Relations Education and Research Association (EUPRERA)	Affiliated institutional member of LabCom - Communication and Arts
2021/04/16 - Current	International Association for Media and Communication Research (IAMCR)	Affiliated institutional member of LabCom - Communication and Arts
2020/02/01 - Current	European Communication Research and Education Association (ECREA)	Institutional member affiliated with LabCom - Communication and Arts and representative of the Crisis Communication Section at YECREA from September 2021 to October 2022
2019/06/17 - Current	Portuguese Association of Communication Sciences - SOPCOM	Partner, coordinator of the Young Researchers Working Group (November 2019 to April 2022) and member of the Advertising and Organisational and Institutional Communication WGs
2017/07/01 - 2018/11/30	Syndicate of Journalists of the State of Rio Grande do Sul (Sindijor/RS)	Registered professional
2003/07/01 - 2017/06/30	VI Regional Council of Public Relations Professionals (Conrerp) - Brazil	Registered professional

Committee member

	Activity description Role	Institution / Organization
2021/06/15 - Current	Member of the Scientific Committee of the XII SOPCOM Conference Member	University NOVA of Lisbon, Portugal
2021/04/01 - Current	Member of the Scientific Committee of the V Meeting of Young SOPCOM Researchers Member	Young Researchers Working Group os Portuguese Association of Communication Sciences, Portugal
2023/02/01 - 2023/05/03	Member of the Scientific and Organising Committees of the Strategic Communication Seminar Member	LabCom - Communication and Arts, University of Beira Interior, Portugal

Conference scientific committee

	Conference name	Conference host
2025/04/11 - 2025/04/30	5th Communication Sciences Conference FLUC – (Re)thinking Alternative Communication in the Contemporary World [V Jornadas de Ciências da Comunicação FLUC - (Re)pensar a comunicação alternativa no mundo contemporâneo]	University of Coimbra
2022/10/19 - 2022/10/22	ECREA Conference 2022 / Crisis Communication Section	Aarhus, Dinamarca
2022/02/01 - 2022/06/17	Digit-ALL 2022 - I International Conference on New Narratives in the Digital Society	Polytechnic University of Valencia - Gandia Campus
2021/09/06 - 2021/09/09	ECREA Conference 2021 / Crisis Communication Section	University of the Minho

Course / Discipline taught

	Academic session	Degree Subject (Type)	Institution / Organization
2024/04/16 - 2024/04/16	Tutor in the workshop on the Designing Risk Communication Messages with the IDEA Model in the UC 14829 - Communication Advice (18 students), in the Master's Degree in Strategic Communication (04 hours) at the University of Beira Interior (UBI). Professor: Dr Gisela Gonçalves	Strategic Communication: Advertising and Public Relations (Mestrado)	University of Beira Interior, Portugal
2024/04/04 - 2024/04/04	Tutor in the theoretical class on the Professional Activity of Public Relations in the UC 14699 - Atelier of Public Relations and Advertising (30 students), in the Degree in Communication Sciences (04 hours) at the University of Beira Interior (UBI). Lecturer: Hugo Sampaio	Communication Sciences (Licenciatura)	University of Beira Interior, Portugal
2023/03/16 - 2023/05/26	Tutor in theoretical and practical classes, guidance on group work, support in organising an event and a study visit to UC 14829 - Communication Advice (25 students), Master's Degree in Strategic Communication: Advertising and Public Relations (18 hours). Lecturer: Hugo Sampaio	Strategic Communication: Advertising and Public Relations (Mestrado)	University of Beira Interior, Portugal
2023/03/21 - 2023/04/18	Tutor in theoretical and practical classes, individual and group work guidance and assessment support for UC 14825 - Strategic Communication Models (15 students), Master's Degree in Strategic Communication: Advertising and Public Relations (30 hours). Professor: Dr Gisela Gonçalves	(Mestrado)	Universidade da Beira Interior, Portugal
2022/03/10 - 2022/03/10	Tutor in the theoretical class on the Professional Activity of Public Relations in the UC Theory and Technique of Public Relations (10 students), in the Degree in Journalism and Communication (08 hours) at the Polytechnic Institute of Portalegre (IPP). Professor: Dr Rita Monteiro Mourão	Journalism and Communication (Licenciatura)	Polytechnic Institute of Portalegre , Portugal
2021/12/03 - 2021/12/10	Tutor in theoretical and practical classes on Crisis Communication in UC 14824 - Communication Strategies (18 students), Master's Degree in Strategic Communication (06 hours). Professor: Dr Gisela Gonçalves	Mestrado em Comunicação Estratégica: Publicidade e Relações Públicas (Mestrado)	University of Beira Interior, Portugal
2021/12/07 - 2021/12/07	Tutor in the theoretical and practical class on Press Relations in UC 14665 - Advertising and Public Relations (45 students), Degree in Communication Sciences (03 hours). Professor: Dr Gisela Gonçalves	Communication Sciences (Licenciatura)	University of Beira Interior, Portugal
2021/05/05 - 2021/05/05	Tutor in the theoretical and practical class on Press Relations in the Theory and Technique of Public Relations course (10 students) of the Degree in Journalism and Communication (08 hours), Polytechnic Institute of Portalegre. Professor: Dr Evandro Oliveira	Journalism and Communication (Licenciatura)	Polytechnic Institute of Portalegre , Portugal
2021/04/28 - 2021/04/28	Tutor in the theoretical and practical class on Crisis Communication in UC 14929 - Communication Consultancy (20 students), Master's Degree in Strategic Communication (06 hours). Professor: Dr Gisela Gonçalves	Comunicação Estratégica: Publicidade e Relações Públicas (Mestrado)	University of Beira Interior, Portugal
2020/10/06 - 2021/02/09	Tutor in theoretical and practical classes, individual and group work guidance and assessment support for UC 14665 - Advertising and Public Relations (45 students), Degree in Communication Sciences (30 hours). Professor: Dr Gisela Gonçalves	Communication Sciences (Licenciatura)	University of Beira Interior, Portugal

Scientific expedition

	Activity description	Institution / Organization
2022/03/01 - 2022/05/31	Erasmus+ Scientific Internship at the Department of Communication Theories and Analysis, Faculty of Information Sciences, Complutense University of Madrid (Spain), under the supervision of Professor Dr Maria-José Canel Crespo.	Complutense University of Madrid, Spain
2022/03/21 - 2022/03/21	Visit to the headquarters of the Spanish Government, the Communication Office of the Presidency of the Government, and meeting with the Secretary of State for Communication, Francesc Vallés Vives	Complutense University of Madrid, Spain
2021/10/04 - 2021/10/06	EUPRERA 2021 Annual PhD Seminar (Pamplona, Spain)	European Public Relations Education and Research Association (Euprera), Belgium

Distinctions

Award

2020	Top International Student Paper / International Crisis and Risk Communication Conference (ICRCC) 2020 University of Central Florida, United States Nicholson School of Communication and Media, United States
2003	Intercom Prize for Undergraduate Work / Politics and Economics of Communication Sociedade Brasileira de Estudos Interdisciplinares da Comunicação (Intercom), Brazil

Other distinction

2022	1st place in the Selection Process for Substitute Professor in the Department of Communication at the Federal University of Rio Grande do Sul (Notice 05/2022 - Public Relations and Advertising Area) with 9.5/10 in the didactic test Federal University of Rio Grande do Sul, Brazil
2021	Grant from the ECREA Young Researchers Network (YECREA) for participation in the VIII ECREA Conference 2021 Young Scholars Network (YECREA), Belgium
2020	1st place in the LabCom - Science Communication and Management Scholarship Competition (UIDB/00661/2020) with 17.3/20 LabCom - Comunicação e Artes, Universidade da Beira Interior, Portugal
2005	Honoured teacher of the final graduating class in Social Communication - Public Relations University Centre of Várzea Grande, Brazil